Kuala Lumpur, Malaysia — Aboitiz Foods’ flagship sustainability campaign, everymeal, earned the Bronze Award for Best Content Campaign for Sustainability at the inaugural Content Marketing Awards Asia Pacific 2026, presented by NEXT Awards.
The campaign was recognized alongside top regional entries from major organizations, including RHB Bank Malaysia, PT Telkomsel, Warner Bros. Discovery, and Sentosa Development Corporation.
The recognition highlights Aboitiz Foods’ commitment to making sustainability more visible, relatable, and easier to understand across the food value chain.
Making sustainability more accessible
Aboitiz Foods developed everymeal to address a clear communications gap. While sustainability initiatives were already being implemented across its businesses through Pilmico and Gold Coin, many of these stories remained technical, fragmented, or largely untold.
“The everymeal campaign was created to help more people understand that sustainability is not limited to environmental initiatives,” said Joeben Gamatero II, Aboitiz Foods Vice President for Agribusiness Marketing and Brand & Reputation Management. “It is also reflected in how we improve our processes, support communities, use resources responsibly, and strengthen the food value chain.”
The campaign brought sustainability stories together under one cohesive narrative centered on food, using story-driven content to show how sustainability comes to life across the value chain—from responsible sourcing and improved formulations to safer production, animal welfare, community partnerships, and operational improvements.
This approach has helped make sustainability more visible and easier to understand across the region. In 2025 alone, everymeal generated more than 32 million online impressions, featured stories aligned with 13 of the 17 United Nations Sustainable Development Goals, and received more than 70 story submissions from team members across Brunei, China, Indonesia, Malaysia, the Philippines, and Vietnam.
These contributions represented different areas of the business, including production, supply chain, corporate social responsibility, human resources, and quality assurance.
Recognizing progress while continuing the journey
The award marks an important milestone for Aboitiz Foods, but the company recognizes that its sustainability journey is far from over.
Aboitiz Foods Chief Risk Officer Annacel Natividad said, “This recognition affirms our commitment to integrating responsible practices across our operations while reminding us that sustainability is a journey of continuous improvement. Through everymeal, we are able to share our progress, inspire meaningful change, and encourage our team members to take an active role in our sustainability story.”
As Aboitiz Foods continues to advance its sustainability initiatives, everymeal will remain a key platform for showcasing the people, partnerships, and practical actions that help sustainably feed Asia’s growth—from mill to meal.
Learn more: https://www.aboitizfoods.com/
