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Philippine Chamber of Commerce and Industry – San Juan City Welcomes New Leadership with Induction of 2026 Officers

By
PhilSociety
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San Juan City Mayor Francisco “Francis” Zamora (8th from left) administers the oath to the newly inducted officers of the Philippine Chamber of Commerce and Industry – San Juan City, alongside newly installed President Philip “Phil” Lirag and the 2026 officers during the induction ceremony held at the newly opened Theater on the 4th floor of the Makabagong San Juan National Government Center.

New leadership begins its term focused on strengthening collaboration within the Chamber and across San Juan’s business community.

The Philippine Chamber of Commerce and Industry – San Juan City (PCCI San Juan) inducted its 2026 officers and new members, formally installing Philip “Phil” Lirag as president as the Chamber begins a new leadership term focused on strengthening collaboration within San Juan’s business community.

The ceremony gathered leaders from business, government, and civic organizations, highlighting the strong partnership supporting enterprise development in the city.

The oath of office for the Chamber’s officers and board of directors was administered by San Juan City Mayor Francisco “Francis” Zamora, marking the official start of PCCI San Juan’s 2026 leadership term and the formal handover from outgoing president Van William Co.

San Juan City Mayor Francisco “Francis” Zamora and PCCI San Juan President Philip “Phil” Lirag join officers, members, and guests during the Dinner Gala following the induction of the Philippine Chamber of Commerce and Industry – San Juan City’s 2026 leadership.

Representatives from the Philippine Chamber of Commerce and Industry at the national and regional levels attended the event alongside leaders from neighboring PCCI chapters, industry organizations, and civic groups.

Leadership Transition
In his inaugural address, Lirag emphasized the responsibility that comes with leading the Chamber. “This is not just an honor—it is a responsibility that I accept with commitment, integrity, and optimism,” he said, acknowledging the contributions of outgoing president Van Wiliam Co.

“Because of you, our organization is respected, relevant, and resilient.”

Businesses Driving Local Progress
Lirag underscored the role of businesses in shaping San Juan’s economic vitality.

“San Juan City is a community of entrepreneurs, innovators, professionals, and workers determined to build something better for their families, their employees, and for the city,” he said.

“Our small businesses fuel our neighborhoods, while our medium and large enterprises generate employment and opportunity. Together, we are the engine of local progress.”

PCCI San Juan members stand alongside representatives from the San Juan City local government, civic organizations, and business partners during the induction ceremony of the Chamber’s 2026 officers.

Priorities for the Year Ahead
For the coming year, Lirag outlined three priorities for the Chamber: strengthening member value, deepening collaboration with government and stakeholders, and promoting inclusive and sustainable enterprise growth.

These efforts include expanding networking and learning opportunities for members, supporting policies that improve ease of doing business, and encouraging initiatives that help businesses—particularly MSMEs—adapt and grow in an evolving market environment.

“The strength of this Chamber lies not in its president or board alone, but in the collective wisdom, experience, and passion of its members,” Lirag said.

With its new leadership in place, PCCI San Juan aims to continue serving as a platform for collaboration among businesses—encouraging partnerships and initiatives that support the continued growth of San Juan’s enterprise sector.

SMDC Redefines How Real Estate Brands Engage Through Good Life Sessions

By
PhilSociety
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Blending live music, cultural relevance, and sales momentum in one platform

In real estate, engagement has traditionally meant brochures, model units, and formal briefings SM Development Corporation (SMDC) is choosing a different approach.

Through Good Life Sessions, SMDC has introduced a recurring live event platform that merges headline performances with strategic brand alignment, elevating what would normally be a routine sales assembly into a cultural gathering.

The year opened with OPM icon Martin Nievera on January 29, drawing strong attendance across its network. On February 28, “King of Pinoy Teleserye Theme Songs” Erik Santos followed with a performance that turned the venue into a full sing-along moment. Additional artists are already being lined up for succeeding editions.

But the music is only part of the strategy.

Good Life Sessions was designed as a high-impact platform where inspiration and information coexist. Between performances, SMDC shares project updates, market direction, and campaign priorities, ensuring its nationwide sales force is not only informed, but aligned and energized.

In a property market where differentiation is increasingly difficult, SMDC is making a deliberate statement: brand engagement is no longer a support function. It is central to performance.

“Real estate is built on confidence,” said Ana Carpio, President of SMDC Services Corp. “Before a buyer commits, there must be belief — in the product, in the brand, and in the person representing it. Good Life Sessions strengthens that belief. It reminds our sellers that they are part of something larger than a transaction.”

The format reflects a broader shift in how lifestyle and property intersect. As urban Filipinos increasingly define the “good life” through access, proximity, and shared experience, SMDC is reinforcing those values internally, ensuring that the people representing the brand embody the same energy it promises its buyers.

More Good Life Sessions are scheduled throughout the year, with new artists and announcements expected in upcoming editions.

For updates and event announcements, follow  at https://www.facebook.com/TheOfficialSMDC.

Conrad Manila Elevates the Pyromusical Experience with Premium Dining and Bay View Stays

By
PhilSociety
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The luxury hotel nestled by the iconic Manila Bay unveils refined ways to enjoy the spectacular fireworks display, featuring veranda dining at Brasserie on 3 and C Lounge, seaside indulgences at Bru on Wheels, and elegant bay view accommodations.

Conrad Manila invites enthusiasts of the International Pyromusical Competition to a refined viewing experience that seamlessly blends excitement, indulgence, and comfort. Taking place every Saturday from  March 7 to 28 and April 11 at the Mall of Asia Complex, the celebrated fireworks spectacle can be enjoyed from the hotel’s prime bayside vantage points, including Brasserie on 3, C Lounge, and Bru on Wheels, as well as from its sophisticated rooms overlooking Manila Bay.

“At Conrad Manila, we are delighted to offer a truly exceptional setting within the heart of Manila Bay, where the highly anticipated International Pyromusical Show unfolds,” said Rupert Hallam, general manager of Conrad Manila. “Guests and families are welcome to experience the magnificent evenings from a premium and convenient location, complemented by exquisite dining and inspired stays.”

Brasserie on 3

With veranda dining and bay view seating, Brasserie on 3 offers an elevated vantage point to witness the dazzling fireworks display, paired with an indulgent buffet showcasing premium seafood selections such as prawns, crabs, shellfish, and lobsters. The experience is further enhanced with unlimited house beverages for two hours.

Brasserie on 3: Flavors and Fireworks

Flavors & Fireworks 
Every Saturday l 7 to 28 March, 11 April 2026 
Veranda: PHP 6,588 nett per person
Bayview seats: PHP 5,588 nett per person
Regular: PHP 4,588 nett per person

C Lounge
At C Lounge, guests are treated to a coveted front-row view of the pyrotechnic spectacle, best enjoyed from the outdoor terrace and window-side seating. As the evening sky comes alive with color and light, handcrafted cocktails and tapas-style dishes set the tone for relaxed yet vibrant moments with loved ones. Live band performances during intervals further enriches the atmosphere, ensuring a seamless blend of energy and elegance throughout the evening.

Pyromusical Wonders
Every Saturday l 7 to 28 March, 11 April 2026
Veranda: minimum spend of PHP 30,888++ per table (good for 6 persons)
Bay View: minimum spend of PHP 15,888++ per table (good for 4 persons)
Regular: minimum spend of PHP 8,888++ per table (good for 4 persons)

Bru on Wheels
For a more casual yet equally delightful experience, Bru on Wheels, located at the hotel’s Seaside Boulevard entrance, offers a relaxed setting to watch the Pyromusical show. Guests can revel in well-loved favorites such as savory pancit, gourmet sandwiches, and signature cheese bread, perfectly paired with refreshing beverages for an evening of flavors, fireworks, and seaside ambiance.

Bru On Wheels: Burst in Every Bite

Burst in Every Bite
Every Saturday l 7 to 28 March, 11 April 2026
6:00pm to 9:00pm

To savor ultimate exclusivity while experiencing the magic of the Pyromusical show, Conrad Manila’s elegantly appointed rooms with views of Manila Bay provide an ideal retreat for families and friends. Best available rates may be viewed at https://www.hilton.com/en/hotels/mnlmbci-conrad-manila/rooms/ or by emailing Conrad.Manila.Reservations2@ConradHotels.com 

For more information on Conrad Manila’s exclusive Pyromusical offerings and latest updates, please contact +632 8833 9999 or email ConradManila@ConradHotels.com. 

TELUS Digital Philippines Earns Two Anvil Awards for Employee Engagement and Community Advocacy

By
PhilSociety
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TELUS Digital Philippines, a provider of digitally enabled customer experience and business process solutions, earned two Silver Anvil Awards at the 61st Anvil Awards for initiatives under its TELUS Days of Giving program. Now in its 18th year, the program has strengthened employee engagement across its sites and supported community advocacy across the Philippines. Presented by the Public Relations Society of the Philippines (PRSP), the Anvil Awards are considered the nation’s most prestigious recognition for public relations programs that demonstrate excellence in strategy, execution, and measurable impact across industries.

TELUS Digital Philippines was honored for two initiatives: one that revitalized employee engagement through strategic communication and another that translated volunteer participation into acts of bayanihan across communities nationwide. TELUS Days of Giving is a global volunteer movement across the TELUS Corporation inviting team members to contribute their time and support causes related to education, health, and disaster response.

“TELUS Days of Giving has always been about creating space for our people to support communities beyond the workplace,” said Pia Gajasan, Senior Manager for Communications in Asia Pacific at TELUS Digital. “These awards reflect how consistent participation, dialogue, and shared ownership helped sustain that purpose by turning long-term involvement into meaningful action, even after 18 years.”

Revitalizing an 18-Year Legacy of Giving

In the Employee Engagement category, TELUS Digital Philippines was recognized for showing how two-way communication can sustain employee participation over time.

Facing potential risks for program fatigue after nearly two decades, the initiative provided a refreshed way of communicating TELUS Days of Giving internally. Instead of relying on one-way announcements, the program shifted toward storytelling, dialogue, and co-creation, transforming channels into active spaces for feedback, recognition, and shared ownership.

The new approach yielded measurable results. Employee participation reached 48%, with over 12,200 team members dedicating over 20,400 volunteer hours  for TELUS Days of Giving initiatives nationwide last year. These efforts impacted more than 31,500 beneficiaries across communities and were supported by grants and donations totaling PHP19 million. Most importantly, the refreshed narrative strengthened employees’ connection to the company’s purpose and its 18-year legacy of giving back to the community.

Turning Workdays into Acts of Bayanihan

In the Advocacy, Public Awareness, and Cause-Related Campaigns category, the company was recognized for initiatives that mobilized employees to support community needs beyond the workplace. The award recognized how the company extended its employee-driven culture into broader community action, engaging thousands in addressing gaps in education, health, environmental sustainability, and digital readiness across the country.

Through year-round volunteer programs, fundraising efforts, and partnerships with NGOs and local organizations, TELUS Days of Giving has evolved into a platform for collective impact. From literacy programs and school refurbishments, to digital safety education and disaster relief, TELUS Days of Giving showcases how private sector organizations can contribute meaningfully to social development while raising public awareness and civic participation.

The two Silver Anvil wins highlight TELUS Digital Philippines’ belief that engagement is built not just through long-standing programs, but by ensuring our advocacy is strategically communicated and every team member feels genuinely involved.

By aligning employee experience with community impact, the company continues to demonstrate how organizations can embed giving into daily work where purpose is upheld, participation is voluntary, and bayanihan remains a core value rather than just a seasonal campaign.

For more information, visit https://www.telusdigital.com.

Regulators and Lending Industry Participants Identify Approaches to Lower the Cost of Consumer Loans

By
PhilSociety
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[From Left, Standing] LenderLink CEO and Founder, Christo Georgiev; Billease CEO and Co-Founder, Georg Steiger; Salmon Co-Founder, Raffy Montemayor; Salmon Co-Founder, Pavel Fedorov; and ADVANCE.AI and ADVANCE.CBP PH Country Manager, Michelle Anne Chan. (L to R, seated) Office of Cong. Jude Acidre’s Chief of Staff, Atty. Cesar Ong; Security and Exchange Commission (SEC) Commissioner Rogelio Quevedo; and Industry Expert and former Bangko Sentral ng Pilipinas (BSP) Deputy Governor Chuchi Fonacier.

Regulators, policymakers, and lending industry leaders, including Salmon, Billease, LenderLink, and ADVANCE.AI/ADVANCE.CBP, met for the lending industry roundtable dedicated to expanding access to affordable credit.

At the event, entitled “Putting the Customer First: How Regulators and Fintechs Can Expand Safe, Reliable Financial Access”, participants agreed that widening credit access requires strengthening the foundations of responsible lending, with improved data infrastructure emerging as central to delivering more inclusive financial services.

The key takeaway from the discussion is that providing lenders with secure, consumer-authorized access to transaction data – from banks and insurers to utilities, retailers, and airlines, among others – is essential to expanding responsible access to credit. With regulator-mandated standards for security and authorization, this data enables more accurate risk assessment, broadening inclusion while maintaining strong, prudent underwriting standards.

Collaboration as the Catalyst

The roundtable reflected strong alignment between regulators and legislators on the critical role of opening access to data in advancing financial inclusion.

“The SEC is at the forefront of strengthening credit regulation, and we are actively exploring systems that allow credit information to be shared more effectively among regulated institutions,” Securities and Exchange Commission (SEC) Commissioner Rogelio Quevedo said. “We are also studying the use of technologies to strengthen borrower identity and data integrity. When lenders lack reliable credit history, risk premiums increase. Improving information sharing can help address that gap and support more affordable, responsible lending,” he added.

Cong. Jude Acidre, Chairperson of the House Committee on Higher and Technical Education, likewise underscored legislative support, citing the recent filing of the proposed Philippine Open Finance Act as a key milestone. He described this not only as a financial sector reform, but as a social equity measure with tangible benefits for consumers – including students, educators, and workers in the education sector.

“Financial inclusion has improved, but this could be further worked on. While inclusion is often measured by account ownership, the bigger challenge is expanding access to credit. Open finance – and the proposed legislation supporting it – can help address this gap,” said Chuchi Fonacier, an industry expert, reflecting on her prior experiences as Deputy Governor of the Bangko Sentral ng Pilipinas.

Broad Industry Support

“Creditworthiness is no longer defined solely by past loans,” said Raffy Montemayor, Co-Founder of Salmon. “Everyday financial signals – mobile usage, utility payments, loyalty programs, even gym memberships – can help distinguish reliable payers from risky ones.”

“The real challenge isn’t customer willingness; people are open to sharing their data. It’s the absence of a standardized, secure framework, with government-mandated participation from institutions. Without clear rules and required participation, valuable data remains siloed, limiting responsible access to credit and slowing true financial inclusion,” he added.

Meanwhile, according to Pavel Fedorov, Co-Founder of Salmon, “secure and standardized API access to customer transaction data is fundamental to operationalizing the Open Finance Framework. Customers must be able to securely direct their machine-readable data to financial service providers of their choice.”

He pointed to international examples such as Cambodia, where regulator-enforced data-sharing frameworks have expanded credit access. This progress, he noted, has been supported by mandated API access to transaction data under the supervision of the Central Bank of Cambodia. “As the example of Cambodia shows, borrowing rates are to go down many fold when individuals are empowered to securely share their transaction data from institutions it is currently locked in,” he said.

Industry leaders echoed the importance of scalable infrastructure.

“Real-time, frictionless access to data is no longer optional – it’s essential for trust and growth,” said Georg Steiger, CEO and Co-founder of Billease. “APIs already power the financial ecosystem and every modern application in the market – so technologically, building this is not complex. The real challenge is ensuring that they are secure, standardized, and permissioned. Only then can innovation keep pace with risk while delivering real benefits to businesses and consumers alike.”

LenderLink, an innovative and secure credit data exchange platform, highlighted that it is a living example of what open finance can look like in practice. “We built this in the spirit of the BSP’s Open Finance framework, with minimal regulatory support. Looking ahead, clearer regulations for data service providers, standardized consent mechanisms, and APIs across financial institutions would accelerate this further,” said Christo Georgiev, Co-founder and CEO of LenderLink.

Meanwhile, Michelle Anne Chan, Country Manager for ADVANCE.AI and ADVANCE.CBP, both delivering proprietary end-to-end digital onboarding and credit information solutions in the Philippines, emphasized the role of AI as a key enabler for Open Finance. “Ultimately, AI will bridge all of this. From risk-averse onboarding to maximizing consolidated credit data sources – AI serves as the engine that drives speed, strengthens security, and ensures sustainable financial health for the industry. This enables Filipino lenders to assess more accurately, expanding financial inclusion while safeguarding ecosystem integrity.”

The roundtable concluded with a shared commitment to move from framework to coordinated implementation among the participants.

A Refreshing Twist on Comfort at Pancake House

By
PhilSociety
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There is a specific kind of comfort found only inside a Pancake House. It’s the crunch of a golden brown waffle hitting your palate, and the feeling of a neighborhood spot that always has a seat for you. This summer, that “welcome home” feeling is getting a refreshing, tropical update—and it’s one you can feel genuinely good about.

Starting on March 1, Pancake House is teaming up with Vita Coco to launch its Coco Fruit Coolers. But this isn’t just another seasonal drink launch; it’s a partnership rooted in the idea that what’s good for your body should also be good for the community.

Designed for easy enjoyment and everyday moments, the Coco Fruit Coolers are made with real coconut water and tropical fruit bits.

For only ₱149, you can take your pick from three flavors:

  • Coco Lychee
  • Coco Mango
  • Coco Pineapple

Guests may also enjoy Vita Coco 330ml for ₱109 if they wish to enjoy the refreshment solo, on the side.

More Than Just a Drink: The Story in Every Sip

At the heart of this partnership is a shared farm-to-bottle philosophy. Through the promotion of sustainable farming practices, the brand supports long-term agricultural resilience while nurturing vital ecosystems for future generations.

This commitment to the environment is mirrored by a deep investment in the individuals behind every harvest. For every Vita Coco purchased at Pancake House, ₱5.00 will be donated to initiatives supporting Filipino coconut farmers and their families. These initiatives equip local farmers with modern technology, improved agricultural practices, and livelihood programs designed to enhance crop yields and create additional income opportunities. Together, these efforts present a holistic approach to sustainable development—one that strengthens communities and invests in the future of farming.

In an era where mindfulness matters more than ever, this collaboration reflects Pancake House’s commitment to a thoughtful, no-frills dining experience. Choosing coconut water—which contains naturally occurring electrolytes and essential nutrients like Vitamin C and minerals—is a cleaner, more conscious way to rehydrate and replenish. It’s a gentle nod to wellness, proving you don’t have to sacrifice indulgence to make a meaningful choice.

Catch the Wave

The Coco Fruit Coolers are a limited-time treat, available nationwide from March 1 to June 30, 2026. Whether you’re stopping by for a long lunch, grabbing a Curbside® Pick-up, or ordering a family treat for delivery, take this as your sign to enjoy a taste of summer that supports the planet and its people.

After all, comfort food always tastes a little bit better when it comes with a side of purpose.

For more information, visit https://www.pancakehouse.com.ph/.

Krispy Kreme Marks 20 Years in the Philippines with Beloved Throwback Favorites

By
PhilSociety
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In celebration of its 20 sweet years in the Philippines, Krispy Kreme is treating fans to a nostalgic indulgence with the return of three beloved doughnuts. The Throwback Favorites collection brings back the long-missed PB & Jelly, New York Cheesecake, and Red Velvet Cheesecake doughnuts for a limited time, inviting doughnut lovers to take a delicious trip down memory lane.

Each doughnut in the Throwback Favorites collection revives a beloved classic:

  • PB & Jelly – A peanut butter-flavored doughnut topped with luscious strawberry jam and sprinkled with strawberry bits, delivering a playful twist on a timeless flavor pairing with sweet and nutty goodness in every bite.
  • New York Cheesecake – Generously filled with rich New York cheesecake, dipped in smooth cream cheese icing, and finished with a satisfying graham cracker crunch, this doughnut evokes the classic dessert loved worldwide.
  • Red Velvet Cheesecake – A decadent red velvet cake doughnut topped with creamy cream cheese frosting and sprinkled with red velvet crumbs, offering a bold indulgence that perfectly balances cocoa richness and tangy sweetness.

“For 20 years, Krispy Kreme has been sharing happy moments with Filipinos. With Throwback Favorites, we’re bringing back flavors that hold special memories for many of our customers,” said Ysabel Cruz, Senior Marketing Manager of Krispy Kreme Philippines. “It’s our way of celebrating how far we’ve come — and the OGs who’ve been with us every step of the way.”

#SpotYourHappy with the NEW Throwback Favorites, available from February 26 to April 24, starting at ₱70 per piece. Enjoy them via dine-in, take-out, drive-thru, and delivery:

🖱 Order online
☎ Metro Manila Hotline: 888-79000
🛵 GrabFood, FoodPanda, Pick.A.Roo, OrderMo, and Groover

Terms and conditions apply.

AIA Philippines Wins Three Anvil Awards for its Holistic Health Commitment

By
PhilSociety
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Accepting the awards are: AIA Philippines Communication and Public Relations Lead Michelle Velete (5th from left) and Brand Marketing Lead for BPI AIA Mika Calixterio (3rd from right), with its PR partner Ogilvy & Mather Philippines.

AIA Philippines, formerly Philam Life and the Philippine arm of AIA, the largest Pan-Asian life insurance group, bagged three Silver Anvil Awards at the 61st Anvil Awards. The recognition reflects how its Rethink Healthy campaign helped drive the company’s shift toward becoming a holistic health partner for Filipinos, reinforcing its Purpose of helping people live Healthier, Longer, Better Lives through inclusive, culturally relevant, and social-first communication.

The 61st Anvil Awards, presented by the Public Relations Society of the Philippines (PRSP), honor outstanding communication programs that demonstrate excellence in strategy, execution, and impact across industries. 

AIA Philippines was recognized in the Best Use of Social Media, Corporate Identity/Corporate Branding Program, and Marketing and Brand Communication categories, citing the impact of its Rethink Healthy campaign, which repositioned the company from an insurance provider to a holistic health partner, alongside its social-first approach to engaging Filipinos on health and wellness.

Anchored on AIA’s proprietary research, Rethink Healthy challenged the long-held perception that being healthy is expensive, intimidating, or out of reach. The campaign broadened the definition of wellness beyond physical fitness to include mental, financial, and environmental well-being, which are areas that Filipinos themselves identified as critical to living well but often overlooked in traditional health narratives.

“At its core, Rethink Healthy was about listening to what matters most to Filipinos,” said Melissa Henson, Chief Marketing Officer, AIA Philippines. “We learned that many Filipinos want to take better care of their health but feel constrained by time, money, or unrealistic standards. Our goal was to make health feel relatable and achievable through everyday choices, and to support Filipinos’ health journeys in ways they can sustain over the long term.”

The platform came to life through an integrated mix of thought leadership through the brand’s commissioned study, “Rethinking Healthy: What Overall Well-Being Means to Filipinos”; as well as immersive media experiences, partnerships, and platform-native content across digital, social, out-of-home, and on-ground touchpoints. Central to the campaign was AIA Voices, which transformed social media into a space for honest, relatable storytelling by featuring real Filipinos, including employees, Life Planners, BPI AIA bancassurance sales executives, customers, creators, and community voices, sharing everyday acts of wellness in their own environments.

The campaign reached millions of Filipinos across digital, social, and on-ground touchpoints, reinforcing Rethink Healthy as a sustained movement rather than a one-off communications effort. By prioritizing authenticity over aspiration, the stories encouraged participation and conversation, helping audiences see themselves reflected in the content while reinforcing AIA Philippines’ positioning as a holistic health partner rather than a traditional insurance brand.

Building on the momentum of Rethink Healthy, AIA Philippines will continue to expand the campaign by deepening everyday wellness conversations and reinforcing its role as a long-term health partner through inclusive and practical initiatives.

For more information, visit https://www.aia.com.ph/en

Danish Dairy Board wraps 3-year EU organic dairy education campaign in the Philippines

By
PhilSociety
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The Danish Dairy Board has concluded a three-year educational campaign, aimed at helping Filipino parents better understand why they should choose organic European Dairy. The campaign also explained what makes organic European dairy naturally good, what the EU organic logo means and how to identify certified organic products.

Co-funded by the European Union (EU) and led by the Danish Dairy Board, the EU Organic Dairy PH campaign combined fact-based education, firsthand product experiences, and trusted expert voices to make European organic standards more tangible in everyday food choices.

“When we began this initiative, many Filipino consumers associated organic mainly with what’s labeled as ‘fresh’ or ‘natural,’” said Lars Witt Jensen. “Today, we’re seeing people actively look for the EU organic logo on products. That shift reflects growing awareness that organic certification is more than just a label. It represents strict standards that consumers can trust.”

Making Organic Standards Understandable

Organic European dairy is produced under strict EU organic regulations that prioritize animal welfare, environmental protection, and full transparency throughout the production process. Products that meet these requirements carry the EU organic logo, giving consumers a clear and reliable reference point when choosing authentic organic European dairy.

Denmark’s long-established organic dairy sector served as a practical farm-to-table example throughout the campaign. With decades of experience in certified organic production, Denmark demonstrates how care for animals, people, and the planet is upheld by clear standards. Both the EU organic logo and Denmark’s Ø-logo are based on EU organic regulations, guaranteeing that the food is organic and a naturally good choice for parents and their families.

Firsthand Experiences That Made Standards Tangible

Over the past three years, Filipino consumers encountered organic European dairy in familiar, everyday settings, from supermarkets to school fairs and family-centered community events. 

More than 1,700 tasting days in leading supermarkets and grocery stores nationwide introduced shoppers to products such as organic European fresh milk and cream cheese. 

Beyond retail spaces, the campaign took part in 33 on-ground initiatives, including media events, weekend markets, parenting fairs, and school family days, reaching young professionals, parents, and household decision-makers in community settings.

The Dairy Good Academy Tour connected parents with experts, chefs, and key opinion leaders, providing a platform for practical learning and engaging discussions. Parents learned how to identify certified organic European dairy through the EU organic logo, understand dairy’s role in children’s nutrition, and discover practical ways to incorporate organic dairy into everyday meals.

Across these initiatives, consumers gained a clearer understanding of what makes organic European dairy a naturally good choice for the body, animals, and the planet. They learned that organic dairy is produced without artificial flavorings, colorants, sweeteners, pesticides, and genetically modified organisms (GMOs). Organic standards also prioritize animal welfare, ensuring cows have the freedom to express their natural behaviors, while production methods are designed to minimize environmental impact.

Trusted Voices in the Kitchen and at Home

A diverse group of health professionals, chefs, and lifestyle voices helped translate European organic standards into everyday relevance for Filipino households.

Dr. Noel Lumbo of the National Organic Agriculture Board discussed how organic farming practices support environmental resilience and sustainable food systems, while pediatrician and child health specialist Dr. Joanna Cuayo-Estanislao highlighted the importance of dairy in children’s diets.

She explained that dairy is a rich source of essential nutrients such as calcium, protein, and B-vitamins, which help children build bone mass and support overall development. She added that choosing responsibly and sustainably produced options, such as organic European dairy, is also a decision that contributes to children’s future.

Lifestyle content creators Camille Co, Eizza de Baron, Jeaneth Aro, Jo Sebastian, and Kelly Misa shared tips on incorporating organic European dairy into balanced diets, family meal plans, and children’s baon. They also shared their own family-friendly recipes that parents can easily recreate at home.

To bring these recipes to life, celebrity chefs Lau and Jac Laudico conducted a live cooking demonstration featuring familiar Filipino comfort dishes such as Chicken Pastel, Beef Kaldereta, and Poqui-Poqui. The demonstration highlighted that choosing certified organic ingredients does not require changing food traditions, but simply understanding the quality behind them.

The campaign also engaged mother communities such as Glam-O-Mama and Momzilla, where conversations focused on food safety, the EU organic logo, and certification standards.

Extending the Conversation Online

Beyond in-person interactions, the campaign extended its educational efforts through digital and social media platforms. 

Blog posts broke down what the EU organic logo represents, how certification works, and what goes into the EU organic production process. Meanwhile, recipes show how organic European dairy products can be added into daily meals like Creamy Chicken Tinola and Cream Cheese Ensaymada French Toast.

As the campaign concludes, it leaves behind more than a record of activities. It offers insight into how Filipino consumers are navigating a more complex food landscape, one where standards, transparency, and values increasingly shape what ends up on the table.

Overall, the campaign reached more than 210 million Filipinos, sparking conversations about choosing certified organic European dairy as a naturally good choice for their loved ones.

“As conversations around food sourcing and sustainability grow in the Philippines, understanding certification standards becomes increasingly important,” said Lars Witt Jensen. “We’re confident that the impact of this campaign will continue to shape demand in the Philippine market, where choosing organic becomes a conscious commitment to responsible consumption and a more sustainable future.”

For more information, visit https://eu-organicdairy.ph/.

MAGGI Sarap Sustansya Cook-Off 2026 Inspires Young Filipinos to Champion Delicious and Nutritious Home Cooking

By
PhilSociety
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Concepcion National High School of Region VIII bagged the top spot in the MAGGI Sarap Sustansya National Cook-Off, accompanied by MAGGI brand representatives and food content creator Cath Chen who served as the team’s mentor, and judges Chef Tatung, Chef Jackie Ang Po, and Chef Miggy Moreno

MAGGI Philippines, the trusted kitchen partner of Filipino home cooks, together with the Nestlé Wellness Campus and in partnership with the Department of Education, held the MAGGI Sarap Sustansya Cook-Off 2026 at the Center for Culinary Arts (CCA) Manila, Taguig City. 

Bringing together public school students in Grades 7 to 10 from across Luzon, Visayas, and Mindanao, MAGGI Sarap Sustansya Cook-Off is a celebration of creativity, nutrition, and the goodness of homemade meals. This program is part of the broader Nestlé Wellness Campus initiative, which has been running for 13 years to promote health and nutrition education among Filipino youth in over 26,000 public schools nationwide.

With only a 500-peso budget and using the vegetables harvested from their school’s Gulayan sa Paaralan supported by MAGGI, and from their own home gardens, each team of three students was tasked to create a dish that was both nutritious and delicious for the division-level competition. 

To further strengthen their skills, the selected students learned from the MAGGI Sarap Sustansya Kusinaskwela videos, gaining practical tips on meal planning, smart palengke shopping, and efficient kitchen techniques.

At the grand finals, finalists were challenged to prepare a complete menu, consisting of protein, vegetables, carbohydrates, dessert, and beverage, for a family of four within 90 minutes to cook and a budget of 1,000 pesos. The challenge emphasized the importance of balanced meals guided by the Go, Grow, Glow food groups and the Pinggang Pinoy recommendations of the Food and Nutrition Research Institute (FNRI). 

Leading food influencers and chefs, including Juan Miguel Fernandez (Juan Big Bite), Juri Imao (JUJUMAO), and Cath Chen, served as Culinary Mentors to the students, sharing professional cooking techniques, food safety practices, and creative ways to elevate their simple ingredients. Meanwhile, renowned chefs Chef Tatung, Chef Miggy Moreno, and Chef Jackie Ang Po served as judges for the cook-off. Together, their guidance and feedback helped build the students’ confidence in the kitchen and inspired them to transform affordable ingredients into dishes their families would enjoy.

Emerging as the National Grand Champion was Concepcion National High School, consisting of Grade 9-10 students Princess Sherry Fay De Los Santos, Alfamie Figura, and Beverly Jane Vertidazo and coached by teacher Grechie Cortel from SDO Southern Leyte, Eastern Visayas Region, impressing the judges with their winning dishes, Blueternate Coconut Cooler, Tomato Tsoko Crunch Tartlet, Lankaube Nutri Rice, Cheesy Triple Green Lumpia Rolls, and Crispy Tilapia Fillet, which all stood out for their creativity, nutritional value, and delicious flavors. 

Following as runner-up winners were Malinao School for Philippine Craftsmen, from SDO Aklan, Western Visayas Region, and Donsol National Comprehensive High School from SDO Sorsogon Province, Bicol Region, bagging 2nd runner-up and 1st runner-up, respectively.

 “We were able to gain a lot of cooking techniques in our journey, such as finding out new methods in making our meals more nutritious. This opportunity also allowed us to experiment and learn how to better balance out flavors, prioritizing both taste, in which MAGGI enabled our dishes to be more delicious, while still remaining healthy,” said Grechie Cortel of the winning team, highlighting how the MAGGI Sarap Sustansya Cook-Off has not only helped equip students with essential skills but also encouraged healthier eating habits, and strengthened their appreciation for nutritious meals.

“At MAGGI, we firmly believe that every Filipino deserves access to food that is not only delicious and nutritious but also affordable. These three fundamental elements are crucial for making mealtimes more enjoyable and wholesome for all,” said Christopher Nazareno, Head of Brand Marketing – Culinary Solutions at Nestlé Philippines. 

Additionally, MAGGI recognized select schools as People’s Choice National Winners, based on votes from the team’s entries uploaded on the official MAGGI YouTube page. 

Rising as the National Champion of this category is Bariw National High School of SDO Albay, Bicol Region, followed by Juan F. Triviño Memorial High School of SDO Camarines Sur, Bicol Region and Camarin High School of SDO Caloocan, National Capital Region, who won the 1st- and 2nd runners-up positions, respectively.

More than a culinary contest, the MAGGI Sarap Sustansya Cook-Off is a platform for young Filipinos to develop lifelong skills and a deeper appreciation for nutritious, home-cooked meals. By encouraging collaboration among students, teachers, parents, and mentors, MAGGI continues to champion a future where healthy and affordable cooking becomes a daily habit in Filipino homes.

For more information, visit https://www.maggi.ph/.

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