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Del Monte Launches “Nutri-licious” Advocacy to Fight Malnutrition Through Everyday Family Meals

By
PhilSociety
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As part of its centennial celebration anchored on the theme of Nourishing Goodness, Del Monte Philippines launches the Nutri-licious advocacy—a nationwide effort that empowers moms to serve affordable, nutritious meals that can help address malnutrition in Filipino households.

1 in 4 Filipino Children Face Stunted Growth

Faced with 1 in 4 Filipino children under five affected by stunted growth*—a condition hindering a child’s health, development and future potential—the ‘Nutri-licious’ advocacy aims to make nutritious meals accessible. Partnering with the Philippine Stakeholders for Nutrition and Dietetics (PSND), a network of over 1,000 licensed nutritionists, Del Monte has developed easy, budget-friendly meals, each under Php200. The partnership with PSND will further strengthen the science behind our advocacy and expand our reach in educating more Filipino communities on the importance of including nutritious meals in our everyday lives.

Helping Moms Cook Nutritious Family Meals for Under Php200

At the heart of Nutri-licious is the belief that healthy family meals don’t have to be expensive. Del Monte features complete recipes that cost less than Php200 to serve a family of 4-5 using ingredients already familiar to Filipino households—like Del Monte Tomato Sauce, Pineapple Solids, and 100% Pineapple Juice with Vitamins A-C-E.

  • Del Monte Tomato Sauce is powered by LycoNutrients™—a blend of lycopene, iodine, and vitamins A and C that support everyday wellness.
  • Del Monte Packaged Pineapples (Tidbits and Chunks), dubbed as the “Superfruit ng mga Ulam,” are rich in vitamin C and fiber, helping boost immunity while enhancing dishes with their signature asim-tamis flavor
  • Del Monte Pineapple Juice ACE delivers “PinaPhyto-Five” benefits—anti-inflammatory, antioxidant, anti-diabetic, anti-cancer, and neuroprotective properties, based on research by the University of San Agustin.

To support this advocacy of bringing Nutri-licious family meals from the kitchen to the nation, we will be leveraging the Del Monte’s Kitchenomics platform, a long-time ally of Filipino moms. Recipes will be housed in Del Monte Kitchenomics along with a QR code linking to Nutri-licious recipes will appear on campaign materials for moms to be able to recreate them for their families.

A Centennial Commitment to Nourishing the Health of Filipinos

Nutri-licious is more than an advocacy—it reflects Del Monte’s 100-year commitment to Nourishing Goodness in every Filipino home. It marks the start of a bigger movement to make nutritious meals a daily habit—one mom, one meal, and one family at a time.

Miming Uncovers: What Causes Greenhouse Gas Emissions?

By
PhilSociety
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4 th Episode of environmental series shares song from an unlikely villain

Miming and Friends, the beloved animated YouTube miniseries, has released its fourth episode, continuing its journey of educating children and families about environmental sustainability through songs and animated characters.

Miming and Friends is a collaboration between Mondelēz International in the Philippines, and husband-and-wife tandem, Ramon del Prado and Meryll Yan – the local animated content creators behind the Miming and Friends YouTube channel. The series is dedicated to promoting sustainable snacking and responsible waste management practices through engaging and educational content. Partnered with the latter is Save Philippine Seas (SPS), a non-profit organization dedicated to conserving coastal and marine resources for collective action and behavior change.

The latest episode tackles the pressing issue of waste mismanagement and its relationship with climate change, bringing the characters together to learn about greenhouse gases and their impact on the world. “Episode 4 touches into the critical topic of climate change,” said Miming and Friends co-creator, Meryll Yan. “We believe that by understanding the causes and effects of greenhouse gases, we can empower the next generation to become proactive environmental stewards.”

The episode also introduces a new character – one who has a lot to say about greenhouse gas emissions and where they come from. Named Ghregoryo, the character is painted as a villain and has a very compelling song in the episode, which hopefully shines a light on the importance of individual actions.

“This episode dives into how our choices can affect the ocean and our climate in many unexpected ways,” explained Anna Oposa, Chief Mermaid and Executive Director of SPS. “We hope to help the youth connect their everyday actions like energy consumption or accumulating too much waste to the larger issue of greenhouse gases and the urgent need for responsible stewardship.”

“This newest adventure on greenhouse gases reminds us that building a sustainable future is a shared responsibility, and that everyone has a role to play,” shared Caitlin Punzalan, Corporate and Government Affairs Lead at Mondelēz International in the Philippines. “We are proud to engage with communities across the Philippines and inspire collective action towards a healthier planet.”

Since the release of Episode 3 in 2024, the channel has experienced consistent growth, climbing to over 42,800 total subscribers. This surge in viewership and engagement reflects the series’ ability to resonate with kiddie and family audiences and its effectiveness in delivering important messages about environmental stewardship.

Mondelēz International has been instrumental in supporting the series, aligning with their commitment to sustainability and waste management. Through the adventures of anthropomorphic cat-fish Miming and her friends, the series aims to inspire young viewers to take action and make a positive impact on the environment.

“At Mondelēz International, we believe that #SustainableSnacking starts at home,” adds Punzalan. “Miming and Friends provides a creative platform for reaching the right audiences with engaging content that inspires real and sustainable change. Sustainability can sometimes seem complex, especially for children. We want to help break down these concepts to show how our daily actions can have a positive impact.”

Beyond the success of the series, Mondelēz International also achieved key sustainability milestones, including the receipt of Plastic Credit Exchange’s (PCX) Plastic Cleanup Partner seal, recognizing the company’s efforts to not only meet but exceed the Extended Producers Responsibility (EPR) law requirement of collecting post-consumer plastic packaging. Through its partnership with waste diverters, the company collects the equivalent weight of the plastic packaging it uses for its snack products and ensures this is diverted through recycling and other means to avoid being marine litter or landfill.

Watch the latest episode of Miming and Friends through this link: https://youtu.be/0iGoRQU_yGY?feature=shared

SM Hotels and Conventions Corporation Celebrates Consecutive Wins for SMX Convention Center at the South East Asia Business Awards & Nomination at the World MICE Awards

By
PhilSociety
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SM Hotels and Conventions Corporation (SMHCC) proudly announces that SMX Convention Center has once again been recognized as the Best Convention & Exhibition Centre – Philippines at the South East Asia Business Awards 2025, presented by APAC Insider. Being the largest privately owned convention center operator in the Philippines, this recognition affirms SMX Convention Center’s standing as the country’s leading platform for business, trade, expositions, conferences, and lifestyle events—where ideas meet scale, and experiences are brought to life.

The South East Asia Business Awards honor companies that demonstrate exceptional business performance, service excellence, and innovation within the region. After a meticulous, merit-based evaluation by esteemed panelists, SMX Convention Center stood out among other contenders for its expansive nationwide presence, strong sustainability initiatives, and consistent commitment to service quality. This marks the second consecutive year that SMX has received this prestigious recognition, having also won the award in 2024.

“This award is a proud moment for all of us at SMX. It reflects the collaborative spirit and excellence that our team brings to every event, every venue, and every guest experience,” said Michael Jaey Albaña, Vice President and General Manager of SMX Convention Center. “This is more than a recognition of our infrastructure—it is a recognition of the people, the culture of service, and the bold vision that drives SMX forward as a catalyst for economic and event industry growth.”

A Growing Network of Premier Venues Across the Philippines

Since opening its doors in 2007, SMX Convention Center has grown into a network of premier venues strategically located across the Philippines. These venues serve as hubs for international conferences, trade expos, consumer fairs, corporate meetings, and milestone events. SMX Convention Center is actively expanding its reach to meet the growing demand for professional event spaces across the country. In addition to the much-anticipated opening of SMX Convention Center Seaside City Cebu in 2026—set to be the largest SMX property to date with over 21,000 square meters of leasable space—the company is accelerating its nationwide expansion with a strategic pipeline of new venues. 

Powering the MICE Industry in Southeast Asia

As a brand under SM Hotels and Conventions Corporation, SMX Convention Center continues to be a driving force behind the growth of the Philippine MICE sector. With a focus on service excellence, innovation, and destination development, SMX is elevating the country’s position as a premier host for global events and a gateway to Southeast Asia’s thriving business landscape.

SMX Convention Center was also nominated at the World MICE Awards 2025, a global program honoring excellence in the Meetings, Incentives, Conferences, and Exhibitions (M.I.C.E.) industry. Voting ends on 19 September 2025, and supporters are encouraged to cast their votes at https://worldmiceawards.com/award/philippines-best-convention-centre/2025 to help secure a fifth consecutive win.

For more information, please visit www.smxconventioncenter.com 

Joel Wijangco Opens Daring and Dazzling Shoe Exhibit at Yuchengco Museum

By
PhilSociety
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Avant garde footwear designer and art provocateur Joel Wijangco unveiled his latest exhibit yesterday at the Yuchengco Museum, blurring the line between fashion, sculpture, and social commentary.

The exhibit showcases over 25 pieces of handcrafted shoes, each one acting as a sculptural narrative. From Bo-ho (Body Horror), a twisted stiletto exploring body dysmorphia, to Palengkera No. 1, inspired by the fishwife Amazons of Malabon’s wet markets, Wijangco’s work straddles art, fashion, and emotional archaeology.

“I design shoes the way some people write memoirs,” says Wijangco. “Each pair is a story…. sometimes mine, sometimes borrowed, always intimate and strange.”

Exhibit highlights include:

  • Sister’s Favorite, a noodle-inspired heel made during his sister’s breast cancer journey
  • Bond(age), an ox-red stiletto with six buckles and a golden halo, satirizing the trap of lifelong commitment
  • Osuang, a Gothic heel born from colonial anxieties around Filipina sensuality, reimagined for tropical vampires
  • Fitting ni Sioning, based on a shoe fitting with his grandmother, who revealed a tenderness hidden behind decades of sharpness

Blending surrealism, pop culture, Filipino folklore, and personal memory, Joel Wijangco’s work playfully interrogates identity, memory, and the absurdities of beauty. The exhibit runs through October 15, 2025.

The exhibit at Yuchengco Museum, G/F RCBC Plaza, Makati City, is ongoing until October 15. Admission is free. For more information, visit https://yuchengcomuseum.org/art_exhibit/art2wear-steve-de-leon-and-joel-wijangco/

Palawan Group of Companies honors loyal employees who helped build its legacy; celebrates 40 years of growth

By
PhilSociety
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The awardees sporting the iconic “Happy To Serve You” pose

The Palawan Group of Companies, one of the leaders in financial services, kicked off the celebration of its 40th anniversary by honoring its most loyal and dedicated employees.

Recognized as the heroes who laid the foundation of the Palawan Group, individuals who have reached their 20th, 25th, and 30th year of service were celebrated for their contributions and their commitment to upholding husay na Tatak Palawan at serbisyong Pusong Palawan all these years. Awardees and their families were flown to the company’s headquarters in Puerto Princesa City and were given a much-deserved red carpet treatment.

The heartfelt ceremony, dubbed as ‘Gintong Lingkod Awards’, was attended by the company’s founders, leaders, and partners. It was intended to honor the awardees not only for their role in the growth of the business but also for living out the Palawan Group’s core values of humility and service.

In her welcome remarks, Palawan Group Chief Human Resources Officer, Korina Castro-Fernando, thanked the awardees for being “the founding ates and kuyas, ‘nangs and ‘nongs (big sisters and brothers) who lived out the Kulturang Palawan of integrity and sincere service – to sukis and to co-associates” as she emphasized that it is this culture that serves as the solid foundation that led the company to where it is today. She also reiterated her appreciation, on behalf of the Castro family, of the awardees’ faith in the company as it evolved from a single pawnshop in Puerto Princesa City to a globally recognized financial services provider known for its serbisyong Matataag, Maaasahan, at Mapagkakatiwalaan (enduring, dependable, trustworthy).

This appreciation was echoed by co-founder and Deputy Chairman Angelita M. Castro, who remarked, “our awardees are not just witnesses to our history – they helped build it.” She further expressed, “kami man [ni Sir Bobby] ang nagsimula, hindi tayo aabot sa 40 years at sa tagumpay na tinatamasa natin ngayon kung hindi dahil sa inyo, sa inyong sipag, at sa inyong pagmamahal sa ating kompanya. Salamat, maraming salamat sa inyo.”

Select awardees delivered speeches – personal accounts of how being part of the Palawan Group impacted their lives – which earned a harmony of laughter, tears, and cheers from the audience.

Flora Mae Salarzon, a 25-year service awardee, remarked, “If I weren’t well-compensated, I would’ve left a long time ago. But when I say ‘compensated’, I don’t just mean in terms of salary. At Palawan, we are enriched mentally, emotionally, and even spiritually. The company takes care of us as people—not just as employees. We are trained, guided, and equipped not just for work, but for life. [Our mentors in Palawan] help us grow as professionals, as parents, as members of the community. We learn how to balance our careers with our responsibilities at home, and how to prepare for our future. That kind of support is rare, and I’m truly grateful.”

Another 25-year service awardee, Ma. Criselda Emnace, emphasized how genuinely “malasakit” (care) to our Sukis served as the glue that holds the business together. She shared, “My job felt less like a job but more like a purpose. I discovered more profoundly that the key business acumen in a business like ours is Customer Love. I do my best to extend my services to customers the best way I know how.”

Each awardee received a 24K Palawan Gold coin as a token of appreciation. They were each called to the stage, accompanied by a loved one to receive the token, and received a warm embrace from the company’s leaders. Many also shared their personal journeys with the company, offering reflections that were both inspiring and moving.

The Gintong Lingkod awards is part of the Palawan Group of Companies’ efforts to nurture a workplace where employees are valued, empowered, and celebrated. It reflects the company’s commitment to upholding Tatak Palawan – the spirit of bayanihan and service.

For more information, go to Palawan Pawnshop and PalawanPay Websites.

Jollibee Chickenjoy Hailed as the Back-to-Back #1 Best Fast-Food Fried Chicken by USA TODAY

By
PhilSociety
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Jollibee Chickenjoy reigns supreme once again as USA TODAY’s 10Best names it the #1 Best Fast-Food Fried Chicken in the U.S. for the second consecutive year. With its crispy, juicy, and flavorful profile, Chickenjoy fried chicken continues to win the hearts of food lovers across America.

Jollibee Group brands continue to be recognized worldwide for its superior taste, as Jollibee’s Chickenjoy has clinched the #1 spot in USA TODAY’s 10Best Fast Food Fried Chickenlist for the second consecutive year.

The fan-favorite Chickenjoy fried chicken surpassed major international and regional players in the U.S. fast-food scene to remain at the top of the 10Best Readers’ Choice Awards, which recognizes the best of American food, destinations, and experiences.

“We are truly honored and grateful that Jollibee’s Chickenjoy was voted as the best among the best tasting fried chicken by USA Today readers. We’ve always believed that Chickenjoy’s delicious taste appeals to everyone across borders and this recognition in the USA is a joyful testament to that,” said Ernesto Tanmantiong, Jollibee Group Global President and Chief Executive Officer.“This back-to-back win represents the overall joyful experience and superior taste that Chickenjoy delivers with every bite. It is also a tribute to our hardworking teams—especially those in our stores—who bring this joy to life each day through great food and heartfelt service. We deeply thank  our loyal customers and everyone who voted for Chickenjoy, making it the USA’s favorite fried chicken once again.”

Jollibee’s Chickenjoy is best known for its crispy, golden exterior, juicy and tender meat, and signature seasoning that delivers a bold yet balanced flavor in every bite. Served with sides and paired with Jollibee’s beloved silky gravy, Chickenjoy fried chicken has become a go-to comfort food for many across America and the rest of the world.

The win marks another milestone in Jollibee Chickenjoy’s growing list of international accolades, having previously been named: The Best Fast-Food Fried Chicken by Eater.com (2022), Best Chain Fried Chicken in America by Thrillist (2021), and #3 in the Top Featured Fast-Food Fried Chicken Joints in the US by FoodBeast (2017), andon top of USA Today’s Top 10 Best Fast-Food Fried Chicken (2024).

With around 100 stores in North America and over 1,700 locations worldwide, Jollibee has become one of the fastest-growing restaurant brands globally. The brand continues to attract fans across cultures through its joyful customer experience and crave-worthy offerings.

USA TODAY’s 10Best platform ranks the top travel and lifestyle recommendations across the United States, with categories ranging from food and drink to destinations and hotels. The 10Best Readers’ Choice Awards are published annually, based on expert curation by a panel of food critics and online public voting.

To view the full list, visit: https://10best.usatoday.com/awards/best-fast-food-fried-chicken/


Making Friztory: Goodday Friz Sets GUINNESS WORLD RECORD for Largest Carbonated Beverage Party with 766 Participants

By
PhilSociety
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From Left to Right: Lance Gokongwei, President and CEO of JG Summit Holdings, Inc., Caycee Dolan, GWR Rep, and Asahi South, Central and Southeast Asia Group CEO Erwin Selvarajah holding the Guinness World Record certificate, marking Goodday Friz’s “Friztory”-making moment.

Goodday Friz ushers in a bold new era of healthy soda in the Philippines with a record-breaking launch

It was fizzy. It was flavorful. It was Friztory in the making.

Goodday Friz, a carbonated cultured milk drink, officially exploded onto the scene with a GUINNESS WORLD RECORDS™-breaking launch. The event brought together 766 Filipinos to set a new world record for the Largest Carbonated Beverage Party.

Held at the Blue Leaf Cosmopolitan in Bridgetowne, Quezon City last July 30, 2025, the event, aptly named “Making Friztory,” was a crazy good fusion of pop, fizz, and fun. The crowd raised their cans of Goodday Friz in a massive, synchronized toast, officially earning the GUINNESS WORLD RECORDS™ for the Largest Carbonated Beverage Party. The once-in-a-lifetime celebration was an epic moment in beverage history.

Also present at the Goodday Friz launch were industry leaders Lance Gokongwei, President and CEO of JG Summit Holdings, Inc, and Asahi South, Central and Southeast Asia Group CEO Erwin Selvarajah, marking the beginning of an exciting collaboration that redefines the beverage landscape in the Philippines.

(Center) Lance Gokongwei, President and CEO of JG Summit Holdings, Inc., and Asahi South, Central and Southeast Asia Group CEO Erwin Selvarajah hold the Guinness World Record certificate for Goodday Friz, which broke the record for the largest carbonated beverage party with 766 participants.

A Healthier Fizz for a New Generation

Goodday Friz combines the zesty sparkle of soda with the creamy tang of cultured milk, fortified with Lac-Shield™ paraprobiotics to support immunity while delivering a crazy good taste. It is soda reimagined for Filipinos who are conscious of their food choices.

“Goodday Friz isn’t just your regular soda, it’s a new kind of refreshing and flavorful carbonated drink with a unique twist because it’s made with cultured milk,” said Oscar Villamora Jr., URC Managing Director for Beverages. “We want to offer an innovative drink, and what better way to launch our newest Goodday product than by celebrating with our consumers during this exciting history-making event.”

Joining the excitement was rising P-pop sensation CLOUD 7 who was introduced as Goodday’s first-ever brand ambassador. Their dynamic live performance electrified the crowd during the record-breaking event. CLOUD 7 also did a fun dance cover of “Soda Pop” to celebrate the occasion.

“We’re thrilled to enter the Philippine soda space with a product that offers both fizz and function,” said Hemalatha Ragavan, CEO of Asahi Southeast Asia and Exports (Multi-Bev). “Goodday Friz delivers a refreshing taste with a health boost. It’s perfect for today’s on-the-go, wellness-minded consumers.”

P-pop group and Goodday Friz ambassadors CLOUD 7, electrified the launch event with their songs and dance moves.

The fun didn’t stop as guests were treated to Goodday Friz-themed activities, including “Friz Fill-Up Frenzy,” where players caught fizzy bubbles, cultured milk, and oranges to fill a virtual can, and “Friz Fuzed,” a puzzle challenge to unlock the perfect path to Friz.

Goodday Friz is available in two crazy good flavors—Original and Orange—both low in calories and packed with paraprobiotics to help boost immunity. Combining the smooth creaminess of cultured milk with the zesty fizz of soda, Goodday Friz is crafted to refresh your taste buds and energize your vibe—whether you’re chilling solo or out with your crew.

Now available nationwide, Goodday Friz invites everyone to experience this crazy good fusion of flavor and function.

Double the Dip, Double the Fun with Kenny Rogers Roasters New Chipotle Double Dippers

By
PhilSociety
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Kenny Rogers Roasters is making double-dipping deliciously acceptable with its bold new creation: the Chipotle Double Dippers — dip once for flavor, dip two for crunch. This exciting offering brings together flavor and texture; a twist that turns every bite into a flavorful experience.

The brand continues to elevate the game as the Chipotle Double Dippers go beyond just a regular dish—it’s a double-dipping and exciting playground designed for those who love to get hands-on with their cravings.

Get ready to dip into something bold—Kenny Rogers Roasters Chipotle Double Dippers is available this August 4:

  • Chipotle Double Dippers Roast
    Whole roasted chicken marinated in chipotle spices. Served with salsa and crunchy BBQ sprinkles for added flavor and crunch.
  • Chipotle Double Dippers Solo B
    Roasted chicken marinated in chipotle spices. Served with salsa and crunchy BBQ sprinkles, 2 side dishes, a muffin and rice.
  • Chipotle Double Dippers Ribs
    Tender ribs marinated with chipotle spices. Served with salsa and crunchy BBQ sprinkles for added flavor and crunch.
  • Chipotle Double Dippers Salsa and Sprinkles

Tomato based Salsa made with garlic and herbs paired with crunchy sprinkles that add a smoked barbecue flavor.

Launching in all branches nationwide starting August 4, 2025, the Chipotle Double Dippers will be available for dine-in, take-out, or delivery. Order online at www.kennysrogersdelivery.com.ph, via Grab Food, Food Panda, or call the hotline: 8-555-9000 to discover why double is always better.

Stay updated by following Kenny Rogers Roasters on Facebook, Instagram, TikTok, and Youtube.

Two Properties of SM Hotels and Conventions Corporation (SMHCC) are Nominated at the Renowned World Travel Awards

By
PhilSociety
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Conrad Manila Presidential Suite Lounge

Topnotch hotel brands under SMHCC’s roster of properties, Conrad Manila and Lanson Place Mall of Asia have both been nominated at the prestigious World Travel Awards. Admirably, Conrad Manila is not just in one but three categories, namely: Philippines’ Leading Conference Hotel 2025, Philippines’ Leading Hotel 2025, and Philippines’ Leading Hotel Suite 2025. Meanwhile, Lanson Place Mall of Asia takes pride as a nominee in the Philippines’ Leading Hotel Residences category. 

As SMHCC’s luxury property, Conrad Manila remains to be a haven for bespoke encounters and inspiring experiences that reflect grace and grandeur. For six consecutive years, the hotel has been receiving accolades from the World Travel Awards as the Leading Conference Hotel in the Philippines, which reflect Conrad Manila’s commitment to providing the highest level of service that exudes elegance and sophistication, characterized by sincerity and genuine Filipino hospitality. 

Lanson Place 2BR Panorama Suite Dining Living Room

Lanson Place Mall of Asia, SMHCC’s newest prime property by the bay, is a contemporary urban retreat designed for today’s discerning business and extended-stay travelers. Guided by a philosophy of being a “devoted host,” the team goes beyond traditional hospitality to create a sense of belonging and ease, making each guest feel genuinely cared for whether they’re in town for business, relocation, or an extended project.

SMHCC takes centerstage on a global level as its properties receive notable recognitions and exude the company’s very own service culture of “We Go Beyond.” As such, SMHCC reinforces its connection to customers through a deep understanding and anticipation of each guest’s aspiration. Consequently, every stay in an SMHCC property becomes a purposive encounter and an immersive experience.

Cast your votes for Conrad Manila and Lanson Place Mall of Asia through the World Travel Awards Voting Page until August 31, 2025!

ALBERTO Welcomes Gabbi Garcia as Its First Female Brand Ambassador, Marking a New Era of Everyday Elegance

By
PhilSociety
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ALBERTO, the beloved Filipino lifestyle brand known for its chic, comfortable, and high-quality footwear and bags, proudly welcomes Gabbi Garcia as its first-ever female brand ambassador. This exciting partnership kicks off a new era for ALBERTO as it celebrates “35 years of Everyday Elegance” in 2025, signaling a bold evolution for the trusted homegrown brand.

Welcoming Gabbi Garcia into the ALBERTO family felt like the most natural step forward. “We chose Gabbi because she truly reflects what ALBERTO is all about,” Alberto Gaerlan, the brand’s namesake and founder, shared. “As we mark our 35th year with the ‘Everyday Elegance’ campaign, we wanted someone who embodies timeless beauty, effortless style, and that unique Filipina charm, qualities at the heart of our brand.” Gabbi’s vibrant, down-to-earth personality and her sense of style that’s both classic and current make her a perfect match for ALBERTO.

For Gabbi Garcia, joining ALBERTO feels like a full-circle moment. “I grew up seeing ALBERTO stores in the mall, so when the opportunity came, it really felt full circle,” she shared. “I love that they’re a proudly Filipino brand that’s been around for years.” Gabbi also expressed her admiration for ALBERTO’s authenticity, which is rooted in Filipino values like family, craftsmanship, and accessibility, all while staying current with fashion trends.

This collaboration marks a meaningful new chapter in ALBERTO’s story, highlighting the brand’s evolution and forward-looking direction. Since 1990, ALBERTO has been part of the everyday lives of Filipinos, and as it celebrates its 35th year in 2025, the brand is stepping into a new era that stays true to its heritage of everyday elegance while embracing contemporary trends and the style and spirit of today’s modern, dynamic working class.

“Our partnership with Gabbi Garcia represents this evolution, as we continue to introduce fresh collections that blend timeless appeal with contemporary trends,” Alberto Gaerlan shared.

Gabbi describes her style as “effortless and evolving,” which perfectly matches ALBERTO’s collection. “I like to be chic when I want, comfy when I need. I choose pieces that feel like ‘me’ but are also functional,” she said. She values ALBERTO for being stylish without trying too hard and versatile enough for both glam moments and everyday errands. Comfort and quality are her priorities: “I always choose comfort and craftsmanship—cute alone isn’t enough. I move a lot, so I need pieces that keep up without sacrificing style.” Her current favorites include ALBERTO’s strappy kitten heels, praised for their comfort and elegance, and a suede bag she finds chic and easy to style.

“ALBERTO fits into everyday life—whether at work, on weekends, or casual days. There’s an ALBERTO for every Filipina. I want them to see how these pieces can elevate their style without feeling intimidating,” Gabbi Garcia said.

Shoppers can look forward to exciting things from this collaboration, including exclusive collections and new product drops that bring ALBERTO’s vision of “everyday elegance” to life with a fresh twist. Expect standout, trend-forward pieces that reflect Gabbi’s effortless style, wearable looks that inspire and resonate with the everyday lives of Filipinos.

ALBERTO is available in over 90 stores nationwide and online at www.alberto.com.ph, as well as on Lazada, Shopee, TikTok, and Zalora.

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