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SM Hotels and Conventions Corporation (SMHCC) Appoints Seasoned Hospitality Leader Rouel Guanzon as General Manager of Park Inn by Radisson Iloilo

By
PhilSociety
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SM Hotels and Conventions Corporation (SMHCC) is pleased to announce the appointment of Rouel P. Guanzon as the new General Manager of Park Inn by Radisson Iloilo.

Rouel is a highly accomplished and results-driven Hotel Management Executive with extensive experience in orchestrating comprehensive management and administrative programs, pioneering market analysis, and spearheading brand development and sales strategies to achieve robust business operations and objectives. His pragmatic approach and people-oriented leadership have consistently delivered substantial improvements in productivity, profitability, and market share throughout his distinguished career.

As a seasoned hotel executive, he held the prestigious position of General Manager for a diverse portfolio of esteemed organizations, including The Farm at San Benito (Medical Spa Resort), Waterfront Insular Hotel, Hotel Kimberly, Solano Hotel, Resort and Residences, and Azumi Boutique Hotel. In these roles, he was responsible for spearheading overall administration, ground operations, and ensuring business conduct aligned with brand standardization, service delivery excellence, and optimal resource allocation and control.

Prior to his General Manager roles, he demonstrated exceptional prowess as Director of Sales and Marketing (DOSM) and Director of Operations (DOO) for renowned entities such as The Quail Lodge and Golf Club in California, USA, The Peninsula Manila, New World and Renaissance Hotel (managed by Marriott International), and Lake Island Resort. His strategic acumen in developing and implementing sales and revenue management strategies led to noteworthy improvements in sales productivity and staff efficiency, largely through the effective application of sales transformation strategies. These efforts propelled properties to

be number one in occupancy and number two in Revenue per Available Room (RevPAR) in their markets.

Beyond his extensive corporate leadership, he is a well-regarded college academic and university professor, currently shaping the next generation of hospitality and business leaders. Imparting his profound knowledge and personal experience by teaching a wide and diverse range of correlated subjects in Hospitality, Tourism, Marketing, Strategic Management, Entrepreneurship, Professional Development, and Business Ethics at well-regarded institutions such as Enderun Colleges and SISFU (Southville International Schools and Colleges)

Rouel’s academic background includes a Master’s in Hospitality Management from Cornell University, USA, and a B.S. in Marketing Management from De La Salle University, Philippines. This academic rigor, combined with his inherent drive, has forged his expertise in hospitality operations and strategic development, alongside a reputation for outstanding leadership and a dedication to cultivating positive work environments. 

“We are delighted to welcome Rouel Guanzon to the SMHCC family as the new General Manager of Park Inn by Radisson Iloilo,” remarked Ms. Peggy Angeles, Executive Vice President of SM Hotels and Conventions Corp. “His extensive experience and proven leadership in the hospitality industry will be invaluable in upholding our commitment to delivering exceptional guest experiences and driving continued success for the hotel.”

Salmon Raises $88M to Expand in PH, Launches $150M Nordic Bond Framework

By
PhilSociety
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Salmon Group Ltd (“Salmon”), a leading emerging markets financial technology firm operating a financing company and BSP-regulated bank in the Philippines, announces the completion of an $88MM fundraise to double down on its commitment to bring cutting-edge fintech and simplify access to credit across Southeast Asia.

The funding transaction consists of a $60MM drawdown under a 3-year $150MM Nordic bond framework agreement and $28MM of new equity raised from blue-chip U.S. institutional investors, Antler Elevate, as well as existing shareholders of Salmon. The list of existing investors includes the International Finance Corporation, the sovereign wealth fund of Abu Dhabi ADQ/Lunate, Northstar, Back in Black Capital, and prominent Filipino investors.

The equity round was led by Spice Expeditions, LP (“Spice”), a venture capital firm focused on global fintech. Spice was founded by Nick Huber, who was a partner at Ribbit Capital prior to launching the firm in 2024. The bond transaction marks the first-ever Nordic bond issuance by a technology firm out of Southeast Asia. At $88MM of combined funding, the transaction is one of the largest recent investments in the Philippine financial technology industry, propelling Salmon to the top ranks of challenger fintech players in the country.

Mr. Raffy Montemayor, Co-Founder and Business Head of Salmon

Commenting on the transaction, Raffy Montemayor, Co-founder of Salmon and a veteran of the Philippine banking industry, noted:

“This funding milestone is a testament to the trust our customers and investors place in Salmon’s mission to drive financial inclusion in the Philippines. Millions of Filipinos still struggle with limited access to fair and transparent credit, while traditional banks often fail to meet their needs. We’ve built Salmon to change that — by leveraging AI and cutting-edge technology, we’re making credit more accessible, deposits more rewarding, and financial services simpler for every Filipino.

Today, we have one of the highest-rated financial apps in the country, over 3,000 partner stores nationwide, and one of the highest time deposit rates in the market at 8.88% per annum. But this is just the beginning. With this new funding, we will expand our reach, introduce more innovative products, and accelerate our vision of building the most customer-centric and innovative financial institutions in the Philippines. We are proud to be a Philippine fintech champion, backed by world-class investors, and fully committed to empowering Filipinos with the financial tools they need and deserve.”


ID8 Shines with Double Gold at Asia-Pacific Stevie®  Awards, Building on 2025 Agency of the Year Recognition

By
PhilSociety
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ID8, Inc. continues its winning streak, reinforcing its status as one of the Philippines’ most dynamic storytelling agencies.

Fresh off being named Agency of the Year at the 60th Anvil Awards earlier this 2025, ID8, Inc. is once again making headlines—this time on the international stage. The agency clinched two coveted Gold trophies at the 2025 Asia-Pacific Stevie® Awards, a prestigious program that recognizes excellence in innovation across 29 countries.

Founded in 2011 as the digital content arm of Stratworks, Inc., ID8 has built a reputation for crafting campaigns that blend creativity, culture, and purpose. With this latest achievement, the agency solidifies its standing as a creative force, pushing boundaries both locally and regionally.

Gold Stevie® Winner – Innovation in Viral Videos

8List.ph: Bak8 Nga Ba?

8List.ph, ID8’s flagship pop culture and commentary platform, struck gold as the sole winner in the Innovation in Viral Videos Category with Bak8 Nga Ba?, a witty and culturally attuned video series that went viral for its sharp humor and relatable insights into Filipino behavior. What began as an entertaining series quickly evolved into a larger conversation, demonstrating how content rooted in everyday Filipino life can drive both entertainment and social awareness.

“These recognitions affirm our belief that storytelling can be both joyful and purposeful,” says Donna Nievera-Conda, Co-CEO of ID8. “Whether through humor, heritage, or heart, we want to create work that moves people to think, feel, and act.”

Gold Stevie® Winner – Most Innovative Facebook Page

BiteSized.ph

BiteSized.ph, ID8’s culinary storytelling platform, was also the sole winner in the Most Innovative Facebook Page category, earning its gold award for turning food content into a deeper cultural conversation. Through short-form videos, nostalgic visuals, and sentimental narratives, BiteSized reintroduced audiences to the flavors and stories of Filipino heritage—proving that a food page can also be a movement for national pride.

“Visual storytelling is always at the heart of what we do,” adds Oliver Conda, Co-CEO of ID8. “It’s not just about aesthetics—it’s about evoking memory, identity, and emotion. That’s what drives platforms like BiteSized, and we’re honored to see that approach recognized.”

Momentum Beyond Awards

The Asia-Pacific Stevie® Awards are a benchmark for excellence in business and communications innovation, attracting thousands of entries from across the region.

For ID8, the back-to-back recognition—from the Anvil’s top honor to these international accolades—signals more than just momentum; it points to a shift in how purpose-driven content is shaping modern communications.

From championing cultural pride to sparking critical conversations, ID8’s campaigns are rooted in advocacy, creativity, and impact. At just over a decade old, the agency is redefining what it means to be a Filipino content creator—one that tells stories not just to entertain, but to transform. As it continues to scale new heights, ID8 is proving that the future of storytelling is bold, distinctly local, and globally resonant.                                       


Midas Hotel Celebrates Loyalty and Sincerity on the Night of “Wagas”

By
PhilSociety
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Midas Hotel and Casino hosted its annual celebration, the Midas Top Accounts Awards 2025, an event dedicated to expressing heartfelt appreciation to the hotel’s valued clients. Themed “Wagas: A Night of Sincere and Full Gratitude,” the evening unfolded as a beautiful tribute to the enduring partnerships that fuel the hotel’s success.

Guests arrived through a vibrant, symbolic archway, creating a festive and reverent atmosphere. The Midas Tent was awash with warm, inviting hues, featuring lush foliage, gracious floral arrangements, and artistic hanging lanterns, all contributing to an ambiance of genuine warmth and appreciation. High ceilings draped with flowing fabric and gleaming dangling lights created an enchanting setting, complemented by the soft glow of table lamps and intricate Filipino-inspired ornaments. Styled by Egan Ray Hugo, the venue was transformed into a lively homage to Filipino heritage, with vibrant décor, soft lighting, and traditional accents that evoked a sense of pride and nostalgia.

The night blooms with anticipation as guests enjoy an immersive experience at the cocktail area with various stations, which beautifully integrate Filipino elements. The Salu-Salo booth, fashioned with rustic charm and adorned with hanging greenery, served up local favorites that sparked smiles and shared memories. Alab, featuring artisanal crafts from Ani Organics, added warmth to the evening, showcasing Filipino candle-making artistry. The photo studio named Larawan captures pleasing moments, offering a perfect keepsake from the event. Katuwaan, through the traditional game Palabunutan, granted a spirited touch of Filipino fun and luck.

Inside the elegant banquet hall, a sea of finely dressed guests gathered around tables that radiated elegance and affection. The hotel presented awards to distinguished clients, honoring their loyalty and commitment to Midas Hotel and Casino over the years. With the support of the hotel’s event partners Ever Bilena, Sommelier Selection, Origine, Bioessence, BossMan, and Staffwise Solutions Inc., the evening was filled with memorable speeches, heartfelt gratitude, and profound joy, reflecting the genuine nature of the event’s theme, “Wagas,” a Filipino word signifying sincerity and fullness of heart.

“Wagas reminds us of the sincerity that binds us. It’s a word that echoes the true essence of gratitude—honest, heartfelt, and unwavering,” Midas Hotel and Casino’s General Manager, Lily Del Rosario, warmly shares.

The event epitomized the Filipino values of unfeigned warmth, hospitality, and community, leaving guests inspired and committed to continuing their journey and being part of the Midas story.

To learn more about Midas Hotel and Casino’s latest offers, call 7902.0100, email info@midashotelandcasino.com, or visit www.midashotelandcasino.com.

Knorr Professional Showcases Culinary Collaboration and Innovation at Stir-Fry Fest

By
PhilSociety
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Knorr Professional recently gathered top chefs, food service professionals, and culinary leaders from across the Philippines for its Stir-Fry Fest — an engaging, hands-on event highlighting the versatility of stir-fry cooking and the capabilities of Knorr Professional’s new Sure Lasap seasoning.

From Left to Right: Ninong Ry, Chef Pipo Aluning, Chef Ken Cacho, Chef Boy Logro, Chef Rosebud Benitez-Velasco, Chef JR Royol

Held at Whitespace Manila, the event introduced Team Sure Lasap, composed of Ninong Ry, Chef Rosebud Benitez-Velasco, Chef JR Royol, and Chef Boy Logro. The chef-ambassadors led live demos and interactive cooking sessions, working alongside participants to create flavorful dishes using Knorr Sure Lasap.

The Stir-Fry Fest served as a platform to explore how Knorr Sure Lasap — an all-in-one seasoning powder made with real garlic and chicken — can help streamline kitchen operations while enhancing flavor. Specially developed for food service kitchens, it supports chefs in delivering consistent taste across a variety of dishes, including Filipino favorites like Pancit Guisado, Chop Suey, and Fried Rice, as well as contemporary Asian recipes.

Interactive stations allowed guests to experience cooking with Team Sure Lasap and using the new Knorr Professional Sure Lasap for their stir-fry creations.

Monica Reyes, Country Marketing Manager of Unilever Food Solutions Philippines, shared, “Knorr Sure Lasap is designed with professional kitchens in mind. It delivers reliable flavor and helps chefs meet everyday cooking demands more efficiently. The Stir-Fry Fest was our way of celebrating the talent and creativity of Filipino chefs, with Team Sure Lasap representing the diversity and passion in the culinary field.”

The event is part of Knorr Professional’s broader efforts to support the foodservice community with quality products, tools, and programs that promote growth and innovation.

To know more from Knorr Professional and Unilever Food Solutions, visit www.ufs.com, and follow UFS on www.instagram.com/unileverfoodsolutions_ph and https://www.facebook.com/UnileverFoodSolutionsPhilippines

PlayTime Unveils ₱100 Million Responsible Gaming Fund to Lead a National Industry Reform Toward Ethical Gaming

By
PhilSociety
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In an unprecedented move for the Philippine gaming sector, PlayTime – the country’s most innovative online entertainment platform – announces the launch of a Php 100 million Responsible Gaming (RG) Fund – a bold initiative designed not exclusively for the brand, but to assist every player across all gaming platforms and uplift the entire gaming industry in its Responsible Gaming efforts.

“The Responsible Gaming Fund is not about brand positioning—it’s about revolutionary industry transformation,” said Krizia Cortez, PlayTime’s Director of Public Relations. “We are extending our hand to every platform, every player, every partner who believes that Responsible Gaming is not just good practice, but a moral imperative. This is a shared challenge, and it demands a shared solution.”

With this initiative, PlayTime invites a broader national dialogue—one that brings players, families, professionals, and institutions into the conversation. It should not be limited to platforms but to everyone who interacts with, benefits from, or is impacted by gaming in today’s hyper-connected world.

A Call to the Nation: Share Your Story

Alongside the RG Fund, PlayTime is issuing a nationwide call to action through its #LarongWais stories. Every Filipino – players, parents, educators, advocates – are invited to share their personal stories of Responsible Gaming and submit these to kwento-mo@larongwais.com. These may include moments of challenge, breakthrough, or boundary-setting that reflect what it means to play with intention, balance, and self-awareness.

Select submissions will be chosen to become Responsible Gaming Ambassadors – voices that will represent the lived realities and experience behind the advocacy and policy. These RG Ambassadors will serve as storytellers and advocates, helping bring the campaign to life across communities, sectors, and generations.

Gaming with Purpose, Leading with Conviction

While concerns about gaming behavior are valid, it’s important to acknowledge one fact that remains clear: the majority of players enjoy gaming in moderation – finding entertainment, excitement, and balance on their own terms. But for the those who may be at risk, the industry has a responsibility to act – with compassion, clarity, and conviction.

PlayTime’s Responsible Gaming initiative is an invitation to rethink, reframe, and reclaim gaming as a force for good. Not a source of risk, but a platform for positive engagement, self-discipline, and mindful enjoyment when supported by the right environment and safeguards. This is not just PlayTime’s movement. It is the industry’s call, the public’s moment, and the nation’s opportunity to redefine what it means to play responsibly.

The revolution in gaming begins now—and it begins with all of us.

For more information and updates on the #LarongWais initiative and the mechanics of the Call for Responsible Gaming Stories, Like and Follow PlayTime’s official Facebook and Instagram pages.

Haier, Abenson Launch Mini LED TV for Smarter Home Viewing

By
PhilSociety
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Haier Philippines, in partnership with Abenson, launched the new Haier Mini LED TV on June 27 at Abenson’s Quezon Avenue Flagship Store. Themed “Where Color Meets Innovation,” the event featured hands-on demonstrations and product highlights focused on enhancing the home entertainment experience.

Hosted by media personalities Aiyana Perlas and Noel Blanco, the launch introduced the TV’s core features, including True Color Pro technology, 4K HDR resolution, mini LED backlighting for better contrast, Dolby Vision and Dolby Atmos, Game Mode Pro, and built-in voice control through AI-powered smart home compatibility.

Haier Philippines Senior Marketing Manager Angeli Patricio described the launch as part of the brand’s efforts to offer smarter living solutions. Abenson Marketing Head Apple Ma also emphasized the value of the exclusive collaboration between the two brands.

Haier Philippines CEO & President Xuhong Yan and Abenson’s Joy De Leon led the unveiling ceremony. Local personalities such as Chito Miranda, content creator Cherizawa, and lifestyle host Shanaia Gomez shared how the TV fits into their routines, while tech reviewer Peter of GizGuide described it as “a strong contender in the premium TV market.”

Guests were able to test the TV’s features through demo zones and interactive setups, while the event also included performances and raffle draws. In his closing remarks, Yan reiterated Haier’s commitment to innovation and improving everyday life through technology.

The Haier Mini LED TV is now available at Abenson stores and online.

Philippine Tourism reclaims momentum, Innovative Mapúa tourism programs help drive growth

By
PhilSociety
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A few years ago, international travel felt out of reach. The pandemic brought the tourism and hospitality industry to a halt, grounding flights and closing borders. Yet even in the face of these challenges, the industry found ways to adapt.

Hotels worked with local governments and organizations to house displaced Overseas Filipino Workers (OFWs) and seafarers. Food businesses pivoted to cloud kitchens, supplying meals to employees staying onsite—while carefully following health and safety protocols.

These efforts kept the industry moving, even at minimum capacity. And now, thanks to effective recovery efforts and government backing, Philippine tourism is gradually regaining its footing. The sector is once again playing a key role in the country’s economic activity.

Recent data reflects this recovery. In 2024, the Philippines recorded 5.95 million tourist arrivals—up 9.15% from 5.45 million in 2023. Foreign arrivals also increased to 5.44 million, marking an 8.7% growth. These are significant gains from the 2.65 million total arrivals logged in 2022.

Still, the way people travel today has shifted. Health and safety remain a major concern, along with political stability and convenience brought by digital services. Beyond these, travelers are looking for authentic and enriching experiences—something the Philippines can offer through its culture, heritage, and natural beauty.

Dr. Lora Lee French-Reboton, Dean of the School of Tourism and Hospitality Management at Mapúa University, noted that Filipino hospitality, culture, and English proficiency are key factors that appeal to visitors. She also emphasized the Department of Tourism’s themed promotions, such as “Love the Philippines,” for highlighting the country’s unique identity in the region.

Looking ahead, Dean Reboton said the tourism and hospitality sector is expected to grow steadily over the next five to ten years. Lessons from the pandemic have led businesses to become more responsive and intentional in their operations. However, continued growth depends on infrastructure improvements—such as better transport systems, larger airports, and integrated terminals that provide travelers with a more seamless journey.

Professionalism among tourism frontliners and better coordination between agencies are also crucial to ensuring a smooth and enjoyable visitor experience. Likewise, the industry needs more skilled professionals to meet growing demands and maintain service quality.

This is where education comes in. Mapúa University has introduced new BS Tourism Management and BS Hospitality Management programs to help prepare future industry leaders. These programs are designed to equip students with the right mix of technical skills, business knowledge, and values-driven leadership.

“Our graduates are trained to meet industry standards through exposure to practitioners, real work settings, and values such as discipline, integrity, and excellence,” Dean Reboton shared.

The programs combine academic theory with hands-on learning, supported by Mapúa’s partnerships with local and international organizations. Students study in an immersive environment at the new Mapúa campus located within Seda Hotel, Manila Bay—where they gain real-time experience using industry-standard equipment.

By staying aligned with industry needs and trends, Mapúa’s new tourism programs aim to produce graduates who are ready to contribute meaningfully to the country’s tourism sector.

To learn more, visit https://bit.ly/ask-us-at-mapua. To apply, go to admissions.mapua.edu.ph/portal.

Mondelēz International and PCX share local best practices on Extended Producer Responsibility implementation with Southeast Asia audiences

By
PhilSociety
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As sustainability regulations continue to strengthen across Southeast Asia, Mondelēz International is leveraging its expertise in plastic stewardship to contribute to broader environmental efforts in the region. The company recently joined its partner PCX Markets at the Sustainability in Packaging Asia event held in Singapore on June 5–6, where they shared their collaborative journey toward sustainability compliance and community engagement.

At the heart of these efforts is Mondelēz International’s global #SustainableSnacking strategy. This initiative aims to produce snacks more responsibly—by minimizing plastic packaging, designing recyclable materials, and supporting plastic recovery systems that deliver both environmental benefits and community upliftment.

Leading EPR Compliance in the Philippines

In the Philippines, Mondelēz International has emerged as a leader in implementing the Extended Producer Responsibility (EPR) law, transforming regulatory compliance into a platform for meaningful sustainability initiatives. Through its partnership with PCX Markets, the company has not only fulfilled its recovery obligations but surpassed them—earning the Plastic Cleanup Partner (PCP) badge, a distinction for companies that exceed plastic recovery requirements under the EPR mandate.

“Our sustainability mission is two-fold: to make an impact where it matters most and to support change where it’s needed most,” said Caitlin Punzalan, Corporate and Government Affairs Lead for Mondelēz Philippines. “In the Philippines, this means translating global commitments into practical, verifiable action. Since 2023, we’ve consistently gone beyond the mandated 20–80% recovery range for post-consumer plastic packaging.”

Empowering Women Through the Aling Tindera Program

A shining example of the company’s community-led initiatives is the Aling Tindera program—a grassroots plastic collection network created in collaboration with PCX Markets and the non-profit Friends of Hope, which focuses on education, the environment, and agriculture.

“Through this initiative, women microentrepreneurs are trained to become sustainability champions in their neighborhoods,” said Rudi Ramin, Commercial Director of PCX Markets. “They collect plastic waste while earning extra income—helping both their families and their communities embrace more sustainable habits.”

One such advocate is Jackielyn “Aling Jack” Mitra, a 57-year-old former street sweeper in Brgy. BF Homes, Parañaque. With support from Mondelēz, her plastic collection site officially launched in November 2024. Since then, she has become a familiar face in the community, affectionately called “Aling Tindera” by neighbors wherever she goes.

“Nakilala nila ako kasi tuwing makikita ako kahit saang lugar, tinatawag nila akong ‘Aling Tindera’ eh,” she shared. (“They recognize me because whenever they see me, they call me ‘Aling Tindera.’”)

On any given day, Aling Jack receives donations of plastic waste from up to ten individuals, each contributing between three to ten kilograms. Residents drop off plastic as they go about their day—driving by, walking home, or even after attending church. Street sweepers from her area also contribute by turning over PET bottles collected during their shifts.

Sustainable Packaging for a Circular Future

Complementing these grassroots efforts is a strong packaging innovation strategy. By the end of 2024, 96% of Mondelēz International’s global packaging was designed to be recyclable. In key markets like the UK and Ireland, Cadbury Dairy Milk chocolate wrappers now include up to 80% recycled plastic. The company is also targeting a 5% reduction in virgin plastic use by 2025, compared to 2020 levels.

“We believe in walking the talk when it comes to sustainability,” said Punzalan. “Our initiatives in the Philippines demonstrate that bold, data-backed, community-driven actions can deliver lasting results. We’re proud to produce snacks the right way—through circular packaging, community empowerment, and a shared commitment to a more sustainable future.”

For more information, visit www.mondelezinternational.com or follow the company on Twitter and Facebook

Dama Ko, Lahi Ko and Likha Fair 2025 Champion Filipino Culture and Craft

By
PhilSociety
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Screenshot

In a vibrant tribute to Filipino identity and ingenuity, Dama Ko, Lahi Ko (DKLK) once again took the spotlight as the official storytelling partner of Likha Fair 2025, held from June 6 to 8 at the historic Foro de Intramuros.

Now in its fifth year, DKLK continues its mission to harness Filipino soft power by celebrating local culture through the five senses—making each experience personal, meaningful, and globally resonant. This collaboration with Likha is proof that Filipino culture can be seamlessly woven into daily life, through the support and recognition of its deep and diverse heritage.

From its early partnerships with homegrown brands and cultural figures to last year’s inaugural collaboration with Likha, DKLK has grown into a dynamic movement. It has highlighted everyday expressions of identity—from “DKLK Your Own Way” to gatherings with cultural champions like Bayang Barrios, Artu Nepomuceno, and Ito Kish—and this year marked yet another milestone.

DKLK’s renewed collaboration with Likha Fair 2025 brought new energy to the three-day public event, which honored traditional craftsmanship through interactive exhibits, live demonstrations, and locally made heritage products.

As storytelling partner, DKLK curated a special lecture series that amplified Likha’s message by featuring voices rooted in both tradition and innovation. The lineup included Rambie Lim (traditional textile advocate), Miko Reyes (videographer spotlighting Filipino narratives), Abdul Gaffar (Maranao fashion designer), and Leigh Reyes (cultural creator and DKLK thought partner). Together, they offered personal and professional insights into preserving, evolving, and reimagining Filipino heritage.

This collaboration emphasized a shared purpose: to reframe Filipino identity by celebrating the everyday as extraordinary. It also set the tone for DKLK Year 5, anchored in the belief that “The Filipino everyday has the potential to be iconic.” From humble kitchen ingredients to the intricate beauty of weaving and embroidery, DKLK aims to show how what may seem ordinary locally can spark inspiration globally.

Likha Fair remains a vital platform where tradition meets innovation. With DKLK’s continued involvement, both groups aim to deepen appreciation for Filipino culture—not only as a heritage to preserve but as a creative force that drives economic vitality and national pride.

As the Philippines looks ahead, Dama Ko, Lahi Ko stands firm in its belief: when Filipinos truly feel their culture, the world takes notice.

For more updates, follow Dama Ko, Lahi Ko on Instagram and visit their website.

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