Kenny Rogers Roasters is celebrating its 30th anniversary with a bold move that takes its message of self-love and deliciously healthy living beyond its doors. Making history as the first fast-casual dining restaurant to roll out an advertising campaign on LRT-1, Kenny Rogers Roasters is turning everyday commutes into uplifting, flavor-filled journeys.
In a crowded food and dining market, Kenny Rogers Roasters wanted its milestone celebration to go beyond recognition. It wanted to spark genuine connection to remind Filipinos that self-love and making healthier choices are worth celebrating every day.
Commutes Made More Engaging
As it marks its 30th year, Kenny Rogers Roasters is celebrating one of its most personal and empowering campaigns yet: “I Love Me Better.” The brand believes that choosing what’s best for yourself requires both intention and courage, especially when it comes to food. Through this campaign, Kenny Rogers Roasters champions self-love and deliciously healthy eating, showing that even simple choices, like opting for healthier meals, can be meaningful acts of self-care.
To bring this bold message to life, the “I Love Me Better” campaign made its mark in high-traffic, unexpected spaces—most notably through a fully wrapped LRT-1 train. The train showcased the brand’s signature colors, with handrails featuring motivational reminders such as “Be you, do you, for you,” “Celebrate small wins,” and “Healthy looks good on you.” Overhead panels were also fitted with QR codes, guiding commuters to a special landing page that extended the campaign’s message beyond the ride.
Through this website page, commuters can explore Kenny Rogers Roasters’ deliciously healthy meals. Every ride becomes a little moment of inspiration, turning daily commutes into interactive experiences.
Our 30th anniversary is not just a celebration of our past but also a promise for the future,” said Frederick Siy, President and CEO of Kenny Rogers Roasters Philippines. “For three decades, we’ve been committed to offering Filipinos meals that are both flavorful and healthy. With this milestone, we want to remind everyone that self-love and healthier choices should be celebrated every day.”
Homegrown Theo Tiu with Sparkle GMA’s Sandy Riccio, Rhian Ramos, RMA founder & CEO
Jade Riccio, PBB finalist Vivoree and the very promising Brielle Bitanga
An enchanting night of love expressed through music and arts unfolds as RMA Studio Academy will hold its annual concert featuring its talented students and renowned celebrities for the third time.
Aptly titled, “That’s Amore, A Night At The Movies” , this event aims to showcase cinematic celebration of love expressed in musical performances. Happening on November 9, 2025, at Aliw Theatre in Pasay City, the concert takes our audience to a cinematic sanctuary, where romance meets resonance, embracing love in ever-changing seasons.
The concert repertoire features 25 captivating performances with a marvelous mix of production numbers, heartfelt solos, and seamlessly woven medleys, carefully curated to elicit emotion, celebrate storytelling, and bring the theme of love to life on stage.
Expect a live orchestra performing timeless romantic hits including “That’s Amore, A Night At The Movies” by Dean Martin. RMA students will have their solo, duet, trio, and group performances accompanied by orchestra.
Also not to miss is the special duet performance by RMA’s founder and Asia’s Jewel, Jade Riccio and music icon and legendary singer, Jose Marie Chan.
From left to right: Dr. Maria Cielo Vida – representing BTS ARMY, Bangtan Ajumma – sponsor, Asia’s Jewel Jade Riccio, Ms. Dang Koe – ASP Chair Emerita, Peng So – ASP Board Trustee, Helen Cheng – ASP Board Trustee, and RMA Senior Coach Vida Mirang
Another highlight of this concert is the much-anticipated special performances of RMA Celebrity Students including Michelle Dee, Maymay Entrata, Rhian Ramos, Ina Raymundo, Pepe Herrera, Rain Celmar, Vivoree Esclito, John Arcenas, Renzo Jaworski, Jema Galanza Imogen, Tali Sotto, Amari Sotto, Scarlet Snow Belo and Zia Dantes.
Before the concert, there will be an “Amore Wall” where attendees can write their favorite love quotes or dedicate songs they love to hear.
As RMA continues its advocacy of transforming lives through music, part of the proceeds from this concert will be donated to Autism Society of the Philippines (ASP).
Ms. Riccio invites everyone to show love and support to this upcoming concert. “I appreciate your support to our last year’s concert and I hope you will do the same this year,” tells Ms. Riccio.
For ticket information and prices, please visit https://www.ticket2me.net/.
For other details about this musical extravaganza, please contact Ms. Veronica Ramos-Baun at 0918-8133333 or send her an email at vrbaun@jnbrandingconsultancy.com. Please follow RMA’s official social media pages for updates
This Mid-Autumn season, Conrad Manila invites guests to celebrate moments of reunion with ‘Mid-Autumn Blooms’, an elegantly handcrafted mooncake collection available exclusively at the hotel’s award-winning restaurant China Blue by Jereme Leung. Offered until 6 October 2025, the collection draws on the festival’s timeless themes of prosperity, harmony, and togetherness, refined through contemporary craftsmanship and culinary heritage.
Presented in two specially curated sets, the ‘Mid-Autumn Blooms’ collection at China Blue by Jereme Leung celebrates the season with elegance and intention – perfect for both personal gestures and professional gifting.
Moonlit Fleur (PHP 6,888 nett)
Encased in a blush-pink floral box with sophisticated detailing, this luxury set is a graceful tribute to the season. It features four refined flavors, including the sublime yuzu fruit – a prized aromatic citrus cherished in East Asian cuisine for its delicate brightness and rarity. Two options are available:
Flavors:
Option 1:
Four (4) pcs Baked Yuzu and Mixed Nuts
Option 2:
Baked White Lotus with Single Salted Egg Yolk (2 pcs)
Baked Red Bean with Single Salted Egg Yolk
Baked Pandan with Single Salted Egg Yolk
Moonlit Harmony (PHP 3,388 nett)
Thoughtfully designed for corporate gifting and professional occasions, this set features four mooncakes in a chic sky-blue case – refined and ideal for sharing.
Flavors:
Baked Pandan with Single Salted Egg Yolk Baked White Lotus with Single Salted Egg Yolk Baked Red Bean with Single Salted Egg Yolk
Baked White Lotus with Single Salted Egg Yolk (2 pcs)
Baked Red Bean with Single Salted Egg Yolk
Baked Pandan with Single Salted Egg Yolk
Crafted with culinary finesse and artistic precision, Conrad Manila’s Mid-Autumn Blooms collection at China Blue by Jereme Leung invites guests to celebrate the season with lasting memories and soulful indulgence.
For inquiries and orders, contact +632 8833 9999 (landline), +63 917 650 4043 (mobile), or email MNLMB.FB@ConradHotels.com.
Manila, Philippines – In today’s competitive corporate landscape, listening to employees has become a strategic imperative, not just a tick-box exercise. To better respond to employee needs, TELUS Digital Philippines has embedded a culture of continuous listening, transforming employee feedback into timely improvements in benefits, financial wellness programs, skills training, and more.
The company has institutionalized an extensive, year-round feedback system that captures employee insights from multiple channels. These include comprehensive employee feedback surveys, regular coaching, skip level sessions, focus group discussions with senior leaders, an open-door policy, 1-on-1 interactions between leaders and frontliners, and even virtual feedback touchpoints such as QR codes to submit ideas and suggestions. This robust approach ensures that TELUS Digital Philippines stays responsive and agile in addressing its workforce’s priorities.
“Some companies might consider a once-a-year employee survey sufficient, but that isn’t often enough to keep up with the evolving needs of employees,” said Anne Muñoz, Country Vice President of TELUS Digital Philippines. “Listening is not just a single checkbox for us; it’s in the DNA of how we operate. We consistently seek feedback, act on it, and communicate the enhancements to create a healthy cycle that fosters trust and strengthens our workplace culture.”
Transforming feedback into actions
Some of the most valued benefits, innovative policies, and well-loved best practices at TELUS Digital Philippines have been shaped directly by its employees’ feedback. This includes aspects of its learning and development programs, its retirement savings, and employer-matching program. Over the years, input from employees has inspired not only new programs but also enhancements to TELUS Digital’s facilities, policies, and events that make day-to-day experiences better.
Most recently, feedback has driven meaningful improvements in health coverage, financial wellness, and workplace support. Responding to employee feedback on family health coverage, TELUS Digital Philippines upgraded its HMO plans for associates, officers, and team leaders to be available from the first day of employment, and to fully cover their first dependent at no extra cost.
Similarly, the company’s Savings Allowance for Financial Empowerment (SAFE) program, which helps employees build savings and access low-interest loans, was enhanced by additional options and repayment terms. These new options have made it more accessible and manageable for employees facing unexpected expenses.
Preparing team members for the future with continuous feedback
TELUS Digital Philippines uses continuous feedback not just to improve its workplace today, but to prepare its employees for the future. Insights from surveys and conversations shape hands-on AI training and leadership programs that help its employees thrive in a fast-changing digital world. Through its proprietary AI platform, Fuel iX™, employees can build customized AI copilots to help them work more effectively and efficiently.
Leadership development is also a priority. Programs on coaching and frameworks such as the TELUS Digital Competency Framework help managers mentor effectively and personalize growth paths, using continuous feedback as a guide and a way to foster diversity of thought. Leaders are also leveraging AI-driven copilot technology to analyze feedback at scale, design SMART action plans, and provide more personalized coaching to build stronger teams.
“Managers play a key role to ensure each employee’s voice is heard, translated into action, and communicated,” Muñoz said. “Their role is critical in sustaining a culture where continuous improvement is the norm.”
With enhanced benefits, future-ready training, and a culture of continuous improvement, TELUS Digital Philippines is setting a new standard for what it means to be a people-first organization. By turning employee insights into action, the company creates a workplace where every employee feels empowered to shape a more innovative and inclusive future.
The brand’s first mall location, the Max’s Restaurant branch in SM North EDSA has been in the same spot since 1985.
For four decades, Max’s Restaurant — a beloved Filipino brand with a rich 80-year heritage — has partnered with SM Malls to serve families and communities across the country. What began as a single opportunity in the mid-1980s has evolved into a nationwide alliance rooted in shared values, trust, and an unwavering commitment to elevate the Filipino dining and shopping experience.
The story began in 1985, when Henry Sy Sr., fondly known as “Tatang,” a Max’s customer, offered the last remaining space at the soon-to-open SM North EDSA to Plaridel Fuentebella, the son-in-law of one of Max’s founders, Ruby Trota. At that time, Max’s was known for its freestanding stores, but the chance to enter a mall setting was a bold new step.
“It was the first time we entered that format,” recalls Plaridel’s daughter, Sharon T. Fuentebella, Max’s Group, Inc. Chairperson. “It brought us closer to our customers at a time when malls were just starting to change the Philippine retail landscape.”
Growing together for four decades
Max’s continues to grow with SM, opening its newest branch at SM City Laoag to serve more Filipino families.
The move proved transformative. SM North EDSA became a success story for both brands, paving the way for Max’s to open in SM’s subsequent developments. “When they grow, we grow,” Fuentebella says. “It’s always been a natural partnership — SM brings communities together, and Max’s provides a place for families to gather over Filipino comfort food”.
Thanks to this enduring partnership, Max’s has been able to reach more corners of the Philippines — going wherever SM grows. From bustling city centers to emerging community hubs, the restaurant has found a home in 40 SM malls nationwide, allowing it to serve families in places it might never have reached on its own.
Innovating to serve the Filipino family
SM and Max’s evolving partnership creates modern spaces where friends and families can keep making memories together.
Over the years, the collaboration has gone far beyond simply sharing spaces. The two brands have embraced mindful innovation to stay relevant. Max’s has refreshed its store designs with open, modern concepts; introduced coffee partnerships like Yardstick in SM Southmall; and explored unique dining formats such as al fresco setups and interchangeable dining rooms that allowed Max’s to optimize its dining space.
As they look toward the future, both brands remain committed to enhancing customer experiences together. “We’ve always had open communication and trust with SM,” says Fuentebella. “That’s why, even after 40 years, the partnership still thrives — and will continue to for many years to come”.
From one shared space in Quezon City to a footprint that spans the archipelago, the Max’s–SM story is a testament to how enduring partnerships can shape industries, enrich communities, and create memories that last a lifetime.
Business icon Manuel V. Pangilinan, Chairman of Metro Pacific Investments Corporation (MPIC) and Chairman, President and CEO of PLDT and Smart, was honored with the 2025 Travel and Tourism Enabler Award by the Manila Overseas Press Club (MOPC) during the MOPC Grand Tourism Night at the New World Makati’s Grand Ballroom.
With tourism contributing 8.9 percent to the nation’s GDP, and domestic and international arrivals projected to reach record highs, the MOPC Grand Tourism Awards celebrate “the doers and shakers” who champion world-class destinations and Filipino hospitality. Since their launch in 2023, the awards have honored some of the most influential names in Philippine tourism and business, including the Sy, Ayala, and Gokongwei families; Ramon Ang; and industry leaders such as Cebu Pacific, Newport World Resorts, and El Nido Resorts, cementing their reputation as one of the most prestigious recognitions in the field.
Recognized for Building the Foundations of Tourism
Mr. Pangilinan was honored for his visionary leadership and steadfast commitment to strengthening the country’s travel and tourism landscape across the country. Through MPIC’s portfolio companies: Meralco, Maynilad, and Metro Pacific Tollways Corporation, and PLDT-Smart’s telecommunications network, his leadership has laid the essential groundwork and provided critical support to enable sustainable growth of tourism across the Philippines.
Nation-Building Through Tourism and Development
“Tourism is not just about destinations, it is about building the essential infrastructure: energy, connectivity, and roadways that make travel possible,” Mr. Manzano stated. “Through Landco Pacific’s BeachTowns and John Hay Hotels, alongside the critical support of PLDT-Smart, Meralco, Maynilad, and Metro Pacific Tollways, among our other MPIC subsidiaries, we aim to create leisure and tourism hubs that Filipinos are proud of and that the world wants to discover.”
Atty. Michael T. Toledo, MPIC Head of Government Relations and Public Affairs, together with Landco Pacific and Landco Lifestyle Ventures (LLV) President and CEO Erickson Y. Manzano, received the award on behalf of Mr. Pangilinan. The recognition adds to Mr. Pangilinan’s long list of accolades, including his recent distinction as 2024 Philippines Real Estate Personality of the Year by PropertyGuru.
A Prestigious Recognition
The highly anticipated event was graced by First Lady Louise Araneta Marcos, Guest of Honor, who personally presented the handcrafted Golden Bell of Excellence trophies to the awardees. Her presence underscored the administration’s recognition of tourism as a strategic driver of economic growth.
Landco Pacific and Landco Lifestyle Ventures: MVP’s Flagship in Tourism and Leisure
Beyond infrastructure, Mr. Pangilinan has been instrumental in directly advancing leisure and tourism through Landco Pacific Corporation and its hospitality arm, LLV. Under his leadership, Landco Pacific has emerged as MPIC’s flagship and premium developer of world-class and master-planned beachside communities in leisure and tourism destinations, integrating sustainability, community development, and distinctive hospitality facilities and attractions.
In Batangas, Landco Pacific’s flagship BeachTowns CaSoBe in Calatagan and Club Laiya in San Juan have redefined coastal living and leisure. These master-planned seaside communities blend sustainable beachfront residences with vibrant tourism offerings, including distinctive resort accommodations, attractions, and dining. They have created jobs, encouraged entrepreneurship, and firmly established Batangas as a premier beach destination within easy reach of Metro Manila.
In the Cordilleras, John Hay Hotels in Baguio, managed by Landco Lifestyle Ventures, exemplify LLV’s hospitality expertise. By balancing heritage preservation with luxury accommodations and nature-inspired leisure experiences, LLV has safeguarded Baguio’s timeless charm while elevating its reputation as a premier mountain retreat for both domestic and international visitors.
In Davao, Landco’s developments on Samal Island showcase its vision for distinctive seaside tourism estates. Playa Azalea, an exclusive residential community, and Costa Azalea, a master-planned leisure tourism estate, maximize the island’s natural beauty with white sandy beaches, lush tropical landscapes, and panoramic views of Davao City and the Davao Gulf. These developments are poised to position Samal Island as a premier southern destination while creating tourism-driven economic opportunities.
Through Landco Pacific and LLV, Mr. Pangilinan has made tourism and hospitality a cornerstone of his nation-building efforts, proving that infrastructure and leisure development must go hand-in-hand to strengthen the Philippines’ global tourism standing.
Manila, Philippines — For decades, Eye Mo has been the trusted name in eye care for Filipino families — synonymous with quick relief from eye irritation. Today, Eye Mo the iconic brand turns a new page as it proudly unveils its refreshed packaging: fresh, modern, nature-inspired, and globally unified — while staying true to the formula generations have relied on. Revealed during a special launch event in Manila, the new packaging design speaks of Eye Mo’s evolution, reflecting both its heritage and its vision for the future. At the heart of the unveiling was a shared message from key leaders behind the brand, emphasizing continuity, innovation, and gratitude.
A Global Promise, Renewed
“This isn’t just a new box. It’s about a promise that began 80 years ago and continues today,” declared Mr. Weitarsa Hendarto, Director of PT Combiphar, as he opened the presentation. His words set the tone to launch centered not on change for the sake of trend, but transformation that enhances brand clarity without compromising integrity. As Eye Mo continues to expand across international markets, the redesigned packaging is more than aesthetic — it’s strategic. “From the Philippines to Indonesia, Mexico to Singapore, this new design across countries speaks one language: fresh, modern, same quality, and consistency,” continue Weitarsa. A synchronized brand identity across borders helps solidify Eye Mo’s place as a global eye care leader.
Design Inspired by Nature
A fresh, modern visual, with water droplets combined with bold color palette and the unique shape of Eye Mo bottle — is more than just a design choice. It’s a tribute to the product’s essence. “These hues are inspired by nature’s freshness, unveiling a new refreshing look with the same effective formula” Weitarsa shared, underscoring how the look reflects the revitalizing feeling Eye Mo brings with every drop.
Transformation That Inspires
Echoing Eye Mo’s evolution, Miss Earth 2017 and licensed physicist Karen Ibasco shared her own journey of growth and purpose. “Transformation isn’t about losing your identity — it’s about enhancing it so you can shine even brighter,” she said, drawing parallels between her personal growth and the brand’s refreshed look.
As someone who has gone through many transformations, from being a teacher, to working hard in the medical field, and crossing over to joining International beauty pageants, Karen spoke about how she always remained grounded in authenticity — never losing sight of who she truly is. Living purposefully has always been her compass, striving to grow and be better not just for herself, but to inspire others to do the same. Her story mirrors Eye Mo’s evolution: a fresh, modern look that reflects the times, while staying true to its core promise of care and trust.
A Tribute to Legacy, Loyalty and Trust
“Earl Jayona, Senior Marketing Manager Eye Mo Philippines said this new look is our way of saying thank you — for more than eight decades of trust.” He added that “the refreshed packaging also serves as a tribute to the generations of loyal consumers who have relied on Eye Mo since the 1940s— with a fresh new look, same formula.”
Eye Mo honored this heritage with a montage of archival photos, user memories, and milestones from Eye Mo’s participation in National Eye Care Awareness Month campaigns and other national events. This Eye Mo new packaging campaign is also supported with many activities above the line, digital, and below the line.
The launch concluded with all leaders joining center stage, underscoring a unified vision for the brand’s future, “Today, we don’t just unwrap packaging. We unwrap a new chapter of Eye Mo, with a fresh and modern look”, Jayona added.
The spotlight may have shifted to new packaging, but the core message remained clear: Eye Mo’s commitment to eye health — and to its loyal consumers — is stronger than ever. The new packaging is available in all leading drugstores nationwide.
Manila, Philippines – The menstrual cycle is a natural and important part of every woman’s life, but it often comes with discomfort, uncertainty, and disruption. From physical unease to worries about leaks, each woman’s experience is unique. For pre-teens, navigating their periods can be especially challenging as their bodies are still developing, and their skin is more delicate and sensitive. This is where a mother’s guidance becomes essential, helping her daughter feel secure, supported, and confident. Choosing the right pad, one that offers both gentle care and reliable protection, can make all the difference. That’s exactly where Modess comes in.
Modess is redefining what menstrual care should feel like combining the strength of reliable leak protection with the softness of skin-loving, hypoallergenic care. Modess features a thoughtfully designed hypoallergenic cottony soft cover that is gentle on skin, providing a comfortable, dry, and fresh feeling during one of the most sensitive times of the month.
More than just a pad, Modess is a quiet yet powerful ally that helps women move confidently through their day, whether it’s conquering meetings, exploring creative passions, or simply finding rest at night. It provides peace of mind, knowing that the product is hypoallergenic and gentle on the skin, for up to zero skin irritation, allowing women to focus on what matters most, worry-free and without compromise.
Modess Philippines champions being Gentle Where It Matters the Most through its Comfortverse Event.
From Left to Right: Ayn Bernos, Modess ambassador; Katee Tolabing, Senior Brand Manager, Kenvue Philippines; Dr. Kristine Tangco, OB-GYN; Dr. Ayees Mendoza, Dermatologist; Steffi Lucero; Isabel Lacson-Ruiz, Franchise Lead for Feminine Care and Skin Health, Kenvue Philippines
To celebrate this commitment to women’s comfort and confidence, Modess recently hosted the Modess Comfortverse, a one-of-a-kind lifestyle and wellness event designed to be a safe, empowering space where comfort takes center stage and sparks open conversations around topics we don’t discuss nearly enough – menstrual and vaginal health. The immersive afternoon brought together medical experts, advocates, and real women for real conversation, helpful tips, and hands-on experiences with the Modess product range.
“Menstruation is a natural and powerful part of a woman’s life, and how we experience it directly impacts our well-being,” shared Isabel Lacson-Ruiz, Franchise Lead for Feminine Care and Skin Health, Kenvue Philippines. “Through this campaign, we’re advocating for menstrual care that doesn’t just protect. Our hypoallergenic top sheet is also a promise of comfort, especially where women need it most.”
Lifestyle personality and body positivity advocate Ayn Bernos echoed this sentiment, sharing how her own skin sensitivity influenced her feminine care choices. “As someone with sensitive skin, I’ve always been careful about the products I use, from skincare to fabric choices. However, I realized I wasn’t giving the same attention to the products I use during my period. I used to think that irritation and discomfort were just part of the experience,” she revealed.
“Confidence really starts with feeling good in your own skin and that includes your most intimate moments,” Ayn added. “I love that Modess prioritizes hypoallergenic care with its top sheet. It made a huge difference during my period. I feel supported, not distracted. That’s the kind of care we deserve.”
Medical experts at the Modess Comfortverse event further emphasized the importance of choosing the right products.
“The intimate area is very sensitive especially during menstruation. It is best to use breathable pads that are made up of hypoallergenic materials to keep the intimate area cool and dry.” explained Dr. Kristine Tangco, OB-GYN. “This minimizes irritation of the skin and keeps the vaginal microbiome intact preventing infections. Daily intimate hygiene and using the right pad plays a major role in safeguarding its well-being.”
Dr. Ayees Mendoza, a board-certified dermatologist, added, “Many women are meticulous about the products they use on their face, but often forget the same level of care is just as important for menstrual hygiene. The skin around the vulva is thinner and more sensitive than facial skin, making it more prone to irritation. That’s why choosing hypoallergenic products is not just wise– it’s essential for comfort and protection.”
From its innovative product design to its advocacy for open, informed conversations around menstruation, Modess is championing a new standard for menstrual care, one rooted in science, empathy, and empowerment.
With Modess, women are no longer forced to choose between comfort and protection. They can now experience both in a product that’s gentle where it matters and powerful when it counts.
Manila, Philippines – There are places that feel like more than just restaurants. They are part of the stories we tell, where milestones are celebrated, where first bites turn into family traditions, and where ordinary days are made special with familiar flavors. For Filipinos, Pancake House has long been that kind of place.
This season, the iconic comfort dining destination rekindles that feeling of home with the return of a well-loved treat: Bestsellers All-You-Can Weekends. Every Friday to Sunday until September 28, guests are invited to gather, stay a while, and enjoy unlimited servings of their favorite Pancake House classics for only ₱399.
The promo highlights the dishes that have become part of so many memories:
A choice between Spaghetti or Creamy Carbonara, paired with the crisp and golden Buttermilk Pan Chicken® Fillet
Or the same pasta paired with the Best Taco in Town—a dish that has stood the test of time, served either in its classic form or with a spicy twist
Each plate is served with Iced Tea, with an option to upgrade to Soda or Bottomless Iced Tea for only ₱50. Guests will have two hours to enjoy as much as they like, with the comforting assurance that their table is theirs for the moment.
Available in all Pancake House stores nationwide (except NAIA 3 and Camaya Coast), the seven-weekend promo invites guests to step into a space that has always felt like home; where the meals are familiar, the service is warm, and the experience is classic.
For the full promo mechanics, visit our official Facebook page: Pancake House PH.
Bestsellers All-You-Can is an invitation to reconnect and savor the simple joys of good food shared with people who matter most. Because at Pancake House, weekends are more than just days off, they’re a chance to come home.
Science-backed oral care brand arrives to help Filipinos fight bad breath with confidence
Manila, Philippines – TheraBreath, the #1 alcohol-free mouthwash brand in the United States, has officially launched in the Philippines, bringing its science-based oral care solutions to Filipino consumers for the very first time.
Founded in 1993 by Dr. Harold Katz, a UCLA-trained dentist and bacteriologist, TheraBreath was originally created to help his daughter overcome persistent bad breath when other products failed. Today, the brand is globally recognized for its alcohol-free, dye-free formulationspowered by oxygen to target the root cause of bad breath, not just mask it.
A New Standard in Oral Care for Filipinos
Bad breath remains one of the most common oral care challenges in the Philippines, fueled by habits such as coffee and tea drinking, smoking, and the country’s love for flavorful dishes. TheraBreath addresses these concerns with its oxygen-rich formula, which fights odor-causing bacteria for up to 12 hours without the sting or burning sensation of alcohol.
Key product benefits include:
Powered by oxygen to fight bad bacteria
No burning sensation of alcohol
Non-acidic, pH balanced, colorless
Clinically proven to fight bad breath for 12 hours
Powering Distribution Through Technology and Local Partnerships
The Philippine launch was made possible through a partnership with AnyMind Group, leveraging its Direct-to-Consumer (D2C) and e-commerce solutions to distribute TheraBreath nationwide. With strong expertise in live-selling, logistics, and marketplace management, AnyMind ensures Filipino consumers can access TheraBreath through both online and offline channels.
“Launching TheraBreath in the Philippines is not just about introducing a new product—it’s about making a trusted global brand available in ways that fit the Filipino lifestyle,” said Mayi Baviera, Country Manager, AnyMind Group for the Philippines. “With our D2C ecosystem, including live-selling and digital storefronts, we’re ensuring that more Filipinos can experience the confidence of fresher breath, delivered right to their doorstep.”
Albert Alcance, Head of D2C & E-Commerce, AnyMind Philippines, added: “Our tools and services allow global brands like TheraBreath to localize their reach. Through live-selling, e-commerce integration, and seamless logistics, we’re bridging the gap between science-driven oral care and everyday Filipino households.”
Celebrating with the Creator Community
To mark its Philippine debut, TheraBreath hosted a launch event attended by media, creators, and influencers, who experienced the product firsthand. The event underscored TheraBreath’s commitment to tapping into the power of authentic voices in building consumer trust.
About TheraBreath
TheraBreath was founded in 1993 by Dr. Harold Katz, a UCLA-trained dentist and bacteriologist, with the mission to provide safe, effective solutions for bad breath and oral care. Recognized as the #1 alcohol-free mouthwash brand in the U.S., TheraBreath offers a wide range of products addressing bad breath, gum health, cavity prevention, and dry mouth. All products are alcohol-free, dye-free, non-acidic, and pH balanced, with formulations powered by oxygen.
