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Smart Planning for Every Life Stage

By
PhilSociety
-

Life is a journey made up of defining moments. Some we anticipate, others we don’t. Different life stages have different milestones we need to prepare for. Planning ahead not only helps you prepare – it empowers you to thrive. Regardless of where you are in life, your financial journey deserves personalized guidance, exclusive financial tools and solutions that are designed around your goals.

With RCBC Hexagon Club’s premium banking services, you gain more than convenience – you gain clarity, strategy, and a trusted partner that grows with you.

Here are some usual life milestones, and what you can do to plan ahead with RCBC Hexagon Club:

Financial Independence

Financial independence means having enough stability and control over your finances that you’re no longer living paycheck to paycheck. Whether you are single or married, this milestone allows you to plan for the life you want. As your income grows, so should your financial literacy. This includes understanding risk, diversifying your investments, preparing for life events (i.e. marriage, growing a family etc), and setting long-term goals that reflect your priorities.

While the path to independence is personal, you don’t have to walk it alone. RCBC’s Hexagon Club can provide comprehensive fund management strategies that go beyond traditional banking, and secure your future with a free life insurance. Through your dedicated business manager, you can gain exclusive access to investment options and opportunities that fit your needs, priorities, and financial capacity at every stage of your life.

Crossing into asset ownership

Buying a home or a car is one of the exciting and biggest financial decisions you will ever make. Consider your life stability. Asset ownership is a long-term commitment. You must be prepared for the responsibilities and unpredictable costs of maintenance and repairs.  Being financially committed to this means having a stable income flow that can cover the monthly amortization and property tax, insurance, and other expenses and unpredictable costs of maintenance and repairs.

Good thing there are ways to make this cost-efficient. RCBC Hexagon Club members get preferential loan rates for both home and auto loans with exclusive flexible payment options, bundled insurance options, and waived appraisal fees on their home loan applications.

Retirement

It is never too early to plan for retirement. There are government benefits that retirees can take advantage of—from their SSS contributions to Pag-IBIG savings programs. But it is ideal to supplement these through private financial institutions for starting personal savings and investments for the purpose of building a retirement fund.

RCBC Hexagon Club offers higher interest rates on short-term Time Deposit, allowing members greater opportunity and flexibility for their retirement fund planning. Once members have enough funds for investments, their dedicated business manager can provide further assistance towards medium, long-term and more complex investment instruments to further build the retirement fund.

There are several other life milestones to plan for. But with the RCBC Hexagon Club, you have the necessary tools and assistance that can help you navigate these potentially overwhelming financial matters.

For more information, visit https://www.rcbc.com/hexagon-privilege.

Quest Hotel Tagaytay Wraps Up “Find Your Quest” Launch and Pride Celebration

By
PhilSociety
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Quest Hotel Tagaytay proudly concluded two meaningful initiatives this June: the launch of “Find Your Quest,” a curated local travel guide unveiled on June 27, 2025, and “Run for Pride,” an inspiring community event held on June 28, 2025 in celebration of Pride Month. Both activities reflected the hotel’s continued commitment to fostering meaningful experiences, inclusivity, and community connection.

Quest Hotel Tagaytay Marketing and Operations Team

Guests Found Their Quest in Tagaytay

Through the “Find Your Quest” campaign, guests were introduced to a thoughtfully curated guide featuring some of Tagaytay’s most beloved restaurants and attractions, including:

  • Rosario
  • Morgano Restaurant
  • Reynaldo’s Smoke House
  • Baker J Tagaytay
  • The GBR Museum
  • Museo Orlina
  • Puzzle Mansion
  • The Flower Farm
  • Zoori
  • Paradizoo
  • Baker J

This initiative enhanced guest experiences by encouraging exploration beyond the hotel—connecting travelers with authentic local gems ranging from culinary hotspots to family-friendly attractions, cultural destinations, and scenic escapes.

As an added treat, campaign partners extended exclusive discounts to Quest Hotel Tagaytay guests until December 31, 2025. These range from 5% off total bills to 20% discounts on admission fees, varying by establishment.

Quest Hotel Tagaytay Representatives with Zoomanity Group

“With ‘Find Your Quest,’ we aimed to go beyond comfort and help guests create deeper memories by experiencing the best of the city,” shared Joshua Hernandez, Director of Branding and Communications.

A Proud Celebration: “Run for Pride” Unites the Community

As part of its Pride Month celebrations, Quest Hotel Tagaytay hosted the second annual “Run for Pride,” a joyful event held in partnership with the City Government of Tagaytay. The event brought together individuals from all walks of life to honor love, diversity, and LGBTQIA+ pride through a scenic fun run and community gathering.

Event highlights included:

  • A vibrant, scenic fun run
  • Pride-themed snacks and music
  • Wellness activities
  • A colorful and inclusive atmosphere
  • An exciting coffee rave experience

“‘Run for Pride’ was a heartfelt expression of support for the LGBTQIA+ community. It was a celebration of unity, and we were honored to be part of such a meaningful moment,” said Clarenz Dizon, Hotel Manager of Quest Hotel Tagaytay.

Quest Hotel Tagaytay Officials with Run with Pride’s first placer

Creating Meaningful Connections Through Celebration and Discovery

Through these two back-to-back initiatives, Quest Hotel Tagaytay strengthened its ties with both its guests and the local community. From encouraging travelers to explore the best of Tagaytay to fostering a safe space for self-expression and togetherness, the hotel continues to uphold its core values of connection, celebration, and warm Filipino hospitality.

To learn more about Quest Hotel Tagaytay and stay updated on future events and offers, visit https://www.questhotelsandresorts.com/tagaytay

Related article: Midas Hotel Celebrates Loyalty and Sincerity on the Night of “Wagas”

Alsons Power Drives Environmental Sustainability, Empowers Communities in Sarangani

By
PhilSociety
-

As global energy demands surge, the question remains: Can we drive progress without harming the planet? Alsons Power Group believes the answer is clear — it is possible to power with care.

At Alsons Power, growth is never pursued at the expense of the environment. For the Group, sustainability means protecting nature while empowering communities to thrive.

“More than safeguarding the last remaining forests, we at Alsons Power are committed to bringing our forests back to life,” says Antonio Miguel B. Alcantara, CEO of Alsons Power.

Through its Maasim-based subsidiaries —Sarangani Energy Corporation (SEC) and Siguil Hydro Power Corporation (SHPC) — Alsons Power is leading the Watershed Enhancement Project (WEP) in partnership with the Conrado & Ladislawa Alcantara Foundation, Inc. (CLAFI).

Restoring the Siguil River Watershed

As part of its commitment to sustainability, Alsons Power launched the WEP in 2018, further strengthening its environmental efforts in Maasim, Sarangani. Focused on revitalizing the Siguil River watershed, WEP is more than an environmental initiative; it is a model of inclusive development. By integrating reforestation, water resource conservation, and biodiversity protection, the program seeks to transform the Siguil River Watershed into a self-sustaining ecosystem.

In celebration of Philippine Environment Month this June, Alsons Power reaffirms its dedication to environmental stewardship. The Group joins the nation in highlighting the importance of protecting the country’s natural resources, especially critical ecosystems like the Siguil River Watershed.

The Siguil River is one of the major river systems in Sarangani Province, playing a vital role in the region’s ecological balance and livelihood. It runs along the boundary between Sarangani and South Cotabato Provinces. It is a key natural resource, supporting agriculture, biodiversity, and livelihood.

Alsons Power’s WEP integrates assisted natural regeneration (ANR) and enrichment planting while promoting agroforestry and Sloping Agricultural Land Technology (SALT). This not only strengthens the environment but also bolsters the local economy. 

Beyond environmental preservation, WEP has also improved the lives of local communities, particularly farmers and Indigenous People (IPs). By empowering them as stewards of the land, the program supports sustainable livelihoods and paves the way for more resilient and inclusive growth.

As of the first quarter of 2025, WEP recorded the planting of 71,523 trees, including 36,337 agroforestry and 35,186 reforestation species, with an impressive 99% survival rate. Partner farmers not only met targets but exceeded them by cultivating and planting seedlings from their own farms, reinforcing community ownership and sustainability.

“Each tree we plant is a step toward a greener future; a testament to Alsons Power’s deep-rooted commitment to sustainability and stewardship,” says Alcantara.

Empowering Communities, One Seedling at a Time

WEP’s impact goes beyond planting trees; it’s about cultivating knowledge. Since 2018, the program has provided hands-on training to local farmers, improving their coffee farming techniques. From seedling propagation to harvesting, processing, and post-harvest care, the program has equipped farmers with the skills needed to enhance the sustainability and market value of their crops.

“In the past, we planted coffee but didn’t know how to care for it. Most of it would die,” recalls IP farmer Manasan Galante. “Now, our farms are thriving. Alsons Power and CLAFI gave us the knowledge and support we needed. God has truly used your efforts to uplift us here in the mountains.”

This transformation was celebrated at the Coffee Harvest Festival, where 17 partner farms in Sitio Datal Basak yielded 754 kilograms of coffee cherries. Farmers have now mastered advanced techniques, such as drying, dehulling, and sorting green coffee beans (GCBs), producing 241 kilograms of premium ripe coffee cherries in a single season.

A Future Rooted in Care

Alsons Power’s environmental efforts in Maasim is a story of growth not just in trees and harvests, but in hope, resilience, and shared responsibility. From reforestation to sustainable farming, the Group continues to prove that environmental stewardship  and progress can move forward together.

“Powering with Care means taking action, restoring the environment and supporting communities, so we can make a lasting impact today and build a better future for generations to come,” said Alcantara.

Rooted in its brand promise, “We Power with Care,” Alsons Power envisions a future where people, nature, and industry grow in harmony, ensuring a better tomorrow for all.

Related article: Epson Philippines Highlights Innovation, Sustainability, and Collaboration at Fusion 16

Albert Martinez Joins Assurance PH as CMO, Board Director to Champion Accessible Insurance

By
PhilSociety
-

In a strategic move signaling the evolution of the Philippine insurance industry, veteran actor and seasoned marketing professional Albert Martinez has been appointed Chief Marketing Officer and Board Director of Assurance Philippines, a rising player redefining non-life insurance for the Filipino market.

Assurance Philippines leverages technology to challenge the industry’s traditional structures, offering flexible, usage-based insurance coverage that empowers consumers to pay only for what they use. By breaking away from rigid, fixed annual premiums, the company aims to bring insurance within reach for millions of underserved Filipinos—a demographic historically excluded by cost and complexity.

“I’m thrilled to help make insurance simpler, more relatable, and ultimately more attainable for every Filipino,” said Martinez, whose appointment reflects the company’s commitment to merging innovation with inclusivity. His broad public influence and strategic marketing insight are expected to accelerate Assurance’s efforts to reshape public perceptions of insurance as a necessity rather than a luxury.

From left to right: Assurance PH Sales Manager Angelica Megui, Assurance PH Soliciting Officer Jeffrey Ejercito, Assurance PH President Melody Antonio, Assurance PH Chief Marketing Officer & Board of Director Albert Martinez, Assurance PH Business Development Manager Joyce Lazaro, and Assurance PH Claims Officer Sam Sangalang

Industry analysts view Martinez’s entry as a key inflection point for Assurance, positioning the company as a formidable force in a market where insurance penetration remains significantly below global averages. The company’s tailored, digital-first products directly address the financial realities of Filipino consumers, especially amid an increasingly dynamic economic landscape.

Joining Martinez on the board are Assurance founder Christian Bradley and board director Jomel Paradero, forming a dynamic leadership team with a bold vision: to close the country’s protection gap and redefine financial resilience for everyday Filipinos through smarter, fairer coverage. With their combined expertise, they are dedicated to transforming the landscape of insurance in the Philippines.

Assurance Philippines also strategically partnered with Milestone Guarantee and Assurance Corporation and FPG Insurance to further strengthen their service capabilities towards their growing client base. The key partnerships will ensure that Assurance will be able to cater to the demands for their services nationwide.

As the Philippine insurance sector undergoes much-needed disruption, Assurance Philippines stands at the forefront, delivering accessible, tech-enabled solutions that make peace of mind more accessible for all Filipinos. With these innovations, Assurance is poised to redefine the future of insurance in the country.

Assurance is also preparing to launch its mobile app to enhance accessibility and provide a more convenient, user-friendly platform for customers to manage their insurance needs.

Related article: https://philsociety.net/sm-hotels-and-conventions-corporation-smhcc-appoints-seasoned-hospitality-leader-rouel-guanzon-as-general-manager-of-park-inn-by-radisson-iloilo/

SM Hotels and Conventions Corporation (SMHCC) Appoints Seasoned Hospitality Leader Rouel Guanzon as General Manager of Park Inn by Radisson Iloilo

By
PhilSociety
-

SM Hotels and Conventions Corporation (SMHCC) is pleased to announce the appointment of Rouel P. Guanzon as the new General Manager of Park Inn by Radisson Iloilo.

Rouel is a highly accomplished and results-driven Hotel Management Executive with extensive experience in orchestrating comprehensive management and administrative programs, pioneering market analysis, and spearheading brand development and sales strategies to achieve robust business operations and objectives. His pragmatic approach and people-oriented leadership have consistently delivered substantial improvements in productivity, profitability, and market share throughout his distinguished career.

As a seasoned hotel executive, he held the prestigious position of General Manager for a diverse portfolio of esteemed organizations, including The Farm at San Benito (Medical Spa Resort), Waterfront Insular Hotel, Hotel Kimberly, Solano Hotel, Resort and Residences, and Azumi Boutique Hotel. In these roles, he was responsible for spearheading overall administration, ground operations, and ensuring business conduct aligned with brand standardization, service delivery excellence, and optimal resource allocation and control.

Prior to his General Manager roles, he demonstrated exceptional prowess as Director of Sales and Marketing (DOSM) and Director of Operations (DOO) for renowned entities such as The Quail Lodge and Golf Club in California, USA, The Peninsula Manila, New World and Renaissance Hotel (managed by Marriott International), and Lake Island Resort. His strategic acumen in developing and implementing sales and revenue management strategies led to noteworthy improvements in sales productivity and staff efficiency, largely through the effective application of sales transformation strategies. These efforts propelled properties to

be number one in occupancy and number two in Revenue per Available Room (RevPAR) in their markets.

Beyond his extensive corporate leadership, he is a well-regarded college academic and university professor, currently shaping the next generation of hospitality and business leaders. Imparting his profound knowledge and personal experience by teaching a wide and diverse range of correlated subjects in Hospitality, Tourism, Marketing, Strategic Management, Entrepreneurship, Professional Development, and Business Ethics at well-regarded institutions such as Enderun Colleges and SISFU (Southville International Schools and Colleges)

Rouel’s academic background includes a Master’s in Hospitality Management from Cornell University, USA, and a B.S. in Marketing Management from De La Salle University, Philippines. This academic rigor, combined with his inherent drive, has forged his expertise in hospitality operations and strategic development, alongside a reputation for outstanding leadership and a dedication to cultivating positive work environments. 

“We are delighted to welcome Rouel Guanzon to the SMHCC family as the new General Manager of Park Inn by Radisson Iloilo,” remarked Ms. Peggy Angeles, Executive Vice President of SM Hotels and Conventions Corp. “His extensive experience and proven leadership in the hospitality industry will be invaluable in upholding our commitment to delivering exceptional guest experiences and driving continued success for the hotel.”

Salmon Raises $88M to Expand in PH, Launches $150M Nordic Bond Framework

By
PhilSociety
-

Salmon Group Ltd (“Salmon”), a leading emerging markets financial technology firm operating a financing company and BSP-regulated bank in the Philippines, announces the completion of an $88MM fundraise to double down on its commitment to bring cutting-edge fintech and simplify access to credit across Southeast Asia.

The funding transaction consists of a $60MM drawdown under a 3-year $150MM Nordic bond framework agreement and $28MM of new equity raised from blue-chip U.S. institutional investors, Antler Elevate, as well as existing shareholders of Salmon. The list of existing investors includes the International Finance Corporation, the sovereign wealth fund of Abu Dhabi ADQ/Lunate, Northstar, Back in Black Capital, and prominent Filipino investors.

The equity round was led by Spice Expeditions, LP (“Spice”), a venture capital firm focused on global fintech. Spice was founded by Nick Huber, who was a partner at Ribbit Capital prior to launching the firm in 2024. The bond transaction marks the first-ever Nordic bond issuance by a technology firm out of Southeast Asia. At $88MM of combined funding, the transaction is one of the largest recent investments in the Philippine financial technology industry, propelling Salmon to the top ranks of challenger fintech players in the country.

Mr. Raffy Montemayor, Co-Founder and Business Head of Salmon

Commenting on the transaction, Raffy Montemayor, Co-founder of Salmon and a veteran of the Philippine banking industry, noted:

“This funding milestone is a testament to the trust our customers and investors place in Salmon’s mission to drive financial inclusion in the Philippines. Millions of Filipinos still struggle with limited access to fair and transparent credit, while traditional banks often fail to meet their needs. We’ve built Salmon to change that — by leveraging AI and cutting-edge technology, we’re making credit more accessible, deposits more rewarding, and financial services simpler for every Filipino.

Today, we have one of the highest-rated financial apps in the country, over 3,000 partner stores nationwide, and one of the highest time deposit rates in the market at 8.88% per annum. But this is just the beginning. With this new funding, we will expand our reach, introduce more innovative products, and accelerate our vision of building the most customer-centric and innovative financial institutions in the Philippines. We are proud to be a Philippine fintech champion, backed by world-class investors, and fully committed to empowering Filipinos with the financial tools they need and deserve.”


ID8 Shines with Double Gold at Asia-Pacific Stevie®  Awards, Building on 2025 Agency of the Year Recognition

By
PhilSociety
-

ID8, Inc. continues its winning streak, reinforcing its status as one of the Philippines’ most dynamic storytelling agencies.

Fresh off being named Agency of the Year at the 60th Anvil Awards earlier this 2025, ID8, Inc. is once again making headlines—this time on the international stage. The agency clinched two coveted Gold trophies at the 2025 Asia-Pacific Stevie® Awards, a prestigious program that recognizes excellence in innovation across 29 countries.

Founded in 2011 as the digital content arm of Stratworks, Inc., ID8 has built a reputation for crafting campaigns that blend creativity, culture, and purpose. With this latest achievement, the agency solidifies its standing as a creative force, pushing boundaries both locally and regionally.

Gold Stevie® Winner – Innovation in Viral Videos

8List.ph: Bak8 Nga Ba?

8List.ph, ID8’s flagship pop culture and commentary platform, struck gold as the sole winner in the Innovation in Viral Videos Category with Bak8 Nga Ba?, a witty and culturally attuned video series that went viral for its sharp humor and relatable insights into Filipino behavior. What began as an entertaining series quickly evolved into a larger conversation, demonstrating how content rooted in everyday Filipino life can drive both entertainment and social awareness.

“These recognitions affirm our belief that storytelling can be both joyful and purposeful,” says Donna Nievera-Conda, Co-CEO of ID8. “Whether through humor, heritage, or heart, we want to create work that moves people to think, feel, and act.”

Gold Stevie® Winner – Most Innovative Facebook Page

BiteSized.ph

BiteSized.ph, ID8’s culinary storytelling platform, was also the sole winner in the Most Innovative Facebook Page category, earning its gold award for turning food content into a deeper cultural conversation. Through short-form videos, nostalgic visuals, and sentimental narratives, BiteSized reintroduced audiences to the flavors and stories of Filipino heritage—proving that a food page can also be a movement for national pride.

“Visual storytelling is always at the heart of what we do,” adds Oliver Conda, Co-CEO of ID8. “It’s not just about aesthetics—it’s about evoking memory, identity, and emotion. That’s what drives platforms like BiteSized, and we’re honored to see that approach recognized.”

Momentum Beyond Awards

The Asia-Pacific Stevie® Awards are a benchmark for excellence in business and communications innovation, attracting thousands of entries from across the region.

For ID8, the back-to-back recognition—from the Anvil’s top honor to these international accolades—signals more than just momentum; it points to a shift in how purpose-driven content is shaping modern communications.

From championing cultural pride to sparking critical conversations, ID8’s campaigns are rooted in advocacy, creativity, and impact. At just over a decade old, the agency is redefining what it means to be a Filipino content creator—one that tells stories not just to entertain, but to transform. As it continues to scale new heights, ID8 is proving that the future of storytelling is bold, distinctly local, and globally resonant.                                       


Midas Hotel Celebrates Loyalty and Sincerity on the Night of “Wagas”

By
PhilSociety
-

Midas Hotel and Casino hosted its annual celebration, the Midas Top Accounts Awards 2025, an event dedicated to expressing heartfelt appreciation to the hotel’s valued clients. Themed “Wagas: A Night of Sincere and Full Gratitude,” the evening unfolded as a beautiful tribute to the enduring partnerships that fuel the hotel’s success.

Guests arrived through a vibrant, symbolic archway, creating a festive and reverent atmosphere. The Midas Tent was awash with warm, inviting hues, featuring lush foliage, gracious floral arrangements, and artistic hanging lanterns, all contributing to an ambiance of genuine warmth and appreciation. High ceilings draped with flowing fabric and gleaming dangling lights created an enchanting setting, complemented by the soft glow of table lamps and intricate Filipino-inspired ornaments. Styled by Egan Ray Hugo, the venue was transformed into a lively homage to Filipino heritage, with vibrant décor, soft lighting, and traditional accents that evoked a sense of pride and nostalgia.

The night blooms with anticipation as guests enjoy an immersive experience at the cocktail area with various stations, which beautifully integrate Filipino elements. The Salu-Salo booth, fashioned with rustic charm and adorned with hanging greenery, served up local favorites that sparked smiles and shared memories. Alab, featuring artisanal crafts from Ani Organics, added warmth to the evening, showcasing Filipino candle-making artistry. The photo studio named Larawan captures pleasing moments, offering a perfect keepsake from the event. Katuwaan, through the traditional game Palabunutan, granted a spirited touch of Filipino fun and luck.

Inside the elegant banquet hall, a sea of finely dressed guests gathered around tables that radiated elegance and affection. The hotel presented awards to distinguished clients, honoring their loyalty and commitment to Midas Hotel and Casino over the years. With the support of the hotel’s event partners Ever Bilena, Sommelier Selection, Origine, Bioessence, BossMan, and Staffwise Solutions Inc., the evening was filled with memorable speeches, heartfelt gratitude, and profound joy, reflecting the genuine nature of the event’s theme, “Wagas,” a Filipino word signifying sincerity and fullness of heart.

“Wagas reminds us of the sincerity that binds us. It’s a word that echoes the true essence of gratitude—honest, heartfelt, and unwavering,” Midas Hotel and Casino’s General Manager, Lily Del Rosario, warmly shares.

The event epitomized the Filipino values of unfeigned warmth, hospitality, and community, leaving guests inspired and committed to continuing their journey and being part of the Midas story.

To learn more about Midas Hotel and Casino’s latest offers, call 7902.0100, email info@midashotelandcasino.com, or visit www.midashotelandcasino.com.

Knorr Professional Showcases Culinary Collaboration and Innovation at Stir-Fry Fest

By
PhilSociety
-

Knorr Professional recently gathered top chefs, food service professionals, and culinary leaders from across the Philippines for its Stir-Fry Fest — an engaging, hands-on event highlighting the versatility of stir-fry cooking and the capabilities of Knorr Professional’s new Sure Lasap seasoning.

From Left to Right: Ninong Ry, Chef Pipo Aluning, Chef Ken Cacho, Chef Boy Logro, Chef Rosebud Benitez-Velasco, Chef JR Royol

Held at Whitespace Manila, the event introduced Team Sure Lasap, composed of Ninong Ry, Chef Rosebud Benitez-Velasco, Chef JR Royol, and Chef Boy Logro. The chef-ambassadors led live demos and interactive cooking sessions, working alongside participants to create flavorful dishes using Knorr Sure Lasap.

The Stir-Fry Fest served as a platform to explore how Knorr Sure Lasap — an all-in-one seasoning powder made with real garlic and chicken — can help streamline kitchen operations while enhancing flavor. Specially developed for food service kitchens, it supports chefs in delivering consistent taste across a variety of dishes, including Filipino favorites like Pancit Guisado, Chop Suey, and Fried Rice, as well as contemporary Asian recipes.

Interactive stations allowed guests to experience cooking with Team Sure Lasap and using the new Knorr Professional Sure Lasap for their stir-fry creations.

Monica Reyes, Country Marketing Manager of Unilever Food Solutions Philippines, shared, “Knorr Sure Lasap is designed with professional kitchens in mind. It delivers reliable flavor and helps chefs meet everyday cooking demands more efficiently. The Stir-Fry Fest was our way of celebrating the talent and creativity of Filipino chefs, with Team Sure Lasap representing the diversity and passion in the culinary field.”

The event is part of Knorr Professional’s broader efforts to support the foodservice community with quality products, tools, and programs that promote growth and innovation.

To know more from Knorr Professional and Unilever Food Solutions, visit www.ufs.com, and follow UFS on www.instagram.com/unileverfoodsolutions_ph and https://www.facebook.com/UnileverFoodSolutionsPhilippines

PlayTime Unveils ₱100 Million Responsible Gaming Fund to Lead a National Industry Reform Toward Ethical Gaming

By
PhilSociety
-

In an unprecedented move for the Philippine gaming sector, PlayTime – the country’s most innovative online entertainment platform – announces the launch of a Php 100 million Responsible Gaming (RG) Fund – a bold initiative designed not exclusively for the brand, but to assist every player across all gaming platforms and uplift the entire gaming industry in its Responsible Gaming efforts.

“The Responsible Gaming Fund is not about brand positioning—it’s about revolutionary industry transformation,” said Krizia Cortez, PlayTime’s Director of Public Relations. “We are extending our hand to every platform, every player, every partner who believes that Responsible Gaming is not just good practice, but a moral imperative. This is a shared challenge, and it demands a shared solution.”

With this initiative, PlayTime invites a broader national dialogue—one that brings players, families, professionals, and institutions into the conversation. It should not be limited to platforms but to everyone who interacts with, benefits from, or is impacted by gaming in today’s hyper-connected world.

A Call to the Nation: Share Your Story

Alongside the RG Fund, PlayTime is issuing a nationwide call to action through its #LarongWais stories. Every Filipino – players, parents, educators, advocates – are invited to share their personal stories of Responsible Gaming and submit these to kwento-mo@larongwais.com. These may include moments of challenge, breakthrough, or boundary-setting that reflect what it means to play with intention, balance, and self-awareness.

Select submissions will be chosen to become Responsible Gaming Ambassadors – voices that will represent the lived realities and experience behind the advocacy and policy. These RG Ambassadors will serve as storytellers and advocates, helping bring the campaign to life across communities, sectors, and generations.

Gaming with Purpose, Leading with Conviction

While concerns about gaming behavior are valid, it’s important to acknowledge one fact that remains clear: the majority of players enjoy gaming in moderation – finding entertainment, excitement, and balance on their own terms. But for the those who may be at risk, the industry has a responsibility to act – with compassion, clarity, and conviction.

PlayTime’s Responsible Gaming initiative is an invitation to rethink, reframe, and reclaim gaming as a force for good. Not a source of risk, but a platform for positive engagement, self-discipline, and mindful enjoyment when supported by the right environment and safeguards. This is not just PlayTime’s movement. It is the industry’s call, the public’s moment, and the nation’s opportunity to redefine what it means to play responsibly.

The revolution in gaming begins now—and it begins with all of us.

For more information and updates on the #LarongWais initiative and the mechanics of the Call for Responsible Gaming Stories, Like and Follow PlayTime’s official Facebook and Instagram pages.

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