Shopee’s Affiliate Program continues to open new opportunities for Filipinos nationwide, helping creators turn their creativity and authentic content into sustainable income while connecting millions of shoppers with trusted recommendations and great deals.
As one of the largest e-commerce affiliate ecosystems in Southeast Asia, Shopee provides a reliable platform for creators to grow their audience and revenue. Over the past year, affiliate sign-ups have tripled, with notable growth outside Metro Manila. In fact, regional creators are joining the program five times faster than those in NCR showing how affiliate marketing is enabling Filipinos from all regions to earn and thrive in the digital economy.
Through the program, creators can easily share product links, earn from successful referrals, and take part in exclusive campaigns. Together with Shopee’s expanding content ecosystem featuring livestreams, short-form videos, and brand collaborations, creators are finding new ways to reach audiences in engaging and meaningful ways.
Empowering Creators Across the Philippines
“Filipino shoppers often look to creators they trust when deciding what to buy,” said Jack Ng, Head of Commercial, Shopee Philippines. “As more Filipinos turn to digital platforms for both shopping and earning, Shopee remains committed to supporting creators through tools and programs that make these opportunities more accessible.”
One of the creators who has embraced this opportunity is Dianne Medina, TV actress and host. Known for her work on screen, Dianne is also a hands-on mom who balances career and family life. When the pandemic slowed down showbiz work, she turned to affiliate marketing as a new source of growth. “I wanted something steady, something I could grow alongside my family,” she shared. Her dedication paid off when she was named Shopee’s Brand Choice of the Year awardee in 2025 for her successful collaborations with partner brands.
Stories like Dianne’s reflect how Shopee’s creator community continues to expand, giving everyday Filipinos access to new earning opportunities. With Shopee’s user-friendly tools, creators can generate links, monitor their performance, and participate in campaigns that reward creativity and consistency, making digital entrepreneurship more inclusive than ever.
Turning Passion into Purpose
At the heart of Shopee’s affiliate community are creators who have transformed their passions into purpose-driven content across niches like tech, lifestyle, and fashion.
James Afante, a Shopee Creator of the Year awardee, began selling online at just 14 to help support his family. Now known for his energetic and informative tech livestreams, James believes that trust lies at the center of every sale. “Every sale is a chance to build trust. Once buyers are confident in your recommendations, they’ll keep coming back to you for advice on what to buy next,” he said.
For lifestyle creator and single dad Benedict Cua, authenticity remains the foundation of meaningful content. Known for his heartfelt vlogs and parenting insights, Benedict reminds fellow creators that sincerity goes a long way. “If you really believe in the product, people will feel it. Don’t promote something just because it pays. When it comes from experience, people connect with you more.”
Fashion entrepreneur Edelyn Gonzalvo, founder of EG Trends and one of Shopee’s Top Content Creators for Women’s Fashion in 2025, found that affiliate marketing was a natural extension of her passion for style. “I get to do what I love, share my fashion tips, create content, and earn while doing it,” she said. “It’s helped me grow my brand and build a community that trusts my recommendations.”
Growth, Community, and Collaboration
Beyond income, many creators credit Shopee’s supportive ecosystem for their growth. The platform continuously provides opportunities for creators to expand their reach, improve content quality, and collaborate with brands. These partnerships allow creators to co-produce authentic content that resonates with audiences while helping brands engage with communities in more personal ways.
Shopee has also fostered a genuine sense of connection among creators. “When I say ‘Hi, Shopee Fam,’ it feels real,” said Benedict. “Shopee has built a community where you can connect, collaborate, and grow.”
For Dianne, being part of this community also comes with responsibility. “Our content can shape how people think and decide, so we need to make sure we’re sharing honest and helpful recommendations,” she shared.
Building Authentic Connections
For Shopee’s creators, success is about more than views or clicks, it’s about relationships, consistency, and purpose. “If you love what you do, you won’t notice the hours,” said James. His sentiment reflects how many creators view their work not just as a source of income but as a platform to inspire and uplift others.
Through the Shopee Affiliate Program, Filipinos from all walks of life are discovering that creativity can lead to opportunity. Whether they’re sharing product finds, reviewing gadgets, or styling fashion pieces, these creators are shaping how people shop while building communities founded on trust and authenticity.
Shopee’s continued support for its growing network of creators shows how digital entrepreneurship can empower individuals to do what they love while making a positive impact on others. By combining creativity with purpose, these Filipino creators are proving that online influence, when used authentically, can inspire meaningful change and open doors to new opportunities.
For more information, visit Shopee.
