Marking a milestone for Filipino fragrance brand
Filipino perfume brand Ian Darcy has officially launched its first international store at Lucky Plaza, Orchard Road, Singapore—bringing its signature oil-rich fragrances to a global audience and marking a major milestone in its decade-long journey.
The store launch was highlighted by the presence of celebrity guest Ian Veneracion, drawing hundreds of Filipinos and curious mallgoers to the event. The crowd was so enthusiastic that many mistook the actor for the brand’s namesake founder.
“We didn’t expect the turnout. People filled the mall inside and out. It was overwhelming in the best way,” said Allan Lainez, co-owner of Ian Darcy.
Founded in the Philippines by Ian Darcy Lumibao and Allan Lainez, the brand is known for its accessible, long-lasting inspired scents.
The duo started with a small capital, selling at seasonal bazaars, before growing their footprint to nearly 200 branches across the Philippines. Their expansion was fueled by partnerships with retail giants SM and Robinsons, as well as strong support on e-commerce platforms Lazada and Shopee.
“We’ve always believed in bringing high-quality fragrances to everyday people,” said Lumibao. “Use us every day—even if you’re just going to the supermarket.”
The new Singapore store offers over 70 inspired variants, including exclusive scents tailored to the region’s climate and humidity. While the perfume oils are sourced from Grasse, France—the global capital of perfumery—all other components, from alcohol to bottling, are proudly made in the Philippines.
The company operates a manufacturing plant in Lipa, Batangas, and is currently building a more modern facility to meet growing demand.
Despite being labeled as “inspired,” Ian Darcy perfumes are not copies of luxury brands, but thoughtfully blended alternatives that are legally compliant and crafted for daily wear.
Its oil-rich formula is particularly favored by those with acidic skin types, whose body chemistry often alters traditional perfumes.
Today, Ian Darcy employs nearly 700 Filipinos nationwide, providing benefits such as HMO, accident insurance, and more. The founders emphasize that their employees—and their families—are at the heart of the brand’s mission.
They also recently launched an advocacy to support Filipino education, partnering with the Philippine Normal University to provide scholarships for aspiring teachers.
“In 10 years, we hope Ian Darcy is still here—strong, sustainable and helping educate future educators,” Lumibao added.
Expansion plans are underway in Malaysia, Indonesia, Thailand, and India, further solidifying Ian Darcy’s status as a proudly Filipino brand making waves in the global fragrance industry.
For more information, visit facebook.com/iandarcyfragrance. Ian Darcy products are available at major malls nationwide, and online through Lazada and Shopee.
