Subscribe
SEARCH

Haier Unveils “The Masterpiece”: A Celebration of Innovation, Style, and Smart Living

By
PhilSociety
-

Haier Philippines once again showcased its leadership in innovation and design with the grand launch of its latest refrigerator line, The Masterpiece, held on October 24, 2025, at City of Dreams Manila. The event brought together Haier’s valued dealers, business partners, influencers, and members of the media for an evening that celebrated innovation, performance, and elegant living.

The launch opened with a high-energy performance from the Vogue Star Dancers and aerial artists, setting the tone for a night that reflected Haier’s vibrant and forward-thinking spirit.

Haier Philippines President and CEO Mr. Sun Liangjun officially welcomed guests, sharing the brand’s continued commitment to providing Filipino homes with advanced, stylish, and energy-efficient appliances designed for modern living. This was followed by a keynote from Mr. Jun Rodriguez of TRS, who discussed Haier’s market direction and innovations shaping the future of home technology.

Ethan Sun, Haier Philippines CEO

A highlight of the night was the product presentation led by Ms. Jennifer Samson, Haier Philippines’ Executive Director for Product Planning. She introduced The Masterpiece line — a new generation of refrigerators that combine artful design with intelligent functionality, redefining what it means to live smart and in style.

The unveiling transitioned into the Product Experience Tour, featuring two special guests who embody Haier’s lifestyle innovation. Actress and model Shanaia Gomez shared how the Flex Your Style Refrigerator matches her taste for elegance and versatility, while celebrity chef Rosebud Benitez-Velasco demonstrated how Haier’s Space Fit Built-In Series supports her passion for freshness and kitchen efficiency.

Guests enjoyed interactive product demos, engaging Q&A sessions with the media, and live demonstrations highlighting Haier’s ABT Pro technology — ensuring food stays fresh and healthy longer.

Jennifer Samson, Refrigerator Product Director

The evening continued with a series of recognitions, honoring Haier’s top performing HPI refrigerator salesman and business partners across the country.

Adding to the excitement, Haier raffled off premium appliances, capping the evening with cheers and celebration.

In her closing remarks, Ms. Cindy Xin, HQ Refrigerator Regional Manager expressed gratitude to all partners and reaffirmed Haier’s vision of “Inspired Living” — a future driven by innovation, collaboration, and excellence. The night concluded with a celebratory toast and a grand group photo capturing the spirit of partnership that drives Haier’s continued success.

With The Masterpiece, Haier redefines the art of refrigeration — proving that true innovation is not only about technology but about elevating everyday living.

For more information, visit Haier Philippines.

NUSTAR Online Champions ‘Art for a Cause’ at the 2025 Red Charity Gala Ball

By
PhilSociety
-

Purpose-driven donation underscores the company’s commitment to corporate citizenship and community impact

In a resplendent evening that blended art, fashion, and philanthropy, NUSTAR Online took center stage at the 2025 Red Charity Gala Ball, reaffirming its commitment to purposeful giving and corporate citizenship. The Company’s generous ₱2.25 million donation to the gala’s Art for a Cause initiative, through winning auction bids of ₱750,000 for a Dominic Rubio artwork and ₱1.5 million for a Jigger Cruz piece amplified the event’s mission of transforming creativity into meaningful community support.

“At NUSTAR Online, we believe that success carries a social responsibility,” said Krizia Cortez, Director of Public Relations, NUSTAR Online. “Supporting the Red Charity Gala Ball’s Art for a Cause initiative allows us to contribute to something larger than ourselves, empowering communities, uplifting lives, and demonstrating that giving back can be as transformative as it is inspiring.” Held annually, the Red Charity Gala Ball has long been a highlight of Manila’s social calendar, uniting the country’s top designers, philanthropists, and corporations to raise funds for health, education, and humanitarian programs. More than a runway showcase, it has become a cultural movement that celebrates the Filipino spirit of compassion. This year, NUSTAR Online’s contribution exemplified how corporate purpose can power real-world impact.

Art for a Cause Meets Corporate Purpose

In 2025, NUSTAR Online went beyond sponsorship to make a direct and purpose-driven donation, turning its participation into an act of advocacy. The Company’s involvement mirrored its belief that meaningful success lies in the ability to uplift others and make a difference in the communities it serves. By aligning its CSR goals with the Red Charity Gala Ball’s Art for a Cause initiative, NUSTAR Online demonstrated how business and culture can converge to inspire generosity and social good.

Corporate Citizenship in Action

NUSTAR Online’s participation in the 2025 Red Charity Gala underscored the evolving role of business in nation-building. Through its donation, the company visibly aligned its corporate social responsibility values with its brand purpose, proving that philanthropy can be both strategic and heartfelt. The partnership also amplified the event’s reach and credibility, extending its impact through extensive media coverage, social platforms, and the gala’s influential community of patrons.

Beyond visibility, NUSTAR Online’s involvement fostered pride among its employees and stakeholders, reinforcing a shared sense of purpose and belonging. The company’s act of giving exemplified a new standard for corporate engagement: one that connects brand, community, and culture in a unified expression of compassion.

Turning Glamour into Ground-Level Impact

The Art for a Cause component of the Red Charity Gala Ball has always been its beating heart, converting creative energy into tangible aid. Through the auctioning of artworks and curated experiences, proceeds are channeled toward causes that improve lives across the country. NUSTAR Online’s donation acted as a catalyst, encouraging higher participation among bidders, inspiring peer corporations to give, and ultimately raising the bar for purposeful philanthropy in the Philippines.

Purpose, Culture, and Community Synergy

From a broader perspective, NUSTAR Online’s 2025 donation reflects the Company’s commitment to purpose-driven partnerships that go beyond transactional giving. By integrating philanthropy into a culturally resonant platform like the Red Charity Gala, the Company created a synergy that combines heart and heritage, proof that art, business, and community are stronger together.

As more organizations seek to define their role in a purpose-led economy, NUSTAR Online’s example provides a meaningful blueprint for authentic, sustainable, and impactful corporate giving.

For unparalleled entertainment experience, visit Nustar Resort and Casino

TELUS Digital Philippines reinforces commitment to mental health with experiential wellness event

By
PhilSociety
-

Team members participated in guided mindfulness activities to cap off Mental Health Awareness Month

Manila, Philippines — TELUS Digital Philippines wrapped up Mental Health Awareness Month with Headspace Hack, an experiential event that encouraged team members to blend movement and mindfulness to support overall wellbeing in the workplace.

Held at SuperPark McKinley in Manilla, the interactive session was facilitated by licensed psychologists from mental health organization Mind You. Participants engaged in guided mindfulness exercises, movement-based activities, and reflective discussions that focused on the powerful connection between mind and body. The event demonstrated how movement and play can help manage stress, enhance focus, and support overall mental fitness.

“For us, workplace mental health is not an add-on, it’s essential for our people to thrive and do their best work,” said Anne Muñoz, Country Vice President of TELUS Digital Philippines. “We make sure support is available year-round, whether through our Employee Assistance Program that offers 24/7 access to mental health and legal counsel, by offering regular mental wellness seminars, and hosting inter-site events to build our community. By integrating movement, mindfulness, connection-building, and psychological safety into everyday practices, we help build a culture that makes team members feel supported.”

A holistic approach to mental fitness and growth

TELUS Digital Philippines’ commitment to employee well-being is part of a broader strategy that combines inclusive culture, professional growth, and continuous feedback. Employees benefit from HR wellness webinars, year-round mental health sessions, Employee Resource Groups, and coaching programs that foster resilience and psychological safety.

To equip leaders to better support their teams, TELUS Digital Philippines launched a dedicated learning track on mental health. Throughout October, leaders and team members attended Psychological First Aid sessions and a Mental Health in the Workplace workshop, facilitated by licensed psychologists. Topics included foundations of effective communication, self-care practices, recognizing psychiatric red flags and advanced support strategies, ensuring leaders can identify stress signals early and create safe, compassionate spaces for their teams.

TELUS Digital Philippines Communications Senior Manager for Asia-Pacific

Comprehensive support for every dimension of well-being

TELUS Digital Philippines’ Employee Assistance Program (EAP), powered by TELUS Health, provides confidential, 24/7 mental health counseling and professional support for team members and their families at no additional cost. Complementing this are specialized wellness sessions on psychological first aid, emotional literacy, and destigmatizing mental health at work.

Recognizing that financial pressures can also impact mental health, TELUS Digital Philippines offers a range of inclusive benefits. Its Savings Arrangement for Financial Empowerment program helps team members access low-interest loans, build savings, and attend financial counseling. HMO coverage begins on day one of employment, extends to dependents and same-sex or domestic partners, and the company absorbs insurance premium increases to avoid additional financial strain.

The company’s online pharmacy program provides discounted medicines and self-care essentials, further promoting peace of mind. Together, these initiatives create a culture where team members can focus on growth, innovation, and well-being.

Headspace Hack – Mental Fitness Primer

A culture where people flourish

TELUS Digital Philippines fosters an inclusive culture where conversations about mental health are encouraged, and employee voices are valued. Employee resource groups—from the LGBTQIA+ Spectrum network to the Connections Women’s Network—provide safe spaces for connection, support, and shared purpose.

Thoughtfully designed workspaces, which include amenities like gyms, on site clinics, recreational areas and wellness zones, reinforce the belief that inspired environments foster inspired work. Additionally, the TELUS Digital University program offers team members and their loved one’s access to learning resources that support both personal and professional fulfillment.


Looking ahead, TELUS Digital Philippines will continue to champion mental fitness and holistic well-being through initiatives like Headspace Hack and its suite of wellness programs, ensuring team members are supported, resilient, and equipped to feel their best.

PlayTime Powers the Music Revolution at the First Fiipino Music Awards

By
PhilSociety
-

On October 21, 2025, Manila proved its music can headline any global stage. The roar of the crowd was deafening, a sea of eager faces illuminated by the electrifying glare of spotlights dancing across the arena. The SM Mall of Asia Arena pulsed with energy as the Philippine music scene cranked the volume to its highest with the first-ever Filipino Music Awards (FMAs). At the heart of it all was PlayTime, not just talking about “revolutionizing Filipino entertainment,” but living it out loud by celebrating cultural, trailblazing artists, bold visuals, and unmistakable swagger.

Setting the Stage

From the instant guests hit the red carpet, it was obvious: this was no ordinary “song and trophy” affair. Legends like Apl.de.ap and Ely Buendia mixed with fresh faces, bold fashion choices turned heads, and the crowd buzzed with excitement.

PlayTime documented the arrival of the legendary and the rising stars onto the digital space through a livestream, and brought a glimpse of the show closer to fans and for the rest of the world to see. This is in alignment with its belief: Filipino music and artistry belong on the world stage, celebrated, and elevated.

Apl.de.Ap graced the Filipino Music Awards and later performed for the first time his unreleased single “Wind It!”.

Icons, Innovators, and Defining Victories

Here are a few of the standout winners whose victories underscore the energy of the night:

  • SB19 dominated the night, walking away with 6 awards, including Artist of the Year, Tour of the Year, and Concert of the Year. 
  • Cup of Joe clinched Album of the Year for Silakbo and Song of the Year for “Multo.” 
  • Legacy honours went to Jose Mari Chan (Lifetime Achievement) and the posthumous Tribute Award for Pilita Corrales — gentle reminders that in the midst of thrilling new voices, the foundation of Filipino music remains honoured. 

Style in Full Volume

Fashion at the FMAs wasn’t an afterthought—it was part of the story. From barong reinventions to sleek monochrome and pops of couture, the arrivals spoke of confidence and local pride, translating every artist’s musicality and individuality:

  • SB19 stepped onto the red carpet in tailored silhouettes that balanced structured modernity with subtle nods to Filipino textile heritage.
  • Cup of Joe offered artistic nonchalance: one half in sharp tailoring, the other in fluid fabrics with asymmetrical draping, capturing the band’s hybrid sound.
  • Groups like BINI brought girl-group glamour decked in bold hues, metallic accents, coordinated accessories, elements that signal OPM (Original Pilipino Music) is firmly in lifestyle territory.

Ultimately, the red carpet made it clear: for PlayTime, entertainment goes beyond sound. It’s about how you live, style, and feel every moment.

Pinoy pop boy group BGYO embodied cool with their coordinated white suits white punctuated with gold detailing. The group performed a medley featuring “All These Ladies” and “Dance With Me”. They were also nominated for the Song of the Year award.

Performances That Brought the House Down

On stage, the energy rivaled the spectacle of the red carpet. Standout moments included:

  • SB19’s explosive set mixing dynamic choreography with visuals of Philippine iconography—reminding everyone that “global ambition” and “Filipino roots” can co-exist. 
  • Cup of Joe delivering “Multo” live, the haunting melody accentuated by atmospheric lighting and live strings, underlining that artistry is alive and evolving. 
  • A standout moment from IV of Spades with their song “Aura”, weaving retro funk with a contemporary stage production—showing that innovation doesn’t abandon legacy.

Powering the Revolution in Filipino Entertainment

By participating in the FMAs, PlayTime was not merely a brand name on signage, but rather an active collaborator in elevating Filipino entertainment to new playing fields. Through supporting the event and leveraging its network across gaming, events, and lifestyle, PlayTime signaled that it perceives Filipino music and culture as world-class and worthy of the spotlight; that the Filipino talent deserves the same production values, the same global coverage, the same stage as any international act. And that aligns perfectly with its brand positioning of “revolutionizing Filipino entertainment.”

Photo shows: 2024 Binibining PlayTime Samantha Acosta was on ground to host the livestream of the Filipino Music Award red carpet arrivals of artists and nominees.

Why This Matters

The Filipino Music Awards mark a significant milestone for the country’s creative economy, anchoring local talent, amplifying awareness, and proving that Filipino music is not a niche but a cultural export. For PlayTime, the event reinforces its stake in the broader lifestyle and culture ecosystem, positioning the brand as a curator of elevated experiences beyond the realm of gaming and entertainment. And for audiences, it transforms passive viewership into participation—where red-carpet fashion, live performances, and brand activations merge seamlessly, blurring the line between fan and experience.

The Future Sounds Filipino

As the lights dimmed at SM Mall of Asia Arena, what remained was more than awards handed out or names recognized. What reverberated through every shriek and echo was the statement and a resolute declaration that Filipino music is on a blazing ascent that cannot be extinguished. What OPM and music entertainment are today aren’t passively cruising. The industry is sensorially immersive, daringly stylish, and boundary-pushing. 

Being part of the first Filipino Music Awards is only the beginning for brands like PlayTime. More than participation, the brand echoes the culture of Filipino music and being an ally in defining and shaping it for the entire world to hear.

Here’s to the next beat. Here’s to higher stages. Here’s to PlayTime and Filipino creativity turning up the volume.

MVP-Led Landco Pacific Recognizes Enduring Partnership with D.M. Wenceslao & Associates with Relaunch of Woodridge Garden Village in Zamboanga

By
PhilSociety
-

Two of the country’s most respected names in premium real estate development, Landco Pacific Corporation and D.M. Wenceslao and Associates, Inc. (DMWAI), are reigniting their partnership with the relaunch and expansion of Woodridge Garden Village, the biggest exclusive luxury residential community in Zamboanga.

Spanning 24 hectares, Woodridge Garden Village is envisioned to be completed within two years, further cementing its reputation as the city’s premier residential address. Featuring Southern Californian-inspired architecture, tree-lined roads, landscaped parks, and an upscale clubhouse with resort-style amenities, the community is designed to offer Zamboangeños a lifestyle of laid-back luxury in the heart of the “City of Flowers.”

Landco Pacific Corporation President and CEO Erickson Y. Manzano commended the enduring partnership with D.M. Wenceslao and Associates, Inc., The two companies have an unwavering commitment to providing Zamboangeños with their dream homes that offer a laid-back luxury living lifestyle in the City of Flowers, underscoring its significance to creating a positive impact for the industry and the community.

“Our collaboration with D.M. Wenceslao highlights our shared vision of nation-building through world-class real estate. Together, we are not only building homes but also creating vibrant communities where families can thrive. I am proud to see Landco Pacific and DMWAI strengthen our ties for the benefit of Zamboanga residents and the generations to come,” Manzano emphasized.

Adding a local perspective, Landco Pacific Project Director Rosemarie Napao, a proud Zamboangueña who oversees the development, expressed her excitement for what the project means to her hometown.

“As someone who calls Zamboanga home, I take great pride in seeing Woodridge Garden Village flourish once again. This community reflects the warmth, resilience, and beauty of our heritage, seamlessly blending with contemporary aesthetics. It is a place where families can build lasting memories in a setting that celebrates our city’s charm and progress,” Napao shared.

Strategically located along Lunzuran Road, Woodridge Garden Village combines exclusivity with convenience, situated just minutes away from schools, universities, the business district, airport, and seaport. Its sloping terrain, linear parks, and thoughtfully designed amenities including a free-form infinity pool, basketball court, and children’s grove, making it a model of modern residential luxury in the south.

Landco Pacific has been pioneering premium landscapes for more than 30 years, with acclaimed developments across key cities that have earned the reputation of being the “Forbes Park” of their localities.

A subsidiary of Metro Pacific Investments Corporation helmed by Chairman Mr. Manuel V. Pangilinan, Landco Pacific continues to garner recognition for excellence in design, sustainability, and innovation, including six awards at the 12th Annual PropertyGuru Philippines Property Awards and International Property Awards for The Spinnaker, rising above properties across continents and bringing honor to country as the first property to receive the highly acclaimed best sustainable development in the world.

Mr. Pangilinan himself was honored as the 2024 Philippines Real Estate Personality of the Year and most recently  the Manila Overseas Press Club (MOPC) presented him the 2025 Travel and Tourism Enabler Award.

For its part, DMWAI, established more than 50 years ago by the visionary Engr. Delfin M. Wenceslao, Sr., remains one of the country’s leading integrated real estate development and construction companies, licensed as a Category “AAAA” contractor by the Philippine Licensing Board. Its legacy of expertise and integrity continues under the leadership of Delfin Angelo Wenceslao.

The relaunch of Woodridge Garden Village is more than a milestone for Zamboanga, it is a celebration of a resilient partnership between two pioneering developers whose shared vision continues to shape how Filipinos live, dream, and thrive.

For more information about Landco Pacific Corporation, visit https://www.landco.ph/ or their Facebook page: https://www.facebook.com/LandcoPacificCorporation.

Pinas Sadya Makes Bold New York Fashion Week Debut with “Kabogera With a Purpose”

By
PhilSociety
-

Manila, Philippines – Pinas Sadya,a homegrown Filipino brand that’s been making headlines recently due to its beautiful fashion pieces that make use of traditional local materials and patterns, has marked its debut at New York Fashion Week, bringing Filipino craftsmanship, bold style, and unapologetic confidence to the global stage. Walking to the rhythm of Maymay Entrata’s Amakabogera, the brand graced the runway with its models that embodied the essence of a modern Kabogera—radiant, confident, and playful.

Kabogera With a Purpose, Through Design that Moves and Inspires

The debut highlighted Pinas Sadya’s Kabogera With a Purpose campaign, a celebration of women embracing their potential and individuality. “Kabogera is your birthright,” says Skeeter Labastilla-Turgut, Founder of Pinas Sadya. “You are born to shine, to stand out, and to achieve your best. This collection is meant to accompany you at different parts of your journey, as you discover, fulfill, and share your purpose.”

Skeeter’s vision brought together iconic Philippine weaves, delicate hand embroidery, and contemporary silhouettes, creating dynamic, versatile pieces that reflect both heritage and modernity. “Every look tells a story,” Skeeter explains. “It allows women to express every side of themselves, with pieces called Meeting with the Ambassador, No Time for That, Ayan na Sya! all while carrying kabogera pride.”

Strategic Global Positioning and Customer Engagement

With the help of Filipinxt, an innovative platform that showcases Filipino creativity and craftsmanship on the global stage, Pinas Sadya was able to bring such concepts to life at NYFW and offered an opportunity to showcase Filipino design to an international audience.

“There’s a growing global appetite for Philippine-made, thoughtfully designed products. The response we received confirmed that Filipino creativity resonates internationally while staying true to its roots,” notes Valerie Fischer, Co-Founder and General Manager of Pinas Sadya.

Fischer adds, “It has been very exciting to see our audience engage with the collection and connect with the stories behind the pieces. The enthusiasm and feedback reinforced the potential for Filipino brands on a global scale.”

Collaborations on and Behind the Runway

Key partnerships elevated the presentation. Farah Abu, a Filipino artist and designer guided by a deep passion for creating beautiful and distinctive artistic expressions, provided accessories that perfectly complemented Skeeter’s designs, adding depth, cohesion, and personality. Collaboration with the organizers of Filipinxt further amplified visibility, providing curated exposure to media, buyers, and influencers.

In the same vein, runway presentations of this scale require precision, creativity, and teamwork. Skeeter thanks Filipinxt for leading the effort and acknowledges the invaluable contributions of fellow designers and partners—Bitagcol, Style Ana, Farah Abu, Bessie Besana, Ram Silva, and Project Runway Season 21 winner Veejay Floresca—each of whom contributed to the success of Pinas Sadya’s NYFW debut; as well as the makeup artists, photographers, production crew, marketplace staff, and models who added to the overall cohesive experience that reflected Pinas Sadya’s brand DNA: joy, pride, and confidence.

Looking Ahead

The NYFW debut marked a milestone in Pinas Sadya’s journey, reinforcing the brand’s commitment to heritage, boldness, and purpose-driven design. Valerie concludes, “To all the kabogera women out there: this collection, this moment, and this energy are for you. Shine, stand out, and make your mark—the world is ready.”

Following the overwhelming response and invitations from partners and audiences, Pinas Sadya will return to New York for YAMAN 2025—a cultural movement bringing the heart of the Philippines to New York City. YAMAN celebrates heritage, empowers artisans, and creates opportunities for communities to thrive worldwide—values that perfectly align with Pinas Sadya’s mission to showcase Filipino creativity on the global stage.

Celebrate Filipino artistry and fashion with Pinas Sadya. Visit their pop-up store at Main Entrance, Ground Floor, SM Mall of Asia or their Showroom at Room 254 of The Peninsula Manila;, or learn more about their upcoming projects and the New York Fashion Show Spring-Summer Collection 2026 at https://pinas-sadya.com/

Shopee 10.10 Brands Festival Drives 500% Growth on Shopee Mall, Highlighting Success of Homegrown Brands Like Tiny Buds and Happy Skin

By
PhilSociety
-

From beauty to baby care, Filipino brands are finding growth and stronger consumer trust through Shopee Mall

Manila, Philippines – Shopee, a leading e-commerce platform in Southeast Asia, Taiwan, and Brazil, concluded its 10.10 Brands Festival with over 500 percent sales growth on Shopee Mall, reaffirming that trust and authenticity remain key drivers of online purchase behavior. 

Shopee Mall continues to strengthen its position as a key driver of brand growth, linking businesses with high-value consumers and enabling them to scale through a continually advancing ecosystem.

Building Trust Where It Matters Most

Well-loved Filipino brands Tiny Buds and Happy Skin have shown how Shopee Mall helps homegrown labels earn the trust of discerning consumers, particularly in baby care and beauty, where authenticity and safety are non-negotiable. This focus on trust and authenticity continues to drive results, with Babies & Kids, Makeup, and Health & Personal Care categories achieving up to 200 percent sales growth during 10.10.

Tiny Buds, a family-owned, women-led baby care brand, was among the first to join Shopee Mall, recognizing early on how vital trust is for parents. “Shopee Mall has been integral to our growth because it gives parents confidence that every product sold is genuine and safe,” shared Lorin Tan, Marketing Head. “For moms and dads, peace of mind matters most, and being in Shopee Mall allows us to provide that assurance while reaching more families across the country.” Beyond its online presence, Tiny Buds also takes pride in manufacturing most of its products locally, allowing the brand to ensure that each item meets the high standards parents expect.

For Happy Skin, a woman-led, cult-favorite beauty brand, Shopee has been instrumental in sustaining its growth online. “I started Happy Skin 12 years ago with the goal of creating a premium local beauty brand; something that could stand alongside global names, but proudly Filipino-made,” shared Jacqe Yuengtian-Gutierrez, CEO. “At the time, e-commerce wasn’t our main channel, but the pandemic accelerated our shift online. Getting that Shopee Mall badge was a natural step, as it assures consumers that our products are authentic.”

Connecting Brands and Consumers

Shopee’s tools continue to help Filipino brands reach more shoppers. The 10.10 campaign saw nearly 200 percent growth in checkouts via Shopee Video.

For Tiny Buds, Shopee Live has become a safe space for parents to learn and connect. This connection with its audience has translated into strong results, with the brand topping the Baby & Kids category in items sold on Shopee Live during 10.10. “Moms are very discerning. When you become a new parent, you’re just like your baby – you’re learning everything from scratch,” Tan shared. “Shopee Live is powerful because it lets parents reach out to us directly and ask questions, and we make sure the information we share is always helpful and reliable.”

For Happy Skin, features such as Flash Sales and Super Brand Days have helped to drive visibility during high-traffic moments. “Shopee gives brands like ours the opportunity to stand out through its campaigns and platform features,” shared Yuengtian-Gutierrez. “It attracts a strong base of shoppers with higher basket sizes, particularly during major Double Day campaigns.”

Powering Homegrown Brands Online

During 10.10, the number of Shopee Affiliates recorded 122 percent growth, reflecting how more Filipinos are discovering new ways to earn and participate in the digital economy. This momentum mirrors the broader success of local entrepreneurs on the platform, as more Filipino businesses continue to grow their presence online.

For emerging Filipino entrepreneurs, established brands like Happy Skin and Tiny Buds offer valuable perspectives from their own journeys.

“Building trust should always come first,” said Yuengtian-Gutierrez. “Joining Shopee Mall builds credibility and consumer confidence from the start. Even for small brands, it’s a smart investment that drives growth through visibility and support. E-commerce is continuously growing, so it’s crucial for brands to be visible on the number one platform.”

Tan shared similar encouragement for new sellers. “Every brand starts small, but growth begins when you take that first step,” she said. “Shopee makes it easy to start and scale, and it gives us the tools to turn creativity into something that reaches more customers.”

To learn more, visit https://shopee.ph/.

itel SUPER 26 Ultra Launches in the PH: Flagship Features Meet Smart AI at an Unbeatable Price

By
PhilSociety
-

MANILA, Philippines — itel Philippines is set to launch its most advanced smartphone yet—the itel SUPER 26 Ultra—on October 28, 2025 on itel’s official TikTok shop, bringing flagship-level features and intelligent AI to the hands of Gen Z and young professionals across the country.

Designed for users who demand style, performance, and smart functionality without breaking the bank, the Super 26 Ultra is powered by itel AI Sola, the brand’s in-house assistant that transforms everyday mobile use into a seamless, intuitive experience.

Performance that Lasts

Powered by the Unisoc T7300 (6nm) processor, with 8GB RAM and up to 256GB UFS storage, the Super 26 Ultra runs on Android 15 with itel OS 15. It boasts an AnTuTu score of over 510,000, making it one of the fastest in its segment. With a 6000mAh battery, users can enjoy all-day power and 18W fast charging.

Immersive Display & Sleek Design

The 6.78-inch 3D Curved AMOLED screen boasts a 144Hz refresh rate, 1.5K resolution, and 4500 nits peak brightness, making it perfect for streaming, gaming, and outdoor use. Protected by Corning Gorilla Glass 7i, the device is also rain-proof and drop-resistant up to 1.5 meters.

Capture Every Detail

Equipped with a 50MP main camera and a 32MP front camera, the Super 26 Ultra delivers stunning photos and videos. Whether you’re vlogging, snapping selfies, or shooting in low light, itel’s AI-enhanced camera system ensures clarity and style itel AI Sola: Smart, Fast, and Always Helpful From organizing your gallery to removing unwanted objects in photos, AI Sola is built to simplify life. Users can highlight anything on-screen with Circle to Search, generate cinematic vlogs in seconds, and enjoy smarter charging with AI Smart Charge that adapts to daily habits.

Affordable Flagship Experience

Despite its premium specs, the itel Super 26 Ultra is expected to retail for just P9,399, making it one of the most value-packed smartphones in the market. itel Super 26 Ultra is more than just a phone—it’s a smart companion built for the digital generation. With AI Sola, flagship features, and a price that fits the Filipino lifestyle, itel continues to redefine what affordable innovation looks like.

The itel Super 26 Ultra will be available nationwide and on major e-commerce platforms in the following colors: Sapphire Black Blue, Blush Pink Gold, Moonstone Silver and Gilded White. More than just a budget-friendly smartphone, itel Super 26 Ultra is a testament to itel’s commitment to Enjoy Better Life with innovation and accessibility.

Follow the discussion online with the hashtags #itelSuper26Ultra #itelAISola #itelPH

Snow Cheese Roast Hits the Menu: Kenny Rogers Roasters is Serving Cheese, But Not as You Know it!

By
PhilSociety
-

Enjoy a new cheese experience with Kenny Rogers Roasters’ latest menu innovation: the Snow Cheese Roast. This offering promises to surprise even the most devoted cheese lover as it is a playful reinvention of what a cheese dish can be—distinct, indulgent, and unlike anything else on the menu today.

The Snow Cheese Roast stands out from other cheese or roasted chicken offerings with its flavorful cheese marinade, sprinkled with salty-sweet snow cheese powder and paired with a creamy Snow Cheese Sauce. The result is a rich, flavorful experience that’s both comforting and exciting—an irresistible combination built on Kenny Rogers’ signature roasted chicken, making your cheese indulgence feel better.

“Our guests are always looking for something new to enjoy, and we love delivering on that,” said Frederick Siy, President and CEO of Kenny Rogers Roasters Philippines. “The Snow Cheese Roast is more than just a twist on cheese—it’s a way for us to surprise our customers and give them another reason to come together over good food. By introducing snow cheese, we wanted to create a unique and memorable flavor profile that elevates a familiar favorite.”

So, whether you’re a long-time fan of the classic roast or someone looking for a fresh culinary adventure, the Snow Cheese Roast offers a truly new cheese experience that will delight with every bite.

The ultimate snow cheese experience can now be enjoyed at every table, with the full lineup available at all Kenny Rogers Roasters stores nationwide.

1. Snow Cheese Roast – Php 810
Whole snow cheese roasted chicken marinated in cheese, topped with salty-sweet cheese powder. Served with snow cheese sauce.

2. Snow Cheese Roast Solo B – Php 315
Quarter snow cheese roasted chicken marinated in cheese, topped with salty-sweet cheese powder. Served with snow cheese sauce, 2 side dishes, muffin and rice.

3. Snow Cheese Sauce – Php 50
Creamy, salty and sweet white cheese sauce

With the Snow Cheese Roast, Kenny Rogers Roasters continues to push the boundaries of flavor innovation while staying true to its commitment to serve deliciously healthy meals that bring people together. The Snow Cheese Roast offers a new cheese experience—one that’s ready to make every gathering more flavorful.

Follow Kenny Rogers Roasters’ Facebook, Instagram, TikTok, and Youtube accounts to get more updates.

Candid Coffee Opens New Branch at SM Mall of Asia

By
PhilSociety
-

Candid Coffee has officially opened its newest branch at SM Mall of Asia, offering coffee lovers a relaxed and thoughtfully designed space to enjoy quality brews and candid conversations.

Known for its minimalist interiors and warm ambiance, Candid Coffee at MOA invites guests to slow down and savor moments over good coffee. The café features its signature handcrafted beverages and light bites, along with cozy corners perfect for catching up, working, or simply unwinding.

The new branch reflects Candid Coffee’s philosophy of keeping things simple, honest, and authentic, from its clean design to its straightforward menu.

With its prime location at one of the country’s busiest malls, Candid Coffee aims to become a go-to spot for those seeking calm amid the buzz of city life.

For more information, visit them Facebook and Instagram.

1...202122...50Page 21 of 50