Johnson’s Baby celebrates the strongest bond between mother and child through gentle care with #HaplosNgPagmamahal.
Mothers are natural caregivers who express their deep love through their instinctive touch. Eager to give the best to their children, moms demonstrate both strength and tenderness as they create a safe and nurturing environment for their babies.
Johnson’s Baby partnered with moms from Millennial Moms PH to talk about what it feels like to be a mother and discover the power of a gentle touch. Mae Francisco, an expectant mom, shared how her choices have already changed even before her baby arrives—becoming more intentional and more gentle.
“Now that I’m soon to be a mom, I’m prioritizing all of my baby’s needs and beginning to understand the responsibilities of motherhood on a deeper level. I’ve become more intentional, making healthier choices for both my baby and me. One way I do this is through self-care, making sure that I am in a calm state of mind so I can make the best decisions for our health.”
For first-time mom Artesa Lim, every day is a learning experience. From bath time to a simple touch, she is discovering what it means to care with both confidence and tenderness.
“Being a first-time mom honestly changed me a lot. It’s beautiful and fulfilling, but also exhausting at times. I realized that motherhood doesn’t come with a manual—you really learn as you go. There are moments when you question whether you’re doing the right thing, but seeing your child happy, safe, and loved makes everything worth it. I also discovered that even the simplest things, like cuddling, carrying them to sleep, or simply being beside them, already mean so much to a child,” she shared.
Meanwhile, Monica Gregorio, a mother of two raising both a newborn and a toddler, spoke about how a mother’s touch goes a long way.
“I’m learning that caring for my children is not just about meeting their needs. It’s also about making them feel safe, loved, heard, and supported, even on difficult days. A mother’s touch holds a quiet but powerful kind of love. It soothes my baby without words, calms their little worries, and makes them feel safe no matter what’s happening around them. In my embrace, I hope they always feel my love and reassurance and know that I’m always here for them. I believe the gentleness and care I give them today will become the comfort they lean on and the confidence they carry as they grow,” she shared.
Despite the growing number of mothers recognizing the importance of gentle care, studies have shown that only three out of 10 households with newborns aged 0 to 1 year use a baby wash, while the rest most likely cleanse their babies’ skin with adult soaps. Many parents do not realize that a baby’s skin is different from an adult’s. In fact, a baby’s skin is 30% thinner than adult skin. Adult and family bar soaps are often formulated with harsher ingredients that can cause dryness, redness, and irritation.
That is why, last Mother’s Day, Johnson’s Baby made it a mission to educate moms about the importance of gentle care for their loved ones. During the Watsons Mom & Baby Fair, held from May 8 to 14, Johnson’s Baby brought this promise to life through the “Mystery Bath Challenge”—an interactive blind test designed to help moms experience the difference between Johnson’s Baby Milk + Rice Baby Bath and common family bar soaps.
Participants dipped their hands into two identical tubs—one containing a regular family soap solution and the other containing Johnson’s Baby Milk + Rice Baby Bath—without knowing which was which. The results were immediate. Many moms were able to identify the gentler, softer feel of Johnson’s Baby, reinforcing the importance of choosing products specifically designed for delicate baby skin.
Johnson’s Baby Milk + Rice Baby Bath provides gentler and softer care because it is pediatrician-tested and formulated with certified newborn-safe ingredients, including natural milk and rice extracts that gently cleanse, moisturize, and help protect a baby’s skin. It is also pH-balanced and has been shown to be twice as moisturizing with regular use compared to adult or family bar soaps.
Highlighting the experience, actress and Johnson’s Baby brand ambassador Melissa Gohing-Nacino joined the activity, engaging with fellow moms and sharing her own insights as a parent. Her participation in the Mystery Bath Challenge added a relatable, real-mom perspective, bridging everyday parenting decisions with expert-backed care.
As a mother of two, Melissa emphasizes the importance of a proper skincare routine after learning how sensitive her children’s skin is. An essential part of this routine is Johnson’s Baby Milk + Rice Baby Bath, which delicately cleanses while helping keep their skin soft and moisturized.
Joining her was pediatric dermatologist Dr. Giselle Umali Adasa, who provided deeper insights into newborn skin and explained why gentleness is not just a preference but a necessity.
“Newborn skin is very delicate. It is thinner and more fragile than adult skin, even up to the age of six. Not all adult soaps are safe for babies. Many contain ingredients, including disodium distyrylbiphenyl disulfonate and certain antifungal agents used in laundry whitening products, which may damage a baby’s delicate skin.”
Together, the segment seamlessly combined real-life experience with medical expertise, helping moms better understand the importance of cleansing their babies with a gentle wash.
A mother’s love is powerful in all its forms, but its true strength lies in knowing when to be gentle. Through a mother’s gentle touch, she creates a world where her baby feels safe, protected, and loved.
With Johnson’s Baby, that gentle care becomes a trusted partner in every mother’s journey—because strong love knows when to be gentle.
