Pasay City, Philippines – A new movement grounded in faith, service, and nation-building officially launches today. Gen4Juan, a non-government organization dedicated to driving positive change through engagement in the Church, Environment, Youth, and Elderly sectors, makes its public debut with a strong call to action.
At the forefront of this initiative are Chairman Peter Eric Pardo and Vice Chairman Adrian Reyes, whose shared vision of multi-sectoral transformation fuels Gen4Juan’s mission.
“Gen4Juan is a generational call to action,” said Chairman Pardo. “Each ‘Juan’ has a part to play in restoring dignity, nurturing values, and working for the common good—especially in challenging times.”
Built on four core pillars, Gen4Juan aims to empower a new generation of KaJuans through:
- Church – Deepening faith-based involvement in community upliftment
- Environment – Advocating for stewardship and sustainable living
- Young Juans – Equipping youth with leadership, mentorship, and advocacy platforms
- Elder Juans – Providing care and companionship to senior citizens
“This is an intergenerational movement—by the people, for the people,” said Vice Chairman Reyes. “It bridges the wisdom of our elders with the passion of today’s youth to build a future anchored in faith and service.”

According to Marketing Director Gel Gomez, upcoming programs include environmental clean-ups, youth leadership summits, intergenerational mentorship forums, and parish-based outreach initiatives for the elderly. These will roll out across key cities and provinces in collaboration with churches, civic groups, schools, and LGUs.
One of Gen4Juan’s flagship efforts, #SaveThySoles, aims to provide around 400 pairs of black leader shoes for youth involved in school and church services. Beneficiary parishes include:
- National Shrine of Mary Help of Christians Parish, Parañaque
- Mary Immaculate Parish, Parañaque
- Sta. Clara de Montefalco Parish, Pasay
- Mary Immaculate Parish, Salawag, Dasmariñas, Cavite
- Our Lady of Mt. Carmel Parish, Carolina, Naga
The launch was graced by key partners and supporters including H.E. Melvin Castelino, Malaysian Ambassador to the Philippines; Dr. Cecilio Pedro of Lamoiyan Corporation; Mr. Joseph and Jill Ang of Worldbex Services International; SM Cares’ Engr. Bien Mateo, and members of the clergy.
“Gen4Juan is not a one-person effort—it’s a shared mission,” the group emphasized. “It’s about giving not just our time and talents, but our hearts—our own five loaves and two fish—and trusting God to multiply them.”
Board of Directors:
- Peter Eric Pardo, Chairperson & Executive Director
- Adrian Joseph Reyes, CPA, Vice Chairman
- Michelle Talavera Pardo, Corporate Secretary
- Maila De Leon, Program Director
- Mildred Laygo, Fundraising & Partnership Director
- Ross Ann Dalida, Creatives & Content Director
- Gabrielle Salvador, Digital & Social Media Director
- Gel Gomez and Che Tolosa, Marketing Directors
Board of Trustees: Daryl Aloya, Robert A. Guillermo, Leonora Mangahas Mosqueda, Maria Patricia Prahinog, Prof. John Carlo Perez, RSW, LPT, MSSW, and Xenia Grace D. Lim.
Collaborators include: Jomar B. Soriano, Renalyn A. Gomez, Mary Ann G. Guillermo, Ella “Mickey” Alfaro, Jaisa P. Candelaria-Abante, Isabella Generol, Gwenn Serino, Marcial J. Samarista III, Roger John Smith, Ysabella Minette Manzanilla, and Hailey Zariya Cardenas (“Little Juan”).
Together, Gen4Juan transforms passion into purpose—uniting generations, uplifting lives, and inspiring faith in action.