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Maxicare Launches LifesavER and LifesavER+: Your Health Emergency Lifeline

By
PhilSociety
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In a groundbreaking move to make premium healthcare more accessible and flexible, Maxicare, the Philippines’ leading healthcare provider, introduces two innovative prepaid health cards: LifesavER and LifesavER+. Designed for individuals and families seeking peace of mind in medical emergencies, these cards redefine how Filipinos approach emergency healthcare.

Medical emergencies can strike at any time, and the LifesavER product line ensures you’re always prepared. With nationwide coverage at Maxicare-affiliated hospitals, including six premier medical institutions—Asian Hospital and Medical Center, Cardinal Santos Medical Center, Makati Medical Center, St. Luke’s Medical Center (BGC and QC), and The Medical City—Maxicare guarantees access to world-class emergency services.

“At Maxicare, we believe that health emergencies should never be a barrier to quality care. LifesavER and LifesavER+ empower Filipinos to face life’s uncertainties with confidence, knowing they have access to reliable and immediate medical assistance when they need it most,” shared Mr. Roberto Macasaet, Jr., Maxicare’s Chairman of the Board.

LifesavER is perfect for individuals looking for an affordable safety net against unexpected health crises. For only Php 2,299, it offers up to Php 25,000 coverage for emergency room (ER) treatments, ensuring immediate access to life-saving services. Other benefits include doctor’s services for emergency treatment, and emergency room fees, medicines, and diagnostic tests.

Families and frequent travelers seeking enhanced medical protection, on the other hand, will find LifesavER+ quite useful. It provides up to Php 50,000 coverage, including emergency room treatments and those leading to confinement, if needed. At Php 6,999, it comes with additional perks such as Assist America emergency travel medical assistance for trips beyond 150 km from home or abroad (up to 90 days), and 12 complimentary 24/7 teleconsult calls through Maxicare’s dedicated hotline.

Coverage for both prepaid health cards includes, but is not limited to, accidents, food poisoning, dengue, and upper respiratory tract infections. Additionally, they come with Life Insurance with Accidental Death, Dismemberment & Disablement (ADD&D) coverage up to Php 50,000.

etting started with LifesavER or LifesavER+ is easy. After purchasing via Maxicare Online Store, register your card by entering your reference number on the Maxicare Member Viewpoint. Once activated, your card is valid for one year, giving you the freedom to access emergency care whenever needed. You can also purchase and activate multiple cards annually.

With LifesavER and LifesavER+, Maxicare continues its mission to make quality healthcare simple, affordable, and accessible to all Filipinos.

Take the first step towards a worry-free tomorrow. Visit Maxicare’s online store and secure your LifesavER or LifesavER+ card today. Your health and peace of mind are just a card away.

For more information, visit www.maxicare.com.ph/maxicare-plans/#prepaid-plans.

Landers Superstore Celebrates 8th Anniversary with Epic Giveaway Draw

By
PhilSociety
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On January 20, 2025, Landers Superstore kicked off its 8th-anniversary celebrations in true style with a grand raffle draw that left customers buzzing with excitement! Hosted by none other than Shaina Magdayao and Billy Crawford, the event had everything you could imagine: stars, music, and of course, incredible prizes.

The Party Vibes Were Real!

The epic celebration happened in Landers Arca South. The event was packed with not just Landers members, but also a star-studded guest list, including Enchong Dee, JC de Vera, Empress Schuck, Kyline Alcantara, Derrick Monasterio, Rufa Gutierrez, Annabelle Rama, and more. Talk about a celeb-packed evening!

To make the night even more unforgettable, there was a special performance by the iconic Vina Morales. The crowd was definitely vibing with her live music, setting the tone for a night full of surprises and energy.

How It All Went Down

The anniversary promo wasn’t just about the glitz and glam of the draw itself. Over the past few months, Landers Superstore had been running a major giveaway to mark their 8th anniversary. All new and existing members were eligible to join by making purchases worth at least ₱4,000 at any Landers Superstore branch or on their website, landers.ph, between June 8 and December 31, 2024. Each ₱4,000 spent earned members a raffle entry, giving them a chance at those amazing prizes.

But here’s the twist—there was more to it than just the grand draw! Landers kept the energy high with monthly qualifying draws. This kept the suspense building, month after month. And when it came time for the big show, there were two grand prize winners to be announced, along with eight minor prize winners.

The Big Moment: Live Draw and the Winners!

The grand raffle draw was aired live on Landers Superstore’s Facebook page, making sure everyone could join in the fun. As the names of the lucky winners were revealed, the excitement was all over– from the minor prizes to the two grand prizes that everyone had been waiting for.

This event wasn’t just about the raffle; it was a celebration of Landers’ incredible journey over the past eight years, and how they continue to build a community of loyal shoppers. With so much support from their members, it’s no wonder that Landers Superstore has become a favorite go-to for all things grocery, lifestyle, and beyond!

If you missed out on this year’s anniversary giveaway, don’t worry – there will always be more opportunities for you to score big with Landers. Who knows what surprises are in store for the next big promo? So, keep an eye out, because you won’t want to miss the next Landers celebration!

Autograph Collection Hotels Debuts in Penang with The Millen Penang, Showcasing the elegance of Bygone Colonial Era

By
PhilSociety
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Penang, Malaysia – Autograph Collection Hotels, part of Marriott Bonvoy’s global portfolio of over 30 extraordinary hotel brands, proudly announces the opening of The Millen Penang, Autograph Collection. The first Autograph Collection hotel in Penang, nestled along the historic Millionaire’s Row, this 146-room designer hotel blends colonial-inspired elegance with modern sophistication, capturing the vibrant charm of Penang while celebrating its rich heritage.

“Each Autograph Collection hotel is exactly like nothing else – each tells a truly unique story and The Millen Penang, Autograph Collection is a perfect reflection of this. This new opening expands our portfolio of Autograph Collection Hotels in Malaysia, reflecting the rich history of Penang through a refined and sophisticated lens,” said Ramesh Jackson, Area Vice President, Malaysia & Indonesia, Marriott International. “From bringing the grace of the past into the present, to storied guestrooms and progressive dining experiences, the hotel offers an authentic sense of place and an experience that invites guests to forge a meaningful connection with the destination.”

With its promise of “A Different Penang,” The Millen reimagines the grandeur of a bygone era, breathing new life into the iconic 1800s setting of Northam Road. Guests are invited to experience a seamless confluence of past and present, where every corner reveals a story steeped in history.

The guestrooms are a product of design, offering panoramic views of the Andaman Sea and breathtaking sky vistas. Each room features high-quality linen fittings, marble-clad interiors, dual vanity tops, and luxurious bathtubs framed by floor-to-ceiling windows. With touches of moody sophistication, subtle metallic accents, and sustainable luxury, guests can enjoy organic amenities and locally-sourced craftsmanship in a setting that exudes refined charm.

For culinary journeys to remember, Lili is a vibrant celebration of Penang’s local flavors and redefines Malaysian cuisine with a modern touch – the welcoming neighborhood hub offers responsibly sourced, cruelty-free produce; the Good Society honors the beloved British tea culture, where the refined space serves premium Devonshire tea and The Millen Espresso, an artisanal coffee blend crafted in collaboration with a local roaster, along with freshly baked pastries and cakes.

The Millen offers premier meeting and event facilities, including Upperton Hall Grand Ballroom, featuring one of the island’s longest LED screens (31m x 2m panel) for dynamic presentations; while The Chamber and The Dialogue Boardrooms feature natural daylight and cutting-edge technology including a BOSE sound system, ideal for virtual and in-person meetings. Moments of personal enrichment ensure a well-rounded stay and can be enjoyed at a 24-hour fitness centre and saltwater-treated Infinity Pool overlooking the Straits of Melaka.

Later this year, wellness seekers can indulge in Nut&Meg Wellness Spa, offering treatments inspired by heritage and local ingredients like nutmeg, blending traditional methods with modern techniques. Gourmet enthusiasts can look forward to experience Blacklinen Restaurant, a charcoal-grill restaurant specializing in premium aged meats, fresh seafood, and an extensive curation of wine selection.

“We are thrilled to unveil The Millen, a truly unique hotel that personifies Penang’s charm with a special story and heartfelt design. Our team is focused on showcasing the rich culture of the destination and creating authentic, one-of-a-kind experiences for guests when they visit Penang,” shared Catherine Townsend, General Manager, The Millen Penang, Autograph Collection.

The hotel is located on Northam Road, the upbeat district with local eats, bars, restaurants, and lifestyle malls within reach. The hotel is a short distance from the island’s attractions such as Gurney Drive, UNESCO world heritage site, Penang Botanic Gardens, Beach Street, and more. Penang International Airport can be reached in 35 minutes.

The Millen Penang, Autograph Collection participates in Marriott Bonvoy – the award-winning travel program from Marriott International – allowing members to earn and redeem points for their stay at the new hotel, and at other hotels and resorts across Marriott Bonvoy’s extraordinary portfolio of brands. With the Marriott Bonvoy app, members enjoy a level of personalization and a contactless experience that allows them to travel with peace of mind.

For reservations or inquiries, please contact +604 565 8888, email hello@themillenhotel.com, or visit www.themillenhotel.com.

Valentine’s Day on a Budget: Thoughtful Ways to Celebrate Without Breaking the Bank

By
PhilSociety
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Valentine’s Day is a time to celebrate love, whether it’s with a significant other, friends, or family. But the pressure to spend money on extravagant gifts or fancy dinners can be overwhelming. Fortunately, showing your love and appreciation doesn’t require a hefty price tag. Here’s how to have a memorable Valentine’s Day without stretching your budget.

1. DIY Gifts:

Create personalized, heartfelt gifts like:

  • Handmade Cards: Use craft supplies to make a unique card with a personal message.
  • Customized Photo Album: Gather favorite photos to create a meaningful album or scrapbook.

2. Romantic Dinner at Home

Skip the pricey restaurant and cook a special meal together. Set the mood with candles and soft music. Simple dishes like pasta or pizza can be just as delicious as a fancy dinner.

3. Thoughtful Gestures

Sometimes, small gestures mean the most:

  • Write a Love Letter: Share your feelings through a heartfelt letter.
  • Create a Spotify Playlist: Curate a list of songs that remind you of each other.

4. Free Local Events

Check out free or low-cost events in your area, such as art gallery openings, free museum days, or outdoor festivals. It’s a great way to experience something new without spending money.

5. Budget-Friendly Gifts

If you want to give a gift:

  • Flowers from the Grocery Store: Fresh, affordable blooms.
  • Homemade Treats: Bake cookies, cupcakes, or brownies.
  • Succulent Plants: Low-maintenance, cute, and inexpensive.

6. Simple Words of Affection

The most valuable gift is sometimes just saying “I love you.” Express your feelings with a thoughtful note or a meaningful conversation.

Valentine’s Day is about celebrating love, and it doesn’t have to come with a hefty price tag. With a little creativity and thoughtfulness, you can make the day special without overspending. Whether you’re planning a cozy night in, making DIY gifts, or simply sharing heartfelt words, the key is showing your love in a meaningful way. After all, the best things in life are often the simplest — and the most affordable.

Project Inclusion Network makes strides in disability-inclusive employment in “Empowered Summit” 

By
PhilSociety
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On December 3, 2024, Project Inclusion Network (PIN) and leading financial services  JPMorganChase celebrated the International Day of Persons with Disabilities (IDPWD) by hosting the “Empowered Summit: Making a Difference with 1%” at the SMX Convention Center Aura. This event brought together government representatives, experts, and employers to advance policies on disability inclusion and promote the equal participation of Persons with Disabilities in the workforce. 

Empowered Summit, co-hosted by Ms. Stephanie Zubiri – author of “Chalky the Chameleon,” a story about neurodiversity and self-discovery – began with insightful discussions on Republic Act No. 10524, which mandates 1% of government positions for persons with disabilities, and encourages the private sector to follow suit. Experts and leaders, namely Mr. Randy Calsena from the National Council on Disability Affairs (NCDA), Ms. Carmen Zubiaga of the Women with Disabilities Leap to Women Social and Economic Program (WOW-LEAP), Atty. Judith Dongallo-Chicano of the Civil Service Commission (CSC), Ms. Linartes Viloria of the International Labour Organization (ILO), and Ms. Charmagne Adonis of SM Hotels and Conventions Corporation (SMHCC) tackled barriers in policy implementation and the need for stronger initiatives on improving reasonable accommodations and enhancing accessibility. 

Manish Shah, Managing Director of JPMorganChase, and the Disability-Inclusion Champions of JPMorganChase, lead the way on disability-inclusion initiatives together with Project Inclusion Network and the Philippine Business and Disability Network

Reactors from various organizations provided valuable insights on advancing inclusion in the workplace. Mr. Bronson Escalderon, from Benilde School of Deaf Education and Applied Studies (SDEAS), emphasized the need for guidance and upskilling within the Deaf community, while Ms. Carla Francesca Nobleza of Kasali Tayo highlighted the importance of normalizing the presence of persons with disabilities in the workforce. Real change starts with leaders who prioritize diversity and inclusion as central to their organizational mission,“ said Ramil Dela Cruz, Vice President for Recruitment and lead for disability hiring at JPMorganChase. 

As a highlight of the event, success stories from self-advocates employed in inclusive organizations were featured. The media advocacy campaign “May 1% Ka Ba?”, in partnership with the Austrian Embassy, was officially launched. This showcased person stories of persons with disabilities thriving in their supportive workplaces. These included Aileen Gay Sibal, a Deaf self-advocate; Lou Mallari, Rayne Saul Hugo and Michael Ladrillo, who are persons with orthopedic disabilities; and Benito Manangkil, a person with an intellectual disability, whose companies have set the standard for disability-inclusive employment. Both Teleperformance and Citihub have exceeded the 1% mandate, with Teleperformance reaching 5% and Citihub reaching 100%.

Meanwhile, representatives from the City Government of Mandaluyong, Ariel Nuestro and Christian Delos Santos, who are persons with physical disability, also shared how their local government ensures equal opportunities within public service, employing 3% of their workforce as persons with disabilities. 

The event concluded with a thanksgiving dinner to recognize the partners and organizations committed to fostering a more inclusive society. As a member of the steering committee of the Philippine Business and Disability Network (PBDN), JPMorganChase is at the forefront of cultivating a supportive environment for persons with disabilities.

To learn more about our advocacy, contact connect@projectinclusion.ph 

Get Ready for the Thrill: ‘Squid Game’ Season 3 Drops June 27!

By
PhilSociety
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The highly awaited third season of Squid Game will premiere on June 27. Gi-hun (Lee Jung-Jae) returns for another battle for survival after a failed rebellion. With chilling first-look images and a spine-tingling poster teasing what’s to come, fans can expect an even darker chapter. Set just six months after Season 2, the series promises an unforgettable ride. Don’t miss the final showdown!

Sun Life Foundation brightens futures with school kit donations

By
PhilSociety
-

Manila Philippines, – Sun Life Financial-Philippines Foundation, Inc. (Sun Life Foundation), in coordination with AHA Behavioral Design, continued its commitment to nurturing the learning of Filipino children by donating over 1,700 school kits to six elementary schools.

School kits comprising school bags, hygiene kits, lunch boxes, and tumblers were distributed at Aguho Elementary School in Pateros, Sta. Lucia Elementary School in San Juan City, and Col. Ramon Camus Integrated School in Malabon, giving students the perfect gift for a bright start to the school year. 

Proving that distance is no obstacle, the Sun Life Foundation and AHA Behavioral Design teams also hiked through remote forested areas in Laguna to deliver kits to Gisgis Elementary School in Pangil and Parang ng Buho Elementary School in Santa Maria. 

The highlight of the initiative was the distribution of over 760 kits at Pinaglabanan Elementary School in San Juan City, which was graced by executives Sun Life Philippines. 

“Beyond bringing joy to school communities, our greater goal is to give students the tools they need to learn,” said Kristine Millete, Executive Director of the Sun Life Foundation. “Children learn well when their needs are met. This donation is our way of helping build a brighter future for Filipino children, one school kit at a time.”

“AHA Behavioral Design supports Sun Life Foundation in donating school kits to not only help students but also show our teachers that they have a committed partner in making a difference in their classrooms and students’ lives,” said TJ Agulto, Chief Operating Officer of AHA Behavioral Design. “The schools chosen are part of Sun Pera-Aralan, Sun Life Foundation’s flagship financial management program for public school teachers, further underscoring their dedication to empowering educators and learners alike.” 

As the philanthropic arm of life insurer Sun Life Philippines, the first and longest-standing life insurance company in the country, the Sun Life Foundation donates school kits annually in support of school communities.

Veranda Resort Phuket, Autograph Collection Debuts on Phuket’s Pristine Cape Panwa Peninsula

By
PhilSociety
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Autograph Collection Hotels, part of Marriott Bonvoy’s portfolio of over 30 exceptional hotel brands, announced the opening of Veranda Resort Phuket, Autograph Collection. As the first Autograph Collection Hotel in Phuket and the third in Thailand, this chic resort became a destination for travelers seeking a unique blend of natural beauty and rich cultural experiences.

Nestled on the sunset coast of the secluded Cape Panwa Peninsula, just a short distance from Phuket’s Old Town and overlooking the Andaman Sea and vibrant sunsets, this stylish retreat is inspired by the island’s natural and cultural wonders. Veranda Resort Phuket, Autograph Collection is just 12km from Phuket Town, 24km from the tourist haven of Patong Beach, and 45km from Phuket International Airport.

“Phuket is one of the world’s most iconic and idyllic resort destinations, an island paradise that seamlessly fuses tropical beauty with authentic heritage. Within this stunning setting, travelers can embark on deeply personal journeys that are defined by their originality,” said Brad Edman, Market Vice President, Thailand, Cambodia and Myanmar, Marriott International. “Following the opening of the two Autograph Collection Hotels in Bangkok, Thailand’s dynamic capital city, we are thrilled to introduce the brand’s original style and one-of-a-kind experiences to guests in Phuket.”

With no two Autograph Collection hotels the same, each individual property offers a signature experience crafted through passion and expert skill, leaving a lasting imprint on guests. The overall design concept of Veranda Resort Phuket is inspired by the cultural tapestry and natural splendor of Phuket. The resort embraces “Fluid Wonder,” an ethos that integrates local heritage, panoramic views, and contemporary aesthetics. Its design pays homage to the vibrant Sino-Portuguese architecture found in Phuket’s Old Town, with soothing pastel colors and organic, curved forms, all blended with seamless, minimalist finishes. This thoughtful architectural approach allows guests to experience Phuket’s rich heritage in a refined ambiance.

The resort offers 159 stylish guest rooms, chic suites and stunning pool villas, each thoughtfully designed with comfort and elegance in mind. Features include private terraces with expansive views of Ao Yon Bay, natural material finishes, and custom pieces by local artists and artisans. Each space is crafted to offer a peaceful retreat that captures the island’s natural allure and cultural depth. With rooms that provide direct access to the resort’s pool, beautiful beachfront suites, and breathtaking multi-bedroom villas, Veranda Resort Phuket sets the scene for every occasion, from romantic honeymoons to family vacations.

The resort’s dining venues celebrate Phuket’s gastronomy, with dishes that fuse local flavors with international techniques at The Parlour, a vibrant all-day restaurant overlooking Ao Yon Bay. From Hokkien noodles to the local favorite, o-aew jelly, each dish is crafted with locally sourced ingredients that honor the island’s culinary legacy while adding a contemporary twist. Bar Botan is a sophisticated setting to come together and join the resort’s community, with indoor and alfresco seating, and the pop-up Beach Bar invites guests to chill out on the pure shores.

Veranda Resort Phuket offers an array of exclusive amenities to help all guests unwind in nature. The Let’s Relax Spa provides pampering for the body, soul and spirit with wellness experiences that blend the best of East and West, while the “Figure of Nature” pool is surrounded by flowering plants that bloom in different seasons. Panoramic views of Ao Yon Bay can be captured from cool cabanas and a unique circular gazebo with sunken seats. Additionally, the resort provides excursions to Phuket Town, allowing guests to explore the historic streets and savor local delicacies.

“I am delighted to introduce guests to Veranda Resort Phuket, Autograph Collection, which seamlessly blends tradition and modernity in a spectacular scenic setting. By immersing guests in Phuket’s natural beauty, while also helping them to escape the bustling west coast and uncover the cultural charm of Phuket Town, every guest can find their own way to explore this inspiring destination,” said Rome Panitkuljukkrawal, General Manager, Veranda Resort Phuket, Autograph Collection. “We look forward to welcoming all global explorers to Phuket.”

Veranda Resort Phuket, Autograph Collection will participate in Marriott Bonvoy – the award-winning travel program from Marriott International – allowing members to earn and redeem points for their stay at the new hotel, and at other hotels and resorts across Marriott Bonvoy’s extraordinary portfolio of brands. With the Marriott Bonvoy app, members enjoy a level of personalization and a contactless experience that allows them to travel with peace of mind.

To learn more and reserve your stay, please visit https://www.marriott.com/en-us/hotels/hktvk-veranda-resort-phuket-autograph-collection/overview/

Metro Manila’s Office Market Thrives in 2024, Driven by Government and IT-BPO Demand — KMC Savills

By
PhilSociety
-

Metro Manila’s office market experienced a remarkable resurgence in 2024, with overall net absorption reaching an impressive 282,600 square meters, a 290% increase from the previous year. This growth was largely driven by significant leasing activities in Bonifacio Global City (BGC) and the Bay Area, signaling a robust recovery in these key districts.

Government agencies emerged as the second-largest demand driver for office spaces, particularly in the Bay Area. The completion of 448,000 square meters of office space in 2024 further bolstered the market, although an additional 200,000 square meters of planned space faced delays and are now expected to be completed in 2025.

Despite the influx of new office buildings, only two out of ten completed structures are fully leased to a single tenant. The remaining buildings have occupancy rates ranging from 25% to 33%, with some still entirely vacant. Looking ahead, the Bay Area and Alabang CBD are projected to experience the most significant declines in rental rates, with vacancy rates in both districts anticipated to exceed 30% by the end of 2025.

INDUSTRIAL: Logistics and Manufacturing Drive Demand — KMC Savills

The industrial sector saw robust demand in 2024, led by the logistics sector’s need for warehouse facilities to support the growing e-commerce, FMCG, and retail industries. Batangas experienced significant growth in manufacturing, attracting industries such as electronics, FMCG, and automotive parts, thanks to its strategic proximity to the Batangas port.

Laguna emerged as a leader in leasing activities, accounting for 48% of demand due to its advantageous location near the South Luzon Expressway (SLEX), making it an ideal hub for distribution centers. Meanwhile, Bulacan’s competitive average rental rate of PHP 191 per square meter attracted locators seeking affordable yet strategic locations.

RESIDENTIAL: Price Correction May Be Needed to Prevent Unsold Inventory Amid Oversupply — KMC Savills

The residential condominium market in Metro Manila faced challenges with unsold inventory, particularly in the mid-end market segment. Out of 37,800 units, 26,500 remain unsold, with the majority (51%) priced between 3 million to 7 million pesos.

Over the next three years, 17,000 unsold units are scheduled for turnover. However, this number is expected to drop to approximately 5,000 units by the time they are ready for occupancy, as 12,000 units are projected to be sold prior to turnover. Despite these challenges, the market is showing signs of adjustment, with residential condominium prices in Metro Manila experiencing a 14.27% year-on-year decline in the third quarter of 2024, marking the steepest drop since the second quarter of 2021. Currently, condominium prices average PHP 217,000 per square meter.

The real estate market in Metro Manila is undergoing dynamic shifts across the office, industrial, and residential sectors. While challenges such as vacancy rates and unsold inventory persist, the market also presents opportunities for growth and recovery. As we move into 2025, stakeholders can anticipate a landscape that continues to evolve, driven by strategic developments and adaptive market responses.

Universal Robina Corporation Transforms Retail Experience with TikTok Shop 

By
PhilSociety
-

In an era where digital innovation is reshaping consumer engagement, Universal Robina Corporation (URC) has successfully navigated this shift with impressive results.  

Embracing Digital Transformation: URC’s Strategic Expansion to E-Commerce

For over 65 years, URC has been a staple in Filipino households, offering a diverse range of popular snacks and beverages such as Jack ‘n Jill Piattos, Great Taste Coffee, C2 Cool & Clean, and international partnerships with Vitasoy, Danone, and Nissin. With a rich history of market leadership, URC’s entry into TikTok Shop in May 2023 marked a strategic move to align with modern consumer trends and make its brands more accessible to everyone. 

The 6.6 campaign was a pivotal moment for URC, showcasing the company’s ability to adapt and thrive in a digital-first environment. By leveraging TikTok Shop’s dynamic platform, URC implemented its ACE Indicator System—Assortment, Content, and Empowerment—to craft a compelling sales strategy. The campaign featured attractive discounts, including up to 30% off and a special 10+1 offer on Great Taste products, which emerged as a top-seller. The company’s campaign on TikTok Shop during the 6.6 sales event yielded a remarkable 227% increase in Total Gross Merchandise Value (GMV), marking a significant milestone in its digital journey.

Live Streaming: Enhancing Consumer Interaction and Experience

A key element of the campaign was URC’s strategic use of live streaming, which has become an essential tool for engaging with consumers in today’s digital marketplace. By leveraging TikTok Shop’s interactive platform, URC hosted a comprehensive 9-hour live event that showcased a wide range of products in a dynamic and entertaining format. This innovative approach expanded the brand’s reach and created a unique shopping experience that captivated viewers and encouraged real-time interaction.

“The response we received from our live events on TikTok Shop has been truly encouraging. As a company who has been delighting consumers of different generations with good food choices, we understand the importance of adapting to the changing landscape of consumer preferences. Live streaming provides us with an opportunity to tell our brand stories in an engaging and interactive way which helps us to better connect with our audience,” said URC Chief Marketing Officer, Mian D. David.

This effort was part of a broader commitment to live streaming, with over 130 hours broadcast monthly. The result was a 285% increase in GMV from live sessions compared to the previous campaign, alongside a 350% improvement in Gross Profit Margin (GPM) for live shows.

Leveraging Advertising and Empowerment for Sustained Growth

URC’s empowerment strategy also played a critical role in the campaign’s success. By effectively utilizing targeted promotions, the company was able to drive a 141% significant increase in ads GMV and achieve a notable return on ad spend (ROAS). of 8—for every unit invested in advertising, URC generated eight times that amount in revenue. The combination of engaging live stream events and strategic discounts helped URC effectively connect with consumers and enhance its market presence.

“URC’s ability to blend traditional retail values with innovative e-commerce strategies showcases a bold reimagining of the shopping experience. By harnessing the ACE Indicator System, URC has optimized its product assortment and content and empowered its team to experiment with new approaches. This is a clear indication that in the fast-evolving digital landscape, agility and creativity are crucial for unlocking growth and engaging consumers in meaningful ways,” said Niks Fojas, Partner Solutions Lead at TikTok Shop Philippines.

As URC continues to build on its legacy of excellence and innovation, the company is focused on effectively utilizing digital platforms like TikTok Shop to enhance its market presence. This partnership illustrates the potential for traditional brands to adapt to a rapidly evolving e-commerce landscape. By harnessing TikTok Shop’s interactive features, URC aims to meet the changing preferences of today’s consumers while navigating the digital marketplace more effectively.

To explore URC’s offerings and take advantage of special promotions, visit URC’s TikTok Shop.

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