A new partnership with SMAC gives homebuyers added value beyond their investment.
Buying a home has always been about looking ahead. Whether it’s a first condominium near work, a larger space for a growing family, or a property for the future, people invest in real estate because they believe in its long-term value.
But today’s buyers are looking for a little more from the experience.
They still consider location, design, and affordability. They still compare payment options and think about long-term appreciation. At the same time, they also value benefits they can enjoy now—not years after they move in.
That shift is behind the new partnership between SM Development Corporation (SMDC) and SMAC, the membership and rewards program of the SM Group. Recently formalized through a partnership agreement, the initiative allows eligible SMDC buyers to earn SMAC Points when they complete qualifying spot cash or spot down payment transactions, adding immediate value to one of life’s biggest purchases.
Creating Value Beyond the Purchase
Buying a home is rarely an impulsive decision. It often comes after months—or even years—of careful planning, disciplined saving, and weighing different options. Every added benefit matters because it becomes part of the overall homeownership experience.
Through the partnership, eligible buyers of participating developments under SMDC Heights, SMDC Nature, and SMDC Symphony Homes can earn SMAC Points based on qualifying transactions, with rewards of up to 50,000 SMAC Points, depending on the residential brand and payment option. Since one SMAC Point is equivalent to one peso, the rewards can be redeemed at participating SM retail establishments, giving homeowners benefits they can enjoy while building long-term value through property ownership.
More than introducing another customer benefit, the partnership reinforces SMDC’s long-standing commitment to creating a more connected homeownership experience—one that extends beyond the home itself.
“Homeownership with SMDC has always been connected to the larger SM ecosystem—from the locations of our communities to the everyday conveniences around them,” said Grace Evangeline M. Sta. Ana, EVP and Head of Core Operations of SM Development Corporation. “Our partnership with SMAC makes that connection even more tangible for our buyers. It allows them to enjoy rewards from the same ecosystem that supports their daily lives while they continue building long-term value through their SMDC home. This is a natural extension of our commitment to making homeownership more rewarding from the moment they choose SMDC.”
The Strength of the SM Ecosystem
One of the advantages of owning an SMDC home has always been its connection to the broader SM ecosystem. Many developments are located near shopping centers, transport hubs, workplaces, schools, and leisure destinations, making everyday life more convenient for residents.
The partnership with SMAC naturally builds on that foundation by extending the value of homeownership beyond the residence itself. It allows buyers to enjoy benefits from the same ecosystem that already supports many aspects of their daily lives.
For Jessica Bianca T. Sy, Vice President and Head of Design, Innovation and Strategy of SM Development Corporation, the partnership reflects the company’s broader approach to creating communities.
“A good home is more than a well-designed space,” she said. “It’s about creating an environment that supports the way people live every day. By bringing together homeownership and the broader SM ecosystem, we’re able to offer an experience that extends beyond the four walls of a home and adds value to everyday life.”
A Better Homebuying Experience
The needs of homebuyers continue to evolve, and so do their expectations. They want homes that are thoughtfully planned, strategically located, and built to last. They also appreciate brands that recognize the significance of every milestone—from the day they decide to invest to the day they finally receive their keys.
The partnership between SMDC and SMAC reflects that philosophy. It brings together two trusted brands to give buyers another reason to feel confident about one of the biggest decisions they will ever make.
Because while the value of a home grows over time, it’s even better when some of the rewards begin much sooner.
To learn more about SMDC and the SMAC Rewards Program, call the SMDC Sales Hotline at 0917-777-7632.
