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Taal Vista Hotel Named UN Peace Center and Global Citizens Hub

By
PhilSociety
-

Taal Vista Hotel, one of the Philippines’ most storied landmarks in Tagaytay, has been formally recognized as a United Nations (UN) Peace Center and Global Citizens Hub. The conferment marks a milestone in the hotel’s long-standing legacy as a symbol of culture, sustainability, and community-driven peace efforts.

The distinction, presented on October 21 during the UN’s 80th Anniversary celebration, was led by the United Nations Association of the Philippines (UNAP) and the United Network of Global Citizens (UNGC), in partnership with SM Hotels and Conventions Corporation (SMHCC). The event carried the theme “Building the Future Together.”

In her welcome remarks, SMHCC Senior Vice President Cathy Nepomuceno expressed gratitude for the recognition. “As a company rooted in sustainability, inclusivity, and nation-building, SM Hotels & Conventions Corporation stands in solidarity with the vision and values of the United Nations. We take great pride in Taal Vista Hotel’s legacy, which now serves as a hub for meaningful dialogue, education, and collaboration,” she said.

Ms. Cathy Nepomuceno, SM Hotels & Conventions Corporation (SMHCC) Senior Vice President for Operations, delivered the welcome remarks for the event

UNGC Founder and President Jenny Pearl Ninalga emphasized the deeper meaning of the conferment. “By anchoring a Peace Center in a Filipino heritage landmark like Taal Vista, we declare that peace begins where history, culture, and community meet. The UN’s sustainable goals are not just policies—they are a living promise to humanity,” she said.

The ceremony included a formal turnover and flag-raising led by Roderick “Ric” Cruz, Global President of UNAP. In his message, he reminded attendees that the UN flag represents collective commitment to peace. “A UN Flag hoisted on our soil reminds us that no matter which country we come from, we are united under one flag—the flag of the United Nations,” he said.

He added, “When we name a hall or space as a Peace Center, we do not just assign a title—we give it meaning and mission.”

Accepting the recognition, Brenda Cabuyao, Director of Operations of Taal Vista Hotel, shared how the property envisions its new role. “We want Taal Vista Hotel to be a place where meaningful conversations are sparked, where culture and community find harmony, and where every guest is reminded that peace is not just an aspiration—it is an action, lived and shared,” she said.

“As we accept this conferment, we are inspired to continue creating spaces that uplift, connect, and empower. Each of us holds a part in shaping a more compassionate and collaborative world,” she added.

SM Hotels & Conventions Corporation (SMHCC) Executives with UNA-Phils, UNGC, Taal Vista Hotel, and delegates

Department of Tourism (DOT) Regional Director Marites Castro of Region IV-A (Calabarzon) lauded the initiative, recognizing its alignment with the DOT’s mission to promote cultural exchange and inclusivity. “These ideals resonate deeply with our mission—to build bridges among peoples, celebrate diversity, and nurture a culture of respect,” she said.

The ceremony featured a UN Flag Raising, the Peace Pledge, and a symbolic unity gathering that brought together representatives from UNAP, UNGC, SMHCC, and various partners.

A highlight of the event was the presentation of the UNA Presidential Medal and World Changers Award to SMHCC President Elizabeth T. Sy, in recognition of her leadership in heritage preservation, sustainable tourism, and community empowerment.

In attendance were SMHCC executives including Agnes Pacis, Vice President for Commercial; Leah Magallanes, Vice President for Quality and Sustainability; Nian Rigor, Assistant Vice President for Public Relations; and Mary Rose Lomibao, Director of Sales and Marketing for Taal Vista Hotel.

Also gracing the event were diplomats, educators, and peace advocates, including Shah Md. Ashraful Alam Mohon, First Secretary of the Embassy of Bangladesh; Dr. Ethel Agnes Valenzuela, UNESCO representative; and Dr. Margarita Ballesteros, Carlos P. Romulo Awardee.

The celebration concluded with fellowship cocktails, live music, and shared reflections on peace—underscoring Taal Vista Hotel’s new role as a gathering place for dialogue, understanding, and hope.

For more information, please visit https://smhotels.com.ph/

A Chic and Spooky Escape: Conrad Manila’s Halloween Celebrations Await

By
PhilSociety
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Manila, Philippines – Conrad Manila invites guests to celebrate Halloween with a touch of sophistication through a line-up of festive dining experiences, themed treats, and relaxing spa getaways. This Halloween weekend, from October 31 to November 2, guests can look forward to a blend of fun, flavor, and indulgence — all in true Conrad style.

Brasserie on 3: Frightfully Flavorful Feast

From October 31 to November 2, Brasserie on 3 serves up a buffet experience that’s both playful and indulgent. Guests can enjoy Halloween-inspired dishes such as Devil’s Egg, Spooky-Roasted Ribeye, Sweet and Sour Skeleton Fish, Squid Ink Spectacle, and Zombie Brain Cheesecake Bites.

To make the celebration even more memorable, children and families can take part in interactive activities like face painting, trick-or-treat, storytelling, and a magician’s show — happening exclusively on October 31 from 12:00 p.m. to 2:30 p.m.

Frightfully Flavorful Feast:

  • Lunch: PHP 3,400 nett per person
  • Dinner: PHP 3,600 nett per person
  • Dates: October 31 – November 2, 2025

Bru Coffee Bar: Hauntingly Delicious Delights

Hauntingly Delicious Delights: Halloween cakes & pastries at Bru Coffee Bar

Guests looking for a sweet escape can drop by Bru Coffee Bar for Halloween-themed desserts and pastries available from October 20 to November 2. The menu features creations like the Dark Moist Chocolate Pumpkin Cake, Raspberry Almond Crumble Coffin Cake, Halloween Chocolate Croissant, Doughnut Wall, Lollipops, and more whimsical treats — all perfect for sharing or gifting.

Themed Cakes & Pastries l 20 October – 2 November 2025
Price starts at PHP 160 nett l 8:00am – 7:00pm

Conrad Spa: Serene Escapes

For those seeking calm amidst the Halloween buzz, Conrad Spa offers a soothing retreat with treatments enhanced by ISUN Skincare, known for its wild-crafted, natural ingredients. Guests can unwind and restore balance through relaxing therapies designed to refresh both body and mind.

Serene Escapes at Conrad Spa Manila

Whether you’re after a family-friendly feast, a sweet indulgence, or a rejuvenating escape, Conrad Manila offers the perfect setting to celebrate Halloween in style.

For more information or reservations, call +632 8833 9999 or email conradmanila@conradhotels.com.

SMDC Introduces “Nature”: A New Chapter in Sustainable and Balanced Living

By
PhilSociety
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Manila, Philippines — SM Development Corporation (SMDC) unveiled SMDC Nature, its newest residential brand designed to redefine modern living through balance, wellness, and sustainability. The launch, held at Conrad Manila, gathered SMDC executives, partners, and future homeowners to celebrate this milestone in community development.

At its core, SMDC Nature embodies a simple yet powerful vision — to bring people closer to nature, closer to home, and closer to what matters most.

“SMDC Nature is about building homes that make everyday life lighter, healthier, and more connected,” said Jessica Bianca Sy, Vice President and Head of Design, Innovation, and Strategy at SMDC. “Our goal is simple: to help Filipinos live well — closer to work, closer to family, and closer to what matters most.”

Following the successful launches of SMDC Heights and Symphony Homes, SMDC Nature continues the company’s mission of developing communities thoughtfully crafted for every Filipino lifestyle.

SMDC Now Linear Park (Artist’s Perspective)

A Home Connected to Everything

Each SMDC Nature community is built around the concept of the 15-minute home — where essential destinations such as schools, markets, transportation, and green spaces are always within reach. This design philosophy enables residents to spend less time in traffic and more time with family, encouraging a more balanced way of living.

“Accessibility is part of livability,” Sy noted. “It’s about being near what you need so life becomes easier and more enjoyable.”

Designing for Wellness

SMDC Nature developments are shaped with wellness and balance in mind. Wide, tree-lined walkways, open spaces that invite movement, and parks that foster community interaction are central to every project’s layout.

“Nature isn’t something we add after,” Sy explained. “It’s built into how we plan our spaces — from the way air flows through buildings to how people move, rest, and connect.”

Calm Central Garden (Artist’s Perspective)

Sustainability as a Foundation

Beyond aesthetics, SMDC Nature integrates sustainability into every aspect of its design. Solar systems and motion-sensor lighting in common areas can cut power consumption by up to 35%, preventing over 250 metric tons of CO₂ emissions per project annually — comparable to planting more than 10,000 trees.

Water-saving systems, including rainwater harvesting and dual-flush fixtures, make eco-friendly living effortless, while detention tanks in select communities help mitigate flooding.

During the launch, SMDC also announced a landmark partnership with Buskowitz Energy Inc., represented by its President James Carlos P. Buskowitz. Through a Power Purchase Agreement (PPA), the collaboration will enable solar energy installations across multiple SMDC projects — a key initiative toward SM Prime’s Net Zero by 2040 goal.

“By integrating solar power, we are not only building homes that are lighter on resources, but we are also ensuring that the communities we create will remain resilient and future-ready,” Sy said.

Turf Amenity Area (Artist’s Perspective)

Where Life Grows With You

Carrying the tagline “Where Life Grows With You,” SMDC Nature symbolizes SMDC’s ongoing commitment to nurture communities that evolve with their residents. Each development offers a sanctuary where comfort, convenience, and care coexist harmoniously.

“SMDC Nature is our promise to create homes that truly nurture,” Sy shared. “Homes that help people live well today and remain valuable for generations to come.”

For more information, visit SMDC Nature.

Christy Ng Opens First Philippine Store at SM Megamall

By
PhilSociety
-

Christy Ng, the well-loved Southeast Asian brand known for its modern handbags and footwear, has officially opened its first store in the Philippines at SM Megamall.

From Kuala Lumpur to Manila, Christy Ng has built a reputation for creating timeless pieces that blend craftsmanship and contemporary design. The brand’s collection—ranging from sleek shoes to versatile everyday bags—caters to women who value both function and style.

A Warm Manila Welcome

The opening event featured an exclusive preview attended by Christy Ng herself, along with partners, media, and style enthusiasts.
“Bringing Christy Ng to Manila was a natural next step,” she shared. “Our goal has always been to empower women to express themselves through style, and the Filipina embodies that perfectly. We’re honored to be part of her journey.”

Guests experienced the brand’s signature minimalist store design—marked by clean lines, neutral tones, and an understated elegance that reflects Christy Ng’s aesthetic. The event featured lively music by DJ Christi McGarry, CN Signature Mocktails, an interactive photobooth, and a CN Charm Vending Machine where guests received exclusive bag charms.

Early shoppers on October 28 also enjoyed special giveaways, with the first 100 customers receiving exclusive treats and one lucky guest taking home the First Customer Prize.

Thoughtful Design and Timeless Style

With its Manila debut, Christy Ng strengthens its presence in Southeast Asia, offering a destination for those who appreciate enduring style and quality craftsmanship. The brand’s philosophy centers on creating everyday essentials that last—pieces made to accompany women through different moments in life.

Christy Ng’s first Philippine store is located at Level 2, Building A, SM Megamall.
Follow Christy Ng on Instagram and TikTok for updates and new collections.

PHirst Park Homes to Build Over 13,000 New Units Worth PHP 8.39B

By
PhilSociety
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Century Properties Group’s PHirst Park Homes Inc. (PPHI) is expanding its efforts to help address the country’s housing backlog with the construction of 13,150 new homes across nine project sites nationwide. The developments, valued at PHP 8.39 billion, are set to begin before the end of 2025 and form part of the company’s goal to provide more affordable yet high-quality homes for Filipino first-time buyers.

To ensure efficiency and timely completion, the contracts were awarded to PPHI’s in-house construction arm, PHirst Build, and long-time partner Megawide Construction Corp. (MCC). The projects will cover PPHI’s Economic, Affordable, and Mid-Income home models.

PHirst Build will handle 6,326 units across various Luzon locations, including the newly launched PHirst Park Homes Sto. Tomas and PHirst Park Homes Magalang East. Megawide, meanwhile, will deliver 5,824 precast housing units across five projects in key growth areas such as Cavite, Laguna, and Batangas. Another 1,000 units are in the contract awarding stage and are expected to complete this year’s project pipeline.

Since its establishment in 2017, PPHI has awarded 29,306 units to contractors. The additional 13,150 homes will expand its total portfolio to 42,456 units nationwide.

Commitment to Accessible and Quality Housing

PPHI’s steady growth highlights its strong performance in the housing sector. By the first half of 2025, more than 15,000 units have been completed, with the number projected to reach 18,000 by year-end. Of these, over 10,000 have already been turned over to buyers, a figure expected to grow to 14,000 by the end of 2025.

“Our initiatives, through innovative construction methods and strategic partnerships, represent our mission to provide affordable housing solutions that make quality homes more accessible to Filipino families,” said Engr. Roy C. Lachica, Vice President for Technical Operations Division of PPHI. “These efforts also allow us to expand into more locations and respond to the growing housing demand nationwide.”

Leveraging Partnerships and Technology

PPHI’s ongoing expansion is supported by its partnerships with Megawide and PHirst Build, which combine innovation, efficiency, and quality in residential construction. The collaboration uses advanced Precast and Cast-In-Place (CIP) building systems to ensure faster, more sustainable, and cost-efficient homebuilding while maintaining consistent quality across all developments.

PHirst Build, established in 2022, continues to play a key role in PPHI’s growth. The in-house team has built over 12,000 units across the country, accounting for 31% of PHirst’s total housing portfolio. Its growing capabilities underscore the value of having a dedicated construction arm that can adapt to demand while maintaining control over project timelines and standards.

This integrated approach—combining strong partnerships, in-house expertise, and efficient technologies—positions PPHI to sustain its expansion while addressing the housing needs of Filipino families.

About PHirst Park Homes Inc.

PHirst Park Homes Inc. is dedicated to developing affordable yet quality homes tailored to the modern Filipino family. Through innovative construction and strategic collaborations, the company aims to make homeownership attainable for more Filipinos while supporting community development.

Currently, PHirst operates 31 active projects across Luzon and Visayas, including developments in Cavite, Laguna, Batangas, Quezon Province, Bulacan, Pampanga, Bataan, Nueva Ecija, and Bacolod City.

Guided by its four brand pillars—Complete Homes, Conceptive Amenities, Connected Essentials, and Convenient Buying and Selling Experience—PHirst has built a reputation for creating well-planned communities where families can live comfortably and grow together.

Each PHirst development integrates functional design, modern amenities, and accessible locations to ensure a balanced lifestyle for its residents. Beyond housing, PHirst focuses on building neighborhoods that encourage connection, recreation, and community growth.

PHirst Park Homes is the first-home division of Century Properties Group, one of the country’s leading real estate developers known for its mixed-use and high-rise developments. With PHirst, the group extends its commitment to the broader market by providing thoughtfully designed and affordable housing options for Filipinos seeking their first homes.

For more information on PHirst’s projects and upcoming developments, visit www.century-phirst.com or follow PHirst Park Homes on social media.

Strokes Beauty Lab Introduces Wider Shade Range for Soft Veil Filter Foundation

By
PhilSociety
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Strokes Beauty Lab has expanded its well-loved Soft Veil Filter Foundation from nine to sixteen shades, offering a more precise match for different skin tones and undertones. The updated range now includes four tone families—Fair, Light, Medium, and Deep—and four undertones: Cool, Neutral, Warm, and Olive.

Despite the broader selection, the foundation retains its lightweight, breathable, and skin-blurring formula with a soft-matte finish designed to withstand tropical weather.

Each shade continues to be infused with skin-caring ingredients, including Hyaluronic Acid for hydration and Vitamin E for nourishment and protection, ensuring that the product not only enhances the complexion but also supports healthy-looking skin.

The expanded Soft Veil Filter Foundation range will be available starting November 3, 2025, through www.strokes.ph, Shopee, Lazada, TikTok Shop, and Strokes Beauty Lab branches at Shangri-La Plaza, Vertis North, One Ayala, and Opus Mall.

A proudly Filipino brand, Strokes Beauty Lab remains dedicated to creating products that highlight natural beauty through formulas that are both high-performance and kind to the skin.

For more information, visit Strokes Beauty Lab.

Haier Unveils “The Masterpiece”: A Celebration of Innovation, Style, and Smart Living

By
PhilSociety
-

Haier Philippines once again showcased its leadership in innovation and design with the grand launch of its latest refrigerator line, The Masterpiece, held on October 24, 2025, at City of Dreams Manila. The event brought together Haier’s valued dealers, business partners, influencers, and members of the media for an evening that celebrated innovation, performance, and elegant living.

The launch opened with a high-energy performance from the Vogue Star Dancers and aerial artists, setting the tone for a night that reflected Haier’s vibrant and forward-thinking spirit.

Haier Philippines President and CEO Mr. Sun Liangjun officially welcomed guests, sharing the brand’s continued commitment to providing Filipino homes with advanced, stylish, and energy-efficient appliances designed for modern living. This was followed by a keynote from Mr. Jun Rodriguez of TRS, who discussed Haier’s market direction and innovations shaping the future of home technology.

Ethan Sun, Haier Philippines CEO

A highlight of the night was the product presentation led by Ms. Jennifer Samson, Haier Philippines’ Executive Director for Product Planning. She introduced The Masterpiece line — a new generation of refrigerators that combine artful design with intelligent functionality, redefining what it means to live smart and in style.

The unveiling transitioned into the Product Experience Tour, featuring two special guests who embody Haier’s lifestyle innovation. Actress and model Shanaia Gomez shared how the Flex Your Style Refrigerator matches her taste for elegance and versatility, while celebrity chef Rosebud Benitez-Velasco demonstrated how Haier’s Space Fit Built-In Series supports her passion for freshness and kitchen efficiency.

Guests enjoyed interactive product demos, engaging Q&A sessions with the media, and live demonstrations highlighting Haier’s ABT Pro technology — ensuring food stays fresh and healthy longer.

Jennifer Samson, Refrigerator Product Director

The evening continued with a series of recognitions, honoring Haier’s top performing HPI refrigerator salesman and business partners across the country.

Adding to the excitement, Haier raffled off premium appliances, capping the evening with cheers and celebration.

In her closing remarks, Ms. Cindy Xin, HQ Refrigerator Regional Manager expressed gratitude to all partners and reaffirmed Haier’s vision of “Inspired Living” — a future driven by innovation, collaboration, and excellence. The night concluded with a celebratory toast and a grand group photo capturing the spirit of partnership that drives Haier’s continued success.

With The Masterpiece, Haier redefines the art of refrigeration — proving that true innovation is not only about technology but about elevating everyday living.

For more information, visit Haier Philippines.

NUSTAR Online Champions ‘Art for a Cause’ at the 2025 Red Charity Gala Ball

By
PhilSociety
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Purpose-driven donation underscores the company’s commitment to corporate citizenship and community impact

In a resplendent evening that blended art, fashion, and philanthropy, NUSTAR Online took center stage at the 2025 Red Charity Gala Ball, reaffirming its commitment to purposeful giving and corporate citizenship. The Company’s generous ₱2.25 million donation to the gala’s Art for a Cause initiative, through winning auction bids of ₱750,000 for a Dominic Rubio artwork and ₱1.5 million for a Jigger Cruz piece amplified the event’s mission of transforming creativity into meaningful community support.

“At NUSTAR Online, we believe that success carries a social responsibility,” said Krizia Cortez, Director of Public Relations, NUSTAR Online. “Supporting the Red Charity Gala Ball’s Art for a Cause initiative allows us to contribute to something larger than ourselves, empowering communities, uplifting lives, and demonstrating that giving back can be as transformative as it is inspiring.” Held annually, the Red Charity Gala Ball has long been a highlight of Manila’s social calendar, uniting the country’s top designers, philanthropists, and corporations to raise funds for health, education, and humanitarian programs. More than a runway showcase, it has become a cultural movement that celebrates the Filipino spirit of compassion. This year, NUSTAR Online’s contribution exemplified how corporate purpose can power real-world impact.

Art for a Cause Meets Corporate Purpose

In 2025, NUSTAR Online went beyond sponsorship to make a direct and purpose-driven donation, turning its participation into an act of advocacy. The Company’s involvement mirrored its belief that meaningful success lies in the ability to uplift others and make a difference in the communities it serves. By aligning its CSR goals with the Red Charity Gala Ball’s Art for a Cause initiative, NUSTAR Online demonstrated how business and culture can converge to inspire generosity and social good.

Corporate Citizenship in Action

NUSTAR Online’s participation in the 2025 Red Charity Gala underscored the evolving role of business in nation-building. Through its donation, the company visibly aligned its corporate social responsibility values with its brand purpose, proving that philanthropy can be both strategic and heartfelt. The partnership also amplified the event’s reach and credibility, extending its impact through extensive media coverage, social platforms, and the gala’s influential community of patrons.

Beyond visibility, NUSTAR Online’s involvement fostered pride among its employees and stakeholders, reinforcing a shared sense of purpose and belonging. The company’s act of giving exemplified a new standard for corporate engagement: one that connects brand, community, and culture in a unified expression of compassion.

Turning Glamour into Ground-Level Impact

The Art for a Cause component of the Red Charity Gala Ball has always been its beating heart, converting creative energy into tangible aid. Through the auctioning of artworks and curated experiences, proceeds are channeled toward causes that improve lives across the country. NUSTAR Online’s donation acted as a catalyst, encouraging higher participation among bidders, inspiring peer corporations to give, and ultimately raising the bar for purposeful philanthropy in the Philippines.

Purpose, Culture, and Community Synergy

From a broader perspective, NUSTAR Online’s 2025 donation reflects the Company’s commitment to purpose-driven partnerships that go beyond transactional giving. By integrating philanthropy into a culturally resonant platform like the Red Charity Gala, the Company created a synergy that combines heart and heritage, proof that art, business, and community are stronger together.

As more organizations seek to define their role in a purpose-led economy, NUSTAR Online’s example provides a meaningful blueprint for authentic, sustainable, and impactful corporate giving.

For unparalleled entertainment experience, visit Nustar Resort and Casino

TELUS Digital Philippines reinforces commitment to mental health with experiential wellness event

By
PhilSociety
-

Team members participated in guided mindfulness activities to cap off Mental Health Awareness Month

Manila, Philippines — TELUS Digital Philippines wrapped up Mental Health Awareness Month with Headspace Hack, an experiential event that encouraged team members to blend movement and mindfulness to support overall wellbeing in the workplace.

Held at SuperPark McKinley in Manilla, the interactive session was facilitated by licensed psychologists from mental health organization Mind You. Participants engaged in guided mindfulness exercises, movement-based activities, and reflective discussions that focused on the powerful connection between mind and body. The event demonstrated how movement and play can help manage stress, enhance focus, and support overall mental fitness.

“For us, workplace mental health is not an add-on, it’s essential for our people to thrive and do their best work,” said Anne Muñoz, Country Vice President of TELUS Digital Philippines. “We make sure support is available year-round, whether through our Employee Assistance Program that offers 24/7 access to mental health and legal counsel, by offering regular mental wellness seminars, and hosting inter-site events to build our community. By integrating movement, mindfulness, connection-building, and psychological safety into everyday practices, we help build a culture that makes team members feel supported.”

A holistic approach to mental fitness and growth

TELUS Digital Philippines’ commitment to employee well-being is part of a broader strategy that combines inclusive culture, professional growth, and continuous feedback. Employees benefit from HR wellness webinars, year-round mental health sessions, Employee Resource Groups, and coaching programs that foster resilience and psychological safety.

To equip leaders to better support their teams, TELUS Digital Philippines launched a dedicated learning track on mental health. Throughout October, leaders and team members attended Psychological First Aid sessions and a Mental Health in the Workplace workshop, facilitated by licensed psychologists. Topics included foundations of effective communication, self-care practices, recognizing psychiatric red flags and advanced support strategies, ensuring leaders can identify stress signals early and create safe, compassionate spaces for their teams.

TELUS Digital Philippines Communications Senior Manager for Asia-Pacific

Comprehensive support for every dimension of well-being

TELUS Digital Philippines’ Employee Assistance Program (EAP), powered by TELUS Health, provides confidential, 24/7 mental health counseling and professional support for team members and their families at no additional cost. Complementing this are specialized wellness sessions on psychological first aid, emotional literacy, and destigmatizing mental health at work.

Recognizing that financial pressures can also impact mental health, TELUS Digital Philippines offers a range of inclusive benefits. Its Savings Arrangement for Financial Empowerment program helps team members access low-interest loans, build savings, and attend financial counseling. HMO coverage begins on day one of employment, extends to dependents and same-sex or domestic partners, and the company absorbs insurance premium increases to avoid additional financial strain.

The company’s online pharmacy program provides discounted medicines and self-care essentials, further promoting peace of mind. Together, these initiatives create a culture where team members can focus on growth, innovation, and well-being.

Headspace Hack – Mental Fitness Primer

A culture where people flourish

TELUS Digital Philippines fosters an inclusive culture where conversations about mental health are encouraged, and employee voices are valued. Employee resource groups—from the LGBTQIA+ Spectrum network to the Connections Women’s Network—provide safe spaces for connection, support, and shared purpose.

Thoughtfully designed workspaces, which include amenities like gyms, on site clinics, recreational areas and wellness zones, reinforce the belief that inspired environments foster inspired work. Additionally, the TELUS Digital University program offers team members and their loved one’s access to learning resources that support both personal and professional fulfillment.


Looking ahead, TELUS Digital Philippines will continue to champion mental fitness and holistic well-being through initiatives like Headspace Hack and its suite of wellness programs, ensuring team members are supported, resilient, and equipped to feel their best.

PlayTime Powers the Music Revolution at the First Fiipino Music Awards

By
PhilSociety
-

On October 21, 2025, Manila proved its music can headline any global stage. The roar of the crowd was deafening, a sea of eager faces illuminated by the electrifying glare of spotlights dancing across the arena. The SM Mall of Asia Arena pulsed with energy as the Philippine music scene cranked the volume to its highest with the first-ever Filipino Music Awards (FMAs). At the heart of it all was PlayTime, not just talking about “revolutionizing Filipino entertainment,” but living it out loud by celebrating cultural, trailblazing artists, bold visuals, and unmistakable swagger.

Setting the Stage

From the instant guests hit the red carpet, it was obvious: this was no ordinary “song and trophy” affair. Legends like Apl.de.ap and Ely Buendia mixed with fresh faces, bold fashion choices turned heads, and the crowd buzzed with excitement.

PlayTime documented the arrival of the legendary and the rising stars onto the digital space through a livestream, and brought a glimpse of the show closer to fans and for the rest of the world to see. This is in alignment with its belief: Filipino music and artistry belong on the world stage, celebrated, and elevated.

Apl.de.Ap graced the Filipino Music Awards and later performed for the first time his unreleased single “Wind It!”.

Icons, Innovators, and Defining Victories

Here are a few of the standout winners whose victories underscore the energy of the night:

  • SB19 dominated the night, walking away with 6 awards, including Artist of the Year, Tour of the Year, and Concert of the Year. 
  • Cup of Joe clinched Album of the Year for Silakbo and Song of the Year for “Multo.” 
  • Legacy honours went to Jose Mari Chan (Lifetime Achievement) and the posthumous Tribute Award for Pilita Corrales — gentle reminders that in the midst of thrilling new voices, the foundation of Filipino music remains honoured. 

Style in Full Volume

Fashion at the FMAs wasn’t an afterthought—it was part of the story. From barong reinventions to sleek monochrome and pops of couture, the arrivals spoke of confidence and local pride, translating every artist’s musicality and individuality:

  • SB19 stepped onto the red carpet in tailored silhouettes that balanced structured modernity with subtle nods to Filipino textile heritage.
  • Cup of Joe offered artistic nonchalance: one half in sharp tailoring, the other in fluid fabrics with asymmetrical draping, capturing the band’s hybrid sound.
  • Groups like BINI brought girl-group glamour decked in bold hues, metallic accents, coordinated accessories, elements that signal OPM (Original Pilipino Music) is firmly in lifestyle territory.

Ultimately, the red carpet made it clear: for PlayTime, entertainment goes beyond sound. It’s about how you live, style, and feel every moment.

Pinoy pop boy group BGYO embodied cool with their coordinated white suits white punctuated with gold detailing. The group performed a medley featuring “All These Ladies” and “Dance With Me”. They were also nominated for the Song of the Year award.

Performances That Brought the House Down

On stage, the energy rivaled the spectacle of the red carpet. Standout moments included:

  • SB19’s explosive set mixing dynamic choreography with visuals of Philippine iconography—reminding everyone that “global ambition” and “Filipino roots” can co-exist. 
  • Cup of Joe delivering “Multo” live, the haunting melody accentuated by atmospheric lighting and live strings, underlining that artistry is alive and evolving. 
  • A standout moment from IV of Spades with their song “Aura”, weaving retro funk with a contemporary stage production—showing that innovation doesn’t abandon legacy.

Powering the Revolution in Filipino Entertainment

By participating in the FMAs, PlayTime was not merely a brand name on signage, but rather an active collaborator in elevating Filipino entertainment to new playing fields. Through supporting the event and leveraging its network across gaming, events, and lifestyle, PlayTime signaled that it perceives Filipino music and culture as world-class and worthy of the spotlight; that the Filipino talent deserves the same production values, the same global coverage, the same stage as any international act. And that aligns perfectly with its brand positioning of “revolutionizing Filipino entertainment.”

Photo shows: 2024 Binibining PlayTime Samantha Acosta was on ground to host the livestream of the Filipino Music Award red carpet arrivals of artists and nominees.

Why This Matters

The Filipino Music Awards mark a significant milestone for the country’s creative economy, anchoring local talent, amplifying awareness, and proving that Filipino music is not a niche but a cultural export. For PlayTime, the event reinforces its stake in the broader lifestyle and culture ecosystem, positioning the brand as a curator of elevated experiences beyond the realm of gaming and entertainment. And for audiences, it transforms passive viewership into participation—where red-carpet fashion, live performances, and brand activations merge seamlessly, blurring the line between fan and experience.

The Future Sounds Filipino

As the lights dimmed at SM Mall of Asia Arena, what remained was more than awards handed out or names recognized. What reverberated through every shriek and echo was the statement and a resolute declaration that Filipino music is on a blazing ascent that cannot be extinguished. What OPM and music entertainment are today aren’t passively cruising. The industry is sensorially immersive, daringly stylish, and boundary-pushing. 

Being part of the first Filipino Music Awards is only the beginning for brands like PlayTime. More than participation, the brand echoes the culture of Filipino music and being an ally in defining and shaping it for the entire world to hear.

Here’s to the next beat. Here’s to higher stages. Here’s to PlayTime and Filipino creativity turning up the volume.

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