SMX Convention Center continues to reinforce its leadership in the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry with the fourth-quarter 2026 openings of three new SMX Trade Halls in Luzon. Owned and managed by SM Hotels and Conventions Corporation (SMHCC), these event spaces will strategically be located in Cabanatuan, Nueva Ecija; Santo Tomas, Batangas; and Santa Rosa, Laguna.
Collectively, these new developments contribute more than 13,000 square meters of total leasable exhibition space, significantly increasing SMX’s capacity to host trade shows, corporate events, and large-scale community gatherings across key growth corridors in Luzon. The new trade halls are strategically positioned within thriving commercial hubs to serve regional demand while supporting national event expansion beyond Metro Manila.
The openings complement SMX’s broader portfolio growth, which includes landmark projects such as the SMX Convention Center Seaside Cebu, which is poised to be the largest convention center in the Philippines, as well as SMXCITE (Center for International Trade and Exhibitions), envisioned as the largest exhibition and trade hall venue in the country. Together, these developments reinforce SMHCC’s commitment to building a nationwide ecosystem of world-class venues that enable economic activity, tourism, and industry collaboration.
“With the addition of these three trade halls, we are not only expanding our geographic reach but also creating more opportunities for businesses and communities to connect,” said SM Hotels and Conventions Corporation Senior Vice President Mr. Walid Wafik. “Our continued investments reflect our confidence in the Philippines’ growing MICE potential and our mission to deliver accessible, high-quality event spaces across the country,” Mr. Wafik added.
The new SMX Trade Halls are designed with flexible layouts, modern infrastructure, and seamless integration with adjacent retail and hospitality developments, providing clients with convenience and scalability for events of varying sizes. As SMX continues to expand with flagship venues in Cebu and Manila alongside regional trade halls nationwide, SM Hotels and Conventions Corporation demonstrates its position as a leading force in shaping the future of the Philippine MICE industry.
For more information, visit www.smxconventioncenter.com.
