Epson Philippines recently hosted the 16th edition of Fusion, its annual media appreciation event, held from May 28 to 30 at Misibis Bay Resort in Albay. This year’s gathering centered on strengthening partnerships while driving innovation, sustainability, and positive community impact.
Opening the event, Masako Kusama, President and Director of Epson Philippines Corporation, introduced the theme “EcoSynergy,” emphasizing the importance of aligning technology with shared values. “EcoSynergy reflects the idea that real progress happens when innovation moves in step with shared purpose,” Kusama said. She also spoke about the company’s guiding philosophy, Engineered for Good, which informs how Epson designs its products, conducts operations, and builds for the future. She underscored the company’s focus on reducing energy use, prolonging product life, and choosing environmentally safer materials, all in pursuit of meaningful, responsible innovation.
During the business updates, Marketing Division Head Noelle Gonzalez highlighted Epson’s continued market leadership across eight major product lines, noting the company’s consistent double-digit growth. She discussed efforts to protect customers from counterfeit inks and described new services aimed at improving customer satisfaction. Senior Product Marketing Manager Russer Cabrera further outlined developments that help businesses operate more efficiently and sustainably. He presented updates such as the use of regional holograms to deter counterfeit products, the expansion of the CoverPlus warranty program, and enhancements to Epson’s solutions for the education, corporate, and self-ordering sectors. He also spotlighted the company’s continued growth in large-format printing for textiles and signage, showcasing Epson’s leadership in these markets.
The event also welcomed two new leaders to the Epson Philippines team: Julia Avila, Officer-in-Charge for Product Marketing focusing on corporate products, and Ash Elshawbaki, Senior Manager overseeing Corporate, Government, and Channel Sales. Their appointments reflect Epson’s commitment to building deeper and more meaningful customer relationships.
A major highlight of Fusion 16 was Epson’s ongoing sustainability efforts. EJ Sulit, Epson’s Sustainability Champion, presented the company’s environmental roadmap, reaffirming its goal of achieving carbon-negative operations by 2050 and utilizing 100% renewable energy across all global facilities. Sulit proudly noted that Epson’s largest manufacturing facility, located in Batangas, is already making strides toward this goal.
Sulit also shared the success of the ICLEAN Project in Monreal, Ticao Island, an initiative in partnership with WWF-Philippines. Through this project, Epson introduced a plastic shredder that significantly increased the production of eco-bricks—each containing around 500 grams of waste plastic that would have otherwise polluted marine environments. The local municipality now produces more than 300 bricks per month, demonstrating how localized innovation and community collaboration can lead to sustainable outcomes.
Closing the event, Sales Division Head Ed Bonoan expressed heartfelt appreciation to the media for their unwavering support. “We’re deeply grateful for your continued partnership in sharing our journey,” he said.
The three-day event was also filled with team challenges and recreational activities that brought together Epson leaders and media guests. These shared experiences fostered camaraderie and strengthened the spirit of collaboration. More than just a celebration, Fusion 16 served as a powerful reminder that progress is best achieved when people, purpose, and innovation come together to build a more sustainable and connected future.
