As part of its continuing partnership with Binibining Pilipinas, NUSTAR Online is bringing fans closer to the competition through an exciting online campaign that will help determine the first-ever NUSTAR Online Binibini.
Designed to celebrate beauty, confidence, and authenticity, the special title recognizes the Binibining Pilipinas candidate who best embodies the values championed by NUSTAR Online and resonates most strongly with the online community.
Ahead of the voting period, an exclusive NUSTAR Online promotional video was released on its official Facebook and Instagram pages, featuring the candidates as they introduce themselves and share their perspectives on the pageant’s core pillars: Body, Beauty, and Personality. As part of the same production shoot, a television commercial (TVC) for the Binibining Pilipinas x NUSTAR Online partnership was also produced and is set for release soon. While neither the promotional video nor the TVC forms part of the official voting process, both serve as key touchpoints that highlight the candidates’ individuality and showcase the strengthened partnership between Binibining Pilipinas and NUSTAR Online.
Official voting will be based on the candidates’ headshot and swimsuit photographs, which will be featured across NUSTAR Online’s platforms. Voting for the headshot category will run on NUSTAR Online’s Facebook and Instagram pages from June 5 to July 17, 2026, while voting for the swimsuit category will take place on the NUSTAR Online website from June 15 to July 17, 2026. Supporters are encouraged to participate and show their support for their favorite Binibinis throughout the voting period. For the complete voting mechanics, visit the NUSTAR Online Facebook page.
The candidate who garners the highest overall online voting engagement will earn 50% of the final score, while the remaining 50% will be determined by NUSTAR Online Management based on the candidates’ overall performance and participation throughout the partnership.
The winner of the inaugural NUSTAR Online Binibini title will automatically secure a spot in the Top 12 finalists and will be officially announced during the Binibining Pilipinas Grand Coronation Night on July 18, 2026.
Beyond the coveted title, the first-ever NUSTAR Online Binibini can look forward to exciting opportunities, exclusive collaborations, and rewarding experiences with NUSTAR Online, further amplifying her journey beyond the pageant stage.
For more exclusive content, events, and premium lifestyle experiences, follow NUSTAR Online at @nustaronline.
