The new hub strengthens SMDC Nature’s footprint in the Visayas, bringing its community-centered approach closer to one of the country’s most dynamic regional markets.
SM Development Corporation (SMDC) has opened its SMDC Nature Visayas Hub in Iloilo City, marking a significant step in the company’s continued expansion beyond Metro Manila and its commitment to serve more homebuyers in key regional centers.
Located at SM Strata Tower 2 along Benigno Aquino Avenue, the new hub provides a dedicated regional space for SMDC Nature, the company’s segment focused on creating more balanced, livable, and thoughtfully designed residential communities.
More than a sales office, the Visayas Hub serves as SMDC Nature’s regional anchor in Western Visayas. It operates as a full-service hub with customer service and back-end support functions, bringing SMDC closer to existing homeowners, prospective buyers, local partners, and communities. This enables the company to respond more directly to the way people in the region live, move, and plan for the future.
“The opening of the SMDC Nature Visayas Hub is about presence with purpose,” said Jessica Bianca T. Sy, Vice President and Head of Design, Innovation and Strategy. “It allows us to be closer to the region, more responsive to local needs, and more intentional in how we build communities that support everyday life.”
Iloilo plays a strategic role in SMDC’s regional growth. With its strong local identity, steady economic momentum, and continued urban development, the city has become an important market for thoughtfully planned residential communities that prioritize accessibility, convenience, and quality of life.
SMDC’s growing portfolio in the Visayas includes Glade Residences and Style Residences in Iloilo, as well as Smile Residences and Parkville in Bacolod. These developments reflect the company’s broader commitment to building accessible, well-connected communities that respond to the needs of modern Filipino families.
SMDC Nature carries the segment principle “Where Nature Lives,” guiding developments that feel more open, more breathable, and more aligned with everyday routines. Its communities are designed to support a more balanced way of living, with spaces that allow residents to move, gather, recharge, and grow.
“SMDC Nature has always been about creating communities that feel connected to how people want to live today,” said Susan G. Nicdao, Vice President and Head of the Nature Segment. “With our stronger presence in the Visayas, we are able to bring that vision closer to more homebuyers, creating homes that are accessible, livable, and meaningful.”
With the opening of the Visayas Hub, SMDC Nature reinforces its role in shaping residential communities beyond Metro Manila, bringing its thoughtful approach to more regions and more Filipino families.
To learn more, visit www.smdc.com or call the SMDC Hotline at (02) 8858-0300.
