In a vibrant tribute to Filipino identity and ingenuity, Dama Ko, Lahi Ko (DKLK) once again took the spotlight as the official storytelling partner of Likha Fair 2025, held from June 6 to 8 at the historic Foro de Intramuros.
Now in its fifth year, DKLK continues its mission to harness Filipino soft power by celebrating local culture through the five senses—making each experience personal, meaningful, and globally resonant. This collaboration with Likha is proof that Filipino culture can be seamlessly woven into daily life, through the support and recognition of its deep and diverse heritage.
From its early partnerships with homegrown brands and cultural figures to last year’s inaugural collaboration with Likha, DKLK has grown into a dynamic movement. It has highlighted everyday expressions of identity—from “DKLK Your Own Way” to gatherings with cultural champions like Bayang Barrios, Artu Nepomuceno, and Ito Kish—and this year marked yet another milestone.
DKLK’s renewed collaboration with Likha Fair 2025 brought new energy to the three-day public event, which honored traditional craftsmanship through interactive exhibits, live demonstrations, and locally made heritage products.
As storytelling partner, DKLK curated a special lecture series that amplified Likha’s message by featuring voices rooted in both tradition and innovation. The lineup included Rambie Lim (traditional textile advocate), Miko Reyes (videographer spotlighting Filipino narratives), Abdul Gaffar (Maranao fashion designer), and Leigh Reyes (cultural creator and DKLK thought partner). Together, they offered personal and professional insights into preserving, evolving, and reimagining Filipino heritage.
This collaboration emphasized a shared purpose: to reframe Filipino identity by celebrating the everyday as extraordinary. It also set the tone for DKLK Year 5, anchored in the belief that “The Filipino everyday has the potential to be iconic.” From humble kitchen ingredients to the intricate beauty of weaving and embroidery, DKLK aims to show how what may seem ordinary locally can spark inspiration globally.
Likha Fair remains a vital platform where tradition meets innovation. With DKLK’s continued involvement, both groups aim to deepen appreciation for Filipino culture—not only as a heritage to preserve but as a creative force that drives economic vitality and national pride.
As the Philippines looks ahead, Dama Ko, Lahi Ko stands firm in its belief: when Filipinos truly feel their culture, the world takes notice.
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