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SM Hotels Opens the Gateway to Philippine Gastronomy

By
PhilSociety
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SM Hotels & Conventions Corporation Champions Regional Culinary Heritage in Support of the Department of Tourism’s Food and Gastronomy Tourism Roadmap.

Food has always been one of the most meaningful ways to experience a destination. Beyond satisfying the palate, it tells the story of a place—its history, people, traditions, and way of life. Recognizing this, SM Hotels and Conventions Corporation (SMHCC) brings together the distinct flavors and stories of the country’s regions through “Gateway to Gastronomy,” a group-wide campaign that transforms every stay into an authentic culinary journey.

Championed by SMHCC, the campaign supports the Department of Tourism’s Food and Gastronomy Tourism Roadmap 2024–2029, which aims to position the Philippines as a leading gastronomic destination in Southeast Asia by promoting regional cuisines, strengthening partnerships with the hospitality sector, championing locally sourced ingredients, and creating immersive culinary experiences for travelers.

“Gateway to Gastronomy” positions SMHCC’s hotels as immersive spaces where guests can explore the culture, history, communities, and traditions that have shaped Filipino cuisine. Across its portfolio, each property interprets its culinary heritage through the lens of its destination, inviting guests to discover not only what Filipinos eat, but also why these flavors matter.

“Every destination has a story to tell, and food is one of its most powerful storytellers,” said Leah Magallanes, Vice President for Quality and Sustainability at SM Hotels and Conventions Corporation. “Through Gateway to Gastronomy, we celebrate the richness of our local culinary traditions while supporting the Department of Tourism’s vision of making Philippine gastronomy a compelling reason to travel. Beyond offering memorable dining experiences, this campaign strengthens our partnerships with local farmers, fisherfolk, artisans, and food producers, helping preserve regional food traditions while creating opportunities for the communities that keep these culinary legacies alive.”

Taal Vista Hotel’s “Mga Bayan ng mga Bayani: A Culinary Heritage Journey” celebrates Philippine history through heritage-inspired dishes, showcasing regional flavors and culinary traditions that honor the people, places, and stories behind the nation’s rich gastronomic heritage.

At Taal Vista Hotel, “Mga Bayan ng mga Bayani: A Culinary Heritage Journey” brings Philippine history to the table through dishes such as Pansit Canton, Lechon Manok sa Saha, and Tinola ni Tandang Sora, inspired by Filipino heroes and complemented by regional specialties from Laguna, Batangas, Tarlac, and Pampanga. Every dish connects guests to the people, places, and stories that have shaped the nation’s culinary heritage, transforming each meal into a meaningful journey through Philippine history.

Meanwhile, Pico Sands Hotel’s “Lasang Lokal, Proudly Pico” traces the journey of local ingredients from source to plate. Through stories such as “From Coast to Cove,” guests discover fresh catches like lapu-lapu and pusit, transformed into elevated coastal dishes while celebrating Batangas’ fishing communities, local producers, and sustainable sourcing. By highlighting the people behind every ingredient, the initiative deepens guests’ appreciation for the connection between responsible sourcing, local livelihoods, and exceptional dining.

In Central Luzon, Park Inn by Radisson Clark’s “Pamangan Kapampangan” showcases Pampanga’s culinary legacy through beloved dishes such as Sisig, Bringhe, and Lelut Balatong, while highlighting the artisans, home cooks, and communities that have preserved generations of Kapampangan culinary traditions. The experience encourages guests to discover why Pampanga continues to be recognized as the country’s culinary capital.

Park Inn by Radisson North EDSA’s “The QC Table” highlights Quezon City’s vibrant food culture with iconic local favorites, including its signature beef pares, celebrating the flavors and culinary traditions that define one of the country’s most dynamic dining destinations.

At Park Inn by Radisson North EDSA, “The QC Table” celebrates Quezon City’s vibrant food culture by bringing together the iconic culinary districts of Retiro, La Loma, Maginhawa, and Kamuning—from Retiro’s legendary late-night pares to neighborhood favorites that capture the city’s diverse gastronomic identity. Inspired by the communities that have shaped Quezon City’s dining scene, the initiative offers guests a flavorful introduction to one of the country’s most dynamic culinary destinations.

In Western Visayas, Park Inn by Radisson Iloilo’s “Panubli-on” preserves treasured Ilonggo family recipes through Ani Restaurant’s Heritage Menu. The Savory Collection features Pork Asado Rolls, Pork Empanadas, and Chicken Inasal Sliders, while The Sweet Heritage Treats showcase the hotel’s award-winning Bibingka, Suman, and Butterscotch. Guests can further enjoy The Perfect Pairing, a curated afternoon tea featuring heritage pastries, native sweets, and locally inspired beverages that celebrates Iloilo’s distinction as a UNESCO Creative City of Gastronomy while honoring the families who continue to safeguard these culinary traditions.

Park Inn by Radisson Bacolod’s “Azucar de Herencia” celebrates the rich culinary heritage of Negros Occidental with traditional Negrense dishes that honor the province’s agricultural legacy, hacienda culture, and enduring Spanish influences.

Just across the island, Park Inn by Radisson Bacolod’s “Azucar de Herencia” pays tribute to Negros Occidental’s storied hacienda culture through Kare-Kare de Hacienda, Salpicao de Solomillo, and Papisik nga Manok, celebrating the province’s agricultural legacy and enduring Spanish influences. The menu reflects the richness of Negrense cuisine while honoring the traditions that have shaped the region’s distinct culinary identity.

Further south, Park Inn by Radisson Davao’s “Duwaw Davao: Eat & Sip” highlights Mindanao’s multicultural flavors through Tiyula Itum, Chicken Pastil, and the nostalgic Knicker Bocker, inviting guests to experience the region’s rich culinary diversity through dishes deeply rooted in local tradition. Together, these specialties showcase the cultural influences that have long defined Mindanao’s vibrant food heritage.

Complementing these destination-led initiatives, Lanson Place Mall of Asia reimagines Filipino classics through refined craftsmanship, featuring dishes such as Ukoy with Mixed Vegetables and Sikwate & Puto Maya. By marrying familiar flavors with contemporary culinary techniques, the property demonstrates how modern hospitality can showcase Filipino cuisine in ways that resonate with both local diners and international travelers.

Collectively, these initiatives demonstrate how SMHCC advances Philippine gastronomy tourism by preserving culinary traditions, supporting local producers, and creating authentic, destination-driven dining experiences. More importantly, they reinforce the role of hotels as partners in promoting local culture, strengthening regional tourism, and generating opportunities for the communities whose stories are reflected in every dish.

Through “Gateway to Gastronomy,” SMHCC continues to position each of its properties not only as a place to stay but also as a destination where every flavor reflects a rich heritage, every table celebrates a culture, and every meal tells a story that creates a lasting memory.

For more information, please visit https://smhotels.com.ph/

SM Hotels and Conventions Corporation Appoints Melissa J. Carlos as Vice President for Commercial

By
PhilSociety
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Melissa J. Carlos, newly appointed Vice President for Commercial of SM Hotels and Conventions Corporation (SMHCC)

Seasoned hospitality executive Melissa J. Carlos has been appointed Vice President for Commercial of SM Hotels and Conventions Corporation (SMHCC). Her appointment further strengthens the company’s senior leadership team as it continues to expand its portfolio and reinforce its position as one of the Philippines’ leading hospitality groups.

Melissa brings over three decades of experience in business strategy, revenue optimization, brand development, and hotel operations. Throughout her career, she has built an impressive track record of driving sustainable growth, maximizing profitability, and leading multi-property teams across some of the country’s most respected hospitality brands.

Prior to joining SMHCC, Melissa served as Group Director of Sales & Marketing at Robinsons Hotels & Resorts, where she oversaw Sales & Events, Revenue & Reservations, and Marketing & Public Relations across the group’s hotel portfolio. She was instrumental in accelerating business growth, strengthening brand positioning, and spearheading pre-opening strategies for new hotel developments.

Before that, she spent more than a decade with Seda Hotels, where she served as Senior Group Director of Commercial & Revenue Management after previously holding the role of Group Director of Sales & Marketing. During her tenure, she led the successful launch of 12 Seda hotels nationwide, developed integrated revenue-generating initiatives, and provided strategic oversight of forecasting, budgeting, and business performance across the group.

Her hospitality career also includes leadership positions at Fraser Place Manila, where she served as General Manager after previously holding the role of Director of Sales & Marketing. In these roles, she consistently delivered strong financial results while overseeing hotel operations and long-term business planning. Earlier in her career, she held key positions at The Heritage Hotel Manila, managing major corporate accounts and contributing significantly to the property’s revenue growth.

At SMHCC, Melissa will oversee the company’s commercial functions, including Sales, Marketing, Revenue Management, Reservations, Public Relations, Digital Marketing, and Brand Communications across its portfolio of hotels, convention centers, and upcoming developments.

“I am truly honored to join SM Hotels and Conventions Corporation at such an exciting and transformative time in its growth journey,” said Ms. Carlos.

“SMHCC is home to an impressive portfolio of hospitality brands and destinations that have set benchmarks for excellence in the industry. I look forward to working alongside our talented teams to further strengthen our market presence, cultivate meaningful partnerships, and develop innovative strategies that create long-term value for our guests, clients, and stakeholders. Together, we will continue building on SMHCC’s strong foundation, elevating the guest experience, and contributing to the company’s vision of shaping the future of Philippine hospitality,” she added.

Conrad Manila Opens Call for Exhibition Proposals for Gallery C’s “Of Art and Wine” Series

By
PhilSociety
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Conrad Manila invites emerging and established artists to submit exhibition proposals for upcoming editions of Gallery C's Of Art and Wine series as the hotel prepares to celebrate the renowned gallery's 10th anniversary in early 2027.

The luxury hotel introduces updated guidelines for exhibition proposals at its renowned art gallery, inviting a broader spectrum of artists to showcase exceptional and meaningful works.

Conrad Manila officially announces the opening of submissions for upcoming editions of Gallery C’s Of Art and Wine series, welcoming exhibition proposals from both emerging and established artists. As the hotel approaches the 10th anniversary of its renowned art gallery in early 2027, Gallery C, led by esteemed art connoisseur and curator Nestor Jardin, is introducing refined submission guidelines designed to ensure a culturally enriching experience for guests.

“Conrad Manila envisions Gallery C as a home for Philippine contemporary art,” shared Rupert Hallam, General Manager of Conrad Manila. “Every exhibition mounted in this space reflects our ongoing commitment to championing Filipino artists by showcasing compelling works that resonate with both art enthusiasts and our discerning guests. As we celebrate our tenth anniversary, we are strengthening this advocacy by inviting exhibition proposals that embody artistic excellence while aligning seamlessly with our brand identity.”

Nestor Jardin, Resident Curator of Gallery C, leads the gallery’s refined exhibition selection process, reinforcing Conrad Manila’s commitment to championing Philippine contemporary art and supporting Filipino artists.

Situated on the third level of Conrad Manila, Gallery C opened in November 2016 with its inaugural exhibition featuring Filipino visual arts grantees of the Asian Cultural Council (ACC), a global nonprofit organization that promotes intercultural artistic exchange. Since then, the gallery has remained a dynamic, non-commercial space dedicated to showcasing exceptional Philippine contemporary art, highlighting rising talents, established practitioners, and master artists.

Gallery C Resident Curator Nestor Jardin added, “World-class Filipino artistry continues to thrive at Gallery C. Since our inception, we have mounted 40 solo and group exhibitions featuring more than 200 Filipino visual artists through the celebrated Of Art and Wine series. With our standardized selection process now in place, we look forward to presenting an even more diverse and compelling lineup of exhibitions.”

Conrad Manila’s commitment to celebrating Philippine art extends beyond Gallery C. The hotel proudly houses 737 artworks created by both established and emerging Filipino visual artists, with each piece thoughtfully curated to reflect the country’s rich cultural narratives.

For more information about Conrad Manila’s art installations or to submit exhibition proposals, artists and enthusiasts may contact Aly Castro, Gallery C Manager, at aly.castro@gallery-c.org.

Located on the third level of Conrad Manila, Gallery C has served as a dynamic, non-commercial space for Philippine contemporary art since 2016, showcasing exceptional works by emerging, established, and master Filipino artists through its Of Art and Wine exhibition series.

Gallery C Exhibition Proposal Guidelines

Eligibility

  • Proposals may be submitted by individual artists, curators, art collectives, or organizations with a proven exhibition history.
  • Both emerging and established artists are encouraged to apply.
  • All artworks must be original and available for sale.
  • Applicants must be able to meet the gallery’s production, marketing, and logistical requirements.

    Submission Requirements

Proposals are accepted year-round and reviewed quarterly. Each submission must include the following:

  • Proposal Summary – A concise description of the exhibition concept, objectives, and significance.
  • Artist Statement or Curatorial Statement
  • Curriculum Vitae (CV) or Résumé of the artist(s), curator(s), or organization(s)
  • Work Samples – Five (5) to fifteen (15) digital images or video links, accompanied by artwork details (title, medium, dimensions, and year created)
  • Preferred Exhibition Dates – Indicate your preferred exhibition schedule, with flexibility if possible.
  • Technical Requirements – Any special installation or equipment requirements.
  • Public Engagement Plan (optional but encouraged) – Examples include workshops, artist talks, or private guided tours.

    Selection Criteria

Proposals will be evaluated based on the following:

  • Artistic Quality – Originality, cohesion, and professional presentation.
  • Gallery Fit – Alignment with the gallery’s vision, objectives, and programming.
  • Commercial Appeal – Marketability and relevance to prospective collectors.
  • Feasibility – Installation requirements, timeline, and overall readiness for exhibition.
  • Professionalism – Clear communication, reliability, and preparedness to collaborate.

    Review Process

Proposals will be reviewed by Gallery C’s Selection Committee, composed of:

  • Gallery C Resident Curator
  • Gallery C Manager
  • Conrad Manila Director of Marketing Communications
  • Conrad Manila Assistant Marketing Communications Manager
  • SM Hotels & Conventions Corp. AVP for Public Relations

Priority will be given to Filipino artists and organizations.

Applicants will be notified of the committee’s decision within six to eight weeks after the review period.

Additional Notes

  • The gallery may recommend curatorial revisions before granting final approval.
  • Selected exhibitors will be required to sign an exhibition agreement outlining responsibilities, insurance, promotional activities, and logistical arrangements.
  • Gallery C is a non-commercial exhibition space. It provides the venue free of charge, along with support for exhibition organization and promotion.
  • While Gallery C may provide marketing support, exhibitors are responsible for facilitating the sale of their artworks.

HONOR Launches AI-Powered 600 Series with Google Gemini in the Philippines

By
PhilSociety
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HONOR introduces the new HONOR 600 Series in the Philippines, featuring Google Gemini integration, AI-powered imaging capabilities, flagship-level performance, and a complimentary three-month Google AI Pro trial for eligible users.

The HONOR 600 Series combines Google’s most advanced AI experiences with flagship imaging, powerful performance, and all-day battery life—redefining the accessible flagship smartphone.

Global AI device ecosystem company HONOR officially introduced the HONOR 600 Series, marking another milestone in its commitment to making premium AI experiences more accessible to consumers. Through its deeper collaboration with Google Gemini, the HONOR 600 Series delivers an intelligent, intuitive, and highly personalized smartphone experience, bringing powerful AI capabilities, flagship photography, and industry-leading performance together in one device.

Designed for today’s creators, professionals, and digital-first users, the HONOR 600 and HONOR 600 Pro seamlessly integrate Google’s latest AI innovations with HONOR’s own AI technologies, creating an ecosystem where creativity, productivity, and everyday convenience work together effortlessly.

HONOR AI x Google AI Pro: Smarter AI That Works for You

At the heart of the HONOR 600 Series is Google Gemini, Google’s next-generation AI assistant that helps users accomplish more through natural conversations using text, voice, or images.

Whether planning a trip, summarizing information, generating creative ideas, writing emails, answering complex questions, or managing everyday tasks, Gemini provides contextual assistance wherever users are, making the HONOR 600 Series a truly intelligent everyday companion.

Further elevating the AI experience, every HONOR 600 Series purchase includes a three-month Google AI Pro trial, giving users premium access to Google’s latest generative AI innovations, including:

  • Gemini Advanced for more capable AI assistance
  • Veo 3.1 for AI-powered video generation
  • Nano Banana Pro for advanced AI image creation
  • Flow, Google’s AI filmmaking tool
  • NotebookLM, the AI-powered research and learning assistant
  • 5TB of cloud storage across Google services

The partnership between HONOR and Google reinforces both companies’ shared vision of making cutting-edge AI more practical, intuitive, and accessible for everyone.

Create Beyond Imagination with AI Image to Video 2.0

Complementing Google Gemini is HONOR’s latest AI innovation—AI Image to Video 2.0—which brings next-generation content creation directly to users’ fingertips.

Powered by the industry’s first unified multimodal video generation model, users can transform up to three still photos into cinematic 3- to 8-second videos using simple text prompts. They can define opening and ending scenes, apply cinematic templates, and generate high-quality videos with just a few taps.

The dedicated AI Button provides instant access to creative tools directly from the Gallery, while the AI Photos Agent enables natural-language editing—simply describe the changes you want, and AI does the rest. Features such as Moving Photo Eraser and Moving Photo Breakout Collage further expand creative possibilities with immersive, dynamic visual storytelling.

The growing popularity of HONOR’s AI imaging ecosystem is evident, with previous generations already producing more than 13.4 million seconds of AI-generated video content worldwide.

Flagship Night Photography That Raises the Bar

The HONOR 600 Series continues HONOR’s leadership in AI photography with its flagship-level 200MP Ultra-Clear Night Camera, powered by the next-generation HONOR AiMAGE intelligent imaging architecture.

Featuring the largest sensor in its segment, the camera captures brighter, sharper, and more detailed images even under challenging lighting conditions. The system is enhanced by end-to-end (E2E) AI Remosaic technology, delivering improved light sensitivity and exceptional clarity.

The HONOR 600 Pro further expands creative possibilities with a 50MP 3.5X Periscope Telephoto Camera supporting up to 120x AI Super Zoom, while HONOR’s proprietary stabilization system delivers industry-leading stability for both photography and video.

Additional AI imaging innovations include:

  • AI Enhanced Night Photography
  • AI Enhanced Night Portrait
  • AI Super Zoom 2.0
  • SuperMoon 2.0 (HONOR 600 Pro)
  • AI Cloud Enhancement
  • AI Color Engine for true-to-life color reproduction

Together, these technologies allow users to capture professional-quality images in virtually any environment.

Power That Lasts Longer

Despite its slim and elegant profile, the HONOR 600 Series houses the largest battery ever featured in the Number Series—a 7,000mAh Silicon-Carbon Battery designed to deliver genuine two-day battery life.

Powered by HONOR’s AI Battery Scheduling Engine, the device intelligently optimizes energy consumption for communication, gaming, productivity, and entertainment while maintaining excellent performance even under extreme temperatures.

Charging is equally impressive, featuring:

  • 80W HONOR SuperCharge
  • 50W Wireless HONOR SuperCharge (HONOR 600 Pro)
  • 27W Reverse Wired Charging

The battery is also engineered for long-term durability, maintaining excellent health even after 1,600 charging cycles.

Built for Everyday Confidence

The HONOR 600 Series combines premium aesthetics with exceptional durability.

Its refined unibody design features a satin-finish metal frame, ultra-slim bezels, and elegant finishes available in Orange, Golden White, and Black.

Engineered for everyday reliability, the device also boasts:

  • IP68 Water Resistance
  • IP69 Water Resistance
  • IP69K Protection
  • SGS 5-Star Premium Drop & Crush Certification

Whether at work, traveling, or creating content outdoors, users can confidently rely on the HONOR 600 Series wherever life takes them.

Flagship Performance Meets Cross-Platform Connectivity

Powering the HONOR 600 is the latest Snapdragon 7 Gen 4 processor, while the HONOR 600 Pro is equipped with the flagship Snapdragon 8 Elite Mobile Platform, delivering exceptional gaming, multitasking, and AI performance.

HONOR also continues to break ecosystem barriers through its enhanced OneHop feature, enabling smoother connectivity with Apple devices. Users can seamlessly transfer files between HONOR smartphones, iPhones, and Macs, sync notifications, share hotspots, and even access HONOR Notes directly on Mac, creating a more connected multi-device experience.

Pricing and Availability

The HONOR 600 Series is available at the following prices:

  • HONOR 600 5G (8GB + 256GB): Php 28,999
  • HONOR 600 5G (12GB + 256GB): Php 32,999
  • HONOR 600 5G (12GB + 512GB): Php 37,999
  • HONOR 600 Pro 5G (12GB + 512GB): Php 49,999

Visit any HONOR Experience or Partner Store, or shop online via Lazada (https://bit.ly/Laz_H600_PR), Shopee (https://bit.ly/Shop_X9d_Media), or TikTok Shop (https://bit.ly/TikTok_H600_PR).

For more exciting announcements, visit HONOR’s website at www.hihonor.com, and follow HONOR Philippines on Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/), and TikTok (Tiktok.com/@honorphilippines).

SkyroCredit Makes “Pay Later” an Everyday Payment Option for Filipinos

By
PhilSociety
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SkyroCredit brings "Pay Later" to everyday purchases, allowing eligible Filipinos to pay via QR Ph with up to 45 days of 0% interest, 1% cashback on every transaction, and credit limits of up to ₱100,000 through responsible use.

The future of credit isn’t about encouraging people to spend more. It’s about giving them greater control over when and how they pay while rewarding them for the purchases they already make.

For years, “Pay Later” has been the go-to payment option for big-ticket purchases such as smartphones and home appliances.

Skyro is changing that by bringing “Pay Later” to the purchases that keep everyday life moving—grocery runs before payday, fuel for tomorrow’s commute, medicine for a loved one, coffee before work, or dinner after a long day.

These purchases may seem small on their own, but together they shape how people live. They deserve the same flexibility and rewards as life’s biggest milestones.

Delivering on this promise, Skyro, a trusted SEC-registered fintech company, is making SkyroCredit available to more eligible Filipinos nationwide. Instead of reaching for a traditional credit card, customers can simply scan any QR Ph code and pay later wherever QR Ph is accepted.

From groceries and medicines to fuel, dining, and shopping, SkyroCredit brings flexible credit and cashback rewards to the purchases Filipinos make most often.

Whether it’s today’s grocery bill or tomorrow’s fuel expenses, SkyroCredit gives customers up to 45 days of 0% interest, 1% cashback on every transaction, and the opportunity to unlock higher credit limits of up to ₱100,000 through responsible use.

SkyroCredit is also simple and transparent. There are no annual fees, hidden charges, or service fees. Customers pay only for the credit they use and can choose to settle their balance in full during the interest-free period or make minimum payments based on what works best for them.

“We’re setting a new standard for what ‘Pay Later’ can mean. By combining QR payments, flexible credit, and cashback rewards in one experience, we’re helping more Filipinos turn everyday spending into everyday value,” said Iya Lelyanova, Head of Marketing at Skyro.

Applying for SkyroCredit is fast and convenient, with approvals possible in as little as 40 seconds. Filipino citizens aged 18 and above can apply using just one valid government-issued ID through the Skyro mobile app, the SkyroCredit webpage at skyro.ph/skyrocredit, or at select partner stores, including Home Along, Metro Retail, Prince Retail, LCC, Alson’s Trading, and Willy & Sons.

Through SkyroCredit, Skyro is turning everyday spending into everyday value.

For more information about SkyroCredit and other Skyro products, visit skyro.ph and follow Skyro on Facebook, Instagram, LinkedIn, YouTube, and TikTok.

AIA and BPI AIA Launch New Critical Illness Products, Support Kythe Foundation’s Pediatric Care Initiatives

By
PhilSociety
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AIA Philippines and BPI AIA formalize their partnership with the Kythe Foundation through a memorandum of agreement supporting pediatric cancer care. The collaboration coincides with the launch of AIA Critical Protect Plus and BPI AIA MultiCare Protect, with donations helping fund psychosocial services, emergency assistance, and child-friendly spaces for young patients.

AIA Philippines, formerly Philam Life, and BPI AIA Life Assurance Corporation (BPI AIA), the bancassurance partnership between the Bank of the Philippine Islands (BPI) and AIA Philippines, have strengthened their commitment to helping Filipinos live healthier, longer, and better lives by supporting the Kythe Foundation in celebration of the launch of their latest health insurance solutions—AIA Critical Protect Plus and BPI AIA MultiCare Protect.

These new products address rising healthcare costs and the growing demand among Filipinos for coverage that goes beyond a first critical illness diagnosis. AIA Critical Protect Plus and BPI AIA MultiCare Protect offer multi-claim critical illness protection, allowing customers to make claims for up to three major critical illnesses. The products also provide benefits for early-stage conditions, flexible coverage options, and protection that can extend up to age 100.

As part of the launch, both companies will make a donation to the Kythe Foundation in the name of AIA Critical Protect Plus and BPI AIA MultiCare Protect policyholders. The donation will fund programs for children with cancer, supporting medical care, psychosocial services, and patient navigation initiatives, including therapeutic play, caregiver support, emergency assistance, and child-friendly spaces at the National Children’s Hospital and the Philippine Children’s Medical Center.

Shared Purpose in Action: Turning Protection Into Impact

“This collaboration helps us bring AIA’s purpose—to help people live Healthier, Longer, Better Lives—to life in a deeply meaningful way by extending our support to the communities we serve. Through our partnership with the Kythe Foundation, we help provide vital psychosocial care and patient support programs that empower children with critical illnesses while giving their families greater strength and resilience throughout their healthcare journey. We believe there is no better way to mark the launch of our new health products, AIA Critical Protect Plus and BPI AIA MultiCare Protect,” said Melissa Henson, Chief Marketing Officer of AIA Philippines.

Founded in 1992, the Kythe Foundation pioneered Child Life Services in the Philippines, helping pediatric patients cope with hospitalization through play, psychosocial support, and family-centered care.

BPI AIA MultiCare Protect offers multi-claim critical illness coverage, allowing policyholders to claim for up to three major critical illnesses while providing long-term protection, benefits for early-stage conditions, and proactive health support.

The donation will support initiatives such as establishing emergency and treatment funds for patients, providing psychosocial support kits to newly diagnosed children and their families, and upgrading Kythe’s safe spaces at the National Children’s Hospital and the Philippine Children’s Medical Center.

“At Kythe, we see every child beyond their diagnosis. We see their courage, fears, and hope,” said Kythe Foundation Executive Director Magdalena Lopez. “We are grateful for our partnership with AIA and BPI AIA, whose commitment to supporting Filipino families goes beyond financial protection. Their support helps us care for children with cancer and chronic illnesses not only by addressing their physical needs but also by nurturing their emotional well-being and that of their families.”

Customers who purchase AIA Critical Protect Plus or BPI AIA MultiCare Protect will be informed that AIA Philippines and BPI AIA have made a contribution to the Kythe Foundation on their behalf, at no additional cost to their premium.

Elassion Audio Expands to the Philippines, Inviting Music Lovers to Move with Every Groove

By
PhilSociety
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Elassion Audio's lineup of lifestyle speakers showcases the brand's range of party speakers and portable audio solutions designed to deliver powerful sound, modern aesthetics, and reliable performance for everyday entertainment.

A new name is making waves in the local audio scene as Elassion Audio, a California-rooted lifestyle audio brand, officially expands to the Philippines, bringing its signature blend of powerful sound, thoughtful design, and immersive listening experiences to Filipino consumers.

Built on the belief that music is more than just entertainment, Elassion Audio creates products that inspire connection, self-expression, and unforgettable moments. Guided by its tagline, “Move with Every Groove,” the brand is committed to becoming a trusted companion for people who see music as an essential part of everyday life.

Elassion Audio was founded with a mission to make exceptional sound experiences more accessible. The brand combines innovative engineering, intentional design, and a deep appreciation for the role music plays in bringing people together across cultures and communities. At its core, Elassion represents the fusion of Elevate, Sound, and Passion—a philosophy that reflects its commitment to creating products that enrich everyday life through music.

More than just an audio brand, Elassion Audio embraces innovation, inclusivity, clarity, and connection. Its growing lineup is designed to complement today’s active lifestyles, serving music lovers, content creators, students, professionals, gamers, travelers, and anyone who wants to enjoy quality sound wherever they go.

As part of its Philippine expansion, Elassion Audio introduces a range of lifestyle audio products, including party speakers, portable speakers, and other on-the-go audio solutions designed for both indoor and outdoor use. Whether it’s a family gathering, a weekend getaway, a road trip with friends, an outdoor adventure, or a relaxing evening at home, Elassion products are engineered to deliver powerful, reliable sound for every occasion.

Positioned as an attainable luxury audio brand, Elassion Audio offers premium-inspired performance, modern aesthetics, and practical value, giving consumers a fresh alternative in today’s competitive audio market.

“The Philippines is a vibrant market where music is deeply woven into everyday life and personal expression,” said Garfield Tseng, Country Director of YFC-BonEagle International Inc. “We are excited to introduce Elassion Audio to Filipino consumers and share our philosophy of ‘Move with Every Groove.’ Our goal is to create products that combine powerful sound, thoughtful design, and everyday versatility, allowing people to enjoy music wherever life takes them while creating meaningful connections through sound.”

The brand’s expansion into the Philippines is supported by YFC-BonEagle International Inc., the parent company and official distributor of Elassion Audio products in the country and across Southeast Asia. Through strategic retail partnerships and a growing nationwide distribution network, the company is making Elassion Audio more accessible to consumers throughout the Philippines.

Garfield Tseng (left), Country Director, and Angel Bautista (right), Chief Operating Officer of YFC-BonEagle International Inc., lead the official launch of Elassion Audio in the Philippines, introducing the California-rooted lifestyle audio brand to Filipino consumers.

“We are proud to introduce Elassion Audio to the Philippine market through our expanding network of retail and online partners,” said Angel Bautista, Chief Operating Officer of YFC-BonEagle International Inc. “Elassion Audio products are now available at major retail outlets, including SM Gadgets (SM Department Store), SM Appliance Center, 1st Megasaver, K Servico, EMCOR, Asian Home, and Willy & Sons, as well as on leading e-commerce platforms. With aggressive expansion plans underway, we aim to make Elassion Audio available in even more key cities and provinces nationwide by the end of the year, bringing our products closer to more Filipino consumers.”

As Elassion Audio continues to grow its presence in the country, the brand looks forward to becoming part of the moments, memories, and experiences that matter most—helping Filipinos truly Move with Every Groove.

For more information about Elassion Audio, visit https://elassion-audio.com/.

Landco’s Philippine Lifestyle Visa Offers a New Path to Permanent Coastal Living in the Philippines

By
PhilSociety
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The Nautilus at CaSoBe is among Landco Lifestyle Ventures' beachfront developments, offering residents a resort-inspired coastal lifestyle through the Philippine Lifestyle Visa.

Beachfront mornings in Calatagan, exclusive sunsets in Nasugbu, and an active coastal lifestyle in Laiya. Through the Philippine Lifestyle Visa, this isn’t a holiday—it’s home.

Imagine waking up to the sound of the waves. Stepping onto a balcony overlooking the sea. Spending your days exactly as you’ve always imagined retirement or remote work should feel—unhurried, sun-drenched, and surrounded by everything that makes life genuinely fulfilling.

Live the Life You’ve Always Imagined in the World’s No. 1 Retirement Destination

For a growing number of global retirees and digital nomads, the dream of making the Philippines home and living by the sea is no longer a distant aspiration. Through the Philippine Lifestyle Visa (PLV)—an exclusive program by Landco Lifestyle Ventures (LLV)—it simply becomes a new way of life.

It’s a choice that is increasingly being recognized on the global stage. The Philippines was named the world’s No. 1 retirement destination for 2026 by the Expatriate Group.

The Department of Tourism welcomed the recognition, highlighting the country’s continued efforts to strengthen retirement and long-stay programs through the Philippine Retirement Authority’s Special Resident Retiree’s Visa (SRRV).

“Beyond our natural attractions, the Philippines offers warm hospitality, affordable living, quality services, and vibrant communities that allow people to live, travel, and thrive,” said Tourism Secretary Dita Angara-Mathay. “We will continue working with the Philippine Retirement Authority and our stakeholders to further strengthen the country’s competitiveness as a world-class retirement and tourism destination.”

Representatives of Landco Lifestyle Ventures joined members of the Business and Professional Women (BPW) Ayala Makati Chapter and the diplomatic community during a luncheon highlighting the Philippine Lifestyle Visa and the country’s appeal as a premier destination for long-term residency and coastal living.

PRA General Manager and Chief Executive Officer Bob Zozobrado likewise described the recognition as a reaffirmation of the country’s growing reputation as a preferred destination for retirees seeking a fulfilling and comfortable lifestyle abroad.

The recognition follows another recent milestone, with the Philippines being named the Best Retirement Destination in Asia at the 2025 TripZilla Excellence Awards.

“These distinctions reinforce the Philippines’ growing appeal as a place to live well, stay longer, and feel at home,” said Janine Huang, Head of Brand Experience & Hospitality Commercial at Landco Lifestyle Ventures.

“Through Landco’s Philippine Lifestyle Visa, we invite global residents to experience some of the country’s most celebrated coastal communities, including the iconic beachfront condotels The Spinnaker at Club Laiya and The Nautilus at CaSoBe, as well as the exclusive seafront residential community, The Residences at Terrazas de Punta Fuego. Together, these beach destinations offer Landco’s signature Life on Vacation lifestyle and the warmth that makes the country one of the world’s most desirable places to call home.”

More Than a Visa. A Way of Life.

What sets the Philippine Lifestyle Visa apart is what it leads to. Among the recognized pathways to the Philippine Retirement Authority’s Special Resident Retiree’s Visa, the Philippine Lifestyle Visa stands out by combining government-backed residency eligibility with exclusive access to LLV’s award-winning portfolio of resort communities.

Through LLV’s formal partnership with the Philippine Retirement Authority (PRA), PLV holders are guided seamlessly along a government-supported pathway to permanent long-term residency, combining the security of official residency status with the exceptional lifestyle infrastructure that only LLV’s resort communities can offer.

It is a rare program that makes both the practical and the extraordinary feel effortless.

The Residences at Terrazas de Punta Fuego offers exclusive seafront living, one of the featured coastal communities under Landco Lifestyle Ventures’ Philippine Lifestyle Visa.

The Philippines, Reimagined as Home

“Landco brings ‘Life on Vacation’ into everyday living by creating communities where nature, wellness, leisure, and relaxation become part of daily life,” said Joyce L. Benigay, Sales Director of Landco Lifestyle Ventures. “The Philippine Lifestyle Visa is how we invite the world to live that life—not just visit it.”

At a recent luncheon hosted by the Business and Professional Women (BPW) Ayala Makati Chapter, LLV gathered members of the diplomatic corps, business leaders, and professionals to explore exactly this—the Philippines not merely as a destination to visit, but as a place the world is increasingly choosing to call home.

As more global citizens seek destinations that offer a genuine quality of life, wellness, a competitive cost of living, and the assurance of long-term residency, the Philippine Lifestyle Visa quietly positions LLV—and the Philippines—at the heart of that conversation.

The life you’ve always imagined is already here. The Philippine Lifestyle Visa is simply the way in.

To learn more about the Philippine Lifestyle Visa and Landco Lifestyle Ventures’ award-winning resort communities, visit www.landco.ph or facebook.com/LandcoPacificCorporation.

PREMIERE Condoms Launches Almost Lovers, a TikTok Series Exploring Modern Romance and Safe Relationships

By
PhilSociety
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PREMIERE Condoms believes that while relationships can be messy, staying safe shouldn’t be. Guided by that belief, the brand is bringing the realities of modern romance to the screen through Almost Lovers, a new original TikTok series that explores the excitement, uncertainty, and emotional complexities of dating today.

Every generation has its own love story. Today’s love story unfolds through coffee dates, late-night conversations, unread messages, and relationships that often exist somewhere between friendship and forever. Almost Lovers captures these familiar moments through the story of Romeo and Julie, offering an authentic look at the emotional highs and lows of modern romance while reinforcing the importance of making safe choices.

Premiering on July 6, Almost Lovers follows Romeo and Julie as they navigate the excitement, uncertainty, and emotional complexities of modern relationships. Told through 20 bite-sized episodes released every weekday at 7:00 p.m., the series embraces the fast-paced, mobile-first storytelling that has become second nature to today’s audiences, delivering relatable moments in a format designed for the platforms where young Filipinos already consume entertainment.

Leading the series is actress Karina Bautista, who has steadily built a reputation through her growing body of work in television and film after first capturing audiences’ attention on Pinoy Big Brother. Joining her is actor Migs Almendras, whose recent performances have showcased his versatility and emotional depth, making the pair a fresh on-screen tandem for a story centered on vulnerability, connection, and the uncertainties of love.

Behind the camera is director and screenwriter Rodina Singh, whose thoughtful, character-driven storytelling brings emotional honesty to Almost Lovers. Known for exploring complex relationships through a contemporary lens, Singh lends an authentic voice to a series that reflects the realities of modern romance.

“Modern relationships are full of moments that are exciting, confusing, hopeful, and sometimes heartbreaking. We wanted Almost Lovers to feel like a story audiences could genuinely see themselves in. At its heart, it’s about people trying to figure out love while navigating the realities that come with it,” said Rodina Singh, director of Almost Lovers.

For PREMIERE Condoms, the series reflects a broader effort to engage young adults through stories that feel relevant to their lives rather than through traditional brand messaging. By naturally weaving its advocacy into entertainment, the brand hopes to encourage healthier conversations about relationships and safer sex in a way that feels accessible, relatable, and free from stigma.

“Young people don’t separate entertainment from everyday life. They discover stories, build communities, and start conversations on platforms like TikTok. Almost Lovers allows us to meet them in a space they already enjoy while reinforcing a message that has always been at the heart of our brand: love and relationships may be complicated, but choosing to have fun safely shouldn’t be,” said Karl Mark Villapaz, Brand Marketing Manager of PREMIERE Condoms.

As Filipino audiences continue to embrace digital-first storytelling, Almost Lovers demonstrates how entertainment can not only capture attention but also create space for meaningful conversations about relationships, intimacy, and making informed choices.

Almost Lovers premiered on TikTok on July 6, with new episodes released every weekday at 7:00 p.m.

PREMIERE Condoms is a brand under TRUST, the Philippines’ leading provider of family planning and reproductive health products.

Salmon Launches Campaign to Redefine Credit for Filipinos

By
PhilSociety
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For most Filipinos, the word utang comes with a knot in the stomach. It is often associated with financial stress, overspending, or poor money management.

Salmon, one of the Philippines’ fastest-growing fintech companies, wants to change that.

The company has launched a new campaign built around a simple belief: If your money feels good, it’s probably Salmon. Its products are designed to make money management feel seamless, safe, and rewarding—especially when it comes to loans and credit. Customers love Salmon’s credit products for their simplicity, reliability, and rewards, including cashback on purchases.

In the campaign’s debut ad, comedian and host Sam YG is greeted by a burst of confetti every time he uses Salmon—whether tapping his card or riding home on a new motorcycle—turning every credit or loan transaction into a moment worth celebrating.

Utang, Reimagined

Behind the campaign is a broader mission: helping Filipinos rethink their relationship with credit.

For many consumers, utang remains a taboo topic, often associated with financial irresponsibility. But Salmon believes that perception overlooks the important role formal financial services can play in helping people move forward. That is why Salmon has designed its credit products with features that help customers manage their money more effectively and get more value from their purchases, including one of the longest grace periods in the market (up to 62 days) and cashback on qualified purchases.

The company’s customer research highlights the positive impact responsible credit can have on people’s lives. In a recent survey, 85% of Credit Line users said using Salmon had a positive impact on their household’s well-being, while 93% of Product Loan customers said they would recommend Salmon to their family and friends.

“When used responsibly, utang can be a powerful financial tool that helps Filipinos achieve the life they’ve always dreamed of—and that alone is already a cause for celebration,” said Raffy Montemayor, Co-Founder of Salmon. “Our goal is to be a reliable financial partner for Filipinos as they reach these life milestones, whether that’s buying their first motorcycle, furnishing a new home, or simply gaining their first access to formal credit.”

Rewarding Financial Responsibility

For Salmon, making finance feel good starts with making credit work better for customers. That means building products that people love to use.

Salmon is proud to be one of the highest-rated fintech apps in the country, with a 4.8-star rating on both the App Store and Google Play. The company combines cutting-edge technology with 99.9% platform uptime, best-in-class security standards, and simple, transparent terms. More importantly, its products are designed to reward responsible credit behavior.

Salmon customers can enjoy:

  • Cutting-edge in-app security features, including masked card details on physical cards and instant virtual card issuance for safer online shopping
  • Transparent and competitive terms with clear, upfront disclosures to help customers make informed financial decisions
  • An interest-free grace period for Salmon Credit Line customers and eligible Salmon Product Loan* customers who maintain timely bill payments
  • 0.5% cashback on all QR and card payments made using the Salmon Credit Line
  • Attractive monthly payments with 0% down payment on Salmon Product Loans, available at more than 10,000 partner stores nationwide
  • A fully digital experience, from application to repayment
  • Faster-growing credit limits and more favorable terms across Salmon’s credit and lending products for customers who build and maintain a strong credit profile

Salmon customers can borrow with confidence, knowing their protection comes first. Salmon is one of the few companies in the Philippines to earn the Client Protection Certification at the Silver level under the Cerise+SPTF Client Protection Standards, following an independent assessment against rigorous international standards.

From exceptional service to cashback rewards, Salmon makes responsible credit use worth celebrating, giving Filipinos more reasons to feel good about their financial progress.

*Available at select merchants offering Salmon Product Loans.

The Salmon Credit Line, Product Loan, and Moto Loan are offered by Salmon Finance Inc., a licensed financing company regulated by the Securities and Exchange Commission (SEC) under CA No. 1241 and CR No. CS201916698. Salmon Finance, powered by the Salmon app, serves as its registered online lending platform.

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