PlayTime Entertainment, a leading brand in premier entertainment events and production, today officially announced an exciting new partnership with creative collective and entertainment brand &Friends. This powerful collaboration is set to elevate the highly anticipated music and arts festival scheduled for June 19–20, 2026.
The strategic alliance combines PlayTime Entertainment’s industry-leading event logistics and large-scale production expertise with &Friends’ innovative curatorial approach, community-focused experiences, and unique artistic lineup. Together, the two entertainment powerhouses aim to deliver an unparalleled, immersive festival experience that celebrates music, culture, and meaningful social connection.
“We are absolutely thrilled to join forces with &Friends for this milestone event. Our shared vision is to push the boundaries of what a festival can be,” said Adela Mae Marshall, spokesperson for PlayTime Entertainment.
The upcoming festival on June 19 and 20 promises an array of multi-sensory experiences, featuring state-of-the-art stage designs, interactive art installations, and a diverse talent roster ranging from established global sensations to groundbreaking local acts. Fans can expect a carefully curated journey that transcends the traditional festival experience.
PlayTime Entertainment is guided by its foundational mission of being Born for Happiness, serving as a premier catalyst for elevating Filipino culture and entertainment on the global stage. The company has strategically expanded its presence across diverse entertainment sectors by integrating PT Idols and PT Sports into its portfolio, further strengthening its commitment to delivering world-class experiences through unrivaled logistics and production excellence.
Further details regarding the official venue, final artist lineup, and ticketing arrangements will be announced in the coming days through both brands’ official social media channels.
PlayTime Entertainment. Born for Happiness.
