Century Properties Group’s first-home brand, PHirst, has reached key milestones that reinforce its strong operational foundation and unwavering commitment to making homeownership more accessible to Filipino families. The company continues to deliver thoughtfully designed communities that are sustainable, inclusive, and built to last.
Efficient Construction Through Innovation and Collaboration
As of April 2025, PHirst has completed approximately 15,000 housing units across its developments nationwide. This achievement reflects the efficiency of PHirst’s Technical Operations Division, working in close coordination with a network of suppliers, contractors, and technology partners. Notably, PHirst has maintained a strategic alliance with Megawide Construction Corporation, particularly its Precast and Construction Solutions unit.
Further streamlining its build process, PHirst recently launched its in-house construction arm, PHirst-Build, which integrates Pre-Cast and Cast-in-Place Divisions. This initiative supports the company’s goal of delivering homes on time without compromising quality.
Currently, PHirst-Build supports projects in Batangas, Bataan, Nueva Ecija, and Bacolod, with further expansions planned to meet the growing demand for diverse housing options across the country.
Move-In Ready Homes Designed for Everyday Living
PHirst is on track to turn over more than 10,000 fully finished homes by mid-2025, providing comfort and convenience to first-time homeowners. Each unit is delivered complete with tiled floors, room partitions, kitchen and bathroom fixtures, a perimeter fence, and a gate. Basic utilities such as electricity and water are readily available, enabling homeowners to move in without delay.
To accommodate varying household needs, PHirst also offers suggested home expansion layouts, giving residents the flexibility to grow and adapt their space over time.
Ensuring Livable Communities with Reliable Utilities
To enhance the residential experience, PHirst established its own water services management group, PH2O, which oversees the operation and maintenance of water infrastructure across its communities. PH2O currently serves PHirst subdivisions in Batulao (Batangas), Bay (Laguna), Tayabas (Quezon), and Balanga (Bataan), with more sites in development. This initiative underscores PHirst’s commitment to delivering dependable and sustainable living environments.
Ricky M. Celis, President of PHirst, emphasized the significance of these milestones:
“At PHirst, we are proud to see our vision for high-quality, accessible homes become reality for hardworking Filipino families. With in-house construction and utility services, we’re not just delivering houses—we’re building well-rounded communities that support elevated lifestyles.”
Expanding Reach with the PHirst Brand Promise
PHirst currently operates 27 active projects across Luzon and the Visayas, with developments in strategic areas including Cavite, Laguna, Batangas, Quezon, Bulacan, Pampanga, Bataan, Nueva Ecija, and Bacolod. Guided by its brand pillars—Complete Homes, Conceptive Amenities, Connected Essentials, and a Convenient Buying Experience—PHirst has established itself as a trusted name for thoughtfully planned neighborhoods tailored to modern Filipino living.
PHirst is the first-home residential arm of Century Properties Group. For more information on its developments and upcoming launches, visit www.century-phirst.com.
