Jhaena Jewels celebrated its 5th anniversary with a spectacular two-day exclusive event, which was attended by loyal customers, celebrities, and media, highlighting the brand’s incredible journey to bring Luxury for All.
The bigger and grander “Jewel Party” event offered attendees an exclusive and unique shopping experience, featuring Jhaena Jewels’ largest collection to date, including new one-of-a-kind pieces made of gold, diamonds, pearls, and precious gemstones. The celebration was also livestreamed on Facebook, allowing customers worldwide to join the festivities. The brand hosted its first Jewel Party in December 2024.
Haena Sanbie Sia-Foo, founder and CEO of Jhaena Jewels, expressed her gratitude during the event and reflected on the brand’s humble beginnings. “When we started as a small online business, all I wanted was to make luxury accessible to everyone,” said Sia-Foo. “Today, to be celebrating this milestone with the very customers who have supported us from the beginning is incredibly humbling. We hope you’ll continue to believe in our vision and be part of our journey in the years to come.”
The event drew some of showbiz’s most prominent faces, including actresses Jennylyn Mercado and Aubrey Miles, vlogger Benedict Cua, Pinoy Big Brother: Celebrity Collab EditionBig Winner, Mika Salamanca, as well as influencers like Warren “Poca” Osinaga, Rochelle Abella, and Almira Teng
Guests were swooned with songs from Ian Veneracion, serenaded by OPM legends Dingdong Avanzado and Bituin Escalante; and entertained by powerhouse comedians and singers Kakai Bautista and Tuesday Vargas.
The event also featured fashion designer and celebrity stylist Jerald Ignacio, as well as creative director and fashion stylist Nash August, who designed looks for guests based on their chosen pieces while offering them valuable fashion advice. Feng Shui master Hanz Cua held free tarot readings and also gave a crash course on how particular jewelry and gemstones can attract different kinds of luck and power.
Highlighting the brand’s commitment to give back, Jhaena Jewels announced a milestone partnership with the I Can Serve Foundation, where the brand officially donated PhP100,000 to support the non-government organization’s efforts to help women diagnosed with or who have survived breast cancer. The symbolic check was accepted by Mika Salamanca on behalf of the foundation.
Learn more about Jhaena Jewels by visiting www.jhaenajewels.com or following them on Facebook and Instagram for new updates on their latest collection.
