Century Properties Group’s PHirst Park Homes Inc. (PPHI) is expanding its efforts to help address the country’s housing backlog with the construction of 13,150 new homes across nine project sites nationwide. The developments, valued at PHP 8.39 billion, are set to begin before the end of 2025 and form part of the company’s goal to provide more affordable yet high-quality homes for Filipino first-time buyers.
To ensure efficiency and timely completion, the contracts were awarded to PPHI’s in-house construction arm, PHirst Build, and long-time partner Megawide Construction Corp. (MCC). The projects will cover PPHI’s Economic, Affordable, and Mid-Income home models.
PHirst Build will handle 6,326 units across various Luzon locations, including the newly launched PHirst Park Homes Sto. Tomas and PHirst Park Homes Magalang East. Megawide, meanwhile, will deliver 5,824 precast housing units across five projects in key growth areas such as Cavite, Laguna, and Batangas. Another 1,000 units are in the contract awarding stage and are expected to complete this year’s project pipeline.
Since its establishment in 2017, PPHI has awarded 29,306 units to contractors. The additional 13,150 homes will expand its total portfolio to 42,456 units nationwide.
Commitment to Accessible and Quality Housing
PPHI’s steady growth highlights its strong performance in the housing sector. By the first half of 2025, more than 15,000 units have been completed, with the number projected to reach 18,000 by year-end. Of these, over 10,000 have already been turned over to buyers, a figure expected to grow to 14,000 by the end of 2025.
“Our initiatives, through innovative construction methods and strategic partnerships, represent our mission to provide affordable housing solutions that make quality homes more accessible to Filipino families,” said Engr. Roy C. Lachica, Vice President for Technical Operations Division of PPHI. “These efforts also allow us to expand into more locations and respond to the growing housing demand nationwide.”
Leveraging Partnerships and Technology
PPHI’s ongoing expansion is supported by its partnerships with Megawide and PHirst Build, which combine innovation, efficiency, and quality in residential construction. The collaboration uses advanced Precast and Cast-In-Place (CIP) building systems to ensure faster, more sustainable, and cost-efficient homebuilding while maintaining consistent quality across all developments.
PHirst Build, established in 2022, continues to play a key role in PPHI’s growth. The in-house team has built over 12,000 units across the country, accounting for 31% of PHirst’s total housing portfolio. Its growing capabilities underscore the value of having a dedicated construction arm that can adapt to demand while maintaining control over project timelines and standards.
This integrated approach—combining strong partnerships, in-house expertise, and efficient technologies—positions PPHI to sustain its expansion while addressing the housing needs of Filipino families.
About PHirst Park Homes Inc.
PHirst Park Homes Inc. is dedicated to developing affordable yet quality homes tailored to the modern Filipino family. Through innovative construction and strategic collaborations, the company aims to make homeownership attainable for more Filipinos while supporting community development.
Currently, PHirst operates 31 active projects across Luzon and Visayas, including developments in Cavite, Laguna, Batangas, Quezon Province, Bulacan, Pampanga, Bataan, Nueva Ecija, and Bacolod City.
Guided by its four brand pillars—Complete Homes, Conceptive Amenities, Connected Essentials, and Convenient Buying and Selling Experience—PHirst has built a reputation for creating well-planned communities where families can live comfortably and grow together.
Each PHirst development integrates functional design, modern amenities, and accessible locations to ensure a balanced lifestyle for its residents. Beyond housing, PHirst focuses on building neighborhoods that encourage connection, recreation, and community growth.
PHirst Park Homes is the first-home division of Century Properties Group, one of the country’s leading real estate developers known for its mixed-use and high-rise developments. With PHirst, the group extends its commitment to the broader market by providing thoughtfully designed and affordable housing options for Filipinos seeking their first homes.
For more information on PHirst’s projects and upcoming developments, visit www.century-phirst.com or follow PHirst Park Homes on social media.
