The awardees sporting the iconic “Happy To Serve You” pose
The Palawan Group of Companies, one of the leaders in financial services, kicked off the celebration of its 40th anniversary by honoring its most loyal and dedicated employees.
Recognized as the heroes who laid the foundation of the Palawan Group, individuals who have reached their 20th, 25th, and 30th year of service were celebrated for their contributions and their commitment to upholding husay na Tatak Palawan at serbisyong Pusong Palawan all these years. Awardees and their families were flown to the company’s headquarters in Puerto Princesa City and were given a much-deserved red carpet treatment.
The heartfelt ceremony, dubbed as ‘Gintong Lingkod Awards’, was attended by the company’s founders, leaders, and partners. It was intended to honor the awardees not only for their role in the growth of the business but also for living out the Palawan Group’s core values of humility and service.
In her welcome remarks, Palawan Group Chief Human Resources Officer, Korina Castro-Fernando, thanked the awardees for being “the founding ates and kuyas, ‘nangs and ‘nongs (big sisters and brothers) who lived out the Kulturang Palawan of integrity and sincere service – to sukis and to co-associates” as she emphasized that it is this culture that serves as the solid foundation that led the company to where it is today. She also reiterated her appreciation, on behalf of the Castro family, of the awardees’ faith in the company as it evolved from a single pawnshop in Puerto Princesa City to a globally recognized financial services provider known for its serbisyong Matataag, Maaasahan, at Mapagkakatiwalaan (enduring, dependable, trustworthy).
This appreciation was echoed by co-founder and Deputy Chairman Angelita M. Castro, who remarked, “our awardees are not just witnesses to our history – they helped build it.” She further expressed, “kami man [ni Sir Bobby] ang nagsimula, hindi tayo aabot sa 40 years at sa tagumpay na tinatamasa natin ngayon kung hindi dahil sa inyo, sa inyong sipag, at sa inyong pagmamahal sa ating kompanya. Salamat, maraming salamat sa inyo.”
Select awardees delivered speeches – personal accounts of how being part of the Palawan Group impacted their lives – which earned a harmony of laughter, tears, and cheers from the audience.
Flora Mae Salarzon, a 25-year service awardee, remarked, “If I weren’t well-compensated, I would’ve left a long time ago. But when I say ‘compensated’, I don’t just mean in terms of salary. At Palawan, we are enriched mentally, emotionally, and even spiritually. The company takes care of us as people—not just as employees. We are trained, guided, and equipped not just for work, but for life. [Our mentors in Palawan] help us grow as professionals, as parents, as members of the community. We learn how to balance our careers with our responsibilities at home, and how to prepare for our future. That kind of support is rare, and I’m truly grateful.”
Another 25-year service awardee, Ma. Criselda Emnace, emphasized how genuinely “malasakit” (care) to our Sukis served as the glue that holds the business together. She shared, “My job felt less like a job but more like a purpose. I discovered more profoundly that the key business acumen in a business like ours is Customer Love. I do my best to extend my services to customers the best way I know how.”
Each awardee received a 24K Palawan Gold coin as a token of appreciation. They were each called to the stage, accompanied by a loved one to receive the token, and received a warm embrace from the company’s leaders. Many also shared their personal journeys with the company, offering reflections that were both inspiring and moving.
The Gintong Lingkod awards is part of the Palawan Group of Companies’ efforts to nurture a workplace where employees are valued, empowered, and celebrated. It reflects the company’s commitment to upholding Tatak Palawan – the spirit of bayanihan and service.
Jollibee Chickenjoy reigns supreme once again as USA TODAY’s 10Best names it the #1 Best Fast-Food Fried Chicken in the U.S. for the second consecutive year. With its crispy, juicy, and flavorful profile, Chickenjoy fried chicken continues to win the hearts of food lovers across America.
Jollibee Group brands continue to be recognized worldwide for its superior taste, as Jollibee’s Chickenjoy has clinched the #1 spot in USA TODAY’s 10Best Fast Food Fried Chickenlist for the second consecutive year.
The fan-favorite Chickenjoy fried chicken surpassed major international and regional players in the U.S. fast-food scene to remain at the top of the 10Best Readers’ Choice Awards, which recognizes the best of American food, destinations, and experiences.
“We are truly honored and grateful that Jollibee’s Chickenjoy was voted as the best among the best tasting fried chicken by USA Today readers. We’ve always believed that Chickenjoy’s delicious taste appeals to everyone across borders and this recognition in the USA is a joyful testament to that,” said Ernesto Tanmantiong, Jollibee Group Global President and Chief Executive Officer.“This back-to-back win represents the overall joyful experience and superior taste that Chickenjoy delivers with every bite. It is also a tribute to our hardworking teams—especially those in our stores—who bring this joy to life each day through great food and heartfelt service. We deeply thank our loyal customers and everyone who voted for Chickenjoy, making it the USA’s favorite fried chicken once again.”
Jollibee’s Chickenjoy is best known for its crispy, golden exterior, juicy and tender meat, and signature seasoning that delivers a bold yet balanced flavor in every bite. Served with sides and paired with Jollibee’s beloved silky gravy, Chickenjoy fried chicken has become a go-to comfort food for many across America and the rest of the world.
The win marks another milestone in Jollibee Chickenjoy’s growing list of international accolades, having previously been named: The Best Fast-Food Fried Chicken by Eater.com (2022), Best Chain Fried Chicken in America by Thrillist (2021), and #3 in the Top Featured Fast-Food Fried Chicken Joints in the US by FoodBeast (2017), andon top of USA Today’s Top 10 Best Fast-Food Fried Chicken (2024).
With around 100 stores in North America and over 1,700 locations worldwide, Jollibee has become one of the fastest-growing restaurant brands globally. The brand continues to attract fans across cultures through its joyful customer experience and crave-worthy offerings.
USA TODAY’s 10Best platform ranks the top travel and lifestyle recommendations across the United States, with categories ranging from food and drink to destinations and hotels. The 10Best Readers’ Choice Awards are published annually, based on expert curation by a panel of food critics and online public voting.
From Left to Right: Lance Gokongwei, President and CEO of JG Summit Holdings, Inc., Caycee Dolan, GWR Rep, and Asahi South, Central and Southeast Asia Group CEO Erwin Selvarajah holding the Guinness World Record certificate, marking Goodday Friz’s “Friztory”-making moment.
Goodday Friz ushers in a bold new era of healthy soda in the Philippines with a record-breaking launch
It was fizzy. It was flavorful. It was Friztory in the making.
Goodday Friz, a carbonated cultured milk drink, officially exploded onto the scene with a GUINNESS WORLD RECORDS™-breaking launch. The event brought together 766 Filipinos to set a new world record for the Largest Carbonated Beverage Party.
Held at the Blue Leaf Cosmopolitan in Bridgetowne, Quezon City last July 30, 2025, the event, aptly named “Making Friztory,” was a crazy good fusion of pop, fizz, and fun. The crowd raised their cans of Goodday Friz in a massive, synchronized toast, officially earning the GUINNESS WORLD RECORDS™ for the Largest Carbonated Beverage Party. The once-in-a-lifetime celebration was an epic moment in beverage history.
Also present at the Goodday Friz launch were industry leaders Lance Gokongwei, President and CEO of JG Summit Holdings, Inc, and Asahi South, Central and Southeast Asia Group CEO Erwin Selvarajah, marking the beginning of an exciting collaboration that redefines the beverage landscape in the Philippines.
(Center) Lance Gokongwei, President and CEO of JG Summit Holdings, Inc., and Asahi South, Central and Southeast Asia Group CEO Erwin Selvarajah hold the Guinness World Record certificate for Goodday Friz, which broke the record for the largest carbonated beverage party with 766 participants.
A Healthier Fizz for a New Generation
Goodday Friz combines the zesty sparkle of soda with the creamy tang of cultured milk, fortified with Lac-Shield™ paraprobiotics to support immunity while delivering a crazy good taste. It is soda reimagined for Filipinos who are conscious of their food choices.
“Goodday Friz isn’t just your regular soda, it’s a new kind of refreshing and flavorful carbonated drink with a unique twist because it’s made with cultured milk,” said Oscar Villamora Jr., URC Managing Director for Beverages. “We want to offer an innovative drink, and what better way to launch our newest Goodday product than by celebrating with our consumers during this exciting history-making event.”
Joining the excitement was rising P-pop sensation CLOUD 7 who was introduced as Goodday’s first-ever brand ambassador. Their dynamic live performance electrified the crowd during the record-breaking event. CLOUD 7 also did a fun dance cover of “Soda Pop” to celebrate the occasion.
“We’re thrilled to enter the Philippine soda space with a product that offers both fizz and function,” said Hemalatha Ragavan, CEO of Asahi Southeast Asia and Exports (Multi-Bev). “Goodday Friz delivers a refreshing taste with a health boost. It’s perfect for today’s on-the-go, wellness-minded consumers.”
P-pop group and Goodday Friz ambassadors CLOUD 7, electrified the launch event with their songs and dance moves.
The fun didn’t stop as guests were treated to Goodday Friz-themed activities, including “Friz Fill-Up Frenzy,” where players caught fizzy bubbles, cultured milk, and oranges to fill a virtual can, and “Friz Fuzed,” a puzzle challenge to unlock the perfect path to Friz.
Goodday Friz is available in two crazy good flavors—Original and Orange—both low in calories and packed with paraprobiotics to help boost immunity. Combining the smooth creaminess of cultured milk with the zesty fizz of soda, Goodday Friz is crafted to refresh your taste buds and energize your vibe—whether you’re chilling solo or out with your crew.
Now available nationwide, Goodday Friz invites everyone to experience this crazy good fusion of flavor and function.
Kenny Rogers Roasters is making double-dipping deliciously acceptable with its bold new creation: the Chipotle Double Dippers — dip once for flavor, dip two for crunch. This exciting offering brings together flavor and texture; a twist that turns every bite into a flavorful experience.
The brand continues to elevate the game as the Chipotle Double Dippers go beyond just a regular dish—it’s a double-dipping and exciting playground designed for those who love to get hands-on with their cravings.
Get ready to dip into something bold—Kenny Rogers Roasters Chipotle Double Dippers is available this August 4:
Chipotle Double Dippers Roast Whole roasted chicken marinated in chipotle spices. Served with salsa and crunchy BBQ sprinkles for added flavor and crunch.
Chipotle Double Dippers Solo B Roasted chicken marinated in chipotle spices. Served with salsa and crunchy BBQ sprinkles, 2 side dishes, a muffin and rice.
Chipotle Double Dippers Ribs Tender ribs marinated with chipotle spices. Served with salsa and crunchy BBQ sprinkles for added flavor and crunch.
Chipotle Double Dippers Salsa and Sprinkles
Tomato based Salsa made with garlic and herbs paired with crunchy sprinkles that add a smoked barbecue flavor.
Launching in all branches nationwide starting August 4, 2025, the Chipotle Double Dippers will be available for dine-in, take-out, or delivery. Order online at www.kennysrogersdelivery.com.ph, via Grab Food, Food Panda, or call the hotline: 8-555-9000 to discover why double is always better.
Topnotch hotel brands under SMHCC’s roster of properties, Conrad Manila and Lanson Place Mall of Asia have both been nominated at the prestigious World Travel Awards. Admirably, Conrad Manila is not just in one but three categories, namely: Philippines’ Leading Conference Hotel 2025, Philippines’ Leading Hotel 2025, and Philippines’ Leading Hotel Suite 2025. Meanwhile, Lanson Place Mall of Asia takes pride as a nominee in the Philippines’ Leading Hotel Residences category.
As SMHCC’s luxury property, Conrad Manila remains to be a haven for bespoke encounters and inspiring experiences that reflect grace and grandeur. For six consecutive years, the hotel has been receiving accolades from the World Travel Awards as the Leading Conference Hotel in the Philippines, which reflect Conrad Manila’s commitment to providing the highest level of service that exudes elegance and sophistication, characterized by sincerity and genuine Filipino hospitality.
Lanson Place 2BR Panorama Suite Dining Living Room
Lanson Place Mall of Asia, SMHCC’s newest prime property by the bay, is a contemporary urban retreat designed for today’s discerning business and extended-stay travelers. Guided by a philosophy of being a “devoted host,” the team goes beyond traditional hospitality to create a sense of belonging and ease, making each guest feel genuinely cared for whether they’re in town for business, relocation, or an extended project.
SMHCC takes centerstage on a global level as its properties receive notable recognitions and exude the company’s very own service culture of “We Go Beyond.” As such, SMHCC reinforces its connection to customers through a deep understanding and anticipation of each guest’s aspiration. Consequently, every stay in an SMHCC property becomes a purposive encounter and an immersive experience.
Cast your votes for Conrad Manila and Lanson Place Mall of Asia through the World Travel Awards Voting Page until August 31, 2025!
ALBERTO, the beloved Filipino lifestyle brand known for its chic, comfortable, and high-quality footwear and bags, proudly welcomes Gabbi Garcia as its first-ever female brand ambassador. This exciting partnership kicks off a new era for ALBERTO as it celebrates “35 years of Everyday Elegance” in 2025, signaling a bold evolution for the trusted homegrown brand.
Welcoming Gabbi Garcia into the ALBERTO family felt like the most natural step forward. “We chose Gabbi because she truly reflects what ALBERTO is all about,” Alberto Gaerlan, the brand’s namesake and founder, shared. “As we mark our 35th year with the ‘Everyday Elegance’ campaign, we wanted someone who embodies timeless beauty, effortless style, and that unique Filipina charm, qualities at the heart of our brand.” Gabbi’s vibrant, down-to-earth personality and her sense of style that’s both classic and current make her a perfect match for ALBERTO.
For Gabbi Garcia, joining ALBERTO feels like a full-circle moment. “I grew up seeing ALBERTO stores in the mall, so when the opportunity came, it really felt full circle,” she shared. “I love that they’re a proudly Filipino brand that’s been around for years.” Gabbi also expressed her admiration for ALBERTO’s authenticity, which is rooted in Filipino values like family, craftsmanship, and accessibility, all while staying current with fashion trends.
This collaboration marks a meaningful new chapter in ALBERTO’s story, highlighting the brand’s evolution and forward-looking direction. Since 1990, ALBERTO has been part of the everyday lives of Filipinos, and as it celebrates its 35th year in 2025, the brand is stepping into a new era that stays true to its heritage of everyday elegance while embracing contemporary trends and the style and spirit of today’s modern, dynamic working class.
“Our partnership with Gabbi Garcia represents this evolution, as we continue to introduce fresh collections that blend timeless appeal with contemporary trends,” Alberto Gaerlan shared.
Gabbi describes her style as “effortless and evolving,” which perfectly matches ALBERTO’s collection. “I like to be chic when I want, comfy when I need. I choose pieces that feel like ‘me’ but are also functional,” she said. She values ALBERTO for being stylish without trying too hard and versatile enough for both glam moments and everyday errands. Comfort and quality are her priorities: “I always choose comfort and craftsmanship—cute alone isn’t enough. I move a lot, so I need pieces that keep up without sacrificing style.” Her current favorites include ALBERTO’s strappy kitten heels, praised for their comfort and elegance, and a suede bag she finds chic and easy to style.
“ALBERTO fits into everyday life—whether at work, on weekends, or casual days. There’s an ALBERTO for every Filipina. I want them to see how these pieces can elevate their style without feeling intimidating,” Gabbi Garcia said.
Shoppers can look forward to exciting things from this collaboration, including exclusive collections and new product drops that bring ALBERTO’s vision of “everyday elegance” to life with a fresh twist. Expect standout, trend-forward pieces that reflect Gabbi’s effortless style, wearable looks that inspire and resonate with the everyday lives of Filipinos.
ALBERTO is available in over 90 stores nationwide and online at www.alberto.com.ph, as well as on Lazada, Shopee, TikTok, and Zalora.
In the pine-cloaked highlands of Baguio, where time slows and mist curls like memory, a new kind of luxury awaits, one that awakens the senses, honors Cordillera heritage, and tells stories by firelight.
At the John Hay Hotels, managed by Landco Lifestyle Ventures, guests are invited to experience a culinary ritual unlike any other: the Baguio Mountain Man Fire Dinner. Set under a canopy of trees and starlight, this isn’t simply a meal, it’s a journey into ancestral memory and soulful living.
This is purposeful luxury: raw yet refined, and unforgettable.
“Our vision of purposeful luxury is about authenticity and connection,” shared Erickson Y. Manzano, President and CEO of Landco Lifestyle Ventures. “Through our partnership with Baguio Mountain Man, we’re elevating the highland experience, where guests don’t just eat; they immerse in and become part of a greater cultural narrative of the Cordilleras.”
“At LLV, we believe in purposeful luxury that is both exquisite and ethical,” Manzano emphasized. “Together with Baguio Mountain Man, we support a movement where local artisans, farmers, and coastal communities become co-creators of a world-class cultural and dining experience. It’s luxury with a soul, designed to celebrate culture, land, and people.”
“The fire dinner of the Baguio Mountain Man at John Hay Hotels, tells a story of local pride, sustainability, and deep respect for our roots,” he added.
A Return to Fire and Feeling
The fire is lit hours before sunset. Smoke rises gently from open flames fueled by native wood, each chosen for scent and story. There is no rush here, only rhythm. In the quiet of the forest, Chavi and Millie Romawac, the duo behind Baguio Mountain Man, begin their sacred work.
Formerly a member of the Alternative Rock Band Session Road, Chavi left the music scene and went to the traditional restaurant world until he pursued something deeper, an elemental way of cooking that reconnects with the land. Millie, his wife and partner, weaves narrative and care into each step of the experience. Together, they transform a forest clearing into a dining space that feels timeless, alive and a sensorial stage for storytelling through Cordillera cuisine at John Hay Hotels.
Their approach is steeped in ritual, cleansing the space with smoke, speaking gratitude before cooking, selecting ingredients based on season, moon phase, and memory. Every dish has a lineage. Every course is a conversation.
More than just a feast, this is a circular act of giving. The ingredients are fresh, wild, and carefully sourced from upland farms, indigenous growers, and coastal fishing families. From the Baguio market’s earth-scented stalls to Pangasinan and La Union’s sun-kissed shores, every element is intentionally chosen. In this way, the Fire Dinner doesn’t just sustain guests, it sustains communities.
Baguio Mountain Man
A Multi-Sensory Feast in the Forest
As dusk settles, guests gather around the fire. Lanterns flicker, pine needles soften each step, and a hush falls over the forest. The dinner begins not with a starter, but with stillness. A breath. A moment to arrive. Lanterns glow. River stones heat. A soft hush falls as the forest becomes a stage and a storyteller.
Then, there’s aroma, texture and sound.
What follows is a culinary ritual unlike any other, steeped in Cordillera traditions and crafted to awaken all five senses:
Hinanglag (Kiangan-Inspired) The experience opens with a soulful dish from the Ifugao heartland: pork belly slow-cooked in its own fat for five hours. The aroma is rich and primal made of garlic, smoke, and memory. On the tongue, it dissolves, melting, savory, profoundly tender. Inspired by watwat, a ritual of generosity and shared bounty, it evokes warmth and welcome in every bite.
Baguio Chicken Rice A reimagined pinikpikan, made with ethically raised native chicken, torched to release smoky notes, then simmered slowly with etag: salted, sun-dried pork from the highlands. Served with heirloom balatinao rice, its deep violet grains glisten in the firelight, releasing an earthy aroma. The ginger sauce sings with heat and healing. It’s comfort and complexity in harmony.
Fire Dinner with Baguio Mountain Man at the outdoor space of Dap-Ayan restaurant at John Hay Hotels
Mountain Man Clambake A dramatic convergence of land and sea. Fresh seafood bounty of clams, crabs, and fish sourced from La Union and Pangasinan’s fishing communities, are layered with tungsuy (mountain watercress) and steamed over fire-heated river stones. When the leaves are peeled back, a burst of brine and citrus fills the air. Shells crack. Steam curls. Each bite is a testament to freshness and fire.
Seasonal Side Dishes Foraged fiddlehead ferns glisten in wild vinegar. Wild mushrooms from Abra are grilled to smokiness, their umami dancing on the tongue. Hand-fermented atchara, root pickles, and chili pastes bring brightness and bite. Each side dish is served in hand-thrown bowls by local potters, cool to the touch, rugged with character, and uniquely Baguio.
The Dessert Finale A medley of sticky mountain rice, sweetened with wild honey, cacao nibs, and native fruits. The scent is toasty, the texture rich and layered from creamy, chewy to spiced. Served on banana leaves or carved wooden trays, it recalls festive endings, tribal sweets, and the joy of nourishment made sacred.
Each dish is prepared over open flame or river stone, plated on hand-crafted earthenware, and eaten with fingers to heighten texture and connection. The aroma of pine smoke, the sound of sizzle, the glow of embers, are all part of a dance that blurs the line between meal, memory, and the warmth of fire and fellowship.
Purposeful Luxury, Rooted in Community
The Baguio Mountain Man Fire Dinner is not a performance, it’s a philosophy. It celebrates slow food, deep roots, and conscious choices. It’s a response to a world of fast living, reminding us that the most meaningful meals are those made with care and shared with intention.
For Landco Lifestyle Ventures, it’s also a powerful expression of purposeful luxury the kind that uplifts local communities, preserves ancestral knowledge, and reimagines upscale experiences as something more soulful and sustainable. It’s not only curated, it’s co-created. And it leaves guests not just full, but changed in a meaningful way.
At John Hay Hotels, that vision comes to life in every thoughtful detail: from sourcing heirloom ingredients and supporting indigenous farmers to creating immersive, memory-rich moments that stay with guests long after the last ember fades.
Every aspect of the Fire Dinner experience is anchored in conscious collaboration. From the potters of Asin Road; farmers in indigenous communities across Benguet, Ifugao, Kalinga, Abra, and Pangasinan; and fisherfolks in Pangasinan and La Union, local small and micro enterprises are at the heart of this endeavor. The plates tell their stories. The ingredients carry their hopes. The fire becomes a bridge between guest and grower.
Luxury doesn’t have to be loud. It can be quiet. Intentional. Alive. It’s in the hands that pick the mushrooms, the flames that kiss the pot, the silence before the first bite, the story passed with each plate.
Every dish has a story, and every course is a conversation. Because sometimes, the most luxurious thing of all is to slow down, gather by the fire, and remember who we are and who we belong to.
How It All Began: A Calling from the Cordilleras
This fire dinner is the brainchild of Chavi and Millie of Baguio Mountain Man. Their culinary journey began not in the confines of a traditional restaurant, but on rugged roads, beside mountain rivers, and in intimate meals on their own roof deck kitchen during the height of the pandemic.
From creating food documentaries for the Department of Tourism to mapping indigenous ingredients and cooking traditions across all six Cordillera provinces, Chavi and Millie were repeatedly and spiritually called back to the mountains. One rainy day, cooking beside the Ibulao River in Kiangan, Ifugao, as firewood smoked and the community gathered despite the downpour, the couple experienced a moment of emotional clarity. Chavi stood by the river, arms open, in tears. That moment of unity with nature sparked what would become a lifelong mission: honoring Cordilleran foodways as a means of storytelling, healing, and remembering.
Reawakening Behind the Flame
For Chavi and Millie, this is about more than cooking, it’s cultural stewardship. Their fire kitchen honors slow food, culinary rituals, and the Cordillera’s deep bond with nature.
“Cooking in this way: open flame, river stones, clay pots, it’s not about trend,” Chavi shared. “It’s about returning to the roots. Our roots. And sharing that with others in a way that’s real.”
Batangas youth empowered to become future leaders in hospitality
Landco Pacific Corporation, a pioneer in premium leisure and sustainable seaside developments for over 30 years, deepens its commitment to community development through its Adopt-a-Scholar Program. This is an initiative that provides long-term support to underprivileged yet deserving youth from the surrounding communities of Landco BeachTowns Club Laiya and CaSoBe (Calatagan South Beach) in Batangas.
A Day at Landco Pacific Headquarters
As part of its continuing support for the scholars, Landco Pacific recently welcomed them to its corporate headquarters for an immersive learning experience. The visit included an office tour, cross-department briefings, and a meet-and-greet with Landco Pacific Corporation President and CEO Erickson Y. Manzano, along with key executives from various departments.
Accompanied by their parents, the scholars gained first-hand insights into Landco’s real estate operations and its hospitality arm, Landco Lifestyle Ventures (LLV). The activity was organized by Jeramie Fauni-Azarcon, Project Director and Head of Community Development, Landco Pacific.
Manzano encouraged the scholars to embrace education not only as a personal stepping stone but also as a responsibility to uplift others.
“Your journey is bigger than yourselves,” he said. “It’s about your families, your communities, and the people who look up to you. The knowledge and character you’re building today will one day shape the places you work in and the lives you touch.”
As a special incentive, Manzano also announced that the top three graduates will be rewarded with an all-expense-paid overnight stay at either CaSoBe or Club Laiya with their families, in recognition of their academic efforts.
Landco Pacific Corporation Adopt-a-Scholar Program
A Legacy of Upliftment
Now in its second year, the Adopt-a-Scholar Program continues to make a meaningful impact on the lives of underprivileged yet determined youth in Landco’s BeachTown communities.
Launched in 2023 through a partnership with Batangas State University and local public high schools, the initiative has become a cornerstone of Landco’s community development strategy aimed at nurturing future leaders in the hospitality and tourism industries.
“We launched this program with the hope of creating ripple effects where one scholar’s success leads to a stronger family, a more confident community, and a deeper sense of purpose,” Manzano said. “As we grow our developments, we want to grow alongside the people who call these places home.”
Nurturing Future Hospitality Leaders
The program currently supports nine scholars, five from Calatagan and four from Laiya. Now in their third year, most are pursuing Bachelor of Science in Tourism Management, while others are enrolled in Hospitality Management courses.
Each scholar receives comprehensive financial assistance that covers daily living expenses such as food, transportation, dormitory accommodations, school supplies, and project costs.
As part of their academic development, they also fulfill their internship requirements at CaSoBe and Club Laiya through Landco Lifestyle Ventures (LLV). This provides them firsthand exposure to the operations of LLV-managed properties, including the Chairman’s Cabin, the private beach retreat of Metro Pacific Investments Corporation (MPIC) Chairman Manuel V. Pangilinan. The students also engage with LLV’s unique and sustainable hospitality offerings such as Crusoe Cabins, Apollo, Cupola, Cocoons, and Camperisti, as well as leisure destinations like Aquaria Water Park and Laiya Beach Club.
In support of Landco Pacific’s broader community engagement efforts, six of the scholars are currently completing their on-the-job training (OJT) as a course requirement in Hospitality Management at Kalaiyaan Coast, a nature and camping resort owned by one of the lot owners at ALC (Aplaya Laiya Corporation).
Upon graduation, scholars are strongly considered for employment opportunities within Landco’s expanding hospitality and tourism portfolio, enabling them to build careers close to home while contributing to the continued growth of their communities.
Landco Pacific Corporation Adopt-a-Scholar Program
A Holistic Approach to Sustainability
Landco Pacific Corporation’s commitment to sustainability extends well beyond architecture and construction. It encompasses environmental conservation, local capacity-building, and community resilience, all rooted in its people-planet-profit philosophy.
Aligned with the sustainability roadmap of its parent company, MPIC, Landco undertakes a range of Environmental, Social, and Governance (ESG) initiatives that reflect its alignment with the United Nations Sustainable Development Goals. These include the implementation of the Adopt-a-Scholar Program, which strengthens inclusive education and supports grassroots development by empowering underprivileged youth from BeachTown communities.
Landco also demonstrates its environmental responsibility through the integration of green building practices. The company secured preliminary EDGE (Excellence in Design for Greater Efficiencies) certification for The Spinnaker, its iconic beachfront condotel at Club Laiya, and has achieved full EDGE certification for Crusoe Cabins at CaSoBe. In addition, both CaSoBe and Club Laiya are registered under LEED (Leadership in Energy and Environmental Design), further underscoring Landco’s commitment to sustainable development.
Supporting the local economy is equally integral to Landco’s mission. Approximately 70% of Landco Lifestyle Ventures’ workforce is composed of local residents from Calatagan and Laiya, fostering community-based employment and regional economic growth.
Landco also leads ecological stewardship programs that protect and preserve the coastal environment of Batangas. These initiatives include mangrove reforestation, marine life conservation efforts, turtle hatchling releases, and long-term commitments to maintaining the health and beauty of the province’s pristine shorelines. For more information about Landco Pacific Corporation, visit www.landco.ph or follow Landco Pacific Corporation on Facebook.
New signature therapies incorporate ISUN Skincare, debuting in the Philippines for the first time
MANILA, Philippines – Conrad Manila introduces a new chapter in wellness with thoughtfully curated spa experiences now available at Conrad Spa Manila. As part of the hotel’s ongoing commitment to offer guests restorative, sustainable, and soulful journeys, the refreshed menu features exclusive massage and facial rituals enhanced with ISUN Skincare—marking the first time the conscious beauty brand is offered in the Philippines.
“At Conrad Spa Manila, wellness is not just a service but a philosophy. We continue to innovate our spa offerings to deliver experiences that nurture the mind, body, and spirits. These new treatments represent our commitment to creating enriching moments that help guests reconnect with themselves and the world around them,” shares Fabio Berto, general manager of Conrad Manila.
From Left to Right: Tracey Annette Drabloes (Director of ISUN Skincare – joined virtually from Colorado, USA), Lucky Ou (Director of Operations, Conrad Manila), Amanda Teng (Hilton’s Director of Spa Operations for South East Asia and India), Nora Lim (Senior Trainer of Goldian Trading), Joanne Gomez (Commercial Director, Conrad Manila), Nian Rigor (AVP for Public Relations, SM Hotels and Conventions Corporation), Andrew Hu (Quality and Service Excellence Manager, Conrad Manila)
Handcrafted in small batches and formulated with organic botanical ingredients, the new products complement Conrad Spa’s vision of blending luxury with conscious care. The treatments incorporate elements such as gemstone-infused aromatic oils and ancient techniques like gua sha and energy-balancing massage to create therapies that are both physically restorative and emotionally grounding.
Highlights of the new treatment menu include:
Transcend (90 minutes)
This deeply relaxing massage harmonizes energy and restores balance. Calming aromatherapy blends, energy-balancing gemstones, and herb-infused oils work to dissolve stagnation and promote enhanced energy flow throughout the body. The treatment delivers profound relaxation, leaving guests feeling refreshed and revitalized.
Transcend Massage (90 minutes) A deeply relaxing massage that harmonizes energy and restores balance with the use of calming aromatherapy blends, energy-balancing gemstones, and herb-infused oils
Elevate Facial (90 minutes)
A therapeutic and restorative facial designed to target devitalized skin. Ancient gua shatechniques stimulate energy flow and circulation, contour facial angles, and aid in detoxification. An elevated facial massage tones facial muscles, resulting in firmer, smoother, and calmerskin.
Elevate Facial (90 minutes) A therapeutic and restorative facial designed to target devitalized skin, through ancient gua sha techniques that stimulate energy circulation, contour facial angles, and aid in detoxification
Ormus Bath (30 minutes)
A luxurious soak featuring mineral-rich bath salts infused with delicate aromatics. This ritual offers a grounding and replenishing experience for both body and spirit.
Guests can book individual treatments or combine them into a bespoke wellness journey tailored to their needs. For the full list of spa treatments and rituals, visit Conrad Spa.
Conrad Spa Manila continues to set the standard for wellness in the city, combining serene design, personalized service, and carefully chosen products that reflect the brand’s global promise: to create purposeful and inspiring experiences.
For appointments or inquiries, contact Conrad Spa Manila at +632 8683 3920 or email MNLMB.Spa@ConradHotels.com
Mike Garcia, Managing Director at Ogilvy Philippines
How to turn passion into enterprise, straight from Ogilvy Creator Camp 2025
The creator economy isn’t just thriving—it’s evolving. At Ogilvy Creator Camp year two, a full-day learning lab for digital influencers, one session stood out for its business-first perspective: “Passion to Paycheck: Turning Content Creation into a Real Business”.
Led by Mike Garcia, Managing Director at Ogilvy Philippines, with Danna Pineda, Ogilvy’s Finance Controller, the session took creators beyond content—into the world of operations, finance, and sustainable growth.
If you’re ready to evolve from creative talent to creative enterprise, here are 12 shifts to make now.
1. See yourself as a CEO—not just a content creator
“You refer to yourself as a content creator—but on the business side, you should also be seeing yourself as a CEO,” Garcia began. Creators who thrive long-term are those who think like founders. That means having a vision, a plan, and the discipline to run a real business.
2. Define what makes you distinct
The first foundation? Brand clarity. “It’s not just about your content being distinct. You, as a brand, need to be known for something—your POV, your tone, your niche,” said Garcia. That distinctiveness is what unlocks partnerships, loyalty, and long-term relevance.
3. Create with purpose, not just to go viral
Garcia cautioned against the “post and pray” mindset of chasing virality. “If you’re only chasing, you don’t know where you’re going,” he said. Instead, build with purpose. Know your values, your category, and what kind of brand you want to be five years from now.
4. Build systems that make growth repeatable
Creativity thrives with structure. “Creativity placed in a framework is what leads to sustainable success,” Garcia explained. Whether it’s a content calendar or a revenue model, the goal is to make success something you can scale—not stumble into.
5. Align creativity, content, and community
To Garcia, the business model is simple: “Your creativity is your capital, your community is your market, and your content is your product.” Aligning these three pillars lets you serve your audience while growing your brand like a business.
6. Track your income—and allocate it with intention
Garcia introduced the 50/30/20 rule: 50% for personal needs, 30% for current business expenses, and 20% for future investments. “The point is to be conscious of what you’re earning—and to know where every peso is going,” he said. Growth takes planning.
7. Budget for the essentials that grow your business
From equipment upgrades to project managers, your 30% should be working hard. “Think cameras, lighting, editing tools—plus people who help you run better,” Garcia shared. Scaling means knowing when to invest in tools and talent.
8. Reinvest in knowledge, reach, and efficiency
Continuous learning is key to long-term success. “There’s always something new to master—whether it’s AI, platform updates, or industry trends,” said Garcia. Networking also opens doors. “Your names are on our radar,” he told creators. “We’re watching.”
9. Identify bottlenecks and delegate smartly
“If you’re not the best at video editing or negotiation, consider outsourcing,” Garcia advised. Being a CEO means knowing what to focus on—and what to hand off. Freelancers, tools, or even your first team hire can unlock your next level.
10. Use tools that help you scale
Garcia urged creators to go beyond creative tools. “Finance software, project trackers, collaboration platforms—these aren’t just for corporates,” he said. They give you time back, elevate your professionalism, and prepare you for bigger opportunities.
Danna Pineda, Finance Controller at Ogilvy Philippines
11. Register with the BIR—legitimacy unlocks growth
According to Pineda, registering as a self-employed professional or sole proprietor and keeping up with your tax obligations don’t just comply with the law—it also builds your credibility. “If you want to work with big brands, you’ll be asked for a registered invoice. Being registered makes you eligible.”
12. Think long-term—and scale with vision
The goal isn’t just influence—it’s enterprise. “What’s your five-year plan? Are you building toward products, a team, a platform of your own?” Garcia challenged. “Make your success predictable. That’s what CEOs do.”
The Bottom Line Ogilvy Creator Camp may be designed for influencers—but the lessons here are universal for anyone turning creative work into a career. With discipline, clarity, and structure, you don’t just chase opportunities. You build them.
As Garcia said, “Your talent deserves a vision. Your talent deserves a plan.”
