Rizal Commercial Banking Corp. (RCBC) has solidified its leadership in the shifting landscape of Philippine wealth, earning the prestigious title of Best Private Bank for Next Generation Clients at the Euromoney Private Banking Awards 2026.
The recognition affirms RCBC Wealth’s strategic focus on engaging the next generation of Filipino wealth holders, an increasingly influential segment shaping the future of private banking. By aligning its offerings with the values, behaviors, and digital preferences of the next generation of Filipino wealth holders, the bank has positioned itself at the forefront of long term industry transformation.
More than adapting to change, RCBC Wealth has taken a proactive role in shaping the future client base through early engagement, meaningful experiences, and sustained relationship building.
“We are not just managing wealth; we are bridging generations,” said Jacqueline Wieneke, Head of RCBC Wealth Management Group.. “We will continue to innovate and provide a digital and advisory experience that resonates with the ambition, innovation, and legacy-building of the next generation.”
The Engine of Growth: By the Numbers
The award follows a year of aggressive growth and strategic demographic shifts within the bank’s portfolio. RCBC Wealth’s “NextGen” segment now represents the new core of its business. With 52% of the bank’s total customer base now identified as NextGen clients, which grew by 29% year-on-year as of December 2025, they contribute a significant 41% of the group’s total Assets Under Management (AUM) and it is expected to expand by 34%
“This recognition validates that our focus on the next generation is not just a strategy—it is our reality,” Wieneke added, “With NextGen clients now driving nearly half of our assets, this segment is the heartbeat of RCBC Wealth’s long-term growth agenda.”
Wealth Architecture: Cultivating Legacies
A key driver of this success is the NextGen Wealth Summit, launched in 2025 as a flagship platform for education, engagement, and community building. Designed for emerging family business leaders, entrepreneurs, and professionals, the initiative equips participants with the knowledge and perspective required for long term wealth stewardship. The summit reflects a broader vision of empowering clients not only as investors, but as future decision makers and legacy builders.
Building on this foundation, RCBC Wealth is set to expand the program that will feature curated events for peer-to-peer engagement and to solidify a community of purpose-driven wealth leaders.Client experience will also be future-proofed with advisory capabilities that will match tech-savvy heirs on their on terms.
Together, these initiatives reflect a cohesive strategy to meet clients where they are, while guiding them toward where they aspire to be.
A Global Benchmark
For more than two decades, the Euromoney Private Banking Awards have recognized leading institutions across the global wealth management industry, covering key areas such as high and ultra high net worth client servicing, succession planning, portfolio management, and digital innovation. The awards are widely regarded as one of the most respected benchmarks in private banking worldwide.
RCBC Wealth’s recognition affirms its position among institutions that are shaping the future of private banking in the Philippines through forward looking strategies and deep understanding of its client segments. From values-based investing to tax-efficient philanthropy and holistic estate planning, RCBC Wealth equips clients to guide their resources toward a future shaped by their principles. Because when your wealth reflects your purpose, you don’t just grow assets — you build a legacy anchored in both purse and principles, destined to endure for generations.
