In celebration of Zero Waste Month, Holcim and Geocycle in partnership with Circular Explorer recently held a forum that brought together government representatives, private sector leaders, environmental scientists, and NGOs to explore forward-thinking strategies and foster collaboration in advancing zero-waste practices.
The theme “Pioneering Circularity: Advancing Zero-Waste for a Sustainable Future” underscored a bold commitment to building a circular economy while addressing the growing environmental challenges posed by plastic waste and microplastics.

Key Educational Sessions
The event included two educational sessions. The first session highlighted the urgent issue of plastic waste and evolving Extended Producer Responsibility (EPR) regulations in the Philippines.
Esteemed representatives of government organizations and corporations spearheaded the discussions, offering insights into how the country can align its efforts toward more effective waste management.
“The success of the EPR law relies on active collaboration across sectors,” says Atty. Ivy Joyce de Pedro of the Department of Environment and Natural Resources (DENR). In addition, she emphasizes the critical role collaboration plays among the government, private sector, civil society and communities. National and local efforts must align to address the infrastructure and data gaps. Partnerships between corporations and the informal sector can enhance waste recovery efforts and participating in these initiatives can build towards a more inclusive and resilient waste management system.

The second session delved into the dangers of microplastics in marine ecosystems. “We only have one planet, but are living like we have two. The level of consumption, population growth and the need to develop is surpassing the ability of our environment to replenish our resources,” says Christine S. Bellen, Project Manager of Circular Explorer. To combat this, she emphasized the importance of a circular global economy to fulfill people’s needs while reducing the materials we extract from the earth. “The concept of circularity relies on resource management.”
Geocycle’s New Brand Identity Unveiled
The culmination of the event was the launch of Geocycle’s refreshed brand identity, reflecting its renewed vision and mission aligned with Holcim’s advocacy for sustainability. This strategic shift aligns with the evolving market demands and emphasizes the Group’s commitment to minimizing environmental impact- driving the innovation, deepening the dedication to circularity, and forging stronger partnerships to achieve a more sustainable future.
This announcement reinforces Geocycle’s position as a leader in sustainable waste management and demonstrates its commitment to creating a circular economy. Its focus on innovation and partnership will be crucial in achieving its ambitious sustainability goals and delivering value to both the business and communities.
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