Haier Philippines, in partnership with Abenson, launched the new Haier Mini LED TV on June 27 at Abenson’s Quezon Avenue Flagship Store. Themed “Where Color Meets Innovation,” the event featured hands-on demonstrations and product highlights focused on enhancing the home entertainment experience.
Hosted by media personalities Aiyana Perlas and Noel Blanco, the launch introduced the TV’s core features, including True Color Pro technology, 4K HDR resolution, mini LED backlighting for better contrast, Dolby Vision and Dolby Atmos, Game Mode Pro, and built-in voice control through AI-powered smart home compatibility.
Haier Philippines Senior Marketing Manager Angeli Patricio described the launch as part of the brand’s efforts to offer smarter living solutions. Abenson Marketing Head Apple Ma also emphasized the value of the exclusive collaboration between the two brands.
Haier Philippines CEO & President Xuhong Yan and Abenson’s Joy De Leon led the unveiling ceremony. Local personalities such as Chito Miranda, content creator Cherizawa, and lifestyle host Shanaia Gomez shared how the TV fits into their routines, while tech reviewer Peter of GizGuide described it as “a strong contender in the premium TV market.”
Guests were able to test the TV’s features through demo zones and interactive setups, while the event also included performances and raffle draws. In his closing remarks, Yan reiterated Haier’s commitment to innovation and improving everyday life through technology.
The Haier Mini LED TV is now available at Abenson stores and online.
