From beauty to baby care, Filipino brands are finding growth and stronger consumer trust through Shopee Mall

Manila, Philippines – Shopee, a leading e-commerce platform in Southeast Asia, Taiwan, and Brazil, concluded its 10.10 Brands Festival with over 500 percent sales growth on Shopee Mall, reaffirming that trust and authenticity remain key drivers of online purchase behavior. 

Shopee Mall continues to strengthen its position as a key driver of brand growth, linking businesses with high-value consumers and enabling them to scale through a continually advancing ecosystem.

Building Trust Where It Matters Most

Well-loved Filipino brands Tiny Buds and Happy Skin have shown how Shopee Mall helps homegrown labels earn the trust of discerning consumers, particularly in baby care and beauty, where authenticity and safety are non-negotiable. This focus on trust and authenticity continues to drive results, with Babies & Kids, Makeup, and Health & Personal Care categories achieving up to 200 percent sales growth during 10.10.

Tiny Buds, a family-owned, women-led baby care brand, was among the first to join Shopee Mall, recognizing early on how vital trust is for parents. “Shopee Mall has been integral to our growth because it gives parents confidence that every product sold is genuine and safe,” shared Lorin Tan, Marketing Head. “For moms and dads, peace of mind matters most, and being in Shopee Mall allows us to provide that assurance while reaching more families across the country.” Beyond its online presence, Tiny Buds also takes pride in manufacturing most of its products locally, allowing the brand to ensure that each item meets the high standards parents expect.

For Happy Skin, a woman-led, cult-favorite beauty brand, Shopee has been instrumental in sustaining its growth online. “I started Happy Skin 12 years ago with the goal of creating a premium local beauty brand; something that could stand alongside global names, but proudly Filipino-made,” shared Jacqe Yuengtian-Gutierrez, CEO. “At the time, e-commerce wasn’t our main channel, but the pandemic accelerated our shift online. Getting that Shopee Mall badge was a natural step, as it assures consumers that our products are authentic.”

Connecting Brands and Consumers

Shopee’s tools continue to help Filipino brands reach more shoppers. The 10.10 campaign saw nearly 200 percent growth in checkouts via Shopee Video.

For Tiny Buds, Shopee Live has become a safe space for parents to learn and connect. This connection with its audience has translated into strong results, with the brand topping the Baby & Kids category in items sold on Shopee Live during 10.10. “Moms are very discerning. When you become a new parent, you’re just like your baby – you’re learning everything from scratch,” Tan shared. “Shopee Live is powerful because it lets parents reach out to us directly and ask questions, and we make sure the information we share is always helpful and reliable.”

For Happy Skin, features such as Flash Sales and Super Brand Days have helped to drive visibility during high-traffic moments. “Shopee gives brands like ours the opportunity to stand out through its campaigns and platform features,” shared Yuengtian-Gutierrez. “It attracts a strong base of shoppers with higher basket sizes, particularly during major Double Day campaigns.”

Powering Homegrown Brands Online

During 10.10, the number of Shopee Affiliates recorded 122 percent growth, reflecting how more Filipinos are discovering new ways to earn and participate in the digital economy. This momentum mirrors the broader success of local entrepreneurs on the platform, as more Filipino businesses continue to grow their presence online.

For emerging Filipino entrepreneurs, established brands like Happy Skin and Tiny Buds offer valuable perspectives from their own journeys.

“Building trust should always come first,” said Yuengtian-Gutierrez. “Joining Shopee Mall builds credibility and consumer confidence from the start. Even for small brands, it’s a smart investment that drives growth through visibility and support. E-commerce is continuously growing, so it’s crucial for brands to be visible on the number one platform.”

Tan shared similar encouragement for new sellers. “Every brand starts small, but growth begins when you take that first step,” she said. “Shopee makes it easy to start and scale, and it gives us the tools to turn creativity into something that reaches more customers.”

To learn more, visit https://shopee.ph/.