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DJI Launches All-New Compact and Lightweight Gimbal for Cameras and Smartphones

By
PhilSociety
-

Manila, Philippines – DJI, the global leader in civilian drones and creative camera technology, today launched the DJI RS 4 Mini, an all-new compact and lightweight gimbal for cameras and smartphones that weighs just 890g (less than 2 pounds) and can carry payloads up to 2kg (4.4 pounds). Designed for the quick-filming needs of creators, the RS 4 Mini offers the automated axis locks first introduced in DJI’s flagship gimbals, allowing for faster setups, transitions, and breakdowns. Other features that deliver a more efficient and seamless filming experience include a new intelligent tracking module, faster switching to vertical shooting and Teflon™ coating for a smoother balancing experience.

“The Ronin Series continues to push the imaging industry forward as we bring new innovations to our ecosystem and democratize technology to more applications. Specifically, the DJI RS 4 Mini continues to feature our Emmy® Award-winning three-axis gimbal stabilization, offering seamlessly smooth and steady footage,” says Ferdinand Wolf, Product Experience Director at DJI. “In adding the DJI RS 4 Mini to our offering, we have rounded out this generation of stabilizers to cater to every level of creator, from professional filmmakers to independent commercial videographers and content creators.”

Next-Gen design for a more efficient workflow

The RS 4 Mini incorporates many proven features from DJI’s flagship gimbals, allowing creators to work more efficiently. With the 2nd-Gen auto-axis locks, creators can unlock the gimbal’s three-axis locks in one second, speeding up the filming, transition, and storage processes. The 3rd-Gen Native Vertical Switch offers the fastest switch experience in the RS series1. With the meticulous upgrades to Teflon™ interlayers1 and a fine-tuning knob, the RS 4 Mini can achieve smoother and more precise millimeter-level balancing when installing a camera.

Intelligent filming for stunning results

The RS 4 Mini Combo comes standard with the new DJI RS Intelligent Tracking Module1 for intelligent framing and composition1. Enabling ActiveTrack on any camera system or phone with or without the DJI Ronin app, it can keep a human subject in frame up to 10 meters, even in complex environments. Tracking can be enabled with one push of the trigger or an open-palm visual command.

In the new Responsive mode, the gimbal responds faster to hand movements upon start or stop, designed to suit fast-moving subject circling shots. Meanwhile, the classic Smooth follow mode provides a fluid gimbal response, ideally for normal subject following shots.

Other Key Features:

  • Upgraded with 4th-Gen Stabilization: The RS 4 Mini strikes a superior balance between stabilization strength and camera movement’s tactile feel, delivering excellent performance and an enhanced user experience. It also offers significantly improved stability when shooting vertically.
  • Improved Battery Life: Compared to the DJI RS 3 Mini, the charging speed and battery life have increased by 30%1, extending the operating time to 13 hours1. It also supports fast charging, allowing 5 hours1 of use after a 30-minute charge.
  • Lightweight Build, High Payload1：Weighing only 890 g (2 lbs), RS 4 Mini boasts a payload capacity of up to 2 kg (4.4 lbs). It supports a wide range of mainstream mirrorless cameras and lens combinations, delivering powerful performance.
  • Next-gen RS Briefcase Handle1: Designed especially for the RS 4 Mini, this new handle is 20%1 smaller and 28 g lighter1 than the current DJI RS Briefcase Handle.
  • Quick-Release Magnetic Mount: The tracking module features a magnetic quick-release design, allowing it to attach to the tilt axis in just one second. The magnetic locking design will stay securely in place without loosening or falling off, ensuring a more reliable filming process

Availability

The DJI RS4 Mini will be available starting February 20 at all DJI-authorized retail stores in key locations, including SM Aura, SM Mall of Asia, SM Megamall, SM North EDSA, SM Seaside Cebu, SM Palawan, One Ayala, Abreeza Davao, SM City Dasmariñas, and SM City Pampanga.

It can also be purchased online via TikTok Shop (@djiphilippines), Shopee (https://shopee.ph/djiphilippines/), and Lazada (https://www.lazada.com.ph/shop/dji-official-store/).

The DJI RS4 Mini is priced at Php 16,590.00, while the DJI RS4 Mini Combo is available for Php 20,690.00 in the Philippines.

For more information, visit our website at https://www.dji.com/.

All data was tested in controlled conditions. Actual experience may vary. For more details, please refer to the product page on the official DJI website.

PasaJob Welcomes New CEO Eddie Ybañez to Lead Next Growth Phase

By
PhilSociety
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EDDIE YBAÑEZ | Image source: Taipei Entrepreneurs Hub Facebook Page

Manila, Philippines – Since its founding in 2020, PasaJob has grown under the leadership of Founder and CEO Kristen Mariano to become one of the leading job platforms in the Philippines. To further strengthen its leadership team, the company has appointed serial entrepreneur Eddie Ybañez as CEO. Mariano will continue to serve as COO and Chairman of the Board.

The transition to Ybañez could not have come at a more opportune time. In September 2023, PasaJob launched GJobs, a mini-program it developed in collaboration with GCash as part of the latter’s “finance for all” mandate. GJobs offers a diverse selection of legitimate job opportunities for all Filipinos with different qualifications, allowing users to conveniently apply right from their phones. GJobs is also the nation’s first job platform that connects employers and job seekers through referrals; users also have the opportunity to earn by referring jobs to peers on the platform.

In less than 17 months since its launch, GJobs has onboarded 2.3 million users, who have applied for 400,000 jobs and made 1 million job referrals. Ybanez now takes the lead in accelerating PasaJob’s next wave of growth in 2025, which aims to onboard more employers and post thousands of new jobs to lead to more hired Filipinos.

Ybañez is no stranger to HR technology: He co-founded Payruler, a human resource management system and payroll system, where he served as Chief Technology Officer. Ybañez understands how to leverage technology to help Filipino talent.

Reimagining the Filipino talent marketplace

To this end, Ybañez has already added several features to the product roadmap of GJobs that will simplify recruiting. At the top of the funnel, employers will have the ability to search for candidates that best meet their criteria from the database. When building a pipeline, the platform will also automatically find candidates who may be qualified that did not already apply. Finally, the platform will enable jobseekers to conduct asynchronous interviews.

All of these features will be powered by artificial intelligence.

“The talent marketplace is generally inefficient and fragmented. Jobseekers know how difficult it is to find a good job; employers share similar frustrations in finding the best talent. With AI, we can streamline the hiring process so that hiring companies and the right talent can connect with one another with the efficiency we’ve been accustomed to online and through the help of referral networks,” said Ybañez.

While there are many ways to source talent, PasaJob focuses heavily on referrals. The reason for this focus is that referrals shorten the hiring period from 42 days to 29 days on average, and referred employees have 70% longer tenures than other employees. Finally, recruiting in some industries is driven entirely by referrals: 55% of BPO hires are referrals, for example.

Because of these benefits, PasaJob will be able to help all companies, especially those with high-volume hiring needs, like BPO or manpower agencies. Ybañez elaborated more on their ideal enterprise partner.

“We are eager to work with companies in fast-growing industries that have significant hiring requirements. With our job platform built around smarter referrals, these enterprises can quickly find the talent they need and at scale. These hires will be a better culture-fit for the organization, so they can create impact while enhancing team dynamics,” said Ybañez.

Jobseekers looking for a role are encouraged to sign into GCash to use GJobs powered by PasaJob. Enterprises who want to hire via GJobs are encouraged to reach out to the PasaJob team through its website or email team@pasajob.com. In addition to GJobs, PasaJob also operates Recruiters Circle, a recruitment service for highly specialized and technical roles, and Employee Referral Platform, a company-specific, white-labeled version of PasaJob.

Journey Beyond the City: Exploring the Philippines with Bridgestone’s Dueler All-Terrain A/T002

By
PhilSociety
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Manila, Philippines—The Philippines offers an unparalleled driving experience, with rich landscapes ranging from rugged mountain trails to winding coastal roads. At the heart of this adventure is Bridgestone’s Dueler A/T002, the ultimate tire for drivers seeking durability and performance. It redefines how vehicles handle the country’s diverse terrains.

At first glance, you might think it’s just another all-terrain tire. But spend some time driving with it, and you’ll notice that it’s built differently—smartly, thoughtfully, almost as if it anticipates the road ahead better than you do.

Built for Adventure and Everyday Life

Some all-terrain tires excel off-road but compromise comfort on city streets. Not the Dueler A/T002. It delivers a quiet, refined ride for daily commutes while maintaining the toughness needed for weekend adventures. Its advanced tread design provides exceptional grip on wet and dry surfaces, making it an ideal choice for unpredictable Philippine roads.

Key Features:

  • Superior Grip & Traction – Engineered for outstanding performance on wet and rugged roads.
  • Durable Construction – Designed to withstand harsh conditions, from scorching heat to rough provincial roads.
  • Smooth & Quiet Ride – Noise-reducing grooves and reinforced sidewalls ensure driving comfort in any setting.
  • Improved Mileage – Optimized tread design enhances fuel efficiency and extends tire lifespan for cost-effective performance.

Additionally, the tire is engineered for durability. Its robust construction is designed to withstand a variety of all-terrain conditions, from gravel roads to uneven rural paths and hot asphalt, ensuring drivers get the most out of their investment.

Safety First, Always

Bridgestone’s commitment to safety is evident in every feature of the Dueler A/T002. It offers excellent wet-weather performance, superior traction, and reliable braking power, ensuring stability and control even in the most challenging driving conditions.

Why Choose Bridgestone?

Bridgestone has built its reputation as a global leader in tire technology by consistently delivering innovative solutions tailored to drivers’ needs. With a presence globally and decades of expertise, the brand is trusted worldwide. For Filipino motorists, Bridgestone brings a tire and a promise of quality, reliability, and safety. The Dueler AT002 exemplifies this commitment, offering a perfect blend of cutting-edge technology and practical features that meet the demands of diverse Philippine roads.

A Tire That Inspires Every Drive

For drivers seeking more than a functional tire, the Bridgestone Dueler A/T002 delivers an unparalleled experience. It’s designed for those who value safety, durability, and versatility, transforming every drive into a journey worth remembering. Because at the end of the day, it’s not just about the destination—it’s about the safety and experience along the way.

Experience the Bridgestone Dueler A/T002—wherever your drive takes you.

For more details, visit www.bridgestonetires.com.ph or stay current by following us on Facebook and Instagram.

DJI Delivers Next-Level Intelligent Smartphone Photography with Osmo Mobile 7 Series

By
PhilSociety
-

Manila, Philippines – DJI, the global leader in civilian drones and creative camera technology, today launches the Osmo Mobile 7 Series. This new generation of phone gimbal takes three-axis stabilization and intelligent tracking to new heights. Both the Osmo Mobile 7P and Osmo Mobile 7 feature DJI’s seventh-generation stabilization, ActiveTrack 7.0 technology1, and a range of intelligent features for capturing cinematic-quality footage on a smartphone.

“From award-winning filmmakers to short-form content creators, DJI continues to expand our ecosystem of creative camera technologies and push the industry forward,” said Ferdinand Wolf, Product Experience Director at DJI. “With the Osmo Mobile 7 Series’ latest advances in intelligent tracking and camera stabilization, capturing beautiful, professional content with a smartphone has never been easier.”

The Osmo Mobile 7P features a more powerful three-axis smartphone stabilizer that maintains the lightweight, portable, and robust tracking capabilities of the Osmo Mobile 6. With the new Multifunctional Module, creators can easily track subjects and it includes integrated light control with multiple color temperature and brightness levels. When the Multifunctional Module functions as a microphone receiver, its USB-C port can be connected to your phone to deliver high-quality audio transmission while also providing extra power. It is also easy to set up thanks to the quick one-step unfolding, integrated extension rod, and built-in tripod.

The Osmo Mobile 7 is the lightest gimbal in its class, weighing about 10 ounces (approximately 300 g). Like the Osmo Mobile 7P, it features a compact design and is easy to use, but at a more entry-level price. It also allows for quick unfolding, a built-in tripod, one-step storage, and can support the Multifunctional Module (sold separately).

Multifunctional Module: Enhances Control and Convenience

The Multifunctional Module allows creators to track subjects using their smartphone’s native camera, live streaming apps, and other camera applications. It accurately maintains focus in crowds and reacquires subjects if they momentarily leave the frame. The module attaches magnetically to the gimbal and can be controlled through intuitive hand gestures:

  • Palm gesture: Starts or stops intelligent tracking.
  • “V” gesture: Captures a photo or starts/stops video recording.
  • Double “L” gesture: Adjusts framing for optimal composition.

ActiveTrack 7.0: Smarter and More Responsive

When paired with the DJI Mimo app, the Osmo Mobile 7 Series leverages ActiveTrack 7.0, DJI’s most advanced tracking technology. This feature allows the gimbal to automatically follow subjects with enhanced precision, even in crowded or dynamic environments. Smart Capture detects multiple subjects, enabling users to select and switch focus with a simple tap. The system ensures smooth tracking, even when the subject is momentarily obscured or moving rapidly.

Additional Key Features

  • Side Wheel for More Cinematic Control: Creators can adjust the focal length for a more flexible composition and a smoother zoom or switch to a manual focus. Additionally, a long press enables control over the fill light, making it easy to adjust brightness and color temperature, thus simplifying your shooting experience.
  • Compatible with Apple Watch1: Using the DJI Mimo app, creators can use their Apple Watch as a smart remote for the gimbal, remotely controlling their shoot and camera feed
  • Up to 10 hours of operational time

Availability and Pricing

The DJI Osmo Mobile 7P and Osmo Mobile 7 are available starting February 18, 2025, at DJI authorized retail stores, including SM Aura, SM Mall of Asia, SM Megamall, SM North EDSA, SM Seaside Cebu, SM Palawan, One Ayala, Abreeza Davao, SM City Dasmariñas, and SM City Pampanga. They can also be purchased online via TikTok Shop (@djiphilippines), Shopee (https://shopee.ph/djiphilippines/), and Lazada (https://www.lazada.com.ph/shop/dji-official-store/).

Osmo Mobile 7P: Php 7,499.00
Osmo Mobile 7: Php 4,599.00

For more details, visit https://www.dji.com/

Ceremonial Opening of Federal Land’s Valencia Hills Tower E in New Manila 

By
PhilSociety
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Manila, Philippines – Federal Land marked another milestone with the completion and ceremonial blessing of Valencia Hills Tower E, reaffirming its commitment to delivering well-designed, comfortable homes in prime locations for Filipino families.

“Valencia Hills Tower E underscores Federal Land’s dedication to providing residents with living spaces that combine comfort, functionality, and modern design. It offers large unit cuts and a strategic location connected to CBDs and important establishments, ensuring VHE residents can truly thrive in their new homes,” said Maria Margarita Saenz-Resurreccion, Federal Land Sales Group Head. 

[From left to right): Federal Land Technical Execution Group Deputy Head Engr. Rodel Santos, Technical Execution Group Senior Consultant Engr. Norman Macapagal, Product Planning Department Head Ms. Robie Belgica, Sales Group Head Margarita Saenz-Resurreccion, Federal Property Management Corp. (FPMC) General Manager John Frederick Cabato, Sales Talent Acquisition, Retention, and Training Head Jen Rosales, Sales Activation & Administration Head Freya Alba, FPMC Property Operations Group Head Ramon Concepcion. 

Situated in a quietly elegant residential enclave in New Manila, Valencia Hills Tower E features broad, breathable areas and expansive living spaces built for comfort. The development offers generously sized one-, two-, and three-bedroom units to make room to raise a family in a city.  Its location on the cusp of San Juan City and Quezon City presents enviable accessibility to transit hubs and major thoroughfares, as well as proximity to some of the country’s top schools, upscale lifestyle destinations, and thriving business districts of Makati, Manila, Mandaluyong, San Juan, and Quezon City.  

To know more about Valencia Hills, visit www.federalland.ph, email invest@federalland.ph, or call the hotline at 0917-869-6054 or (02) 7971-5276 to book a private viewing on-site or at its showroom at N. Domingo St., corner Valencia St., Quezon City. 

Sun Life Grepa Wins at Asian Management Excellence Awards for Employee Holistic Wellness Program

By
PhilSociety
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Manila, Philippines – Sun Life Grepa Financial, Inc. (Sun Life Grepa) has been recognized with the Philippines Employee Engagement of the Year – Life Insurance Award at Asian Management Excellence Awards 2025 for its “SLGFI Cares for You” program. This recognition highlights the company’s outstanding commitment to fostering employee well-being and resilience through comprehensive engagement initiatives.

The award comes after a competitive selection process that saw nearly 30 nominations for the Employee Engagement category, with numerous entries from the Philippines.

“This recognition is a testament to our unwavering dedication to the well-being and engagement of our employees. Through the SLGFI Cares for You program, we strive to create a workplace where everyone feels respected, supported, and empowered to thrive both personally and professionally. We are honored by this recognition and remain committed to raising the bar in employee care,” Sun Life Grepa President Richard S. Lim said.

Sun Life Grepa Head of Talent Management and Organizational Development Gissell Katrina Valeza received the award in Bangkok, Thailand from one of the judges Mark Maclean, Deloitte Southeast Asia HR Transformation Leader. 

The SLGFI Cares for You initiative champions holistic well-being by addressing mental, physical, emotional, social, spiritual, and financial wellness. It offers a wide array of activities and resources, including trainings for professional and personal development, fitness activities, employee events and free access to mental health check-ups, behavioral counseling, and legal and financial guidance for employees and their families.

As a result of these initiatives, Sun Life Grepa recently earned Great Place to Work® certification, the global authority on workplace culture and excellence, for the third consecutive year.

Furthermore, this engaged and thriving workforce has contributed to Sun Life Grepa’s rise in industry rankings, moving from 12th to 10th place. Through the success of “SLGFI Cares for You,” the company continues to foster a healthier, more connected, and highly productive workforce, solidifying its position as one of the top workplaces in the industry.

Sun Life Grepa continues to welcome talents who are looking for a workplace that champions personal growth, collaboration, and a brighter future. For more information about career opportunities at Sun Life Grepa, visit https://www.careers-page.com/sunlifegrepa.

Sun Life Celebrates 130th Anniversary with Exclusive Premier Suite Launch at SM MOA Arena

By
PhilSociety
-

Manila, Philippines – In line with its 130th anniversary in the country, Sun Life Philippines introduced the Sun Life Premier Suite at the SM Mall of Asia (MOA) Arena in Pasay City, with the goal of providing Clients with access to exclusive and one-of-a-kind experiences.

To inaugurate the suite, Sun Life invited select Clients to the highly anticipated concert of Grammy-Award winning band Maroon 5 held recently.

Clients enjoyed the show complete with gourmet food and drinks, and a stunning view of the performances. Accompanied by a friend or family member along with their respective Sun Life advisors, the Clients had an unforgettable concert experience as they sang along to Maroon 5’s hits like Moves Like Jagger, Sunday Morning, and She Will Be Loved.

For long-time friends Michelle Mojica, Jasmin Metre, and Edward Matias, watching the concert together was a dream come true as they were huge fans of Maroon 5.

Front-row worthy seats at the Sun Life Premier Suite

“It was a great experience from where we were seated. The amenities, the food, and the hospitality were great,” said Matias, who thoroughly enjoyed his first time watching a concert from a premier suite.

Meanwhile, Metre expressed her gratitude to Sun Life not only for a memorable night, but for allowing her to enjoy the present while also securing her family’s future. “Whatever happens, I know that Sun Life will be here to assist them,” she said.

“Through this initiative, we aim to help our our Clients secure their future while creating memorable moments with their loved ones today,” Carla Gonzalez-Chong, Sun Life Philippines Chief Client Experience and Marketing Officer said. “There is no better way to celebrate Sun Life’s 130th anniversary than by honoring the bonds we have with our Clients.”

“This collaboration with Sun Life Philippines reinforces the SM MOA Arena’s position as the premier entertainment destination in the Philippines. We’re dedicated to offering unparalleled experiences, and the Sun Life Premier Suite is a perfect example of that commitment. We’re excited to see the joy it brings to Sun Life Clients,” SM Mall of Asia (MOA) Arena’s Senior Assistant Vice President and General Manager Arnel Gonzales said.

The tie-up signifies Sun Life’s commitment to add value to its Clients by providing the best possible Client experience and helping them create unforgettable memories with their loved ones.

To stay updated, follow @SunLifePH on Facebook, Instagram, and TikTok. For more information on products, visit www.sunlife.com.ph or talk to an advisor via www.sunlife.co/M5-talk-to-an-advisor.

Travel Smart, Travel Stylish with Caravel

By
PhilSociety
-

Caravel is the destination for travelers who seek the perfect blend of functionality, style, and innovation in every journey. Launched in 2023 in collaboration with La Meute, a renowned French design company, Caravel embodies a modern global aesthetic. The brand’s flagship store debuted in October 2024 at SM Podium, with a second location following at Greenhills GH Mall.

Designed for professionals, entrepreneurs, and visionaries, Caravel offers a curated selection of world-class brands such as Bric’s, Porsche Design, Thule, Travelpro, and Echolac. Whether for business, leisure, or everyday exploration, Caravel ensures your travel gear is not only durable and secure but also stylish and functional.

Travelware Crafted for Every Journey

From navigating airports to attending meetings or embarking on spontaneous road trips, Caravel provides travel solutions for every scenario. Whether your journey is business-focused, leisure-oriented, or a blend of both, Caravel’s products are designed to meet the diverse needs of today’s modern traveler.

Functionality That Enhances Your Travel Experience

Caravel’s travel companions are engineered to adapt to real-life demands. Lightweight yet durable, compact yet expandable, and stylish yet secure, each product features thoughtful innovations like water-resistant materials, anti-theft compartments, and ergonomic designs, offering peace of mind on the move.

Travel with Style and Personality

Your choice of travel gear speaks volumes about your personality. A well-chosen bag is more than just an accessory—it’s a reflection of your lifestyle. Caravel’s range of brands and products caters to different tastes, from organized efficiency to bold adventure, allowing you to travel in a way that stays true to your individual style.

Post-Travel Care for Your Gear

Caravel extends the journey beyond the trip with comprehensive post-travel care services. Ensure your travel gear stays in peak condition, ready for your next adventure. With Caravel, you’re not just buying products; you’re investing in a complete travel experience.

Customize Your Travel Experience

Caravel’s products cater to every need and occasion, offering options that adapt to your specific requirements:

  • Business: Laptop briefcases for protection and organization.
  • Weekend Getaways: Versatile duffels for short trips.
  • Everyday Adventures: Slings and totes for city outings.
  • Family Travel: Complete luggage sets for seamless planning.
  • Convenience: Front-access luggage for quick retrieval.
  • Security: TSA locks for added protection.
  • Extra Space: Expandable designs for flexibility.
  • Personalization: Customization options to make your gear uniquely yours.
  • Timeless Elegance: Bric’s classic sophistication.
  • Luxury: Porsche Design’s refined aesthetic.
  • Durability: TravelPro’s long-lasting dependability.
  • Versatility: Thule’s adaptable business-to-casual bags.
  • Minimalist Style: Echolac’s sleek, contemporary designs.

No matter your preference, Caravel offers countless ways to make your travel gear truly your own. Make it your journey. Make it Caravel.

HONOR Philippines Transforms Digital Retail Experience with TikTok Shop Breakthrough

By
PhilSociety
-

HONOR Philippines is proving that tech innovation goes beyond devices; it extends to how brands connect with consumers. Through a bold and data-driven approach to e-commerce, the leading global provider of smart devices has emerged as a standout performer on TikTok Shop, leveraging the platform’s full ecosystem to drive visibility, engagement, and sales.

In the fourth quarter of 2024, HONOR recorded a 1.7x performance increase compared to Q1 to Q3, securing its place among TikTok Shop’s Top 20 brands in the Phones & Tablets category and ranking #13 overall. The brand’s success is rooted in a strategic fusion of product innovation, content creation, and precision advertising, all guided by TikTok Shop’s ACE Indicator System, which focuses on Assortment, Content, and Empowerment to measure and optimize seller performance.

By implementing targeted product drops, viral content strategies, and high-impact ad placements, HONOR achieved a 174% growth in gross merchandise value (GMV) in Q4 2024 compared to the first three quarters of the year. These results highlight the brand’s ability to translate digital engagement into tangible sales, setting a new standard for tech retail in the fast-evolving social commerce landscape.

Driving Sales Through Strategic Product Launches

A key factor in HONOR’s success was its well-timed product launches and compelling offers tailored to TikTok Shop’s unique shopping experience. The introduction of the HONOR X7c during the 11.11 Paskong Panalo Sale served as a major growth driver, amplifying brand visibility during a peak sales period.

In addition, HONOR strengthened its online presence by rolling out exclusive discounts, including 10% off for the HONOR X9b during regular sales and up to 30% off with TikTok Pay Later. TikTok Pay Later is a credit-based payment method available on TikTok Shop, offering customers a “shop now, pay later” experience. Eligible users can access credit limits of up to PHP 50,000, repayable in up to 12 installments. This feature allows for flexible payment options, enhancing the shopping experience on TikTok. These incentives boosted sales and positioned HONOR as a top-performing brand within its category.

“We strategically time our product launches to coincide with major sales events, ensuring maximum consumer engagement and higher conversion rates,” said Stephen Cheng, Vice President of HONOR Philippines. “By aligning our releases with peak shopping periods, we create heightened anticipation and provide customers with exclusive deals, making our offerings even more compelling. On the other hand, TikTok Shop provides the perfect platform for us to showcase our innovations, offering customers both quality and value in a seamless shopping experience,” Stephen added.

Optimizing product listings also played a crucial role in HONOR’s growth. By strategically highlighting each device’s unique selling points, the brand drove a 114% increase in Shop Tab GMV and a threefold increase in non-affiliate GMV, proving the effectiveness of its organic and affiliate-driven sales strategies.

Engaging Content Fuels Consumer Connection

HONOR Philippines has also leveraged the power of content-driven commerce, turning TikTok Shop into a hub for immersive shopping experiences. The brand conducted daily livestreams, averaging 12 hours per day, to directly engage with potential buyers and build real-time connections.

This commitment to live selling paid off significantly, leading to a 400% increase in Live GMV during the 12.12 Paskong Panalo sale compared to regular business days. Quarter-on-quarter, live selling revenue skyrocketed eightfold, demonstrating the growing consumer demand for interactive and engaging shopping experiences.

Beyond livestreams, HONOR also amplified its presence by participating in viral challenges and trending short-form content, further boosting customer interaction. One of its most successful sessions even recorded a gross profit margin (GPM) of 17.72, proving that highly engaging content translates directly into stronger sales.

Leveraging TikTok Shop’s Tools for Sustained Growth

Beyond content and product strategy, HONOR Philippines has fully embraced TikTok Shop’s advertising and campaign ecosystem to strengthen its digital commerce leadership. The brand actively joined weekly and monthly platform-wide campaigns, reinforcing its commitment to long-term growth.

HONOR also maximized TikTok Shop’s precision-targeted ad formats, including Product Showcase Ads (PSA), Video Shopping Ads (VSA), and Live Shopping Ads (LSA). This investment in digital advertising resulted in a 4.5x increase in return on ad spend (ROAS) and secured HONOR a spot among the top 11 brands in the Phones & Tablets category during the 12.12 sale.

@sellwithtiktokshop_ph

Honor Philippines is taking TikTok Shop by storm, reaching more customers and driving massive growth! 🚀📱 Leading up to the 2.2 Campaign, they’re going LIVE non-stop to showcase their top products, exclusive deals, and exciting surprises. 🎉 📅 Live Schedule: January 27 – February 3 ⏰ Up to 24 HOURS of non-stop streaming! Don’t miss out! #TikTokShopSuccessStory #SellWithTikTokShop #GrowWithTikTokShop

♬ original sound – Sell with TikTok Shop PH – Sell with TikTok Shop PH

“Our strategic approach to TikTok Shop’s ad solutions has been instrumental in reaching the right audiences and driving impactful results,” Stephen Cheng, Vice President of HONOR Philippines, added. “By leveraging data insights and optimizing our campaigns, we’ve strengthened our visibility and customer connections, setting the stage for continuous growth.”

Setting the Standard for Digital Retail Excellence

As the e-commerce landscape continues to evolve, HONOR Philippines showcases how brands can successfully blend technology, content, and strategic marketing to thrive in the digital marketplace. Through well-timed product launches, immersive livestreams, and data-driven ad placements, the brand has positioned itself as a leader in the competitive smart device industry.

“HONOR Philippines has truly leveraged TikTok Shop to its full potential, using the platform’s unique tools to connect with local consumers in meaningful ways,” said Franco Aligaen, Marketing Lead at TikTok Shop Philippines. “Their success is a testament to how TikTok Shop empowers local brands, like HONOR, to compete on a global scale by combining innovation with a deep understanding of their audience, whether through live sessions, exclusive promotions, or creative content.”

Beyond its strong numbers, HONOR’s success underscores the transformative power of digital commerce. As the brand continues to refine its approach and expand its reach, it sets a compelling precedent for how businesses can thrive in the ever-evolving world of online retail.

For more information on HONOR Philippines’ latest offerings, visit their official TikTok Shop page.

BPI AIA: Your Partner in Health and Financial Well-Being

By
PhilSociety
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True well-being encompasses physical, mental, and financial health—it’s about feeling confident and secure in your body, mind, and your finances, so you feel empowered to face life’s uncertainties with resilience. A holistic approach to well-being is what drives BPI AIA Life Assurance Corporation (BPI AIA), a strategic alliance between AIA Philippines and Bank of the Philippine Islands.

With Filipinos shouldering about 44% of healthcare costs out-of-pocket1, BPI AIA provides financial solutions that ease this burden and empower families to prioritize their health and well-being. That is why it offers two comprehensive and flexible plans, BPI AIA Future Ready Health and MedLife Protect Plus, designed to provide BPI customers with the financial security they deserve.

“It is crucial to consider life insurance with a medical benefit, which is a smart and convenient way to protect both your health and your loved ones’ financial well-being,” BPI AIA Chief Executive Officer Karen Custodia explains. “Life insurance with a medical benefit provides a financial safety net, ensuring access to quality healthcare and protecting your loved ones from financial hardship. It’s the peace of mind you deserve, so you can focus on what matters most.”

Essential protection for those starting their journey

Individuals in their 30s are often juggling young families, growing responsibilities at work and at home, and establishing financial stability. While focused on building their future, unexpected medical expenses can derail their plans and create anxiety. BPI AIA understands that these pressures, while often pronounced in this stage of life, are something individuals and families may also face at any age. 

For those navigating the exciting yet demanding journey of building a secure future, BPI AIA Future Ready Health offers essential protection without compromising their aspirations. This pay-to-age-65 plan provides a vital safety net, ensuring they can focus on building their dreams without the constant worry of unexpected medical costs.

With up to 90% coverage for hospitalization expenses and critical illnesses, BPI AIA Future Ready Health provides financial peace of mind when needed most. The plan also includes a 200% death benefit or a 200% maturity benefit at age 100, offering long-term financial security for individuals and their loved ones.

With BPI AIA Future Ready Health, BPI customers can enjoy peace of mind knowing they can handle unexpected medical costs, even with a limited budget. They can customize their plan further with optional riders like Total and Permanent Disability and Personal Accident.

Comprehensive coverage for long-term security

Individuals seeking comprehensive coverage and long-term financial security are looking for solutions that protect their families, businesses, and future aspirations. They need a plan that offers both financial stability and the flexibility to adapt to life’s changing circumstances. BPI AIA MedLife Protect Plus is that essential solution.

This pay-to-age-65 plan combines extensive health coverage with the potential for investment returns. Plus, with AIA Vitality integration, policyholders will be rewarded for making healthy choices—good for them and their bottom line.

For instance, micro-entrepreneurs can breathe easier knowing their family and business are protected, as BPI AIA MedLife Protect Plus offers a cash-flow-friendly solution with up to 90% coverage for hospitalization expenses, including access to a wide network of hospitals and doctors. It also offers a substantial life insurance benefit and the potential to grow savings through its investment component.

Meanwhile, OFWs can ensure their family’s well-being back home, even while working miles away. BPI AIA MedLife Protect Plus provides comprehensive medical coverage, a substantial life insurance benefit, and even a daily hospital income benefit to help cover expenses during recovery. It is the security of knowing their loved ones have access to quality healthcare, no matter what happens, so they can pursue their dreams abroad with peace of mind.

Corporate executives can maintain their families’ lifestyles even after company-provided medical benefits end. BPI AIA MedLife Protect Plus offers convenient access to comprehensive medical coverage, a substantial life insurance benefit, and potential investment growth, allowing them to enjoy the lifestyle they’ve worked hard to achieve.

Coverage is subject to the terms and conditions of the policy, in the event of any discrepancies the provisions of the policy shall prevail.

Take Control of Your Future Today

“We believe that everyone should have access to financial protection, regardless of their life stage or budget. That is why we offer both Future Ready Health and MedLife Protect Plus—giving BPI customers the power to choose the plan that best fits their needs and empowers them to live better,” adds Custodia.

Don’t let tomorrow’s uncertainties steal today’s peace of mind. Secure your family’s future with BPI AIA. Visit your nearest BPI branch to talk to a BPI AIA Bancassurance Sales Executive or visit our website at https://www.bpi-aia.com.ph/ to get a personalized quote and start building a better future for you and your loved ones.

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