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HONOR Philippines Transforms Digital Retail Experience with TikTok Shop Breakthrough

By
PhilSociety
-

HONOR Philippines is proving that tech innovation goes beyond devices; it extends to how brands connect with consumers. Through a bold and data-driven approach to e-commerce, the leading global provider of smart devices has emerged as a standout performer on TikTok Shop, leveraging the platform’s full ecosystem to drive visibility, engagement, and sales.

In the fourth quarter of 2024, HONOR recorded a 1.7x performance increase compared to Q1 to Q3, securing its place among TikTok Shop’s Top 20 brands in the Phones & Tablets category and ranking #13 overall. The brand’s success is rooted in a strategic fusion of product innovation, content creation, and precision advertising, all guided by TikTok Shop’s ACE Indicator System, which focuses on Assortment, Content, and Empowerment to measure and optimize seller performance.

By implementing targeted product drops, viral content strategies, and high-impact ad placements, HONOR achieved a 174% growth in gross merchandise value (GMV) in Q4 2024 compared to the first three quarters of the year. These results highlight the brand’s ability to translate digital engagement into tangible sales, setting a new standard for tech retail in the fast-evolving social commerce landscape.

Driving Sales Through Strategic Product Launches

A key factor in HONOR’s success was its well-timed product launches and compelling offers tailored to TikTok Shop’s unique shopping experience. The introduction of the HONOR X7c during the 11.11 Paskong Panalo Sale served as a major growth driver, amplifying brand visibility during a peak sales period.

In addition, HONOR strengthened its online presence by rolling out exclusive discounts, including 10% off for the HONOR X9b during regular sales and up to 30% off with TikTok Pay Later. TikTok Pay Later is a credit-based payment method available on TikTok Shop, offering customers a “shop now, pay later” experience. Eligible users can access credit limits of up to PHP 50,000, repayable in up to 12 installments. This feature allows for flexible payment options, enhancing the shopping experience on TikTok. These incentives boosted sales and positioned HONOR as a top-performing brand within its category.

“We strategically time our product launches to coincide with major sales events, ensuring maximum consumer engagement and higher conversion rates,” said Stephen Cheng, Vice President of HONOR Philippines. “By aligning our releases with peak shopping periods, we create heightened anticipation and provide customers with exclusive deals, making our offerings even more compelling. On the other hand, TikTok Shop provides the perfect platform for us to showcase our innovations, offering customers both quality and value in a seamless shopping experience,” Stephen added.

Optimizing product listings also played a crucial role in HONOR’s growth. By strategically highlighting each device’s unique selling points, the brand drove a 114% increase in Shop Tab GMV and a threefold increase in non-affiliate GMV, proving the effectiveness of its organic and affiliate-driven sales strategies.

Engaging Content Fuels Consumer Connection

HONOR Philippines has also leveraged the power of content-driven commerce, turning TikTok Shop into a hub for immersive shopping experiences. The brand conducted daily livestreams, averaging 12 hours per day, to directly engage with potential buyers and build real-time connections.

This commitment to live selling paid off significantly, leading to a 400% increase in Live GMV during the 12.12 Paskong Panalo sale compared to regular business days. Quarter-on-quarter, live selling revenue skyrocketed eightfold, demonstrating the growing consumer demand for interactive and engaging shopping experiences.

Beyond livestreams, HONOR also amplified its presence by participating in viral challenges and trending short-form content, further boosting customer interaction. One of its most successful sessions even recorded a gross profit margin (GPM) of 17.72, proving that highly engaging content translates directly into stronger sales.

Leveraging TikTok Shop’s Tools for Sustained Growth

Beyond content and product strategy, HONOR Philippines has fully embraced TikTok Shop’s advertising and campaign ecosystem to strengthen its digital commerce leadership. The brand actively joined weekly and monthly platform-wide campaigns, reinforcing its commitment to long-term growth.

HONOR also maximized TikTok Shop’s precision-targeted ad formats, including Product Showcase Ads (PSA), Video Shopping Ads (VSA), and Live Shopping Ads (LSA). This investment in digital advertising resulted in a 4.5x increase in return on ad spend (ROAS) and secured HONOR a spot among the top 11 brands in the Phones & Tablets category during the 12.12 sale.

@sellwithtiktokshop_ph

Honor Philippines is taking TikTok Shop by storm, reaching more customers and driving massive growth! 🚀📱 Leading up to the 2.2 Campaign, they’re going LIVE non-stop to showcase their top products, exclusive deals, and exciting surprises. 🎉 📅 Live Schedule: January 27 – February 3 ⏰ Up to 24 HOURS of non-stop streaming! Don’t miss out! #TikTokShopSuccessStory #SellWithTikTokShop #GrowWithTikTokShop

♬ original sound – Sell with TikTok Shop PH – Sell with TikTok Shop PH

“Our strategic approach to TikTok Shop’s ad solutions has been instrumental in reaching the right audiences and driving impactful results,” Stephen Cheng, Vice President of HONOR Philippines, added. “By leveraging data insights and optimizing our campaigns, we’ve strengthened our visibility and customer connections, setting the stage for continuous growth.”

Setting the Standard for Digital Retail Excellence

As the e-commerce landscape continues to evolve, HONOR Philippines showcases how brands can successfully blend technology, content, and strategic marketing to thrive in the digital marketplace. Through well-timed product launches, immersive livestreams, and data-driven ad placements, the brand has positioned itself as a leader in the competitive smart device industry.

“HONOR Philippines has truly leveraged TikTok Shop to its full potential, using the platform’s unique tools to connect with local consumers in meaningful ways,” said Franco Aligaen, Marketing Lead at TikTok Shop Philippines. “Their success is a testament to how TikTok Shop empowers local brands, like HONOR, to compete on a global scale by combining innovation with a deep understanding of their audience, whether through live sessions, exclusive promotions, or creative content.”

Beyond its strong numbers, HONOR’s success underscores the transformative power of digital commerce. As the brand continues to refine its approach and expand its reach, it sets a compelling precedent for how businesses can thrive in the ever-evolving world of online retail.

For more information on HONOR Philippines’ latest offerings, visit their official TikTok Shop page.

BPI AIA: Your Partner in Health and Financial Well-Being

By
PhilSociety
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True well-being encompasses physical, mental, and financial health—it’s about feeling confident and secure in your body, mind, and your finances, so you feel empowered to face life’s uncertainties with resilience. A holistic approach to well-being is what drives BPI AIA Life Assurance Corporation (BPI AIA), a strategic alliance between AIA Philippines and Bank of the Philippine Islands.

With Filipinos shouldering about 44% of healthcare costs out-of-pocket1, BPI AIA provides financial solutions that ease this burden and empower families to prioritize their health and well-being. That is why it offers two comprehensive and flexible plans, BPI AIA Future Ready Health and MedLife Protect Plus, designed to provide BPI customers with the financial security they deserve.

“It is crucial to consider life insurance with a medical benefit, which is a smart and convenient way to protect both your health and your loved ones’ financial well-being,” BPI AIA Chief Executive Officer Karen Custodia explains. “Life insurance with a medical benefit provides a financial safety net, ensuring access to quality healthcare and protecting your loved ones from financial hardship. It’s the peace of mind you deserve, so you can focus on what matters most.”

Essential protection for those starting their journey

Individuals in their 30s are often juggling young families, growing responsibilities at work and at home, and establishing financial stability. While focused on building their future, unexpected medical expenses can derail their plans and create anxiety. BPI AIA understands that these pressures, while often pronounced in this stage of life, are something individuals and families may also face at any age. 

For those navigating the exciting yet demanding journey of building a secure future, BPI AIA Future Ready Health offers essential protection without compromising their aspirations. This pay-to-age-65 plan provides a vital safety net, ensuring they can focus on building their dreams without the constant worry of unexpected medical costs.

With up to 90% coverage for hospitalization expenses and critical illnesses, BPI AIA Future Ready Health provides financial peace of mind when needed most. The plan also includes a 200% death benefit or a 200% maturity benefit at age 100, offering long-term financial security for individuals and their loved ones.

With BPI AIA Future Ready Health, BPI customers can enjoy peace of mind knowing they can handle unexpected medical costs, even with a limited budget. They can customize their plan further with optional riders like Total and Permanent Disability and Personal Accident.

Comprehensive coverage for long-term security

Individuals seeking comprehensive coverage and long-term financial security are looking for solutions that protect their families, businesses, and future aspirations. They need a plan that offers both financial stability and the flexibility to adapt to life’s changing circumstances. BPI AIA MedLife Protect Plus is that essential solution.

This pay-to-age-65 plan combines extensive health coverage with the potential for investment returns. Plus, with AIA Vitality integration, policyholders will be rewarded for making healthy choices—good for them and their bottom line.

For instance, micro-entrepreneurs can breathe easier knowing their family and business are protected, as BPI AIA MedLife Protect Plus offers a cash-flow-friendly solution with up to 90% coverage for hospitalization expenses, including access to a wide network of hospitals and doctors. It also offers a substantial life insurance benefit and the potential to grow savings through its investment component.

Meanwhile, OFWs can ensure their family’s well-being back home, even while working miles away. BPI AIA MedLife Protect Plus provides comprehensive medical coverage, a substantial life insurance benefit, and even a daily hospital income benefit to help cover expenses during recovery. It is the security of knowing their loved ones have access to quality healthcare, no matter what happens, so they can pursue their dreams abroad with peace of mind.

Corporate executives can maintain their families’ lifestyles even after company-provided medical benefits end. BPI AIA MedLife Protect Plus offers convenient access to comprehensive medical coverage, a substantial life insurance benefit, and potential investment growth, allowing them to enjoy the lifestyle they’ve worked hard to achieve.

Coverage is subject to the terms and conditions of the policy, in the event of any discrepancies the provisions of the policy shall prevail.

Take Control of Your Future Today

“We believe that everyone should have access to financial protection, regardless of their life stage or budget. That is why we offer both Future Ready Health and MedLife Protect Plus—giving BPI customers the power to choose the plan that best fits their needs and empowers them to live better,” adds Custodia.

Don’t let tomorrow’s uncertainties steal today’s peace of mind. Secure your family’s future with BPI AIA. Visit your nearest BPI branch to talk to a BPI AIA Bancassurance Sales Executive or visit our website at https://www.bpi-aia.com.ph/ to get a personalized quote and start building a better future for you and your loved ones.

Redefining Success: How Young Filipinos Are Shaping a New Future

By
Dorena Suarez
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For decades, success in the Philippines followed a familiar path: graduate from a good school, land a stable job, buy a house, and start a family. This traditional mindset shaped how many Filipinos pursued their goals. But in 2025, things are changing.

A new generation is redefining what success looks like. With economic shifts, technological advancements, and evolving social values, young Filipinos are moving away from rigid expectations. They are prioritizing financial independence, passion-driven careers, and overall well-being over conventional milestones.

The Rise of Passion-Driven Careers

Stability no longer outweighs passion. Many young professionals today seek careers that align with their interests and values rather than simply chasing high salaries. The rise of freelancing, entrepreneurship, and content creation allows Filipinos to forge their own paths outside traditional corporate jobs.

The digital world has opened up opportunities like never before. Artists, educators, and influencers are turning their skills into sustainable careers through platforms like YouTube and TikTok. Remote work and the gig economy are also enabling professionals to work with global clients without leaving the country, redefining career stability.

Financial Independence Over Traditional Milestones

Owning a house and car was once a symbol of success, but today’s younger generations are shifting their financial priorities. Instead of rushing into homeownership, many Filipinos are focusing on financial independence—building emergency funds, investing in stocks, and starting side businesses.

More people are exploring real estate investments, and small-scale entrepreneurship. Renting instead of buying property gives them the flexibility to travel or pursue new opportunities. The shift from material wealth to financial security reflects a deeper change in what people value.

Work-Life Balance as a Non-Negotiable

The traditional 9-to-5 grind is losing its appeal as more Filipinos prioritize work-life balance. Remote work, hybrid setups, and flexible schedules are becoming the new norm.

Many young professionals value time over money, choosing careers that let them travel, spend time with loved ones, and take care of their mental health. Companies, in turn, are adapting by offering wellness programs and shorter workweeks to attract and retain talent.

Redefining Relationships and Family Life

The pressure to marry young and start a family is no longer as strong as it once was. More Filipinos are choosing to focus on self-growth before settling down.

Some are opting for co-living spaces with friends, while others are embracing pet parenting instead of having children. Relationships are becoming more intentional, with emotional well-being taking precedence over societal expectations. As a result, marriage rates are declining, and family dynamics continue to evolve.

Social Impact and Community Engagement

Success is no longer just about personal achievements—it’s about making a difference. More Filipinos are supporting sustainable businesses, engaging in volunteer work, and advocating for social causes.

Entrepreneurs are merging profit with purpose by launching businesses that address social and environmental issues. Consumers, in turn, are supporting brands that align with their values. This shift highlights a growing awareness that success includes contributing to a better society.

The definition of success in the Philippines is evolving. No longer confined to traditional milestones, it is now more personal, flexible, and experience-driven. Young Filipinos are prioritizing passion, financial independence, work-life balance, and social impact over rigid societal expectations.

As we continue through 2025, one thing is clear: success is no longer one-size-fits-all. Instead, it is shaped by individual aspirations and values. The real question is – How do you define success?

RCBC Credit Cards is the Co-Presenter of Cebu Travel Catalogue International 2025

By
PhilSociety
-

Cebu, Philippines – The Cebu Tours and Travel Alliance (CTTA) has partnered with RCBC Credit Cards as its sole banking partner and co-presenter for the 9th annual Cebu Travel Catalogue International (CTCI) 2025 happening on  February 14 to 16, 2025, at Ayala Center Cebu.

Participants will include both local and international carrier sponsors, such as Philippine Airlines, Turkish Airlines, Qatar Airways, and Cathay Pacific. Major hotels, resorts, and adventure destinations like Cebu Safari Adventure Park, El Mar Resort, Jpark Island Resort Alona, NUSTAR Hotel Cebu, Club Wyndham, Golden Sands Destination Resort, and The Reef Island Resort will also be involved.  Additionally, tourism boards from Hong Kong, Taiwan, and Korea will join the event.

As the sole banking partner of the Travel Fair, RCBC Credit Cards will provide fast-track processing for onsite card applications from non-RCBC credit cardholders. New RCBC Credit Card holders will be eligible to receive welcome gifts, such as Powermac gift certificates, American Tourister luggage, or Tumi bags.

RCBC Credit Cards will also introduce and accept applications for Tap-to-Phone, an innovative payment solution that allows merchants to use their Android smartphones as terminals for card payments. Interested merchants and sellers can visit any RCBC booth at the event to apply for merchant accreditation and Tap-to-Phone enablement.

Additionally, applications for RCBC Personal and Salary Loans will be available during the event.

“People travel to enjoy amazing experiences with their loved ones and friends, and CTTA helps make this possible with their impressive roster of event participants,” RCBC Credit Cards FVP and head of Marketing & Corporate COmmunications Head, Ma. Angela Mirasol said.  “RCBC Credit Cards is committed to ensuring our cardholders have strong purchasing power, convenient payment solutions, security, and rewards to guarantee a memorable and worry-free getaway.”

Take part in this exciting travel fair and avail of exclusive perks and discounts on February 14 to 16, 2025 at the Ayala Center, Cebu.

Unilab, QC LGU Recognize Top Lying-In Clinics for Excellence in Maternal Care

By
PhilSociety
-

Manila, Philippines – Proper maternal care is as important as an obligation, in bestowing each child a healthier start in life. Bolstering support and guidance to Health Facilities that are involved in maternal, pre-natal, and ante-natal care ensures that mothers and their babies are provided with high-quality healthcare that is effective, safe, equitable, and efficient. 

An increasing number of women choose to have their babies born in primary healthcare facilities such as public and private lying-in clinics.  The Department of Health has set the standards for these facilities to ensure the safety of the mothers while providing essential services and health education on the cascade of care for both mommy and baby.  

Dr. Maria Lourdes E. Eleria, Acting City Health Officer II of the Quezon City Health Department, re-affirmed the value of the Seal of Excellence Awards as it raised the LGU’s standards for the protection and safety of mothers and children. 

Recognizing the role of private lying-in clinics as partners in maternal and neonatal care, the Quezon City Government, through the QC Health Department (QCHD), and Unilab Inc. have been recognizing these private health facilities with a Seal of Excellence for achieving all Maternal, Newborn, Child Health and Nutrition (MNCHN) indicators based on the Department of Health’s MNCHN Tools. This year, the Seal of Excellence was awarded to 42 private lying-in clinics, the highest number of honorees in its 8-year run.

For the year 2024, there are 60 private lying-in clinics listed in Quezon City, 70% of which have met the standards of the Seal of Excellence. This is the highest percentage of compliant lying-ins in Quezon City on a yearly assessment. These standards include Updated Licensing and Accreditation; Compliance with Service Delivery Network requirements; Provision of quality MNCHN services such as counseling, immunization, newborn screening, and family planning; along Adherence to Policies and Ordinances of the City Health Office including compliance with the Milk Code to support optimal infant and young child feeding practices.

Nurturing the future

The 8th year of the Seal of Excellence Awards is a testament to the long-standing partnership of Unilab and the Quezon City Government particularly on maternal and child health. Unilab has been providing the local government unit of the largest city in Metro Manila with support to address challenges in maternal and neonatal mortality and morbidity. 

42 Private Lying-in Clinics in Quezon City were recognized in achieving all essential Maternal Newborn and Child Health Nutrition (MNCHN) indicators using the Department of Health’s approved MNCHN Tools.

Through the years, Unilab has conducted a series of training programs for barangay health workers, midwives, and doctors, and has collaborated with QCHD to pass a Local Health Board Resolution granting the Seal of Excellence to Compliant Private Lying-ins, as the only award in this category nationwide. 

The Seal of Excellence is a quality label awarded to those who have achieved all essential maternal, neonatal, and child health indicators. The incentives given to Seal of Excellence awardees include training, clinical case conferences, and scientific symposia for continuing professional development, issuance of health certificates, emergency transport services, and inclusion in the official website of QC. 

“Quality care is a critical issue for maternal and newborn health. In Quezon City, under the leadership of Mayor Joy Belmonte, we are committed to achieving the United Nations Sustainable Development Goal of reducing maternal deaths by 2030. Stronger maternal health is essential in ensuring healthy lives, reducing poverty, and achieving gender equality. This is why this partnership with Unilab for the past eight years towards the Seal of Excellence for our lying-in clinics is crucial in the delivery of service to mothers and their newborns,” says Dr. Ramona Asuncion D.G. Abarquez, Officer-in-Charge, City Health Department, Quezon City.

Dr. Maria Lourdes E. Eleria, Acting City Health Officer II of the Quezon City Health Department, re-affirmed the value of the Seal of Excellence Awards as it raised the LGU’s standards for the protection and safety of mothers and children. 

Unilab is committed to working towards a healthier Philippines, one community at a time. Claire de Leon Papa, Head for Social Partnerships, emphasized, “As a 100 percent Filipino pharmaceutical and healthcare company, we are focused on providing quality medicines and access to healthcare for our fellow Filipinos. For eight years now, initiatives include developing programs and partnering with organizations such as the QCHD in our shared commitment to building a healthier and future-ready country.”   

Singapore Embassy Hosts Lunar New Year Reception, Strengthens Business and Investment Ties with the Philippines

By
PhilSociety
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The Singapore Embassy in Manila hosted a lively Lunar New Year Reception to celebrate the Year of the Snake, bringing together business partners, investors, and stakeholders to mark the occasion and reaffirm Singapore’s role as a key economic partner of the Philippines. The event was held on 12 February 2025, the 15th and final day of the Lunar New Year, at the Singapore Embassy in Bonifacio Global City, Taguig.

The 120 guests were treated to an energetic traditional Lion Dance. They also participated in the “Lo Hei”, an uniquely Singaporean tradition of tossing a prosperity salad to bring good fortune and good luck. The festive gathering was graced by Taguig City Mayor Lani Cayetano. Other guests included leaders from the private sector, key industry stakeholders, and government representatives, reinforcing Singapore’s commitment to expanding trade and investment with the Philippines.

In her remarks, Singapore Ambassador Constance See underscored the robust trade and investment ties between Singapore and the Philippines, highlighting Singapore’s position as a top foreign investor in the country.

Ambassador See noted that Singapore and the Philippines share a deep and dynamic partnership. Singaporean companies are actively contributing to the Philippines’ growth across critical sectors such as smart and sustainable infrastructure, renewable energy, water and waste management, digital innovation, and financial services. These are long-term investments in the Philippines’ future, reflecting Singapore’s confidence in its economy and people. The Philippines’ entrepreneurial spirit and strong economic fundamentals make it an attractive partner for Singaporean businesses.

Singapore has been among the Philippines’ top foreign investors for years, with FDI commitments around USD 700 million in 2023. The economic partnership continues to evolve, with increasing interest in climate technologies, decarbonisation, sustainability initiatives, and carbon and transition credits, as both countries work towards a greener and more resilient future.  Ambassador See highlighted the trend of growing Singaporean FDI into the Philippines. In the five year period from 2017 to 2022, Singapore investments in the Philippines grew by almost 40%.

Ambassador See also noted that “2025 marks 60 years of (Singapore’s) nationhood—six decades of resilience, reinvention, and resourcefulness. We are a small country, but we have always believed in thinking big, staying agile, and forging strong partnerships. And one of our most trusted partners in this journey has been the Philippines.”

Last year, Singapore and the Philippines celebrated 55 years of diplomatic relations.  The high-level exchanges in the past year included President Ferdinand R Marcos Jr.’s keynote address at the IISS Shangri-La Dialogue and the visits of President Tharman Shanmugaratnam and Foreign Minister Dr. Vivian Balakrishnan to the Philippines. These reaffirmed the deep and enduring bilateral ties.

Beyond trade and investment, the two countries enjoy multifaceted cooperation in areas such as education, culture, labour, biodiversity conservation, defence and security.  A Republic of Singapore Navy vessel will call at the port of Manila from 13 to 16 February 2025, as part of a goodwill visit, reflecting the excellent bilateral defence relations and growing defence engagement.

“Singapore and the Philippines have always embraced challenges as opportunities. As we enter the Year of the Snake—symbolising wisdom and adaptability—I hope we can seize new possibilities and build an even stronger future together,” Ambassador See added.

Sun Life Foundation and AHA! Behavioral Design bag two wins at 60th Anvil Awards

By
PhilSociety
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Manila, Philippines – Sun Life Financial-Philippines Foundation, Inc. (Sun Life Foundation) and its implementing partner, AHA! Behavioral Design® (AHA! BD), were recently recognized at the 60th Anvil Awards after Sun Pera-Aralan, the first behavioral finance program for public school teachers in the Philippines, won both the Grand Anvil Award and the Gold Anvil Award.

Sun Pera-Aralan was launched in 2018 by the Sun Life Foundation in response to the PHP 300 billion debt crisis faced by public school teachers. The program has taken a one-of-a-kind approach by employing behavioral science to promote and develop positive and practical daily money habits that do not disrupt the teacher’s routine.

The program’s primary tool, the Peso Sobre aids teachers in effectively managing their cash flow. By properly allocating their monthly salary to fixed and variable expenses, it helps them avoid going over budget or incurring unplanned debts. The program also fosters an online and on-ground community of practice, where participating teachers can interact and encourage each other in applying behavioral finance in their daily money management habits.

Sun Life Foundation and AHA! Behavioral Design® receive the Grand Anvil Award at the 60th Anvil Awards

Currently, Sun Pera-Aralan has reached 108,000 public school teachers across the country. This 2025, Sun Pera-Aralan aims to reach 130,000 teachers in time for Sun Life Philippines’ 130th anniversary.

“We humbly thank the Public Relations Society of the Philippines for this great honor and recognition,” said Kristine Millete, Executive Director of the Sun Life Foundation. “This has further inspired us to continue advocating for financial literacy, so that more Filipinos will achieve lifetime financial security.”

“Sun Life Foundation’s daring in trying out behaviorally informed, practical, and scalable solutions has opened up new approaches for changemakers. One of which is Behavioral Science, that leverages human behavior for a successful landing of strategies – especially in last-mile behaviors.” said Leinard Ramos, Principal and Chief Marketing Officer of AHA! BD.

The 60th Anvil Awards Gabi ng Parangal was attended by Benedict Sison, Sun Life Philippines CEO & Country Head and Sun Life Foundation Chairman; Kristine Millete, Sun Life Foundation Executive Director; Kara David, Sun Life Foundation Independent Trustee; Aleister Cruz, Sun Life Philippines Chief Strategy and Enablement Officer and Sun Life Foundation Trustee; Timothy John Agulto, AHA! BD’’s Chief Operating Officer; and Cidee Despi, AHA! BD’s Program Manager.

Sun Pera-Aralan has received numerous awards since it began, including the First Gawad Kaagapay Award for Financial Literacy and the Most Outstanding Stakeholder Award from the Schools Division Office of Quezon City. It also received the Award of Excellence in the Philippine Quill Excellence Awards and CSR Guild Award Outstanding CSR Project in Financial Inclusion.

Nüwa Manila and Nüwa Spa at City of Dreams Manila earn 8th and 6th Forbes Travel Guide Five-Star ratings

By
PhilSociety
-

Manila, Philippines – City of Dreams Manila’s Nüwa Manila and Nüwa Spa once again receive the illustrious Forbes Travel Guide (FTG) Five Star rating, earning their eighth and sixth awards, respectively, in the 2025 Star Awards.  The world-renowned authority on excellence in luxury hospitality announced the much-awaited global awardees list on February 12.

These accolades account for the collective 18 FTG Star awards of City of Dreams Manila, along with its two other hotel brands – Nobu Hotel Manila and Hyatt Regency Manila — receiving Four Stars. The hotels have also maintained their respective ratings since 2018, and Nuwa Spa since 2020.

Forbes Travel Guide Five-Star Awardee Nüwa Spa for the sixth consecutive year since 2020, features a luxurious suite complete with a private bathroom and dressing area, soft seating, and soaker tub

City of Dreams Manila’s awards contribute to the total of 107 stars achieved by the integrated resort’s parent company, Melco Resorts & Entertainment Limited’s (Melco) portfolio of hotel, dining, and spa facilities across its integrated resort properties in Asia and Europe. Melco, which gained three new FTG Five Star awards for 2025, secures its position as the leading integrated resort in Asia, topping the competition across all of Macau.

“We are excited to welcome new and returning guests at our properties in Asia and Europe in the year ahead, as we continue to and enhance our luxury hospitality and entertainment offerings across Melco’s portfolio,” Melco’s Chairman and CEO Lawrence Ho shares.

City of Dreams Manila Property President Geoff Andres (center, second row) with some colleagues from Nüwa Manila and Nüwa Spa which merited the Forbes Travel Guide Five Star Award 2025. They are shown holding up eight frames to represent the number of times the hotel has achieved the Five Star Rating.  The Nuwa Spa earned this year, its sixth Five Star Rating. Also in photo are Vice President-Human Resources Thesz Liwanag (center, first row); Director of Food and Beverage Chad Ogden and Director of Hotel Operations Steve Sasso flanking Andres; and Nuwa Manila Senior Manager for Rooms Division Alrine Zomil (right, first row).

“We are deeply honored by these recognitions from the prestigious Forbes Travel Guide, marking another milestone in our journey as we celebrate our 10th year of delivering exemplary service. These awards, made possible by our hardworking and passionate team, inspire us further to set the bar high for hospitality and meaningful and sustainable luxury,” City of Dreams Manila Property President Geoff Andres remarks.

“Forbes Travel Guide’s Star Award winners exemplify excellence in hospitality,” says Amanda Frasier, President of Standards & Ratings for Forbes Travel Guide. “This year’s list continues to reflect the changing landscape of luxury with properties setting the standard for authentic experiences while offering unparalleled amenities, enhanced well-being and delivering unforgettable moments. We are thrilled to recognize their dedication to creating truly world-class travel options for today’s discerning guest.”

FTG is the only independent, global rating system for luxury hotels, restaurants, spas, and ocean cruises. Its annual and much anticipated list helps discerning travelers select the “world’s best experiences.” This year’s winners can be viewed on ForbesTravelGuide.com.

One of the world’s best luxurious experiences as certified by Forbes Travel Guide can be had at the consistent Five Star Award winner Nüwa Manila (in photo) and Nüwa Spa at City of Dreams Manila.

FTG compiles its ratings using an objective, independent and data-driven process. Incognito inspectors pose as everyday guests and stay at hotels, board cruises, receive spa services and dine at fine restaurants around the world. They test some 900 exacting standards — emphasizing exceptional service, which accounts for 70 percent of a property’s rating. Newer standards focus on the guest experience. The remaining 30 percent comes from the quality and condition of the facilities, as inspectors are now required to reflect on whether there was great value in the experience.  To learn more how FTG compiles its Star Ratings, click here.

For more information on City of Dreams Manila’s 2025 Forbes Travel Guide Star awardees, call 8800-8080 or visit www.cityofdreamsmanila.com.

Green Heroes of Cebu: How Local Communities Are Benefitting From Mangrove Planting

By
PhilSociety
-

MANILA, Philippines — Empowered communities in San Remigio, Daanbantayan, and Medellin, Cebu, took the lead in a massive mangrove reforestation project resulting in 800,000 mangroves planted by the year 2024, through the partnership between GCash and the Ramon Aboitiz Foundation Inc. (RAFI). The collaboration underscores the local communities’ active role in driving ecological and community resilience through RAFI’s One to Tree program.

Since partnering in 2020, GCash and RAFI have launched widespread community-based projects dedicated to reviving biodiversity, protecting coastal communities, and mitigating the effects of climate change through the innovative in-app feature, GForest. This is where users can convert energy points earned from digital transactions (such as paying bills, sending money, or buying load) and digitally plant trees– which are then turned into real trees planted in key provinces across the Philippines, inspiring collective action for a sustainable future through reforestation and agroforestry.

Also vital to the partnership’s mission is integrating livelihood opportunities for farmers and fisherfolk into the mangrove reforestation initiatives. In Cebu, the collaboration with RAFI through the One to Tree program is powered by various People’s Organizations belonging to these agricultural sectors, resulting in the planting of mangroves, as well as other diverse  native and indigenous tree species around the province, while promoting long-term community well-being. Today, the communities are dubbed ‘green heroes’ and celebrated as the faces of collective effort and a greener future for the Philippines.”

Coastal Communities Unlocking Better Quality of Life

Under the One to Tree program, the People’s Organizations in Cebu have learned the fundamentals of planting native mangrove species, monitoring the environment, and maintaining the ecological conditions for their plants’ continued growth.

Mangrove planting has improved the overall quality of life for these local Cebuano communities, as its benefits– which include carbon sequestration, reinforcement of biodiversity, and coastal protection– have manifested through cleaner air, flourishing marine wildlife, and coastal communities safeguarded against storm surges and other extreme weather events.

“Masayang-masaya po [ang mga PO natin dahil] nadagdagan ‘yung dami ng mga isda na nakukuha nila at dumadami rin ‘yung pagkain na pwede nilang ihain sa kanilang mesa.” shared Jay Carin Baya, Project Officer of the One to Tree program. (“Our POs are very happy because the amount of fish they are able to catch has increased and the amount of food they are able to bring to their tables has increased as well.”)

“We need [this kind of] protection para sa mga naninirahan dito sa mga coastal area. ‘Yung [pinakamaganda ay] naging malinis ‘yung hangin para sa mga tao na naninirahan dito.” (“Those living in the coastal areas need this kind of protection. Best of all, the air is much cleaner for everyone living in the area.”)

A Grassroots Movement Leading To Fulfilling Livelihoods

In addition to educating Cebuanos and encouraging them to reinforce and protect the mangroves, GCash and RAFI’s partnership has paved the way for sustainable livelihoods for farmers and fisherfolk in the region.

Collaborating with local communities in mangrove restoration directly creates employment opportunities and uplifting of local workers through skill-building initiatives related to environmental management and sustainable agriculture. Ultimately, the aim is to create a self-sustaining environment while enhancing food security, protecting infrastructure, and fostering community well-being.

“Nakatulong [kami] sa mga mahihirap. ‘Yung iba, kahit hindi miyembro [ng PO], pinatanim rin namin [ng mga puno] para magkapera. Lahat kami nakabenipisyo sa binigay ng GCash,” recalled Lolita Tampus, PO President of Rural Workers Association of Tindog (RWAT). (“We were able to help the less fortunate. We let some others, even if they weren’t members of our PO, plant trees, too, so they could earn money. All of us were able to benefit from what GCash had given us.”)

Empowering Local Communities Through strong partnerships

GCash and RAFI hope to take initiatives like GForest to more coastal communities across the Philippines. Together, they invite users to join the advocacy by using GForest to plant digital trees, which GCash and RAFI work to transform into actual trees planted.

“Harnessing tech for good is what stands at the center of what we do at GCash,” said CJ Alegre, GCash Head for Sustainability. “This would not be possible without the environmental organizations who lead the way, the experts who guide us, and the local communities we partner with. With them, we are committed to continue driving innovation and using technology to help address pressing environmental and social challenges.”

Learn more about how GCash and RAFI are transforming the lives of Cebu’s green heroes by watching the full video here.

For more information about GForest and other sustainability initiatives, please visit www.gcash.com.

Celebrating 25 Years of Exceptional Hospitality: Discovery Suites Marks a Milestone

By
PhilSociety
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For the past years, Discovery Suites has been a pioneer of warm hospitality, topnotch service, and unparalleled comfort in the heart of Ortigas Central Business District. This year, the hotel will be celebrating its 25th anniversary, commemorating 25 years of service excellence in the hospitality industry.

Legacy of Comfort and Excellence

Since the year 2000, Discovery Suites built a reputation for offering well-appointed and spacious accommodations that serve as home-away-from-home for business, leisure and long-stay guests. With its strong commitment to service and heartfelt Filipino hospitality, the hotel remains to be the accommodation of choice for those seeking both comfort and value for money.

Special Offers in Celebration of the Anniversary

To celebrate this milestone and give back to their valued guests, Discovery Suites will be having exclusive deals and offers throughout the year. To start, guests may enjoy a minimum of 25% discount on staycations with rates starting at PHP 7,000 nett per night with buffet breakfast, food and beverage credits, and complimentary late check out. Whether you are planning a quick staycation, a business trip, or a midway escape, this limited-time offer gives guests the perfect opportunity to experience the hotel’s signature Service That’s All Heart.

Gastronomic Delights

Joining the festivities is 22 Prime, the hotel’s award-winning steakhouse. On February 13 and 14, a special 7-course degustation called “Love on a Silver Platter” will be served, making the anniversary even more special. This romantic dinner is offered at PHP 9,500 nett per couple with wine pairing. Guests can also indulge in weekend steak feasts and other chef’s specials curated by Executive Chef Albee Dedal together with the culinary team.

A Testament of Excellence Throughout The Years

Over the years, Discovery Suites has evolved to meet the changing needs and demands of guests and travelers. From well-designed suites, to memorable dining experiences, the hotel remained at the forefronts of innovation in the hospitality field.

“Discovery Suites’ success story in the last 25 years will always be attributed to our supporters but let’s not forget the true heart of our existence, and all of our achievements would not be possible without our associates who have been working in front and behind the scenes to fulfill our promise of providing Service That’s All Heart.” said Carlo C. Cruz, Hotel Manager.

The team’s commitment to top-notch service earned the hotel several awards and accolades including mentions and recognitions from Tripadvisor, Conde Nast Traveler, Travel + Leisure, and just recently, won Travel Daily Media’s Extended Stay Hotel of the Year – Philippines award.

Looking Ahead

As Discovery Suites embarks on its next chapter, it continues to uphold its dedication to delivering memorable stays and extraordinary dining experiences. With upcoming exciting promotions, the hotel remains committed in its promise to offer nothing but the best to its guests.

Join Discovery Suites in celebrating 25 years of hospitality excellence. Learn more about their special offers at https://www.discoverysuites.com/special-offers. For inquiries, call at (02) 7719 8888 or email ds-reservations@discovery.com.ph.

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