Kenny Rogers Roasters, the beloved brand known for its “deliciously healthy” meals, is proudly celebrating its 30th anniversary—a significant achievement in the ever-evolving food industry. Since opening its doors in 1995, the brand has grown into the country’s leading fast-casual restaurant, with over 150 stores nationwide. Famous for its signature roasted chicken, hearty sides, and innovative offerings, Kenny Rogers Roasters continues to prove that wholesome food can be both satisfying and indulgent.
Redefining Healthy, One Meal at a Time
Over the past three decades, Kenny Rogers Roasters has redefined what healthy tastes like. Its Classic Roasted Chicken—juicy, tender, and slow-roasted to perfection—has become a staple in Filipino homes. The brand’s well-curated menu balances flavor and nutrition, featuring crowd favorites like fall-off-the-bone ribs, calorie-counted Healthy Plates, and fresh salads that offer both transparency and taste.
Completing the experience are comfort food sides that have stood the test of time: the iconic corn muffin, creamy mac and cheese, and fresh steamed vegetables. These beloved combinations speak to the brand’s lasting mission—making nutritious food enjoyable, accessible, and truly satisfying.
Innovation with a Purpose
Kenny Rogers Roasters continues to delight fans with bold, globally inspired flavors while staying rooted in its healthy philosophy. Limited-time hits such as the Four Cheese Roast, Great Garlic Roast, Truffle Roast, and Chimichurri Roast have brought fresh excitement to the menu. These offerings prove that nutritious meals can be crave-worthy and creative—cementing the brand’s place as an industry trailblazer that listens, evolves, and leads with purpose.
“I Love Me Better”: A Campaign of Empowerment
To celebrate this milestone, Kenny Rogers Roasters is unveiling its most personal campaign yet: “I Love Me Better.” At its core, this initiative encourages people to make more intentional choices—starting with food. It’s a bold reminder that even simple acts, like choosing a healthier meal, are powerful forms of self-care.
“We believe that choosing better meals is an act of self-love,” shares Marketing Director Lorent Martin Adrias. “With Kenny Rogers Roasters, it’s more than just eating well—it’s choosing to love yourself better every day.”
This empowering message came to life through high-impact, unexpected placements: a full LRT-1 train wrap, bus wraps across BGC, bike boards, and billboards on EDSA—all delivering self-love affirmations in places people least expect. The campaign is also supported by a vibrant jingle, now streaming on Spotify, amplifying the movement through music.
For 30 years and counting, Kenny Rogers Roasters has led with intention—proving that food made with care, purpose, and flavor can make a lasting impact. And as Adrias puts it, “The legacy of Kenny Rogers Roasters is unmatched—and we’re just getting started.”
