SM Hotels and Conventions Corp. (SMHCC) announces the appointment of Mr. Sherwin Lucas as General Manager of SMX Convention Center Manila and SMXCITE (SMX Center for International Trade and Exhibitions), the company’s new landmark venue which is slated to open in 2027 within the Mall of Asia Complex.
A proven leader within the SMHCC brand portfolio, Mr. Lucas previously served as Area General Manager of Park Inn by Radisson Iloilo and Park Inn by Radisson Bacolod since 2021, where he consistently delivered strong business results, enhanced operational excellence, and elevated guest satisfaction while steering both properties toward significant industry recognitions.
With over two decades of distinguished leadership in the hospitality industry, Sherwin brings a wealth of expertise to the SMX brand and endeavors to continuously elevate its presence both locally and internationally. He began his career as an Operations Supervisor at Olympia Courtyard Suites before advancing through key leadership roles across international markets. Prior to joining SM Hotels and Conventions Corp., he served as Director of Events Service at Sheraton Grand Macao and The St. Regis Macao, where he received the APAC Regional Event Leadership Award in 2016. Sherwin holds degrees in Commerce from the University of Muntinlupa and the University of the Philippines, further strengthened by extensive international training in leadership and management, which is an educational and professional foundation that reflects his strategic and operational depth as a leader.
“In my new role, I am committed to lead SMX Convention Center Manila’s continued growth by driving excellence across operations, innovation, and exceptional client experiences, while helping reinforce its leadership as the Philippines’ largest convention center operator and a key force in the M.I.C.E. industry. I also look forward to help shape the successful opening and establishment of SMXCITE in 2027, ensuring its positioning as a world-class hub for international trade, exhibitions, and large-scale events that will further strengthen the Philippines’ role in the global MICE landscape,” said Mr. Lucas.
With his appointment, SM Hotels and Conventions Corp. reaffirms its commitment to advancing world-class M.I.C.E. destinations in the Philippines, while strengthening its portfolio of convention and exhibition venues, and supporting the continued growth of the country’s business tourism industry.
About SM Hotels and Conventions Corporation (SMHCC)
SM Hotels and Conventions Corp. (SMHCC) is the hospitality arm of SM Prime Holdings Inc.
Currently, the SMHCC portfolio is comprised of ten (10) hotel properties with a combined inventory of more than 2,600 rooms and over 42,000 sqm. of leasable convention space. The list of properties under SMHCC includes Taal Vista Hotel, Pico Sands Hotel, Conrad Manila, Lanson Place Mall of Asia, Radisson Blu Cebu, Park Inn by Radisson Clark, Park Inn by Radisson Davao, Park Inn by Radisson Iloilo, Park Inn by Radisson North EDSA, Park Inn by Radisson Bacolod, and the SMX Convention Centers (SMX Manila, SMX Aura, SMX Bacolod, SMX Davao, Olongapo City Convention Center, SMX Clark) and trade halls (Megatrade Hall and Sky Hall Seaside Cebu).
For more information, please visit https://smhotels.com.ph/
