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Krispy Kreme Marks 20 Years in the Philippines with Beloved Throwback Favorites

By
PhilSociety
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In celebration of its 20 sweet years in the Philippines, Krispy Kreme is treating fans to a nostalgic indulgence with the return of three beloved doughnuts. The Throwback Favorites collection brings back the long-missed PB & Jelly, New York Cheesecake, and Red Velvet Cheesecake doughnuts for a limited time, inviting doughnut lovers to take a delicious trip down memory lane.

Each doughnut in the Throwback Favorites collection revives a beloved classic:

  • PB & Jelly – A peanut butter-flavored doughnut topped with luscious strawberry jam and sprinkled with strawberry bits, delivering a playful twist on a timeless flavor pairing with sweet and nutty goodness in every bite.
  • New York Cheesecake – Generously filled with rich New York cheesecake, dipped in smooth cream cheese icing, and finished with a satisfying graham cracker crunch, this doughnut evokes the classic dessert loved worldwide.
  • Red Velvet Cheesecake – A decadent red velvet cake doughnut topped with creamy cream cheese frosting and sprinkled with red velvet crumbs, offering a bold indulgence that perfectly balances cocoa richness and tangy sweetness.

“For 20 years, Krispy Kreme has been sharing happy moments with Filipinos. With Throwback Favorites, we’re bringing back flavors that hold special memories for many of our customers,” said Ysabel Cruz, Senior Marketing Manager of Krispy Kreme Philippines. “It’s our way of celebrating how far we’ve come — and the OGs who’ve been with us every step of the way.”

#SpotYourHappy with the NEW Throwback Favorites, available from February 26 to April 24, starting at ₱70 per piece. Enjoy them via dine-in, take-out, drive-thru, and delivery:

🖱 Order online
☎ Metro Manila Hotline: 888-79000
🛵 GrabFood, FoodPanda, Pick.A.Roo, OrderMo, and Groover

Terms and conditions apply.

AIA Philippines Wins Three Anvil Awards for its Holistic Health Commitment

By
PhilSociety
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Accepting the awards are: AIA Philippines Communication and Public Relations Lead Michelle Velete (5th from left) and Brand Marketing Lead for BPI AIA Mika Calixterio (3rd from right), with its PR partner Ogilvy & Mather Philippines.

AIA Philippines, formerly Philam Life and the Philippine arm of AIA, the largest Pan-Asian life insurance group, bagged three Silver Anvil Awards at the 61st Anvil Awards. The recognition reflects how its Rethink Healthy campaign helped drive the company’s shift toward becoming a holistic health partner for Filipinos, reinforcing its Purpose of helping people live Healthier, Longer, Better Lives through inclusive, culturally relevant, and social-first communication.

The 61st Anvil Awards, presented by the Public Relations Society of the Philippines (PRSP), honor outstanding communication programs that demonstrate excellence in strategy, execution, and impact across industries. 

AIA Philippines was recognized in the Best Use of Social Media, Corporate Identity/Corporate Branding Program, and Marketing and Brand Communication categories, citing the impact of its Rethink Healthy campaign, which repositioned the company from an insurance provider to a holistic health partner, alongside its social-first approach to engaging Filipinos on health and wellness.

Anchored on AIA’s proprietary research, Rethink Healthy challenged the long-held perception that being healthy is expensive, intimidating, or out of reach. The campaign broadened the definition of wellness beyond physical fitness to include mental, financial, and environmental well-being, which are areas that Filipinos themselves identified as critical to living well but often overlooked in traditional health narratives.

“At its core, Rethink Healthy was about listening to what matters most to Filipinos,” said Melissa Henson, Chief Marketing Officer, AIA Philippines. “We learned that many Filipinos want to take better care of their health but feel constrained by time, money, or unrealistic standards. Our goal was to make health feel relatable and achievable through everyday choices, and to support Filipinos’ health journeys in ways they can sustain over the long term.”

The platform came to life through an integrated mix of thought leadership through the brand’s commissioned study, “Rethinking Healthy: What Overall Well-Being Means to Filipinos”; as well as immersive media experiences, partnerships, and platform-native content across digital, social, out-of-home, and on-ground touchpoints. Central to the campaign was AIA Voices, which transformed social media into a space for honest, relatable storytelling by featuring real Filipinos, including employees, Life Planners, BPI AIA bancassurance sales executives, customers, creators, and community voices, sharing everyday acts of wellness in their own environments.

The campaign reached millions of Filipinos across digital, social, and on-ground touchpoints, reinforcing Rethink Healthy as a sustained movement rather than a one-off communications effort. By prioritizing authenticity over aspiration, the stories encouraged participation and conversation, helping audiences see themselves reflected in the content while reinforcing AIA Philippines’ positioning as a holistic health partner rather than a traditional insurance brand.

Building on the momentum of Rethink Healthy, AIA Philippines will continue to expand the campaign by deepening everyday wellness conversations and reinforcing its role as a long-term health partner through inclusive and practical initiatives.

For more information, visit https://www.aia.com.ph/en

Danish Dairy Board wraps 3-year EU organic dairy education campaign in the Philippines

By
PhilSociety
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The Danish Dairy Board has concluded a three-year educational campaign, aimed at helping Filipino parents better understand why they should choose organic European Dairy. The campaign also explained what makes organic European dairy naturally good, what the EU organic logo means and how to identify certified organic products.

Co-funded by the European Union (EU) and led by the Danish Dairy Board, the EU Organic Dairy PH campaign combined fact-based education, firsthand product experiences, and trusted expert voices to make European organic standards more tangible in everyday food choices.

“When we began this initiative, many Filipino consumers associated organic mainly with what’s labeled as ‘fresh’ or ‘natural,’” said Lars Witt Jensen. “Today, we’re seeing people actively look for the EU organic logo on products. That shift reflects growing awareness that organic certification is more than just a label. It represents strict standards that consumers can trust.”

Making Organic Standards Understandable

Organic European dairy is produced under strict EU organic regulations that prioritize animal welfare, environmental protection, and full transparency throughout the production process. Products that meet these requirements carry the EU organic logo, giving consumers a clear and reliable reference point when choosing authentic organic European dairy.

Denmark’s long-established organic dairy sector served as a practical farm-to-table example throughout the campaign. With decades of experience in certified organic production, Denmark demonstrates how care for animals, people, and the planet is upheld by clear standards. Both the EU organic logo and Denmark’s Ø-logo are based on EU organic regulations, guaranteeing that the food is organic and a naturally good choice for parents and their families.

Firsthand Experiences That Made Standards Tangible

Over the past three years, Filipino consumers encountered organic European dairy in familiar, everyday settings, from supermarkets to school fairs and family-centered community events. 

More than 1,700 tasting days in leading supermarkets and grocery stores nationwide introduced shoppers to products such as organic European fresh milk and cream cheese. 

Beyond retail spaces, the campaign took part in 33 on-ground initiatives, including media events, weekend markets, parenting fairs, and school family days, reaching young professionals, parents, and household decision-makers in community settings.

The Dairy Good Academy Tour connected parents with experts, chefs, and key opinion leaders, providing a platform for practical learning and engaging discussions. Parents learned how to identify certified organic European dairy through the EU organic logo, understand dairy’s role in children’s nutrition, and discover practical ways to incorporate organic dairy into everyday meals.

Across these initiatives, consumers gained a clearer understanding of what makes organic European dairy a naturally good choice for the body, animals, and the planet. They learned that organic dairy is produced without artificial flavorings, colorants, sweeteners, pesticides, and genetically modified organisms (GMOs). Organic standards also prioritize animal welfare, ensuring cows have the freedom to express their natural behaviors, while production methods are designed to minimize environmental impact.

Trusted Voices in the Kitchen and at Home

A diverse group of health professionals, chefs, and lifestyle voices helped translate European organic standards into everyday relevance for Filipino households.

Dr. Noel Lumbo of the National Organic Agriculture Board discussed how organic farming practices support environmental resilience and sustainable food systems, while pediatrician and child health specialist Dr. Joanna Cuayo-Estanislao highlighted the importance of dairy in children’s diets.

She explained that dairy is a rich source of essential nutrients such as calcium, protein, and B-vitamins, which help children build bone mass and support overall development. She added that choosing responsibly and sustainably produced options, such as organic European dairy, is also a decision that contributes to children’s future.

Lifestyle content creators Camille Co, Eizza de Baron, Jeaneth Aro, Jo Sebastian, and Kelly Misa shared tips on incorporating organic European dairy into balanced diets, family meal plans, and children’s baon. They also shared their own family-friendly recipes that parents can easily recreate at home.

To bring these recipes to life, celebrity chefs Lau and Jac Laudico conducted a live cooking demonstration featuring familiar Filipino comfort dishes such as Chicken Pastel, Beef Kaldereta, and Poqui-Poqui. The demonstration highlighted that choosing certified organic ingredients does not require changing food traditions, but simply understanding the quality behind them.

The campaign also engaged mother communities such as Glam-O-Mama and Momzilla, where conversations focused on food safety, the EU organic logo, and certification standards.

Extending the Conversation Online

Beyond in-person interactions, the campaign extended its educational efforts through digital and social media platforms. 

Blog posts broke down what the EU organic logo represents, how certification works, and what goes into the EU organic production process. Meanwhile, recipes show how organic European dairy products can be added into daily meals like Creamy Chicken Tinola and Cream Cheese Ensaymada French Toast.

As the campaign concludes, it leaves behind more than a record of activities. It offers insight into how Filipino consumers are navigating a more complex food landscape, one where standards, transparency, and values increasingly shape what ends up on the table.

Overall, the campaign reached more than 210 million Filipinos, sparking conversations about choosing certified organic European dairy as a naturally good choice for their loved ones.

“As conversations around food sourcing and sustainability grow in the Philippines, understanding certification standards becomes increasingly important,” said Lars Witt Jensen. “We’re confident that the impact of this campaign will continue to shape demand in the Philippine market, where choosing organic becomes a conscious commitment to responsible consumption and a more sustainable future.”

For more information, visit https://eu-organicdairy.ph/.

MAGGI Sarap Sustansya Cook-Off 2026 Inspires Young Filipinos to Champion Delicious and Nutritious Home Cooking

By
PhilSociety
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Concepcion National High School of Region VIII bagged the top spot in the MAGGI Sarap Sustansya National Cook-Off, accompanied by MAGGI brand representatives and food content creator Cath Chen who served as the team’s mentor, and judges Chef Tatung, Chef Jackie Ang Po, and Chef Miggy Moreno

MAGGI Philippines, the trusted kitchen partner of Filipino home cooks, together with the Nestlé Wellness Campus and in partnership with the Department of Education, held the MAGGI Sarap Sustansya Cook-Off 2026 at the Center for Culinary Arts (CCA) Manila, Taguig City. 

Bringing together public school students in Grades 7 to 10 from across Luzon, Visayas, and Mindanao, MAGGI Sarap Sustansya Cook-Off is a celebration of creativity, nutrition, and the goodness of homemade meals. This program is part of the broader Nestlé Wellness Campus initiative, which has been running for 13 years to promote health and nutrition education among Filipino youth in over 26,000 public schools nationwide.

With only a 500-peso budget and using the vegetables harvested from their school’s Gulayan sa Paaralan supported by MAGGI, and from their own home gardens, each team of three students was tasked to create a dish that was both nutritious and delicious for the division-level competition. 

To further strengthen their skills, the selected students learned from the MAGGI Sarap Sustansya Kusinaskwela videos, gaining practical tips on meal planning, smart palengke shopping, and efficient kitchen techniques.

At the grand finals, finalists were challenged to prepare a complete menu, consisting of protein, vegetables, carbohydrates, dessert, and beverage, for a family of four within 90 minutes to cook and a budget of 1,000 pesos. The challenge emphasized the importance of balanced meals guided by the Go, Grow, Glow food groups and the Pinggang Pinoy recommendations of the Food and Nutrition Research Institute (FNRI). 

Leading food influencers and chefs, including Juan Miguel Fernandez (Juan Big Bite), Juri Imao (JUJUMAO), and Cath Chen, served as Culinary Mentors to the students, sharing professional cooking techniques, food safety practices, and creative ways to elevate their simple ingredients. Meanwhile, renowned chefs Chef Tatung, Chef Miggy Moreno, and Chef Jackie Ang Po served as judges for the cook-off. Together, their guidance and feedback helped build the students’ confidence in the kitchen and inspired them to transform affordable ingredients into dishes their families would enjoy.

Emerging as the National Grand Champion was Concepcion National High School, consisting of Grade 9-10 students Princess Sherry Fay De Los Santos, Alfamie Figura, and Beverly Jane Vertidazo and coached by teacher Grechie Cortel from SDO Southern Leyte, Eastern Visayas Region, impressing the judges with their winning dishes, Blueternate Coconut Cooler, Tomato Tsoko Crunch Tartlet, Lankaube Nutri Rice, Cheesy Triple Green Lumpia Rolls, and Crispy Tilapia Fillet, which all stood out for their creativity, nutritional value, and delicious flavors. 

Following as runner-up winners were Malinao School for Philippine Craftsmen, from SDO Aklan, Western Visayas Region, and Donsol National Comprehensive High School from SDO Sorsogon Province, Bicol Region, bagging 2nd runner-up and 1st runner-up, respectively.

 “We were able to gain a lot of cooking techniques in our journey, such as finding out new methods in making our meals more nutritious. This opportunity also allowed us to experiment and learn how to better balance out flavors, prioritizing both taste, in which MAGGI enabled our dishes to be more delicious, while still remaining healthy,” said Grechie Cortel of the winning team, highlighting how the MAGGI Sarap Sustansya Cook-Off has not only helped equip students with essential skills but also encouraged healthier eating habits, and strengthened their appreciation for nutritious meals.

“At MAGGI, we firmly believe that every Filipino deserves access to food that is not only delicious and nutritious but also affordable. These three fundamental elements are crucial for making mealtimes more enjoyable and wholesome for all,” said Christopher Nazareno, Head of Brand Marketing – Culinary Solutions at Nestlé Philippines. 

Additionally, MAGGI recognized select schools as People’s Choice National Winners, based on votes from the team’s entries uploaded on the official MAGGI YouTube page. 

Rising as the National Champion of this category is Bariw National High School of SDO Albay, Bicol Region, followed by Juan F. Triviño Memorial High School of SDO Camarines Sur, Bicol Region and Camarin High School of SDO Caloocan, National Capital Region, who won the 1st- and 2nd runners-up positions, respectively.

More than a culinary contest, the MAGGI Sarap Sustansya Cook-Off is a platform for young Filipinos to develop lifelong skills and a deeper appreciation for nutritious, home-cooked meals. By encouraging collaboration among students, teachers, parents, and mentors, MAGGI continues to champion a future where healthy and affordable cooking becomes a daily habit in Filipino homes.

For more information, visit https://www.maggi.ph/.

SM Hotels Boosts Events Portfolio with Three New SMX Trade Halls in Luzon

By
PhilSociety
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(Artist’s Perspective) SMX Convention Center Trade Halls, showcasing a modern, flexible event space designed to accommodate exhibitions, conferences, and large-scale gatherings with seamless functionality and contemporary aesthetics.

SMX Convention Center continues to reinforce its leadership in the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry with the fourth-quarter 2026 openings of three new SMX Trade Halls in Luzon. Owned and managed by SM Hotels and Conventions Corporation (SMHCC), these event spaces will strategically be located in Cabanatuan, Nueva Ecija; Santo Tomas, Batangas; and Santa Rosa, Laguna.

Collectively, these new developments contribute more than 13,000 square meters of total leasable exhibition space, significantly increasing SMX’s capacity to host trade shows, corporate events, and large-scale community gatherings across key growth corridors in Luzon. The new trade halls are strategically positioned within thriving commercial hubs to serve regional demand while supporting national event expansion beyond Metro Manila.

(Artist’s Perspective) Lobby of SMX Convention Center Trade Hall, designed to set the experience to every event.

The openings complement SMX’s broader portfolio growth, which includes landmark projects such as the SMX Convention Center Seaside Cebu, which is poised to be the largest convention center in the Philippines, as well as SMXCITE (Center for International Trade and Exhibitions), envisioned as the largest exhibition and trade hall venue in the country. Together, these developments reinforce SMHCC’s commitment to building a nationwide ecosystem of world-class venues that enable economic activity, tourism, and industry collaboration.

“With the addition of these three trade halls, we are not only expanding our geographic reach but also creating more opportunities for businesses and communities to connect,” said SM Hotels and Conventions Corporation Senior Vice President Mr. Walid Wafik. “Our continued investments reflect our confidence in the Philippines’ growing MICE potential and our mission to deliver accessible, high-quality event spaces across the country,” Mr. Wafik added.

The new SMX Trade Halls are designed with flexible layouts, modern infrastructure, and seamless integration with adjacent retail and hospitality developments, providing clients with convenience and scalability for events of varying sizes. As SMX continues to expand with flagship venues in Cebu and Manila alongside regional trade halls nationwide, SM Hotels and Conventions Corporation demonstrates its position as a leading force in shaping the future of the Philippine MICE industry.

For more information, visit www.smxconventioncenter.com.

TELUS Digital Philippines Earns Two Anvil Awards for Employee Engagement and Community Advocacy

By
PhilSociety
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TELUS Digital Philippines, a provider of digitally enabled customer experience and business process solutions, earned two Silver Anvil Awards at the 61st Anvil Awards for initiatives under its TELUS Days of Giving program. Now in its 18th year, the program has strengthened employee engagement across its sites and supported community advocacy across the Philippines. Presented by the Public Relations Society of the Philippines (PRSP), the Anvil Awards are considered the nation’s most prestigious recognition for public relations programs that demonstrate excellence in strategy, execution, and measurable impact across industries.

TELUS Digital Philippines was honored for two initiatives: one that revitalized employee engagement through strategic communication and another that translated volunteer participation into acts of bayanihan across communities nationwide. TELUS Days of Giving is a global volunteer movement across the TELUS Corporation inviting team members to contribute their time and support causes related to education, health, and disaster response.

“TELUS Days of Giving has always been about creating space for our people to support communities beyond the workplace,” said Pia Gajasan, Senior Manager for Communications in Asia Pacific at TELUS Digital. “These awards reflect how consistent participation, dialogue, and shared ownership helped sustain that purpose by turning long-term involvement into meaningful action, even after 18 years.”

Revitalizing an 18-Year Legacy of Giving

In the Employee Engagement category, TELUS Digital Philippines was recognized for showing how two-way communication can sustain employee participation over time.

Facing potential risks for program fatigue after nearly two decades, the initiative provided a refreshed way of communicating TELUS Days of Giving internally. Instead of relying on one-way announcements, the program shifted toward storytelling, dialogue, and co-creation, transforming channels into active spaces for feedback, recognition, and shared ownership.

The new approach yielded measurable results. Employee participation reached 48%, with over 12,200 team members dedicating over 20,400 volunteer hours  for TELUS Days of Giving initiatives nationwide last year. These efforts impacted more than 31,500 beneficiaries across communities and were supported by grants and donations totaling PHP19 million. Most importantly, the refreshed narrative strengthened employees’ connection to the company’s purpose and its 18-year legacy of giving back to the community.

Turning Workdays into Acts of Bayanihan

In the Advocacy, Public Awareness, and Cause-Related Campaigns category, the company was recognized for initiatives that mobilized employees to support community needs beyond the workplace. The award recognized how the company extended its employee-driven culture into broader community action, engaging thousands in addressing gaps in education, health, environmental sustainability, and digital readiness across the country.

Through year-round volunteer programs, fundraising efforts, and partnerships with NGOs and local organizations, TELUS Days of Giving has evolved into a platform for collective impact. From literacy programs and school refurbishments, to digital safety education and disaster relief, TELUS Days of Giving showcases how private sector organizations can contribute meaningfully to social development while raising public awareness and civic participation.

The two Silver Anvil wins highlight TELUS Digital Philippines’ belief that engagement is built not just through long-standing programs, but by ensuring our advocacy is strategically communicated and every team member feels genuinely involved.

By aligning employee experience with community impact, the company continues to demonstrate how organizations can embed giving into daily work where purpose is upheld, participation is voluntary, and bayanihan remains a core value rather than just a seasonal campaign.

For more information, visit TELUS Digital.

Salmon Bank Clients Double in 2025 as Affluent Filipinos Flock to Time Deposits

By
PhilSociety
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Salmon Bank (Rural Bank) Inc. said its client base doubled in 2025 driven by the rising interest among affluent Filipinos in time deposit products, offering competitive yields and capital stability.

The bank closed the year with around 85% of its depositors being affluent clients availing of time deposit, underscoring a growing preference among wealthier savers for structured deposit products that provide predictable returns and a secure place to park funds.

The strong year-on-year growth was supported by the launch of “Bank on Eight,” Salmon Bank (Rural Bank)’s promotional time deposit offering that provides an 8% interest rate per annum for placements of at least PHP 1 million, for a period of 1 to 5 years. This promo, which offers one of the most attractive interest rates in the country, runs from December 1, 2025, until June 1, 2026. 

“The recent growth in our deposit client base highlights the rising interest among affluent Filipinos toward time deposits. With competitive rates like ours, they now serve as an attractive way to grow one’s wealth,” said Raffy Montemayor, Co-Founder of Salmon and Chairman of Salmon Bank (Rural Bank). “The response to our ‘Bank on Eight’ offer, in particular, shows that clients now highly value products that combine strong returns with predictability and security.”  

Salmon Bank (Rural Bank) also offers competitive interest rates of up to 6% per annum for customers placing deposits below PHP 1 million.

Customers may open a Salmon Bank (Rural Bank) account via the Salmon App – available on the Google Play Store and Apple App Store – or by visiting the bank’s Sta. Rosa, Laguna or Bacoor, Cavite branches. For more information about this offer, visit salmon.ph/salmonbank.

Terms and Conditions apply. Per DTI Fair Trade Permit No. FTEB-242399, Series of 2025. Salmon Bank (Rural Bank) Inc. is regulated by the Bangko Sentral ng Pilipinas (http://www.bsp.gov.ph). Deposits are accepted only within bank premises or through authorized bank channels. Deposits are insured by PDIC up to PHP 1 million per depositor.

Salmon Group Ltd is the parent company of Salmon Bank. Salmon Group itself is backed by world-class investors, including the International Finance Corporation (member of the World Bank Group); ADQ/Lunate, Abu Dhabi’s sovereign wealth fund; and leading U.S. venture capital firms.

For more information, visit https://salmon.ph.

Conrad Manila Curates Refined Dining and Wellness Experiences in Celebration of International Women’s Month

By
PhilSociety
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Thoughtfully crafted to celebrate women and their enduring grace and strength, the hotel presents elevated dining, curated cocktails, and restorative spa journeys across its signature venues this March.

In celebration of International Women’s Month, Conrad Manila presents a curated collection of dining and wellness experiences across its award-winning restaurants and spa. Throughout March, guests are invited to mark the occasion with meaningful moments — from an exclusive set menu and spa journey at Michelin-selected China Blue by Jereme Leung, to celebratory cocktails at C Lounge, indulgent feasts at Brasserie on 3, and restorative treatments at Conrad Spa. 

“Conrad Manila has always been guided by Hilton’s culture of providing opportunity, leadership, and inclusion for women,” shared Rupert Hallam, general manager of Conrad Manila. “Throughout March, we invite our guests to celebrate the women who inspire them through experiences designed to reflect grace, strength, and quiet luxury.”

A Culinary and Wellness Journey at China Blue by Jereme Leung
Michelin-selected China Blue by Jereme Leung, unveils “The Queen’s Indulgence”, an exclusive dining and spa pairing available from 7 to 21 March 2026. Priced at PHP 5,888 nett per person, the experience brings together refined Chinese cuisine and restorative wellness.

The menu highlights meticulously crafted dishes that embody elegance and sophistication, including savory starters of crispy cone filled with gong cai, century eggs, and vegetarian XO sauce, and steamed snow bird’s nest seafood dumpling with marinated pumpkin and sour plum jelly; a luscious soup of braised peach gum, sea cucumber, and tofu in long-simmered chicken broth; delectable mains of braised chicken hotpot with black garlic, scallions, and sturgeon, and wok-fried healthy orzo rice with Chinese sausage and vegetables; and a refined dessert of almond cream with sago and mini crystal dumpling. 

Completing the experience is a 60-minute full-body massage at Conrad Spa, offering a seamless transition from culinary indulgence to complete relaxation.

Conscious Beauty at Conrad Spa

THE QUEEN’S INDULGENCE l Regal Dining & Spa Retreat
7 – 21 March 2026 
PHP 5,888 nett per person

Brasserie on 3 presents ‘Crafted in her Honor’ collection
At Brasserie on 3, guests can revel in a lavish weekend feast featuring a wide selection of succulent mains, healthy favorites, and decadent desserts in a refined setting that overlooks Manila Bay. Women diners will be served a complimentary mocktail specially crafted for the occasion.  The refreshing blend balances tart citrus and earthy notes of butterfly pea flower with freshly squeezed lemon, sparkling soda, and a delicate sugar rim.

CRAFTED IN HER HONOR 
7 – 8 March 2026
Lunch: Starts at PHP 2,900 nett per person
Dinner: PHP 3,600 nett person

A Month of Celebration at C Lounge
Throughout March, C Lounge offers “A Blend of Grace and Power,” a selection of artfully mixed cocktails inspired by the nurturing spirit and enduring strength of women. Best enjoyed with sunset views over Manila Bay, the featured libations are available daily at PHP 450++. Guests who draw the lucky card from the bowl may enjoy a complimentary next round, adding a playful touch to the celebration.

A BLEND OF GRACE AND POWER 
1 to 31 March 2026 l 11:00am to 12:00mn
PHP 450 ++

All guests can also enjoy “Sunset Cheers”, offering unlimited cocktails from Monday to Thursday, between 5:00pm to 7:00pm. Best complemented with glorious sunset views along the iconic Manila Bay, the delightful sips are sure to inspire vibrant conversations with friends.

SUNSET CHEERS
Available until 31 December 2026
PHP 1,499 +++

In honor of Mother Earth, C Lounge presents “A Toast for the Earth”, a tea-infused cocktail exclusively available during Earth Hour. This tea-infused cocktail, priced at PHP 450++, honors Mother Earth with comforting, earthy notes and invites guests to pause for a shared moment of reflection and sustainability.

A Toast for the Earth at C Lounge

A TOAST FOR THE EARTH
28 March 2026 l 8:30pm to 9:30pm
PHP 450 ++

Conrad Spa
The International Women’s Month is also an ideal opportunity to embrace conscious beauty at Conrad Spa, through treatments and facials enhanced with ISUN, a holistic skincare brand. 

Designed to rejuvenate the body and illuminate the complexion, these therapeutic and restorative rituals offer a thoughtful tribute to her overall well-being.

This March, Conrad Manila continues to craft experiences rooted in moments that matter for the guests. For more information on the hotel’s latest dining exclusives and other offerings, please contact +632 8833 9999 or email MNLMB.FB@ConradHotels.com 

TNT aims to redeem itself as they met with SMB at the PBA Finals Press conference presented by ArenaPlus

By
PhilSociety
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Talk and Text Tropang 5G and San Miguel Beermen together with PBA Commissioner Willie Marcial with the PBA Philippines Cup trophy during the PBA Finals Press Conference presented by ArenaPlus.

Manila, Philippines—During the Philippine Basketball Association (PBA) Philippines Cup Finals press conference presented by ArenaPlus, two of the best teams in the league faced each other once again as a preparation for the upcoming best-of-seven series this January 21 at the Ynares Center in Antipolo City.

The last time Talk and Text Tropang 5G faced the San Miguel Beermen in the Finals, SMB ended the series in game 6 (4-2) with a score of 107-96 that clinched them the 2025 Philippines Cup title, crushing TNT’s dream of a grand slam championship.

However, at the finals press conference held last January 19, TNT’s head coach, Chot Reyes, said that the upcoming battle against San Miguel is not about getting even with them; it’s about assessing his capabilities against SMB’s head coach, Leo Austria, on more equal ground.

Head coach of Talk and Text Tropang 5G, Chot Reyes answering questions from the media at the PBA Finals Press Conference.

The Tropang 5G already faced the Beermen in the finals twice, and twice Austria walked off with the title because of TNT’s lingering injuries. This time, they are healthier and more ready to battle once again in the league’s biggest stage.

Conversely, Austria said that SMB is more than ready to defend their title against TNT. He considers his bench to have more depth, and he believes it is crucial to have good players starting and coming off it.

“It’s a very important factor, yung bench,” said Austria. “Since the start of the conference, that’s been my goal. As mentioned during the semifinals, different individuals stepped up as the best players in our four wins,” he added.

Another highlight of the press conference is the introduction of the Ramon Fernandez Finals MVP trophy as a tribute to Ramon Sadaya Fernandez, a former Filipino professional basketball player and former commissioner of the Philippines Sports Commission. The Kraken, June Mar Fajardo, a nine-time PBA MVP, expressed his respect to the former PBA legend.

The Kraken June Mar Fajardo talking about the Ramon Fernandez Finals MVP Award for the upcoming PBA Philippines Cup Finals.

“Dapat lang, siya ‘yung barometer sa mga players. Siya ‘yung nilu-look up namin. Deserve niya ‘yun, walang doubt.”

Moreover, PBA commissioner Willie Marcial gave his appreciation to ArenaPlus for their unending support for the league. “Bago ko makalimutan ang lahat, napaka-importante nito. Nagpapasalamat ako sa ArenaPlus, kung hindi dahil sa ArenaPlus, wala tayong presscon, kaya palakpakan naman natin ang ArenaPlus.”

As both teams prepare for another chapter of their growing rivalry, PBA, together with ArenaPlus, has set the stage for a battle that will go down in history. The only question remains, sino ang mas magiging-astig? a healthier Tropang 5G looking to end the streak or a prepared Beermen ready to defend their title? 

Don’t miss the action! Follow ArenaPlus on Facebook, Instagram, YouTube, Threads, X(formerly Twitter), and TikTok and get updated on the latest happenings in sport!

About ArenaPlus

ArenaPlus is the #1 PAGCOR licensed online sportsbook in the Philippines, providing a secure and engaging sports betting and streaming experience. Launched in 2023, ArenaPlus features live streams of PVL, PBA and NBA games along with a wide range of local and international sports.

BingoPlus Elevates the Philippine Golf Championship Experience with Pro-Am Showcase

By
PhilSociety
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The 2026 Philippine Golf Championship is shaping up to be a resounding success.

With BingoPlus serving as the official sponsor of the prestigious tournament, the PGT kicked off its pre-event festivities with a Pro-Am tourney joined by 164 players from around the region last Wednesday at the Wack Wack Golf and Country Club Manila.

Professional and amateur golfers alike took to the course for a full day of fun, camaraderie, and competition. When the day concluded, the team of Travis Smyth, Sofia Araneta, Hannah See, and Stewart Plinbundo emerged victorious in the morning session, while Angelo Que, JJ Atencio, Mika Arroyo, and Noel Estrella ruled the afternoon session.

For DigiPlus Interactive Corp. Lead Independent Director Ramon Dizon, the BingoPlus sponsorship highlights the country’s most trusted online gaming platform’s commitment to local sports and the development of Philippine golf.

Professional golfer Siddikur Rahman joins the Pro-Am tourney photo by BingoPlus

“On behalf of DigiPlus Interactive Corporation, we are so proud to support and be part of this event through our flagship brand BingoPlus,” Dizon said during the awarding ceremony.

“We now come to this exciting point in the Philippine Golf Championship, as presented by the Philippine Sports Commission, in awarding the winners. I would like to congratulate all the golfers for their dedication and sportsmanship, which they have demonstrated in the Pro-Am tournament.”

The champions took home premium golf equipment, while other participants were treated to a raffle, during which 20 lucky players won the same prizes. No one went home empty-handed, as all participants received BingoPlus golf caps, sleeves, and turbo fan giveaways.

Day 1 of the BingoPlus-sponsored Philippine Golf Championship started on February 5, with a total of 144 players competing for the $500,000 purse.

About DigiPlus

DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced leading platforms BingoPlus and ArenaPlus, widely known for their engaging experiences in interactive gaming and sports entertainment. DigiPlus also operates GameZone with more to come. For more information, visit www.digiplus.com.ph.

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