AIA Philippines, formerly Philam Life, and BPI AIA Life Assurance Corporation (BPI AIA), the bancassurance partnership between the Bank of the Philippine Islands (BPI) and AIA Philippines, have strengthened their commitment to helping Filipinos live healthier, longer, and better lives by supporting the Kythe Foundation in celebration of the launch of their latest health insurance solutions—AIA Critical Protect Plus and BPI AIA MultiCare Protect.
These new products address rising healthcare costs and the growing demand among Filipinos for coverage that goes beyond a first critical illness diagnosis. AIA Critical Protect Plus and BPI AIA MultiCare Protect offer multi-claim critical illness protection, allowing customers to make claims for up to three major critical illnesses. The products also provide benefits for early-stage conditions, flexible coverage options, and protection that can extend up to age 100.
As part of the launch, both companies will make a donation to the Kythe Foundation in the name of AIA Critical Protect Plus and BPI AIA MultiCare Protect policyholders. The donation will fund programs for children with cancer, supporting medical care, psychosocial services, and patient navigation initiatives, including therapeutic play, caregiver support, emergency assistance, and child-friendly spaces at the National Children’s Hospital and the Philippine Children’s Medical Center.
Shared Purpose in Action: Turning Protection Into Impact
“This collaboration helps us bring AIA’s purpose—to help people live Healthier, Longer, Better Lives—to life in a deeply meaningful way by extending our support to the communities we serve. Through our partnership with the Kythe Foundation, we help provide vital psychosocial care and patient support programs that empower children with critical illnesses while giving their families greater strength and resilience throughout their healthcare journey. We believe there is no better way to mark the launch of our new health products, AIA Critical Protect Plus and BPI AIA MultiCare Protect,” said Melissa Henson, Chief Marketing Officer of AIA Philippines.
Founded in 1992, the Kythe Foundation pioneered Child Life Services in the Philippines, helping pediatric patients cope with hospitalization through play, psychosocial support, and family-centered care.
The donation will support initiatives such as establishing emergency and treatment funds for patients, providing psychosocial support kits to newly diagnosed children and their families, and upgrading Kythe’s safe spaces at the National Children’s Hospital and the Philippine Children’s Medical Center.
“At Kythe, we see every child beyond their diagnosis. We see their courage, fears, and hope,” said Kythe Foundation Executive Director Magdalena Lopez. “We are grateful for our partnership with AIA and BPI AIA, whose commitment to supporting Filipino families goes beyond financial protection. Their support helps us care for children with cancer and chronic illnesses not only by addressing their physical needs but also by nurturing their emotional well-being and that of their families.”
Customers who purchase AIA Critical Protect Plus or BPI AIA MultiCare Protect will be informed that AIA Philippines and BPI AIA have made a contribution to the Kythe Foundation on their behalf, at no additional cost to their premium.
