Subscribe
SEARCH

A World of Holiday Wonders Lights Up GH Mall

By
PhilSociety
-

For Filipinos, Christmas is never a quiet affair. It’s a season defined by shared joy, laughter over food, children running toward twinkling lights, and families strolling through bright streets and festive malls. It’s the sound of choirs, the scent of Christmas ham, the ringing of church bells during Simbang Gabi, and the comforting feeling that loved ones are just a little closer this time of year.

This spirit filled GH Mall as it welcomed the holiday season through its Annual Christmas Tree Lighting Ceremony held on November 14 at the East Wing Atrium.

The event was attended by special guests and city officials, including San Juan City Mayor Francis Zamora, Ortigas Land President and CEO Junie Jalandoni, EVA Airways Corporation General Manager Rick Hsieh, and RCBC Chief Commercial Officer Mylene J. Bico. Together, they joined the community in officially opening the season of joy and generosity.

This year, GH Mall transforms into a festive destination inspired by the universal magic of Christmas. Themed “Holidays Around the World,” the mall partnered with Taiwanese carrier EVA Air to bring the excitement of global travel into one holiday experience.

GH Mall ushers in the Christmas season with the Christmas Tree lighting ceremony. As part of the celebration, Ortigas Land President & CEO Jose Emmanuel “Junie” H. Jalandoni (far right) handed out gifts to children under the care of the San Juan City Social Welfare and Development Office. Together with Jalandoni were EVA Airways Corp. Junior Vice President Rick Hsieh (far left), San Juan City Mayor Francis Zamora, and his son.

Adding a playful Texan touch, the 2025 Christmas tree design takes cues from EVA Air’s newly launched Taipei–Dallas-Fort Worth route, which opens up even more travel possibilities for Filipinos heading to North America.

To make the celebrations even more rewarding, RCBC is offering the Holidays Around the World Raffle Promo from November 11, 2025 to January 15, 2026. RCBC credit cardholders who shop or dine at GH Mall during the promo period can earn raffle entries for a chance to win EVA Air tickets to select destinations.

With the holiday season in full swing, GH Mall offers a global-inspired experience—from restaurants serving Japanese, Korean, and Italian cuisines perfect for gatherings, to international brands ideal for gift shopping. It’s a one-stop destination where shoppers can enjoy diverse flavors, festive finds, and even the possibility of winning their next travel adventure.

For more updates on Ortigas Malls events, download the Ortigas Malls app, follow GH Mall on Facebook and Instagram, and join the Ortigas Malls Viber Community.

For more information and updates on Ortigas Malls events, download the Ortigas Malls app, like and follow GH Mall on Facebook and Instagram, and join Ortigas Malls’ Viber Community.

Shopee Marks 10 Years in the Philippines with a Holiday Reunion Featuring Vice Ganda, Kim Chiu, and Jose Mari Chan

By
PhilSociety
-

Manila, Philippines – Shopee, the leading e-commerce platform in Southeast Asia, Taiwan, and Brazil, is commemorating its 10th year in the Philippines with a special holiday reunion of three well-loved ambassadors: Vice Ganda, Kim Chiu, and Jose Mari Chan.

Since its launch a decade ago, Shopee has become a familiar presence in Filipino daily life, especially during the holiday season. From everyday essentials and payday deals to the popular “budol” finds and pasabuy orders, Shopee has helped shape how Filipinos shop online.

The platform’s growth reflects a broader shift in Filipino shopping habits, with many families, small businesses, and local stores embracing digital commerce. Shopee started as a marketplace but has evolved into a trusted platform that connects communities through convenience and shared experiences.

Vincent Lee, Head of Shopee Philippines, reflects on the journey: “Our decade here has taught us that success in e-commerce comes from truly listening to the community. Filipinos influenced how we designed our services — from payment options and delivery to how we create excitement during sale events. This reunion is our way of thanking everyone who has made Shopee part of their everyday life.”

A Decade of Holiday Memories: #Shopee10Pasko Reunion

To celebrate this milestone, Shopee reunited Vice Ganda, Kim Chiu, and Jose Mari Chan — the faces behind some of Shopee’s most memorable campaigns. Their collaboration brings back familiar jingles, catchy phrases, and festive moments that helped make Shopee a part of many Filipino Christmas traditions.

In the Shopee 10 Pasko video, the three ambassadors revisit iconic looks and signature moments from earlier campaigns, combining nostalgia with a fresh energy that highlights how much the online shopping experience has grown.

Alongside the reunion video, Shopee is launching several holiday activities inspired by users’ real-life experiences. Shoppers are invited to share their favorite Shopee memories on social media using the hashtag #Shopee10Pasko for a chance to receive surprise vouchers. From December 1 to 12, the Shopee 12.12 Voucher Pamasko offers daily in-app vouchers worth ₱1,200. Additionally, shoppers can use the Shopee Unboxed feature to view a personalized review of their purchase milestones over the past ten years.

Continuing to Grow and Improve for Filipino Shoppers

As Shopee looks forward to its next decade in the Philippines, it remains focused on making online shopping more affordable, faster, and accessible for everyone. Efforts include expanding Unlimited Free Shipping, improving delivery speeds to Visayas and Mindanao with new air routes and local warehouses, and the Fulfilled by Shopee service, which allows Shopee to pack and ship orders directly, reducing wait times and costs.

“Our investment in VisMin is personal to us,” Lee adds. “Convenience shouldn’t be limited to Metro Manila, every Filipino deserves fast and reliable access, no matter where they live.”

Beyond enhancing shopping, Shopee continues to support micro, small, and medium enterprises (MSMEs), local brands, and creators. By providing digital tools and opportunities, Shopee aims to empower more Filipinos and strengthen communities.

In the Philippines, online shopping is more than just transactions — it’s a way for people to connect, celebrate, and move forward together.

Check out #Shopee10Pasko video here.

Practical Steps to Buy Your First House in 2026 with Dolmar Land

By
PhilSociety
-

For many Filipinos, the dream of owning a home can often feel like a distant goal. Rising property prices and the ever-increasing cost of living have made homeownership seem less attainable, especially as wage growth remains slow. Yet despite these challenges, owning a home is still very much within reach—provided you take thoughtful, measured steps toward making it a reality.

Angelo Elipse, Vice President for Business Development at Dolmar Land, offers a reassuring perspective: “It’s true that a few years ago, qualifying for bank financing was easier due to lower income requirements. But that doesn’t mean it’s impossible today. The key lies in setting clear goals and taking purposeful, strategic actions to achieve them.”

Dolmar Land, a trusted name in mid-range housing with over 50 years of experience and more than 7,000 homes delivered, understands that the journey to your first home starts with practical, doable steps. With decades of expertise in bridging Filipino families to their ideal homes, the company shares these five important things you can do now to prepare yourself for homeownership in 2026.

  • Establish a Realistic Budget and Manage Your Expectations

Understanding your financial capacity is the first essential step toward buying your first home. Current market trends show that most Filipino buyers are looking at properties priced between ₱2 million and ₱6 million, placing them firmly in the mid-income housing segment.

Angelo Elipse advises that being clear about your budget early on can save you time and frustration. “When you have a defined price range, you can focus your search on homes that meet your needs without stretching your finances,” he explains. “Location plays a major role in the value you get. For example, a ₱3 million property in growing provinces such as Bulacan, Pampanga, or Cavite often offers more space and better long-term appreciation potential compared to a similarly priced home in Metro Manila.”

Setting a realistic budget not only helps you narrow down your options but also gives you a clearer picture of the features and amenities you can prioritize. This clarity is crucial as it keeps your home search focused and grounded in what you can comfortably afford.

  • Find a Developer Who Understands Your Lifestyle Needs

Your home is more than just an investment it’s the foundation of your daily life and future. Every buyer’s definition of a ‘home’ varies, depending on their lifestyle and family needs. Some might prioritize a peaceful neighborhood with easy access to work, while others may look for community amenities that support an active family life.

Dolmar Land focuses on creating communities that cater to diverse lifestyles. Their developments in areas like Pampanga and Bulacan come with shared facilities such as clubhouses, multipurpose halls, basketball courts, parks, and swimming pools, all within gated, secure environments.

Elipse emphasizes, “Choosing the right home is about finding a place that fits the life you want to build, not just the price. We want to help buyers find homes where they feel safe, comfortable, and connected to a community.”

By identifying what matters most to you—be it proximity to schools, recreational spaces, or convenience to urban centers—you can better select a developer whose projects align with your lifestyle vision.

  • Explore Financing Options, Especially Pag-IBIG Housing Loans

Financing is often one of the biggest hurdles for first-time buyers. Fortunately, the Pag-IBIG Fund remains one of the most accessible and affordable sources of housing loans in the Philippines. With interest rates starting as low as 5.75% per annum and repayment terms that can stretch up to 30 years, Pag-IBIG loans can make monthly payments more manageable.

To take advantage of this, start by checking your Pag-IBIG membership status and loan eligibility through their official website. Use their online calculators to get an estimate of monthly amortizations based on different loan amounts and terms. Knowing what you can afford helps you set realistic expectations.

Prepare all necessary documents early—proof of income, valid IDs, and other requirements—so you can act promptly when you find a suitable property.

Dolmar Land has been recognized by Pag-IBIG Fund as a top developer in North Luzon, reflecting their commitment to making homeownership accessible. Besides Pag-IBIG, they also collaborate with major banks to offer flexible financing solutions tailored to different buyers’ needs.

According to Elipse, “Understanding and exploring all available financing options early equips buyers with confidence and clarity for long-term affordability.”

  • Start Saving Now for More Than Just the Down Payment

Buying a home involves more than the sticker price. Additional costs such as documentary stamp taxes, registration fees, notarial fees, and moving expenses quickly add up. There may also be costs specific to your chosen location, like permit fees, utility hookups, or landscaping requirements.

Elipse recommends setting a clear savings goal that goes beyond the down payment to cover these extra expenses. “Start saving early by determining how much you need to put aside monthly to meet your target,” he says. “This proactive planning helps prevent unexpected financial strain later.”

Breaking down your goal into manageable monthly targets can make the savings process less daunting. This disciplined approach also prepares you for the realities of homeownership beyond just the purchase—helping ensure you’re financially ready for the journey ahead.

  • Take Action Early to Secure the Best Opportunities

Real estate values tend to appreciate over time, particularly in growing regions like Central Luzon. This means that acting sooner rather than later can lock in prices at today’s rates, offering better value in the long run.

Dolmar Land continues to enhance its pre-buying assistance programs to help first-time buyers navigate the process with confidence. From providing clear information to offering flexible payment schemes, their goal is to empower Filipinos to make responsible homeownership decisions.

“Owning a home is a lifelong investment,” Elipse stresses. “It’s about securing your family’s future. We see it as our responsibility to guide buyers toward choices that match their long-term goals—whether that means picking the right location or finding a home that suits their lifestyle.”

A Trusted Partner for Your Homeownership Journey

For over five decades, Dolmar Land has earned the trust of thousands of Filipino families by delivering quality homes that balance affordability, accessibility, and lasting value. Their portfolio of thriving communities in Bulacan and Pampanga continues to grow, reflecting their commitment to creating safe, vibrant neighborhoods for families to thrive.

If you’re planning to buy your first home in 2026, there’s no better time to start preparing. Visit Dolmar Land’s official website and follow their social media channels on Facebook, TikTok, Instagram, and YouTube. Explore available properties and upcoming developments, and discover how they can help turn your dream of homeownership into reality.

Owning your first home is a significant milestone. With the right planning, a clear budget, understanding of financing, and a trusted developer by your side, you can confidently take steps today to make 2026 the year you unlock the door to your new home.

Radiance in Every Step: Cetaphil Bright Healthy Radiance and SoFA Design Institute Celebrate Confidence Beyond the Runway

By
PhilSociety
-

Confidence begins with healthy, radiant skin — the kind that shines through even on the busiest days. Between juggling work, family, and the excitement of the holiday season, maintaining glowing skin can feel like a challenge. But Cetaphil Bright Healthy Radiance reminds us that confidence and self-care should never take a back seat.

This year, Cetaphil Bright Healthy Radiance partnered with the SoFA Design Institute for its 2025 Graduation Show, a creative showcase that highlighted individuality, artistry, and the courage to shine. As models and designers graced the runway, their radiance went beyond what they wore — it was reflected in their skin, confidence, and self-expression.

Through this collaboration, Cetaphil Bright Healthy Radiance celebrated the next generation of Filipino fashion visionaries while championing a message that resonates with everyone: true confidence starts from within, with skin that looks and feels its best. Whether you’re taking on the runway or your daily to-do list, your skin deserves gentle yet effective care that keeps you glowing every step of the way.

Radiance Through Gentle Care

Bright, healthy skin doesn’t have to come from harsh treatments. Cetaphil Bright Healthy Radiance offers clinically proven brightening solutions that are gentle on sensitive skin — proving that radiance can be both kind and powerful.

At the heart of the range is the Bright Healthy Radiance Perfecting Serum, powered by Niacinamide, Sea Daffodil, Vitamin C, and Advanced Peptides. With its 7x Power for visible radiance, the serum delivers noticeably brighter, healthier-looking skin in as fast as two weeks, all while remaining gentle even under daily stress.

“As a dermatologist, I remind my patients that lasting brightness doesn’t come from harsh treatments but from consistency and care,” said Dr. Gaile Robredo-Vitas. “When skin is under stress, it becomes more vulnerable, so the gentler your approach, the stronger and more radiant your skin will be.”

The complete Bright Healthy Radiance lineup helps maintain hydration and protect the skin barrier:

  • Brightness Reveal Creamy Cleanser gently removes impurities without drying the skin.
  • Brightness Refresh Toner delivers instant luminosity and a smooth glow.
  • Brightening Day Protection Cream and Brightening Night Comfort Cream keep skin hydrated day and night for a more even, radiant complexion.
  • Brightness Reveal Bar and Brightening Lotion extend the brightening care beyond the face, helping reveal even-toned, glowing skin from head to toe.
  • Radiance on and off the Runway

Among the event’s highlights was Cetaphil Bright Healthy Radiance Brand Ambassador Catriona Gray, who shared her personal skincare journey and admiration for the Perfecting Serum. “This is a major step in my skincare routine,” Gray shared. “It gives my skin a boost of radiance and helps fade dark spots. Knowing my skin is cared for makes me more confident when it’s time to face the camera.”

As the SoFA runway came alive with creativity and individuality, it served as a reminder that confidence is not just for the spotlight. Cetaphil Bright Healthy Radiance empowers everyone to embrace their own version of radiance — in work, in life, and in every moment in between.

Because when your skin feels bright, healthy, and cared for, every day becomes your runway.

Shop Cetaphil Bright Healthy Radiance at Watsons, Mercury Drug, Lazada, Shopee, and TikTok.

For more skincare inspiration, follow @cetaphilbrighthealthyradiance on Instagram.

Marriott International Expands to West Kalimantan with the Opening of Four Points by Sheraton Pontianak

By
PhilSociety
-

Pontianak, Indonesia — Marriott International has officially opened Four Points by Sheraton Pontianak, marking both the debut of the Four Points brand in the city and the company’s first property in West Kalimantan. The launch strengthens Marriott’s growing footprint in Indonesia, where it now operates 84 properties, with Four Points by Sheraton being its most represented brand in the country.

Strategically situated along Jalan Arteri Supadio, the new hotel is just 12 kilometers from Supadio International Airport, offering convenient access to Pontianak’s business districts, lifestyle hubs, and cultural landmarks. With its modern design, local touches, and familiar comforts, Four Points by Sheraton Pontianak is positioned to serve both business and leisure travelers seeking a balanced and relaxing stay.

“We’re excited to debut Marriott International’s first property in West Kalimantan,” said Ramesh Jackson, Regional Vice President for Indonesia & Malaysia at Marriott International. “Pontianak’s unique location along the equator and the Kapuas River makes it an extraordinary destination. This opening underscores our commitment to expanding into emerging cities across Indonesia while maintaining our promise of warm hospitality and authentic experiences.”

Comfortable Stays with Smart Amenities

The hotel offers 196 guest rooms and suites, including Family Suites and a Presidential Suite, each designed to provide a sense of ease and modern comfort. Rooms feature plush bedding, 55-inch smart TVs, fast Wi-Fi, and functional workspaces. The Presidential Suite includes a separate living area with a 10-seater dining table, making it suitable for small gatherings, while the bathroom offers a soaking tub and wide city views.

Guests can also enjoy various leisure amenities such as a 24-hour fitness center, an outdoor pool overlooking the skyline, and a spa offering rejuvenating treatments. Families traveling with children will find convenience in the hotel’s kids’ pool and kids club, providing enjoyable spaces for younger guests.

Dining with Local and Global Flavors

Dining options at the hotel celebrate both international and local cuisine. Lumina, the all-day dining restaurant, serves global favorites alongside authentic Indonesian dishes. For those seeking a more casual setting, the Sunken Bar by the pool offers light bites and refreshing drinks in an open-air environment. At the lobby, Ārana provides a cozy atmosphere ideal for social gatherings or quick meetings, featuring the brand’s signature Best Brews™ program that highlights local craft beers.

Round-the-clock in-room dining is also available, ensuring guests can enjoy freshly prepared meals any time of the day or night.

A New Venue for Meetings and Events

Designed to host both business and social functions, Four Points by Sheraton Pontianak includes eight meeting rooms and a Grand Ballroom set to open in 2026. The ballroom will feature a 1,507-square-meter pillarless space with advanced audiovisual systems and private VIP lounges, suitable for conferences, weddings, and large gatherings. A dedicated events team ensures every occasion is handled smoothly, from planning to execution.

Discovering Pontianak: The Equator City

Pontianak, located along the banks of the Kapuas River—the longest river in Indonesia—is known for its unique position on the equator. Visitors can experience this firsthand at the Equator Monument, one of the few places in the world where people can stand precisely at zero degrees latitude. The city also hosts the Sun Culmination Festival twice a year, when the sun passes directly overhead and casts no shadow.

Beyond its geographical distinction, Pontianak offers a rich blend of Malay, Dayak, and Chinese cultural influences, reflected in its architecture, arts, and cuisine. Historical landmarks such as the Kadriah Palace, the former residence of the Pontianak Sultanate, give insight into the region’s royal heritage. Meanwhile, the city’s bustling riverfront showcases a mix of traditional markets, modern retail centers, and food stalls that highlight Pontianak’s culinary diversity—from seafood specialties to local favorites inspired by its multicultural roots.

Genuine Hospitality and Local Connection

“At Four Points by Sheraton Pontianak, we aim to bring together the comfort of our brand with the spirit of this riverside city,” said Richardo Tutuko, Multi-Property General Manager of Four Points by Sheraton Pontianak and Element by Westin Bali Ubud. “Whether guests are here for business, leisure, or exploration, we want them to experience Pontianak’s culture and hospitality through every detail of their stay.”

The property embodies the brand’s approach to “honest, uncomplicated comfort”, offering travelers a space that feels familiar yet distinctly local.

Marriott Bonvoy Benefits

Four Points by Sheraton Pontianak is part of Marriott Bonvoy, Marriott International’s global travel program. Members can earn and redeem points for stays at the new property and across Marriott’s portfolio of over 30 hotel brands and 8,800 destinations worldwide. Through the Marriott Bonvoy mobile app, guests can also enjoy a more seamless stay with mobile check-in, room preferences, and contactless services.

For bookings and further details, visit fourpointspontianak.com or follow @fourpointspontianak on Instagram for updates and local happenings.

Conrad Manila’s China Blue by Jereme Leung Recognized in the First MICHELIN Guide Philippines

By
PhilSociety
-

Manila, Philippines – Conrad Manila, a premier property under SM Hotels & Conventions Corporation (SMHCC), proudly announced that its signature restaurant, China Blue by Jereme Leung, has been recognized in the inaugural MICHELIN Guide Philippines. This distinction affirms the restaurant’s reputation as one of the country’s finest dining destinations.

Widely regarded as a global standard of culinary excellence, MICHELIN’s inclusion of China Blue by Jereme Leung highlights the Philippines’ growing presence in the international dining scene. Conceptualized by renowned chef Jereme Leung and brought to life by a talented local culinary team, the restaurant showcases a modern take on traditional Chinese cuisine—merging innovation with authenticity.

“Being featured in the country’s first MICHELIN Guide is a great honor,” said Rupert Hallam, General Manager of Conrad Manila. “It recognizes the dedication and creativity of our culinary and service teams, and it inspires us to continue delivering memorable experiences for our guests.”

Introduced in 2025, the MICHELIN Guide Philippines celebrates restaurants that demonstrate excellence, consistency, and character. Each entry is evaluated anonymously by MICHELIN inspectors based on the quality of ingredients, mastery of flavor and technique, the personality of the cuisine, and overall consistency.

China Blue by Jereme Leung earned praise for its inventive interpretations of Chinese classics and refined presentation. Among its standout dishes are the Red Lantern soft-shell crab, Peking duck with handmade pancakes, and Chef Leung’s signature dim sum creations—favorites among guests celebrating special occasions.

Set against panoramic views of Manila Bay, the restaurant’s contemporary interiors and private dining spaces offer a sophisticated yet welcoming ambiance. Combining culinary artistry with heartfelt service, China Blue by Jereme Leung continues to redefine fine dining in the Philippines.

For reservations or inquiries, contact +632 8833 9999 or email MNLMN.FB@ConradHotels.com

The Stars Have Arrived as NUSTAR Online Ushers in a New Era of Digital Luxury

By
PhilSociety
-

The Philippines’ entertainment and lifestyle landscape reached a new milestone on November 7 as NUSTAR Online officially unveiled its premier luxury digital entertainment platform at the exclusive press event titled The Stars Have Arrived: NUSTAR Online Press Launch, held at Medusa at The Palace in BGC.

This celebration served as its grand introduction to the public—complete with world-class entertainment, industry partners, media, and the long-awaited official presentation of its two powerhouse endorsers, Bea Alonzo and Andrea Brillantes.

The evening opened with a bold statement from NUSTAR Online Director of Public Relations, Krizia Cortez, setting the tone for the brand’s ambitious direction:

“This is only the beginning. The platform we officially unveil tonight is just the first chapter of a grander story built on exclusive rewards, transformative collaborations, and innovation that will continue to shape the future of how Filipinos connect, play, and live.”

Guests onsite and viewers online experienced the launch in real time through NUSTAR Online: Exclusives, a new lifestyle and entertainment magazine show streamed on the official NUSTAR Online Facebook page, hosted by Anne Demesa and Jercy Raine Cruz.

From Left to Right: Andrea Brillantes, NUSTAR Online Director of Public Relations Krizia Cortez, and Bea Alonzo during the press event.

Redefining Luxury Online

NUSTAR Online is raising the bar for digital entertainment in the Philippines. It brings the sophistication of world-class leisure into a modern online ecosystem—premium, seamless, and built with a global mindset.

Its foundation, however, remains proudly Filipino. The platform is powered by local creativity and ambition, with every collaboration designed to showcase Filipino excellence on a wider international stage.

Introducing Two Icons

A highlight of the night was the first formal press presentation of the brand’s official endorsers: Bea Alonzo and Andrea Brillantes. Their partnership with NUSTAR Online is intentional and symbolic—representing the brand’s dual spirit of heritage and reinvention.

Bea Alonzo embodies timeless elegance and credibility. When asked about her first impression of NUSTAR Online, she shared:

“I already felt that they know what they’re doing, they know what the market needs. What they’re offering is elevated—it feels premium but also relatable. So I think that’s great. It’s done with taste, class, care, and thought.”

Andrea Brillantes, meanwhile, represents a modern, confident, digital-forward generation. Her take on the brand was clear:

“I like that it’s very modern. It’s very classy. It’s very mindful at the same time. It really encourages us to have fun but still remember to be responsible at the same time.”

Together, these two icons bridge generations of players and audiences—proof that premium entertainment can be both aspirational and accessible.

Entertainment With Integrity

NUSTAR Online is firm on one of its core principles: user trust. The brand champions secure, responsible, and ethical entertainment, ensuring that players—eligible and of legal age—can enjoy a premium experience that remains fair and safe.

This Is Just the Beginning

With a lineup of exclusive rewards, groundbreaking partnerships, and innovative digital experiences, NUSTAR Online is shaping the future of luxury entertainment in the country.

The stars have arrived—and the journey into a new world of digital luxury begins.

Turning Creativity into Opportunity: How Shopee Empowers Filipino Creators to Earn and Grow

By
PhilSociety
-

Shopee’s Affiliate Program continues to open new opportunities for Filipinos nationwide, helping creators turn their creativity and authentic content into sustainable income while connecting millions of shoppers with trusted recommendations and great deals.

As one of the largest e-commerce affiliate ecosystems in Southeast Asia, Shopee provides a reliable platform for creators to grow their audience and revenue. Over the past year, affiliate sign-ups have tripled, with notable growth outside Metro Manila. In fact, regional creators are joining the program five times faster than those in NCR showing how affiliate marketing is enabling Filipinos from all regions to earn and thrive in the digital economy.

Through the program, creators can easily share product links, earn from successful referrals, and take part in exclusive campaigns. Together with Shopee’s expanding content ecosystem featuring livestreams, short-form videos, and brand collaborations, creators are finding new ways to reach audiences in engaging and meaningful ways.

Empowering Creators Across the Philippines

“Filipino shoppers often look to creators they trust when deciding what to buy,” said Jack Ng, Head of Commercial, Shopee Philippines. “As more Filipinos turn to digital platforms for both shopping and earning, Shopee remains committed to supporting creators through tools and programs that make these opportunities more accessible.”

One of the creators who has embraced this opportunity is Dianne Medina, TV actress and host. Known for her work on screen, Dianne is also a hands-on mom who balances career and family life. When the pandemic slowed down showbiz work, she turned to affiliate marketing as a new source of growth. “I wanted something steady, something I could grow alongside my family,” she shared. Her dedication paid off when she was named Shopee’s Brand Choice of the Year awardee in 2025 for her successful collaborations with partner brands.

Stories like Dianne’s reflect how Shopee’s creator community continues to expand, giving everyday Filipinos access to new earning opportunities. With Shopee’s user-friendly tools, creators can generate links, monitor their performance, and participate in campaigns that reward creativity and consistency, making digital entrepreneurship more inclusive than ever.

Vice Ganda, Shopee Brand Ambassador

Turning Passion into Purpose

At the heart of Shopee’s affiliate community are creators who have transformed their passions into purpose-driven content across niches like tech, lifestyle, and fashion.

James Afante, a Shopee Creator of the Year awardee, began selling online at just 14 to help support his family. Now known for his energetic and informative tech livestreams, James believes that trust lies at the center of every sale. “Every sale is a chance to build trust. Once buyers are confident in your recommendations, they’ll keep coming back to you for advice on what to buy next,” he said.

For lifestyle creator and single dad Benedict Cua, authenticity remains the foundation of meaningful content. Known for his heartfelt vlogs and parenting insights, Benedict reminds fellow creators that sincerity goes a long way. “If you really believe in the product, people will feel it. Don’t promote something just because it pays. When it comes from experience, people connect with you more.”

Fashion entrepreneur Edelyn Gonzalvo, founder of EG Trends and one of Shopee’s Top Content Creators for Women’s Fashion in 2025, found that affiliate marketing was a natural extension of her passion for style. “I get to do what I love, share my fashion tips, create content, and earn while doing it,” she said. “It’s helped me grow my brand and build a community that trusts my recommendations.”

Panel Discussion with Dianne Medina, Real Ryan, James Afante

Growth, Community, and Collaboration

Beyond income, many creators credit Shopee’s supportive ecosystem for their growth. The platform continuously provides opportunities for creators to expand their reach, improve content quality, and collaborate with brands. These partnerships allow creators to co-produce authentic content that resonates with audiences while helping brands engage with communities in more personal ways.

Shopee has also fostered a genuine sense of connection among creators. “When I say ‘Hi, Shopee Fam,’ it feels real,” said Benedict. “Shopee has built a community where you can connect, collaborate, and grow.”

For Dianne, being part of this community also comes with responsibility. “Our content can shape how people think and decide, so we need to make sure we’re sharing honest and helpful recommendations,” she shared.

Building Authentic Connections

For Shopee’s creators, success is about more than views or clicks, it’s about relationships, consistency, and purpose. “If you love what you do, you won’t notice the hours,” said James. His sentiment reflects how many creators view their work not just as a source of income but as a platform to inspire and uplift others.

Through the Shopee Affiliate Program, Filipinos from all walks of life are discovering that creativity can lead to opportunity. Whether they’re sharing product finds, reviewing gadgets, or styling fashion pieces, these creators are shaping how people shop while building communities founded on trust and authenticity.

Shopee’s continued support for its growing network of creators shows how digital entrepreneurship can empower individuals to do what they love while making a positive impact on others. By combining creativity with purpose, these Filipino creators are proving that online influence, when used authentically, can inspire meaningful change and open doors to new opportunities.

For more information, visit Shopee.

Kenny Rogers Roasters Marks National Singles’ Day with “I Stick To Myself” Campaign

By
PhilSociety
-

Manila, Philippines – Kenny Rogers Roasters is bringing back its well-received Solo Love Club campaign in time for National Singles’ Day on November 11. Now on its second year, the campaign continues to highlight self-love and individuality—encouraging everyone to embrace the day as a celebration of “Solo Love” rather than just a shopping holiday.

This year’s celebration centers on the “I Stick To Myself” Sticker Drop, a creative and empowering initiative that reminds people to value the most important relationship they have—the one with themselves.

Building on its “I Love Me Better” platform, Kenny Rogers Roasters expands its advocacy for self-worth and wellness beyond healthy dining. While I Love Me Better focuses on nourishing the body through wholesome meals, Solo Love Club extends the message to self-confidence, independence, and the joy of one’s own company. Together, these campaigns reinforce the brand’s belief that loving oneself is the key to a healthy and fulfilling life.

The Five Solo Love Languages
At the center of the campaign is the “I Stick To Myself” Sticker Drop Collection—15 collectible designs inspired by the Five Love Languages, reimagined as The Five Solo Love Languages. Each sticker represents a simple yet meaningful way to express love for oneself:

  1. Self-Affirmation (Words of Affirmation): Boosting confidence and inner strength.
    Stickers: “I Stick To Myself,” “I Am Enough,” “Proud of My Progress.”
  2. Self-Care (Acts of Service): Focusing on emotional well-being and personal growth.
    Stickers: “Unapologetically Me,” “Solo and Strong,” “Healthy Looks Good on Me.”
  3. Treat Yourself (Receiving Gifts): Celebrating small wins and self-indulgence.
    Stickers: “Celebrating Me,” “I Am The Party,” “Celebrate Small Wins.”
  4. Me-Time (Quality Time): Prioritizing solitude and mindfulness.
    Stickers: “Solo Is My Superpower,” “Time for Me, Always,” “Be You. Do You. For You.”
  5. Self-Comfort (Physical Touch): Encouraging emotional safety and compassion.
    Stickers: “Safe With Myself,” “Healthy Habits, Better Me,” “Comfort in My Core.”

Each design serves as a small reminder of individuality and self-worth. The I Stick To Myself Sticker Collection will be available starting November 11, 2025, at all Kenny Rogers Roasters stores, with limited quantities.

A Simple Reminder of Self-Worth
“The Solo Love Club is more than a seasonal promotion—it’s a way to give our community a symbol of authenticity and well-being,” said Frederick Sy, CEO and President of Kenny Rogers Roasters. “Each sticker is a statement of self-affirmation and confidence—proof that loving yourself is something worth sticking with.”

The I Stick To Myself Sticker Drop is part of Kenny Rogers Roasters’ ongoing I Love Me Better 30th Anniversary campaign, which encourages self-love through mindful choices—including enjoying delicious and balanced meals.

Customers can collect the limited-edition stickers with every purchase of Solo B Plates beginning November 11.

Stay updated by following Kenny Rogers Roasters on Facebook, Instagram, TikTok, and Youtube.

NUSTAR Online Partners with Whisky Live Manila for a Celebration of Craftsmanship and Refined Leisure

By
PhilSociety
-
From Left to Right: NUSTAR Online Director of Public Relations Krizia Cortez awards a bottle of The Nikka Japanese Whisky to a lucky raffle winner during this year’s Whisky Live Manila.

Whisky enthusiasts and lifestyle tastemakers gathered at Shangri-La The Fort, Taguig City, for Whisky Live Manila 2025, a two-day event held from October 10–11 that highlighted exceptional craftsmanship, flavor, and sophistication.

The event brought together both connoisseurs and newcomers for a series of tastings and masterclasses, offering guests a closer appreciation of whisky culture.

As the Official Partner of Whisky Live Manila, NUSTAR Online embraced its role by curating experiences that reflected its “Luxury Made for All” philosophy. Through interactive brand activities and exclusive showcases, NUSTAR Online complemented the event’s spirit of elevated leisure and thoughtful indulgence.

The collaboration was a seamless fit—Whisky Live Manila celebrated the artistry behind every pour, while NUSTAR Online showcased the same level of excellence in the digital entertainment space.

Through NUSTAR Online: Exclusives, hosted by Jercy Raine Cruz, audiences were given a deeper look into the craftsmanship behind whisky-making and the culture surrounding it.

NUSTAR Online also enhanced the event experience by engaging attendees with raffles, premium giveaways such as Free Credits and Japanese whisky bottles, and a refined presence that aligned with Whisky Live’s atmosphere.

“This partnership deepened NUSTAR Online’s connection with tastemakers and connoisseurs, positioning the brand within the country’s premium lifestyle culture,” said Krizia Cortez, Director of Public Relations at NUSTAR Online.

The collaboration between Whisky Live Manila and NUSTAR Online highlighted the harmony between fine craftsmanship and digital sophistication—showcasing how both brands share a passion for quality and innovation.

To experience Luxury Made for All, visit www.nustargame.com and register to receive up to ₱880 in bonuses—an invitation to explore where refined taste meets premium entertainment.

1...789...38Page 8 of 38