PlayTime Entertainment brought its “Born for Happiness” brand spirit to Davao as it joined the 2026 Kadayawan Festival, celebrating one of the Philippines’ most vibrant cultural festivals through entertainment, community engagement, on-ground activities, and meaningful connections with the people of Davao.
From August 14 to 16, PlayTime Entertainment took part in a series of activities across Davao, including Win Radio’s DJ’s Fun Day, ABS-CBN’s Kapamilya Karavan, and KoLab Davao. Through games, entertainment, prizes, and PlayTime brand activations, the company brought joy and excitement to local communities while joining Davao in celebrating this important festival.
The three-day celebration also welcomed a special guest — PlayTime Entertainment brand ambassador and Miss Tourism Philippines Alexandra Krishna M. Oriño. Alexandra traveled to Davao to experience the Kadayawan Festival firsthand and connect with the local community.
During her time in Davao, Alexandra represented PlayTime in experiencing the vibrant culture and traditions of Kadayawan. She immersed herself in the festive atmosphere, connected with the local community, and tried one of Davao’s most iconic delicacies — fresh durian. The experience gave her a deeper appreciation of Davao’s unique culture, cuisine, and warm hospitality, while reflecting the spirit of gratitude, abundance, and community that Kadayawan represents.
For PlayTime Entertainment, bringing Alexandra to Davao was more than a brand appearance. It was an opportunity to create an authentic connection between entertainment, Filipino culture, and local communities. Through experiences like this, PlayTime aims to build meaningful and genuine connections with people across the country.
Throughout the three-day celebration, PlayTime engaged with festival-goers through interactive games, entertainment, prizes, and brand experiences, creating opportunities for people to participate, have fun, and share memorable moments with their families, friends, and communities.
The Davao activation also reflects PlayTime Entertainment’s continued efforts to bring happiness beyond the screen and into real-life communities. Through its media, entertainment, sports, and artist management platforms, PlayTime continues to create experiences that bring people together and give them opportunities to celebrate and enjoy meaningful moments.
“Born for Happiness” is an important part of PlayTime Entertainment’s brand spirit — reflecting the company’s commitment not only to providing entertainment, but also to creating moments of happiness and joy that people can experience and share with others.
Kadayawan celebrates gratitude, abundance, and the rich and diverse cultural heritage of Davao. PlayTime Entertainment is proud to be part of the celebration and to share in the city’s vibrant spirit, culture, and hospitality.
As PlayTime Entertainment continues to expand its community activities, entertainment experiences, and meaningful collaborations, the company will continue bringing its “Born for Happiness” spirit to more communities across the Philippines and creating more moments of happiness for Filipinos.
