As more children spend longer hours indoors, sitting in front of screens, Cheez Whiz is bringing its advocacy for active play to life through Strong Kid Camp 2026, an immersive experience designed to help Filipino kids rediscover the joy of movement, supported by proper nutrition, while building the confidence to try new things and do more.
The camp builds on Cheez Whiz’s Strong Streamer Alliance, which recognizes that many children today spend a significant amount of time in digital spaces. To meet them where they already imagine, build, and play, Cheez Whiz partnered with popular Minecraft creators, transforming one of the world’s most popular gaming platforms into an opportunity to encourage movement beyond the screen.
Through the Strong Streamer Alliance, children helped co-create a virtual playground inspired by active play and adventure. Today, that virtual playground has come to life through Strong Kid Camp 2026, where families can experience real-world activity zones designed to encourage movement, exploration, teamwork, and confidence-building.
“Cheez Whiz believes in every child’s potential to do more—to play more, try more, explore more, and build the confidence to take on new experiences,” said Adrian Manlapig, Marketing Head of Mondelez Philippines.
“Last year, we started the conversation through our For the Strength to Do More campaign. This year, we wanted to take that advocacy further by looking at things from a different perspective. Instead of going against technology, we chose to work with it by meeting kids where they are today—in digital spaces where they naturally imagine, create, and play. What started as a co-created virtual playground through the Strong Streamer Alliance has now come to life through Strong Kid Camp, where children can experience active play in a fun, safe, and encouraging environment.”
As part of the next phase of its advocacy, Cheez Whiz is exploring opportunities to support and enhance public playgrounds in collaboration with local partners in key communities. Through these initiatives, Cheez Whiz aims to make active play more accessible to Filipino children and families beyond the Strong Kid Camp experience.
The camp was developed in response to growing concerns about increasingly sedentary lifestyles among children. As schoolwork, gadgets, and indoor routines take up more of kids’ time, active play can sometimes become an afterthought. Through Strong Kid Camp 2026, Cheez Whiz aims to help parents encourage movement by providing experiences that are fun, engaging, and accessible.
Supporting Movement with Proper Nutrition
The event also highlighted the connection between active play and proper nutrition. By integrating nutrition education into the camp experience, Cheez Whiz reinforced how the right food choices can help support children’s energy, growth, and participation in physical activity.
As a source of Calcium, Vitamins A and D, and Phosphorus, Cheez Whiz can be part of a balanced diet and healthy lifestyle that supports growing children as they stay active, learn, and explore.
“Proper nutrition plays a key role in supporting active children. Kids need energy for play, growth, and learning, and the food they eat helps prepare their bodies for physical activity,” said Dr. Imelda Angeles-Agdeppa, Cheez Whiz Nutrition Partner. “Parents should see food and movement as connected parts of child development. When children are properly nourished, they are better able to participate, build confidence, and enjoy active experiences. Together with regular physical activity, balanced nutrition helps support children as they grow and develop.”
Making Active Play Fun, Relevant, and Accessible
At the camp, kids explored different activity zones that encouraged them to run, jump, balance, stretch, and play through fun, strength-building, and confidence-building challenges. Every part of the experience was designed to show that movement does not have to be intimidating. Instead, each activity progressively built a child’s confidence and capability, helping them discover they can do more. It all begins with simple, playful moments shared with family and friends.
“Active play is important because it helps children build more than physical strength. It helps them develop confidence, discipline, coordination, and healthier habits that they can carry with them as they grow,” said Nikko Huelgas, Cheez Whiz Active Play Partner. “What makes Strong Kid Camp meaningful is that it makes movement exciting and accessible again. Kids are not being told to simply ‘exercise’; they are being invited to play, explore, and discover what their bodies can do.”
A Shared Experience for Families
The camp also resonated with influencer moms and community members who participated alongside their children, demonstrating how the campaign continues to connect with families seeking practical and engaging ways to encourage healthier habits.
“My favorite part was watching Amelia do things she wasn’t sure she could do at first. Once she tried, she kept wanting to go back and challenge herself again. It was really nice seeing that confidence build throughout the day. I think active play is so important because kids learn so much when they’re out there exploring, trying new things, and discovering what they’re capable of,” said Andi Manzano, creator and mom of three.
“As a mom, the most meaningful part was seeing Marius gain confidence with every activity. Watching him bond with other children was priceless. Active play gives kids the opportunity to move while developing confidence, coordination, and social skills beyond their screens,” said mom blogger and content creator Pehpot Pineda.
Through Strong Kid Camp 2026, Cheez Whiz continues to champion its For the Strength to Do More advocacy by transforming active play from a message into an experience families can enjoy together.
From connecting with kids through Minecraft via the Strong Streamer Alliance to creating hands-on experiences through Strong Kid Camp, Cheez Whiz reinforces its commitment to helping Filipino kids grow with the strength and confidence to do more every day.
