Your everyday tote and favorite statement tee just got a Korean comfort-style glow-up!
OG Korean fried chicken brand Bonchon is going beyond the usual K-food dining experience with an artsy, local twist on everyday essentials through its limited-edition collection with Linya-Linya, a homegrown brand known for its clever Filipino humor and culturally relevant wordplay.
The Bonchon x Linya-Linya collection features a graphic shirt and tote bag that play on the common Filipino pun: “ANNYEONGHASEYO, ANO’NG SA’YO?”—a witty mashup of the Korean greeting annyeonghaseyo (“hello”) and the classic Filipino line that starts almost every barkada food order: “Ano’ng sa’yo?”
It’s clever, conversational, and instantly relatable—exactly the kind of piece that sparks compliments and starts conversations. Adding to its charm, “Ano’ng sa’yo?” can also be interpreted as “Hello, what would you like to eat?”, capturing the warmth and shared joy that make every Bonchon meal feel a little more special.
These limited-edition items are designed to reimagine Bonchon as more than just a restaurant brand, offering fans a way to connect through fun, witty, and culturally resonant designs that transform iconic comfort food into wearable expressions. The merchandise features illustrations of Bonchon favorites, including Korean fried chicken and the Ultimate Bibimbowl.
“Bonchon has always been innovating to deepen our affinity with our consumers, and we’ve seen that K-culture continues to influence how we express ourselves. That’s why we are excited to offer fans a new way to showcase Filipino wit through K-style-inspired essentials,” said Scott Tan, Managing Director of Bonchon Philippines.
The limited-edition Bonchon x Linya-Linya shirt is priced at PHP 799, while the tote bag retails for PHP 650. Customers can purchase the collection in-store at participating branches, including Valero One Center in Makati, Shangri-La Plaza in Mandaluyong, Eastwood and U.P. Town Center in Quezon City, Market! Market! in Taguig, and SM Mall of Asia in Pasay. The tote bag and shirt are also available online at delivery.bonchon.com.ph through select branches.
As the OG Korean fried chicken brand in the Philippines, Bonchon has spent years serving crowd favorites and helping shape Filipinos’ love for Korean flavors, long before the Hallyu wave fully took hold. Today, with nearly 200 stores nationwide, it remains a go-to destination for comfort meals, satisfying cravings, and spontaneous barkada hangouts.
For more information and updates on stock availability, follow Bonchon Chicken Philippines on Facebook, @bonchon_ph on Instagram, and @bonchon_ph on TikTok.
