Two Properties of SM Hotels and Conventions Corporation (SMHCC) are Nominated at the Renowned World Travel Awards

Conrad Manila Presidential Suite Lounge

Topnotch hotel brands under SMHCC’s roster of properties, Conrad Manila and Lanson Place Mall of Asia have both been nominated at the prestigious World Travel Awards. Admirably, Conrad Manila is not just in one but three categories, namely: Philippines’ Leading Conference Hotel 2025, Philippines’ Leading Hotel 2025, and Philippines’ Leading Hotel Suite 2025. Meanwhile, Lanson Place Mall of Asia takes pride as a nominee in the Philippines’ Leading Hotel Residences category. 

As SMHCC’s luxury property, Conrad Manila remains to be a haven for bespoke encounters and inspiring experiences that reflect grace and grandeur. For six consecutive years, the hotel has been receiving accolades from the World Travel Awards as the Leading Conference Hotel in the Philippines, which reflect Conrad Manila’s commitment to providing the highest level of service that exudes elegance and sophistication, characterized by sincerity and genuine Filipino hospitality. 

Lanson Place 2BR Panorama Suite Dining Living Room

Lanson Place Mall of Asia, SMHCC’s newest prime property by the bay, is a contemporary urban retreat designed for today’s discerning business and extended-stay travelers. Guided by a philosophy of being a “devoted host,” the team goes beyond traditional hospitality to create a sense of belonging and ease, making each guest feel genuinely cared for whether they’re in town for business, relocation, or an extended project.

SMHCC takes centerstage on a global level as its properties receive notable recognitions and exude the company’s very own service culture of “We Go Beyond.” As such, SMHCC reinforces its connection to customers through a deep understanding and anticipation of each guest’s aspiration. Consequently, every stay in an SMHCC property becomes a purposive encounter and an immersive experience.

Cast your votes for Conrad Manila and Lanson Place Mall of Asia through the World Travel Awards Voting Page until August 31, 2025!

ALBERTO Welcomes Gabbi Garcia as Its First Female Brand Ambassador, Marking a New Era of Everyday Elegance

ALBERTO, the beloved Filipino lifestyle brand known for its chic, comfortable, and high-quality footwear and bags, proudly welcomes Gabbi Garcia as its first-ever female brand ambassador. This exciting partnership kicks off a new era for ALBERTO as it celebrates “35 years of Everyday Elegance” in 2025, signaling a bold evolution for the trusted homegrown brand.

Welcoming Gabbi Garcia into the ALBERTO family felt like the most natural step forward. “We chose Gabbi because she truly reflects what ALBERTO is all about,” Alberto Gaerlan, the brand’s namesake and founder, shared. “As we mark our 35th year with the ‘Everyday Elegance’ campaign, we wanted someone who embodies timeless beauty, effortless style, and that unique Filipina charm, qualities at the heart of our brand.” Gabbi’s vibrant, down-to-earth personality and her sense of style that’s both classic and current make her a perfect match for ALBERTO.

For Gabbi Garcia, joining ALBERTO feels like a full-circle moment. “I grew up seeing ALBERTO stores in the mall, so when the opportunity came, it really felt full circle,” she shared. “I love that they’re a proudly Filipino brand that’s been around for years.” Gabbi also expressed her admiration for ALBERTO’s authenticity, which is rooted in Filipino values like family, craftsmanship, and accessibility, all while staying current with fashion trends.

This collaboration marks a meaningful new chapter in ALBERTO’s story, highlighting the brand’s evolution and forward-looking direction. Since 1990, ALBERTO has been part of the everyday lives of Filipinos, and as it celebrates its 35th year in 2025, the brand is stepping into a new era that stays true to its heritage of everyday elegance while embracing contemporary trends and the style and spirit of today’s modern, dynamic working class.

“Our partnership with Gabbi Garcia represents this evolution, as we continue to introduce fresh collections that blend timeless appeal with contemporary trends,” Alberto Gaerlan shared.

Gabbi describes her style as “effortless and evolving,” which perfectly matches ALBERTO’s collection. “I like to be chic when I want, comfy when I need. I choose pieces that feel like ‘me’ but are also functional,” she said. She values ALBERTO for being stylish without trying too hard and versatile enough for both glam moments and everyday errands. Comfort and quality are her priorities: “I always choose comfort and craftsmanship—cute alone isn’t enough. I move a lot, so I need pieces that keep up without sacrificing style.” Her current favorites include ALBERTO’s strappy kitten heels, praised for their comfort and elegance, and a suede bag she finds chic and easy to style.

“ALBERTO fits into everyday life—whether at work, on weekends, or casual days. There’s an ALBERTO for every Filipina. I want them to see how these pieces can elevate their style without feeling intimidating,” Gabbi Garcia said.

Shoppers can look forward to exciting things from this collaboration, including exclusive collections and new product drops that bring ALBERTO’s vision of “everyday elegance” to life with a fresh twist. Expect standout, trend-forward pieces that reflect Gabbi’s effortless style, wearable looks that inspire and resonate with the everyday lives of Filipinos.

ALBERTO is available in over 90 stores nationwide and online at www.alberto.com.ph, as well as on Lazada, Shopee, TikTok, and Zalora.

Fire, Forest, and Flavor: A Purposeful Feast with Baguio Mountain Man at John Hay Hotels

In the pine-cloaked highlands of Baguio, where time slows and mist curls like memory, a new kind of luxury awaits, one that awakens the senses, honors Cordillera heritage, and tells stories by firelight.

At the John Hay Hotels, managed by Landco Lifestyle Ventures, guests are invited to experience a culinary ritual unlike any other: the Baguio Mountain Man Fire Dinner. Set under a canopy of trees and starlight, this isn’t simply a meal, it’s a journey into ancestral memory and soulful living.

This is purposeful luxury: raw yet refined, and unforgettable.

“Our vision of purposeful luxury is about authenticity and connection,” shared Erickson Y. Manzano, President and CEO of Landco Lifestyle Ventures. “Through our partnership with Baguio Mountain Man, we’re elevating the highland experience, where guests don’t just eat; they immerse in and become part of a greater cultural narrative of the Cordilleras.”

“At LLV, we believe in purposeful luxury that is both exquisite and ethical,” Manzano emphasized. “Together with Baguio Mountain Man, we support a movement where local artisans, farmers, and coastal communities become co-creators of a world-class cultural and dining experience. It’s luxury with a soul, designed to celebrate culture, land, and people.”

“The fire dinner of the Baguio Mountain Man at John Hay Hotels, tells a story of local pride, sustainability, and deep respect for our roots,” he added.

A Return to Fire and Feeling

The fire is lit hours before sunset. Smoke rises gently from open flames fueled by native wood, each chosen for scent and story. There is no rush here, only rhythm. In the quiet of the forest, Chavi and Millie Romawac, the duo behind Baguio Mountain Man, begin their sacred work.

Formerly a member of the Alternative Rock Band Session Road, Chavi left the music scene and went to the traditional restaurant world until he pursued something deeper, an elemental way of cooking that reconnects with the land. Millie, his wife and partner, weaves narrative and care into each step of the experience. Together, they transform a forest clearing into a dining space that feels timeless, alive and a sensorial stage for storytelling through Cordillera cuisine at John Hay Hotels.

Their approach is steeped in ritual, cleansing the space with smoke, speaking gratitude before cooking, selecting ingredients based on season, moon phase, and memory. Every dish has a lineage. Every course is a conversation.

More than just a feast, this is a circular act of giving. The ingredients are fresh, wild, and carefully sourced from upland farms, indigenous growers, and coastal fishing families. From the Baguio market’s earth-scented stalls to Pangasinan and La Union’s sun-kissed shores, every element is intentionally chosen. In this way, the Fire Dinner doesn’t just sustain guests, it sustains communities.

Baguio Mountain Man

A Multi-Sensory Feast in the Forest

As dusk settles, guests gather around the fire. Lanterns flicker, pine needles soften each step, and a hush falls over the forest. The dinner begins not with a starter, but with stillness. A breath. A moment to arrive. Lanterns glow. River stones heat. A soft hush falls as the forest becomes a stage and a storyteller.

Then, there’s aroma, texture and sound.

What follows is a culinary ritual unlike any other, steeped in Cordillera traditions and crafted to awaken all five senses:

Hinanglag (Kiangan-Inspired)
The experience opens with a soulful dish from the Ifugao heartland: pork belly slow-cooked in its own fat for five hours. The aroma is rich and primal made of garlic, smoke, and memory. On the tongue, it dissolves, melting, savory, profoundly tender. Inspired by watwat, a ritual of generosity and shared bounty, it evokes warmth and welcome in every bite.

Baguio Chicken Rice
A reimagined pinikpikan, made with ethically raised native chicken, torched to release smoky notes, then simmered slowly with etag: salted, sun-dried pork from the highlands. Served with heirloom balatinao rice, its deep violet grains glisten in the firelight, releasing an earthy aroma. The ginger sauce sings with heat and healing. It’s comfort and complexity in harmony.

Fire Dinner with Baguio Mountain Man at the outdoor space of Dap-Ayan restaurant at John Hay Hotels

Mountain Man Clambake
A dramatic convergence of land and sea. Fresh seafood bounty of clams, crabs, and fish sourced from La Union and Pangasinan’s fishing communities, are layered with tungsuy (mountain watercress) and steamed over fire-heated river stones. When the leaves are peeled back, a burst of brine and citrus fills the air. Shells crack. Steam curls. Each bite is a testament to freshness and fire.

Seasonal Side Dishes
Foraged fiddlehead ferns glisten in wild vinegar. Wild mushrooms from Abra are grilled to smokiness, their umami dancing on the tongue. Hand-fermented atchara, root pickles, and chili pastes bring brightness and bite. Each side dish is served in hand-thrown bowls by local potters, cool to the touch, rugged with character, and uniquely Baguio.

The Dessert Finale
A medley of sticky mountain rice, sweetened with wild honey, cacao nibs, and native fruits. The scent is toasty, the texture rich and layered from creamy, chewy to spiced. Served on banana leaves or carved wooden trays, it recalls festive endings, tribal sweets, and the joy of nourishment made sacred.

Each dish is prepared over open flame or river stone, plated on hand-crafted earthenware, and eaten with fingers to heighten texture and connection. The aroma of pine smoke, the sound of sizzle, the glow of embers, are all part of a dance that blurs the line between meal, memory, and the warmth of fire and fellowship.

Purposeful Luxury, Rooted in Community

The Baguio Mountain Man Fire Dinner is not a performance, it’s a philosophy. It celebrates slow food, deep roots, and conscious choices. It’s a response to a world of fast living, reminding us that the most meaningful meals are those made with care and shared with intention.

For Landco Lifestyle Ventures, it’s also a powerful expression of purposeful luxury the kind that uplifts local communities, preserves ancestral knowledge, and reimagines upscale experiences as something more soulful and sustainable. It’s not only curated, it’s co-created. And it leaves guests not just full, but changed in a meaningful way.

At John Hay Hotels, that vision comes to life in every thoughtful detail: from sourcing heirloom ingredients and supporting indigenous farmers to creating immersive, memory-rich moments that stay with guests long after the last ember fades.

Every aspect of the Fire Dinner experience is anchored in conscious collaboration. From the potters of Asin Road; farmers in indigenous communities across Benguet, Ifugao, Kalinga, Abra, and Pangasinan; and fisherfolks in Pangasinan and La Union, local small and micro enterprises are at the heart of this endeavor. The plates tell their stories. The ingredients carry their hopes. The fire becomes a bridge between guest and grower.

Luxury doesn’t have to be loud. It can be quiet. Intentional. Alive. It’s in the hands that pick the mushrooms, the flames that kiss the pot, the silence before the first bite, the story passed with each plate.

Every dish has a story, and every course is a conversation. Because sometimes, the most luxurious thing of all is to slow down, gather by the fire, and remember who we are and who we belong to.

How It All Began: A Calling from the Cordilleras

This fire dinner is the brainchild of Chavi and Millie of Baguio Mountain Man. Their culinary journey began not in the confines of a traditional restaurant, but on rugged roads, beside mountain rivers, and in intimate meals on their own roof deck kitchen during the height of the pandemic.

From creating food documentaries for the Department of Tourism to mapping indigenous ingredients and cooking traditions across all six Cordillera provinces, Chavi and Millie were repeatedly and spiritually called back to the mountains. One rainy day, cooking beside the Ibulao River in Kiangan, Ifugao, as firewood smoked and the community gathered despite the downpour, the couple experienced a moment of emotional clarity. Chavi stood by the river, arms open, in tears. That moment of unity with nature sparked what would become a lifelong mission: honoring Cordilleran foodways as a means of storytelling, healing, and remembering.

Reawakening Behind the Flame

For Chavi and Millie, this is about more than cooking, it’s cultural stewardship. Their fire kitchen honors slow food, culinary rituals, and the Cordillera’s deep bond with nature.

“Cooking in this way: open flame, river stones, clay pots, it’s not about trend,” Chavi shared. “It’s about returning to the roots. Our roots. And sharing that with others in a way that’s real.”

Their collaboration with Landco Lifestyle Ventures has given them a wider stage to amplify their advocacy for local food sovereignty, ancestral memory, and mindful tourism. Whether on their roof deck or beneath the trees of John Hay Hotels, the Mountain Man experience continues to grow, flame by flame. For more information and reservations, For John Hay Hotels inquiries and reservations, guests can call (074) 637 4720 | (074) 637 472,  (+63) 939 986 4120; email: reservationsatmanor@campjohnhayhotels.com ;  visit Landco Lifestyle Ventures websitewww.landcolifestyleventures.com ; and socials on FB:  https://www.facebook.com/TheJohnHayHotels   IG: https://www.instagram.com/thejohnhayhotels/ ; TikTok: https://www.tiktok.com/@thejohnhayhotels

Landco Pacific Corporation Champions Education and Sustainability through its Adopt-a-Scholar Program

Batangas youth empowered to become future leaders in hospitality

Landco Pacific Corporation, a pioneer in premium leisure and sustainable seaside developments for over 30 years, deepens its commitment to community development through its Adopt-a-Scholar Program. This is an initiative that provides long-term support to underprivileged yet deserving youth from the surrounding communities of Landco BeachTowns Club Laiya and CaSoBe (Calatagan South Beach) in Batangas.

A Day at Landco Pacific Headquarters

As part of its continuing support for the scholars, Landco Pacific recently welcomed them to its corporate headquarters for an immersive learning experience. The visit included an office tour, cross-department briefings, and a meet-and-greet with Landco Pacific Corporation President and CEO Erickson Y. Manzano, along with key executives from various departments.

Accompanied by their parents, the scholars gained first-hand insights into Landco’s real estate operations and its hospitality arm, Landco Lifestyle Ventures (LLV). The activity was organized by Jeramie Fauni-Azarcon, Project Director and Head of Community Development, Landco Pacific.

Manzano encouraged the scholars to embrace education not only as a personal stepping stone but also as a responsibility to uplift others.

“Your journey is bigger than yourselves,” he said. “It’s about your families, your communities, and the people who look up to you. The knowledge and character you’re building today will one day shape the places you work in and the lives you touch.”

As a special incentive, Manzano also announced that the top three graduates will be rewarded with an all-expense-paid overnight stay at either CaSoBe or Club Laiya with their families, in recognition of their academic efforts.

Landco Pacific Corporation Adopt-a-Scholar Program

A Legacy of Upliftment

Now in its second year, the Adopt-a-Scholar Program continues to make a meaningful impact on the lives of underprivileged yet determined youth in Landco’s BeachTown communities.

Launched in 2023 through a partnership with Batangas State University and local public high schools, the initiative has become a cornerstone of Landco’s community development strategy aimed at nurturing future leaders in the hospitality and tourism industries.

“We launched this program with the hope of creating ripple effects where one scholar’s success leads to a stronger family, a more confident community, and a deeper sense of purpose,” Manzano said. “As we grow our developments, we want to grow alongside the people who call these places home.”

Nurturing Future Hospitality Leaders

The program currently supports nine scholars, five from Calatagan and four from Laiya. Now in their third year, most are pursuing Bachelor of Science in Tourism Management, while others are enrolled in Hospitality Management courses.

Each scholar receives comprehensive financial assistance that covers daily living expenses such as food, transportation, dormitory accommodations, school supplies, and project costs.

As part of their academic development, they also fulfill their internship requirements at CaSoBe and Club Laiya through Landco Lifestyle Ventures (LLV). This provides them firsthand exposure to the operations of LLV-managed properties, including the Chairman’s Cabin, the private beach retreat of Metro Pacific Investments Corporation (MPIC) Chairman Manuel V. Pangilinan. The students also engage with LLV’s unique and sustainable hospitality offerings such as Crusoe Cabins, Apollo, Cupola, Cocoons, and Camperisti, as well as leisure destinations like Aquaria Water Park and Laiya Beach Club.

In support of Landco Pacific’s broader community engagement efforts, six of the scholars are currently completing their on-the-job training (OJT) as a course requirement in Hospitality Management at Kalaiyaan Coast, a nature and camping resort owned by one of the lot owners at ALC (Aplaya Laiya Corporation).

Upon graduation, scholars are strongly considered for employment opportunities within Landco’s expanding hospitality and tourism portfolio, enabling them to build careers close to home while contributing to the continued growth of their communities.

Landco Pacific Corporation Adopt-a-Scholar Program

A Holistic Approach to Sustainability

Landco Pacific Corporation’s commitment to sustainability extends well beyond architecture and construction. It encompasses environmental conservation, local capacity-building, and community resilience, all rooted in its people-planet-profit philosophy.

Aligned with the sustainability roadmap of its parent company, MPIC, Landco undertakes a range of Environmental, Social, and Governance (ESG) initiatives that reflect its alignment with the United Nations Sustainable Development Goals. These include the implementation of the Adopt-a-Scholar Program, which strengthens inclusive education and supports grassroots development by empowering underprivileged youth from BeachTown communities.

Landco also demonstrates its environmental responsibility through the integration of green building practices. The company secured preliminary EDGE (Excellence in Design for Greater Efficiencies) certification for The Spinnaker, its iconic beachfront condotel at Club Laiya, and has achieved full EDGE certification for Crusoe Cabins at CaSoBe. In addition, both CaSoBe and Club Laiya are registered under LEED (Leadership in Energy and Environmental Design), further underscoring Landco’s commitment to sustainable development.

Supporting the local economy is equally integral to Landco’s mission. Approximately 70% of Landco Lifestyle Ventures’ workforce is composed of local residents from Calatagan and Laiya, fostering community-based employment and regional economic growth.

Landco also leads ecological stewardship programs that protect and preserve the coastal environment of Batangas. These initiatives include mangrove reforestation, marine life conservation efforts, turtle hatchling releases, and long-term commitments to maintaining the health and beauty of the province’s pristine shorelines. For more information about Landco Pacific Corporation, visit www.landco.ph or follow Landco Pacific Corporation on Facebook.

Conrad Manila Elevates Spa Offerings with New Restorative Treatments Inspired by Nature and Conscious Wellness

ISUN gemstone-infused oils

New signature therapies incorporate ISUN Skincare, debuting in the Philippines for the first time

MANILA, Philippines – Conrad Manila introduces a new chapter in wellness with thoughtfully curated spa experiences now available at Conrad Spa Manila. As part of the hotel’s ongoing commitment to offer guests restorative, sustainable, and soulful journeys, the refreshed menu features exclusive massage and facial rituals enhanced with ISUN Skincare—marking the first time the conscious beauty brand is offered in the Philippines. 

“At Conrad Spa Manila, wellness is not just a service but a philosophy. We continue to innovate our spa offerings to deliver experiences that nurture the mind, body, and spirits. These new treatments represent our commitment to creating enriching moments that help guests reconnect with themselves and the world around them,” shares Fabio Berto, general manager of Conrad Manila. 

From Left to Right: Tracey Annette Drabloes (Director of ISUN Skincare – joined virtually from Colorado, USA), Lucky Ou (Director of Operations, Conrad Manila), Amanda Teng (Hilton’s Director of Spa Operations for South East Asia and India), Nora Lim (Senior Trainer of Goldian Trading), Joanne Gomez (Commercial Director, Conrad Manila), Nian Rigor (AVP for Public Relations, SM Hotels and Conventions Corporation), Andrew Hu (Quality and Service Excellence Manager, Conrad Manila)

Handcrafted in small batches and formulated with organic botanical ingredients, the new products complement Conrad Spa’s vision of blending luxury with conscious care. The treatments incorporate elements such as gemstone-infused aromatic oils and ancient techniques like gua sha and energy-balancing massage to create therapies that are both physically restorative and emotionally grounding.

Highlights of the new treatment menu include:

Transcend (90 minutes)

This deeply relaxing massage harmonizes energy and restores balance. Calming aromatherapy blends, energy-balancing gemstones, and herb-infused oils work to dissolve stagnation and promote enhanced energy flow throughout the body. The treatment delivers profound relaxation, leaving guests feeling refreshed and revitalized.

Transcend Massage (90 minutes) A deeply relaxing massage that harmonizes energy and restores balance with the use of calming aromatherapy blends, energy-balancing gemstones, and herb-infused oils

Elevate Facial (90 minutes)

A therapeutic and restorative facial designed to target devitalized skin. Ancient gua sha techniques stimulate energy flow and circulation, contour facial angles, and aid in detoxification. An elevated facial massage tones facial muscles, resulting in firmer, smoother, and calmer skin.

Elevate Facial (90 minutes) A therapeutic and restorative facial designed to target devitalized skin, through ancient gua sha techniques that stimulate energy circulation, contour facial angles, and aid in detoxification

Ormus Bath (30 minutes)

A luxurious soak featuring mineral-rich bath salts infused with delicate aromatics. This ritual offers a grounding and replenishing experience for both body and spirit. 

Guests can book individual treatments or combine them into a bespoke wellness journey tailored to their needs. For the full list of spa treatments and rituals, visit Conrad Spa. 

Conrad Spa Manila continues to set the standard for wellness in the city, combining serene design, personalized service, and carefully chosen products that reflect the brand’s global promise: to create purposeful and inspiring experiences.

For appointments or inquiries, contact Conrad Spa Manila at +632 8683 3920 or email MNLMB.Spa@ConradHotels.com 


12 Ways to Go From Creator to CEO

Mike Garcia, Managing Director at Ogilvy Philippines

How to turn passion into enterprise, straight from Ogilvy Creator Camp 2025

The creator economy isn’t just thriving—it’s evolving. At Ogilvy Creator Camp year two, a full-day learning lab for digital influencers, one session stood out for its business-first perspective: “Passion to Paycheck: Turning Content Creation into a Real Business”.

Led by Mike Garcia, Managing Director at Ogilvy Philippines, with Danna Pineda, Ogilvy’s Finance Controller, the session took creators beyond content—into the world of operations, finance, and sustainable growth.

If you’re ready to evolve from creative talent to creative enterprise, here are 12 shifts to make now.

1. See yourself as a CEO—not just a content creator

“You refer to yourself as a content creator—but on the business side, you should also be seeing yourself as a CEO,” Garcia began. Creators who thrive long-term are those who think like founders. That means having a vision, a plan, and the discipline to run a real business.

2. Define what makes you distinct

The first foundation? Brand clarity. “It’s not just about your content being distinct. You, as a brand, need to be known for something—your POV, your tone, your niche,” said Garcia. That distinctiveness is what unlocks partnerships, loyalty, and long-term relevance.

3. Create with purpose, not just to go viral

Garcia cautioned against the “post and pray” mindset of chasing virality. “If you’re only chasing, you don’t know where you’re going,” he said. Instead, build with purpose. Know your values, your category, and what kind of brand you want to be five years from now.

4. Build systems that make growth repeatable

Creativity thrives with structure. “Creativity placed in a framework is what leads to sustainable success,” Garcia explained. Whether it’s a content calendar or a revenue model, the goal is to make success something you can scale—not stumble into.

5. Align creativity, content, and community

To Garcia, the business model is simple: “Your creativity is your capital, your community is your market, and your content is your product.” Aligning these three pillars lets you serve your audience while growing your brand like a business.

6. Track your income—and allocate it with intention

Garcia introduced the 50/30/20 rule: 50% for personal needs, 30% for current business expenses, and 20% for future investments. “The point is to be conscious of what you’re earning—and to know where every peso is going,” he said. Growth takes planning.

7. Budget for the essentials that grow your business

From equipment upgrades to project managers, your 30% should be working hard. “Think cameras, lighting, editing tools—plus people who help you run better,” Garcia shared. Scaling means knowing when to invest in tools and talent.

8. Reinvest in knowledge, reach, and efficiency

Continuous learning is key to long-term success. “There’s always something new to master—whether it’s AI, platform updates, or industry trends,” said Garcia. Networking also opens doors. “Your names are on our radar,” he told creators. “We’re watching.”

9. Identify bottlenecks and delegate smartly

“If you’re not the best at video editing or negotiation, consider outsourcing,” Garcia advised. Being a CEO means knowing what to focus on—and what to hand off. Freelancers, tools, or even your first team hire can unlock your next level.

10. Use tools that help you scale

Garcia urged creators to go beyond creative tools. “Finance software, project trackers, collaboration platforms—these aren’t just for corporates,” he said. They give you time back, elevate your professionalism, and prepare you for bigger opportunities.

11. Register with the BIR—legitimacy unlocks growth

According to Pineda, registering as a self-employed professional or sole proprietor and keeping up with your tax obligations don’t just comply with the law—it also builds your credibility. “If you want to work with big brands, you’ll be asked for a registered invoice. Being registered makes you eligible.”

12. Think long-term—and scale with vision

The goal isn’t just influence—it’s enterprise. “What’s your five-year plan? Are you building toward products, a team, a platform of your own?” Garcia challenged. “Make your success predictable. That’s what CEOs do.”

The Bottom Line
 Ogilvy Creator Camp may be designed for influencers—but the lessons here are universal for anyone turning creative work into a career. With discipline, clarity, and structure, you don’t just chase opportunities. You build them.

As Garcia said, “Your talent deserves a vision. Your talent deserves a plan.”

SM Hotels & Conventions Corporation’s (SMHCC) Park Inn Property in Davao Recognized as the First DOT-Accredited Muslim-Friendly Accommodation Establishment in the Davao Region

SMHCC announces Park Inn by Radisson Davao’s recent recognition by the Department of Tourism (DOT) as the first Muslim-Friendly Accommodation Establishment in the Davao Region. This milestone underscores the hotel’s strong commitment to inclusive hospitality and culturally sensitive service.

This distinction is granted to DOT-accredited properties that meet clearly defined standards—ranging from religious considerations to dietary accommodations.

These measures include providing prayer mats, installing Qibla direction markers—which indicate the direction of prayer and ensure Muslims are united in facing the same point during worship, placing Qur’ans in guest rooms, and offering flexible meal options upon request, such as strictly no-pork or other Muslim-friendly alternatives. The hotel also maintains a dedicated non-pork station at its daily breakfast buffet and ensures that team members are trained in culturally respectful service.

Park Inn by Radisson Davao’s Executive Sous Chef – Chef Vance Bolivar during the Halal Friendly Culinary Olympics last June 20 at the SMX Convention Center Davao

Muslim team members within the kitchen and food & beverage service teams further strengthen this commitment. Their presence fosters greater cultural awareness and attentiveness to guest needs, often providing an added level of reassurance to Muslim diners. Guests can also interact with servers in familiar dialects, creating a friendlier, more welcoming environment that enhances the overall comfort of their stay.

The official certificate was awarded by DOT Region XI Regional Director Tanya Rabat-Tan to the hotel, with General Manager Sven Toune, Director of Sales and Marketing Liza Gamo, and Front Office Muslim representative Razul Gregorio receiving it on behalf of the team.

Further demonstrating its advocacy for inclusive hospitality, Park Inn by Radisson Davao also took part in the Philippine Halal Trade and Tourism Expo 2025, which was held at SMX Davao, another SMHCC-owned property, last June 18-20, 2025 as one of the patron sponsors and exhibitors.

Park Inn by Radisson Davao Receives the First DOT-Accredited Muslim-Friendly Accommodation Establishment in the Davao Region

The event concluded with the Halal Friendly Culinary Olympics, where the hotel’s Executive Sous Chef, Chef Vance Bolivar, showcased his creative rendition of Tiyula Itum through the Tiyula Itum Steak Medallion—a modern interpretation of the traditional Tausug dish. Typically served as a soup, Chef Vance reimagined it as a deconstructed plate by searing a tender cut of beef tenderloin and finishing it with a rich, dark sauce made from charred coconut and spices. The dish highlighted authentic flavors while demonstrating refined culinary techniques and elegant presentation.

Chef Vance drew inspiration from Chef Aira, a member of his culinary team who is Tausug, infusing the dish with authentic cultural roots. The entry earned 2nd place, underscoring the team’s culinary creativity, cultural respect, and growing expertise in Muslim-friendly food preparation.

Tiyula Itum Steak Medallion by Chef Vance Bolivar

The Department of Tourism Region XI commended the hotel for setting a standard in the local hospitality industry and for its pivotal role in making the Davao region a more accessible destination for travelers.

Ultimately, this recognition reaffirms Park Inn by Radisson Davao’s position as one of the trailblazers in inclusive hospitality, inspiring other establishments to follow suit. After all, building a more welcoming and culturally considerate tourism landscape is not just good practice—it is good hospitality.

For room inquiries, guests may contact: reservations.davao@parkinn.com | 082 272 7600

For meetings or social events inquiries, guests may contact: banquet.davao@parkinn.com | +63 917 827 9565

The Art of Home Entertaining: Breville’s Pizzaiolo Smart Oven Brings The Taste Of Italy Straight To Your Kitchen

There is something special about hosting your own dinner and luncheon parties at home. No fancy restaurant can match the pull of having your intimate group of significant others in a private setting that you’ve placed great care in curating. You can even say that it’s an art form to master, from setting up your tables to, of course, serving the real star of the show—the food.

Before, many hosts would opt for dishes to be delivered for their hosting parties. Not only is it convenient, but there is also a sense of security about the quality of taste when dishes are prepped by restaurants. Still, nothing beats the pull of a homemade menu made straight from your kitchen. If only you could be spared from the tedious task of cooking and prepping, right?

But if we tell you that there is a way to keep your personal touch on your intimate get-togethers?

Breville Philippines—one of the leading providers of home lifestyle partners that bring restaurant-quality dishes straight to your kitchen. One of its newest ovens can transport any Italian pizza lover back to Naples, sans the flight ticket.

Meet the Smart Oven™ Pizzaiolo, the first domestic benchtop oven on the market that can hit up to 400°C. This compact yet powerful kitchen partner has the capacity to imitate wood-fire cooking of brick ovens that have become the signature of Italian cooking. In just two minutes, you can create your own Neopolitan Pizza that’s perfect for your home parties.

The Smart Oven™ Pizzaiolo provides the same type of heating as a traditional brick oven by replicating three types of heat: conductive, radiant, and convective. Its active deck heating helps create that signature charred dough base that we all love in our pizzas while the intense direct heat gives that leopard-burnt spotting of a perfect pie. Finally, the ambient heat provided by the Pizzaiolo melts and bakes the ideal topping, giving you a bite that is cooked just right.

The oven’s Element IQ® system helps achieve this by steering power to where heat is needed to achieve optimum cooking. More than just creating Neapolitan Pizzas, moreover, the Pizzaiolo is also perfect for crafting the best homemade New York Pizza, Deep Dish Pizza, and Thin and Crispy Style Bar Pizza with its smart preset cooking functions. This makes this oven ideal for anyone, even for those who are just starting with the kitchen and hosting home parties in general.

If you want to be a little bit more crafty, you can also always use the manual mode to customize the control deck and temperatures. Want to make a more burnt crust or a leopard-spotted side? You can do that with just a press of a button, too. Lastly, the Pizzaiolo has a combination of double-pane heat-resistant front window and multi-material insulation surrounding the heat chamber, which keeps the heat inside the chamber as much as possible while keeping its outside surface cool for safe use.

The Smart Oven™ Pizzaiolo is a must-add to any homemaker’s kitchen who has a flair and love for making their creations. It can also be an interesting conversation starter—because let’s be honest, what kind of person will not be impressed by an oven that can give you the authentic taste of pizzas from all over the world?

With the Pizzaiolo, Breville Philippines continues to break barriers and open new opportunities to homemakers. To learn more about Breville and the Smart Oven™ Pizzaiolo, you can click this link. You can also check out their official Facebook, Instagram, and TikTok pages.

Platinum Karaoke Marks 25 Years with Soundscape Concept Store at SM Makati

In celebration of its 25th anniversary, Platinum Karaoke, the Philippines’ homegrown leader in karaoke segment, opens the doors to its first-ever platinum soundscape Concept Store at SM Makati Cyberzone. This is a pioneering retail space that elevates how Filipinos and music lovers around the world experience sound, connection, and innovation.

For a quarter of a century, Platinum Karaoke has been more than a brand. It has been a part of every Filipino home, celebration, and memory. From barkada karaoke nights to family reunions and solo sing-along sessions, Platinum Karaoke has united generations through the power of music. Now, with the launch of the Platinum Karaoke Concept Store, the brand ushers in the next chapter in Filipino entertainment, one where cutting-edge technology, tradition, and togetherness come alive in immersive, accessible, and future-ready ways, highlighting the brand’s expansion into the broader audio entertainment category.

“Platinum Karaoke is built on Filipino pride, created by Filipinos, for Filipinos, and now reaching music enthusiasts across the globe. With the launch of our first Concept Store, we are proud to mark this milestone, to broaden our footprint in the audio entertainment space along with the unparalleled karaoke experience that has defined our brand,” said Bianca Teodoro, Brand Manager, Platinum Karaoke.

“Our distinctive Platinum Karaoke experience affirms our commitment to constant innovation not just to keep up with the times, but to elevate how families, friends, and communities connect and entertain, through music and sharing fun and memorable moments, whether at gatherings and parties at home or event venues or across digital platforms,” Teodoro added.

Platinum Karaoke Concept Store

Located at SM Makati Cyberzone, the Platinum Karaoke Concept Store is designed for everyone. From Gen Z creators and on-the-go vloggers, podcasters to karaoke-loving titos and titas, and grandparents reliving timeless classics. It features a dedicated KTV Room for hands-on product trials, sing-along sessions, and immersive sound experiences across the brand’s wide range of innovations.

The Platinum Karaoke Concept Store showcases its most advanced systems, including the Alpha 2, a flagship all-in-one entertainment hub that combines karaoke, Android TV, digital TV, and smart features like voice assistants, YouTube streaming, Pro Score singing duels, and custom pitch effects. Customers can also explore portable speakers, wearable audio gear, wireless mics, amplifiers, and soundbars for home theaters, podcasts, parties, and everyday entertainment on the go.

Daryl Ong Performs Live and Sings with Fans through Platinum Karaoke Experience

As part of the anniversary celebration, Daryl Ong, one of the country’s most soulful and versatile balladeers will perform at the launch event. With over 1 million YouTube subscribers, viral covers, and millions of views for songs like “Stay,” “Ikaw na Nga,” and “All of Me,” Daryl has earned a loyal global following for his emotional vocal style and heartfelt performances. At the event, he will not only perform live but also join customers in intimate karaoke sessions, bringing the Platinum Karaoke soundscape to life.

Over the years, Platinum Karaoke has been endorsed by beloved Filipino entertainers including Vice Ganda, Angeline Quinto, Morisette, the phenomenal love team AlDub composed of Maine Mendoza and Alden Richards and the love tandem of KathNiel the once inseparable Kathryn Bernardo and Daniel Padilla, cementing its place in pop culture history.

Sound Made in the Philippines, Designed for the World

What truly sets Platinum apart is not just technology, but the way it brings people together. Every innovation is made with the intention to foster harmony through music and sound wherever they are and across continents.

For more info and to find out the latest updates, visit https://platinumkaraoke.com/ or follow on Facebook: https://www.facebook.com/ThePlatinumKaraoke  or Instagram:  https://www.instagram.com/platinumkaraokephofficial/ or Official Tiktok account at https://www.tiktok.com/@platinumkaraoke.ph.

Ayala Malls’ Transformation Set to Redefine Shopping Experience

MANILA Philippines – Ayala Malls confirmed today that the much-anticipated, ₱13 billion investment renovation of its flagship malls and an additional ₱4.5 billion for malls is underway, ensuring that shoppers and the community will soon enjoy revitalized spaces designed for an even better, world-class lifestyle experience. This strategic initiative is breathing new life and redefining the shopping experience with a game-changing investment in the bold refresh of its malls.

This extensive transformation encompasses Glorietta, Greenbelt, Trinoma, Ayala Center Cebu, Ayala Malls Abreeza, Ayala Malls Cloverleaf, Ayala Malls Fairview Terraces, and Ayala Malls MarQuee Mall.

“Our mission has always been clear: to build with purpose—developing spaces that drive economic activity, foster social connection, and create enduring value for generations,” said Mariana Zobel de Ayala, Ayala Land Senior Vice President and Head of Leasing and Hospitality. “Our malls are not just commercial centers—they are essential parts of our estates and of Filipino life. This is why the reinvention of Ayala Malls is a critical step forward—not only to enhance the retail experience, but to ensure our developments remain relevant, resilient, and impactful for years to come.”

The extensive transformation, which began in early 2024, will refresh both the look and feel of Ayala Malls’ iconic malls.  Imagine modern, inviting environments with intuitive pathways, seamless movement, and an elevated journey for every visitor. A special touch will be the signature lush greenery and open spaces, including outdoor parks and al fresco areas, beautifully integrated into the mall’s design – a true commitment to well-being and a greener future. Ayala Malls’ commitment extends to eco-friendly practices, green spaces, and initiatives that promote long-term community well-being, and an operating model that empowers and creates opportunities for local businesses.

Said Ayala Malls COO Paul Birkett: “This past year, Ayala Malls has been in full stride. We’ve been hard at work reimagining what our malls can and should be transforming them into vibrant, future-ready malls.”

What Awaits You at the Reimagined Ayala Malls

Get ready for remarkable spaces where you can discover and enjoy unique, best-in-class experiences for shopping, dining, entertainment, and leisure. This includes:

A fresh new look and seamless navigation.   
From the updated exteriors to the modern, welcoming interiors, these refreshed environments are designed to make every visit more enjoyable and intuitive to explore.

More green spaces and wellness integration. 
Ayala Malls’ signature lush greenery and open areas, including outdoor parks and al fresco spots will be seamlessly woven into the mall design, offering refreshing escapes and a connection to nature. This is central to the design of Ayala Malls Nuvali in Santa Rosa, Laguna, where the mall’s contemporary design seamlessly blends with the surrounding greenery. At Glorietta, the Park is being thoughtfully refreshed and seamlessly connected to the main mall, Glorietta 5, and One Ayala to create a more connected and walkable experience.

Exciting retail discoveries and curated mix of brands.
Ayala Malls is unlocking the full potential of its retail spaces, creating vibrant areas for gathering and new experiences, inviting its retailer partners to showcase their very best. Greenbelt welcomed first-in-the-country concepts like Golden Goose, Alo Yoga, Sandro, and Maje. Trinoma will be bringing the best dining concepts to the North such as Key Coffee, Burnt Bean, Pizza Sisters, Little Flour, and H Proper Coffee Roasters. Ayala Malls Arca South is set to become a dynamic lifestyle destination with unique zones specifically designed for a wide array of food, coffee, and pastry selections.

Enriched experiences and elevated entertainment.
Beyond shopping and dining, Ayala Malls is dedicated to fostering more memorable encounters and unique memories with refreshed Activity Centers, reimagined cinema experiences, and delightful new hangout spots. Trinoma’s cinemas now feature plush seating and Dolby Atmos across all screens, with an A-Giant screen unveiling soon. Greenbelt’s entertainment is also getting a refresh with upgraded theaters and a revitalized lobby. Ayala Center Cebu has unveiled a stunning new Activity Center with a grand atrium and striking LED wall, perfectly suited to match Cebu’s vibrant energy.

Thoughtful design and enhanced comfort. 
Expect seamless transitions between indoor and outdoor spaces, and a focus on creating “third spaces” – comfortable community hubs where you can relax, socialize, work, or enjoy cultural activities, from co-working corners to art zones. Refreshed mall designs include wider walkways, improved access points, more comfortable seating areas, enhanced restrooms, and better digital connectivity throughout the malls. Sustainability is also embedded into every design choice, from energy-efficient systems to natural ventilation.

“These aren’t just reimagined Ayala Malls, they’re vibrant, well-crafted spaces where real moments unfold and communities connect” adds Paul Birkett.  “We hope you’re just as thrilled as we are because it’s all coming together beautifully, and we’ll be ready to welcome you very soon.”

Strategic Expansion and Anticipated Openings:

Mariana Zobel de Ayala pointed out that Ayala Malls will strategically expand its footprint with 700,000 additional square meters of gross leasable area in key growth areas across the country over the next five years.

This transformative journey by Ayala Malls reinforces its commitment to delivering dynamic, innovative, and sustainable environments that truly serve and celebrate our local communities, solidifying its position as the preferred “third space” for Filipinos – where every visit creates a lasting memory. Mariana Zobel de Ayala highlighted that they remain highly optimistic about the future of retail and shopping in the Philippines, observing strong consumer fundamentals and a steadily growing middle class that continues to drive demand.

For more information, visit www.ayalamalls.com or follow Ayala Malls on social media at facebook.com/AyalaMalls360 or Instagram @iloveayalamalls.